Muthership Creator Strategy

#202 - Editing = Attention Management

In this episode of Muthership Creator Strategy, I dive into quick-cut editing and why editing pace is one of the biggest levers for keeping viewers from scrolling past your content. I share the story behind this episode: in my Monday studio meeting, I demonstrated fast-paced product editing (no talking head, just quick cuts) and got such glowing feedback that I knew I'd struck a chord. I even play a voice note from one of my studio members who cut her editing time from hours down to fifteen to thirty minutes using what I taught. Cuts aren't decoration, they're attention (or retention) management. I explain how editing pace should match your content and your platform - social media viewers are scrolling, not committed the way a TV audience is, so your pacing needs to reflect that. Even slower, calmer content (like meditation or breathing videos) still needs intentional pacing, just not fast cuts. I break down five editing techniques and when I use each one: jump cuts for tight, breath-free talking-head videos; text overlays and interrupts to keep my audience engaged when they might tire of watching my face; speed changes (used sparingly, in short bursts rather than throughout) to move through less important moments; looping, which I've found works best on short-form content rather than longer videos; and progress indicators or numbered lists (showing all the numbers up front with blanks to fill in), which I explain psychologically encourage viewers to stick around for the full list. The truth is that AI editing tools aren't there yet for this kind of creative, story-driven editing - it's a skill I believe creators need to learn themselves. I wrap up with an update on our studio's upcoming app launch, as we move from Mighty Networks to our own branded app.

• Transcript

#201 - Drafts + Content Storage Systems

If you are struggling with storage on your phone, accumulating too many drafts, or are just now sure how many drafts to keep in your social media app, this episode will help you think about how to create a system for exactly that! And if you'd 'like to join the Muthership Creator Retreat Oct 2-4 in NYC - here's the link: https://www.muthership.com/muthership-creator-retreat

• Transcript

#200 - Top 5 Things Learned from 0-1 Million

Welcome to the 200th’ episode! To celebrate, I’ve created a gift code for listeners only – 30 days free in the Studio! Take a listen to hear about the five chapters from zero to 1.2M+ followers: pandemic beginnings, discovering a teachable skill, going through cancer, the comeback, and finally monetizing. And the 5 top takeaways from the experience: exposure therapy, relentlessness over talent, ignoring the gurus, getting a little strategic, and playing the long game. Listen to learn the one thing I'd start on day one if I could go back! JOIN HERE and get 30 days free! Use code: TRYITFOR30

• Transcript

#199 - Manifest Your First Brand Deal

You've seen the video: vision board, candle, or ‘repeat this mantra every morning’ and then a statement or caption about the universe delivering. What you didn't see is everything that led up to the actual result! On this week’s episode of the Muthership Creator Strategy, I'm sharing a different take on manifestation and why the version that goes viral is only ever half the story. Getting a little personal, there is something I said out loud 4 years ago (and only recently remembered saying it) which perfectly describes upcoming Muthership Creator Retreat. Did I actually manifest it? My take: Manifestation is real, but it's not just spoken words or focused thoughts. If you skip the part most people leave out of the caption - you're just talking to yourself. Check out the Muthership Creator Retreat details HERE! Join the Muthership Studio HERE!

• Transcript

#198 - Grow Faster on Social Media

Progress moves faster if you’re in the right group and this week's podcast episode breaks down exactly why. When you watch someone at your level pull off a transition, a vlog, a UGC video they'd never tried before, it closes the gap between "I should do that" and "I can do that too." That's the real engine behind community, and it's the thing I’ve built the studio around from day one. It's also why we have decided to launch the Muthership Studio app - launching in the App Store and Google Play mid-August! Tune in to hear how the studio evolved from an email-alert platform with weekly lessons into your daily content engine! You’ll also learn what community building actually teaches you about listening to your members and why personal branding remains so important especially during growth periods! 🚨IMPORTANT NOTE: When the app launches, all existing members will remain in the studio at their current monthly rate. JOIN NOW to lock your monthly rate at $36 before the price increase in August. No long term commitment - leave any time.

• Transcript

#197 - The Magical Follower Count

We're all chasing the same number. More followers, bigger following, the next milestone. But here's what nobody says out loud: that number isn't tied to your income, your success, or your freedom. Enter the algorithm… Most of your followers aren't seeing your content - not most days, maybe not ever. The platform decides who gets shown what, and it's optimizing for its own goals, not yours. In this week’s episode I’m sharing how to shift your focus and make the follower number work for you. You don’t need 10k, 20k, 100k, or even 1 million followers – you need a real connection with the people who show up for you consistently: your comments, your repeat customers, your email list. That's the audience you own. That's the one that ultimately pays you. If you want to really learn how to monetize your social media, check out the Muthership Creator Retreat for in-person learning, strategy and a real content plan.

• Transcript

#196 - Don't Become a Social Media Clone

Remember when DVRs let us finally skip commercials — and we loved it? Social media is now our TV. And somehow, as creators, we've built our own commercials right back into the feed. On this week's episode of The Muthership Creator Strategy, I’m breaking down a theory I can't stop thinking about: the same viral "hook line" formulas every guru is teaching are the exact reason your retention is tanking. Once enough creators use the same opening lines, audiences stop getting hooked and instead they get warned. The formula becomes the tell. "Nobody's talking about this." "I was today years old when I learned..." You know the ones. Your audience knows them too. And the second they clock it, they're gone. That's just the start. I also cover: · why "just be authentic" has become its own guru niche (and why that's a problem) · the mindset shift that changes who you're actually talking to when you post · why giving yourself permission to flop might be the smartest growth move you make this month · how to build an opening that comes from your content instead of a downloaded PDF of hook lines If you've ever felt like your own content is starting to bore you, this one's for you. And if you need a BETTER way to think about the ingredients needed in your opening lines, listen to THIS EPISODE!

• Transcript

#195 - Livestream Sales Tips with British Hill

Why Live Shopping Works (And How to Actually Sell During a Livestream) In this week’s podcast, I had such an informative conversation with British Hill, a TikTok live sales expert with 20+ years of on-air selling experience for HSN and QVC! She also hosts the Prime Collective, a community built for women over 40 which connects creators with brands! And she knows her sh*t! We had an eye-opening conversation about buyer psychology and why people actually click that purchase button! Here’s what I learned: Live shopping isn’t like video shopping. When someone’s watching a TikTok shop video, they’re getting information one way - whatever you decided to show them. But when they’re in a livestream? It’s different. They can ask questions in real-time. They feel like you’re their personal shopper. That changes everything. There’s a psychology to it. Most creators think their job is to convince people to buy. It’s actually the opposite. Your job is to help people make confident buying decisions. There’s a difference, and it changes how you show up entirely. The gap between features and benefits. You probably know this, but British walks through exactly how to do this in real-time on a livestream and the examples are chef’s kiss!! But here’s where it gets really good: We talk how to build trust through community, how to actually use energy and urgency without being pushy, and how to sell services (not just products) on a livestream. I took like three pages of notes, and I think you will too. Fair warning: There is a lot of valuable learning in this one AND my studio members are getting an extra 30-minutes of British’s expertise in a special bonus segment available only in da clerb!! If you’d like access to the full episode, email me: helen.themuthership@gmail.com BONUS EXCITEMENT!!! British is offering listeners $10 off the monthly membership to the Prime Collective if you use the code: MUTHERSHIP Check out the Prime Collective HERE!

#194 - Muthership Creator Retreat

I've spoken at a lot of conferences over the years. And every single time, someone comes up to me and says: "I wish you could just show me how to do this. Can you sit down with me?" That gap between listening to something and actually being able to do it? That's what I'm trying to close. So I'm hosting my first in-person Muthership Creator Retreat in October in NYC and it's completely different from traditional speaker events. It's immersive. It's hands-on. It's built around learning by doing, not just sitting and listening. RESERVE YOUR SPOT HERE! In this week's podcast episode, I'm walking through the entire vision and plan. Why immersion actually changes how you learn (think: language learning). What the three days look like. Why the one-day option still packs a punch. And honestly, why this matters if you're feeling stuck or like you're not progressing. This isn't an infomercial episode for the event, it's me explaining exactly what I've envisioned, eliminating any questions you might have and my thoughts on why it's going to make a real difference. If you have any questions, feel free to email me directly: helen.themuthership@gmail.com

• Transcript

#193 - Building Your Own Community

If you think the algorithm is broken for reaching your audience, guess what? There's something that isn't broken. Direct access to the people who actually care about what you're doing. In this week's episode, I'm talking about private communities - not as some big, daunting thing you have to build tomorrow, but as the actual future of the creator business. And honestly? I’m not the first person to talk about this! I'm sharing why community is so different from just posting content, how going through transformation together is what actually keeps people invested, and the one thing you should start doing right now if you're even slightly interested. Plus, some personal stuff about why this has become so much more meaningful to me than I ever expected.

• Transcript

#192 - Why Vlog Content Converts to Followers

Vlogging isn’t what it used to be! When you hear "vlogging," what comes to mind? Probably some daily lifestyle creator showing their morning routine, or a YouTuber showing their travel diary. But here's the thing: vlogging is actually one of the most underrated tools for building your personal brand, making sales, and creating trust with your audience, no matter what you do. And it doesn't look like what you think it does. In this week's episode, I'm breaking down why vlogging works in literally every niche, how it removes the filter between you and your audience faster than any other format, and why showing your process matters way more than telling people to buy. Plus, I'm calling out the difference between daily vlogging and strategic vlogging (and why one actually moves the needle on your business). If you think you're not the "vlogging type," this episode might change your mind.

• Transcript

#191 - Turn Viral into Cash

You got 50M views... but where's the money? Viral videos have this mystique of being a lottery ticket to easy money. You see headlines like "Creator quits day job after going viral!" and the illusion feels REAL. But in today’s episode, I broke down what actually happened to some of the most popular viral creators out there, and it's not what you think. That viral window is SO short. Brands want what's hot TODAY. Not yesterday. And if you don't have a plan BEFORE you go viral, you're basically watching opportunity walk past. In this episode, I'm calling out the myth and sharing exactly what separates creators who actually monetize their moment from those who just get a cool story to tell. Listen in to hear the full breakdown, the creators who did it RIGHT, and what you should actually be planning for.

• Transcript

#190 - Creator Automation Tools - Secrets Shared

I've tested a LOT of automation apps to streamline the creator process (and I mean a lot!) And I've finally landed on the ones that actually work for my workflow. But here's the thing - every single one has nuances nobody talks about. In this week's episode, I'm breaking down the creator tools I'm using right now StanStore Repurpose.io Zapier ManyChat and which email platforms I've cycled through and why. I'm sharing what makes each one worth the money (or not), the hidden limitations I discovered after actually using them, and exactly where you might run into problems. Plus, how to figure out which tools are actually moving the needle on YOUR conversions versus just draining your monthly budget. If you're trying to scale and not sure which tools are worth the investment, this one cuts through the noise.

• Transcript

#189 - Making Money Through Digital Products

What if I told you there's a way to monetize your audience that doesn't require a huge following, doesn't take constant upkeep, and could actually work while you sleep - literally! I'm not talking about courses where you're selling courses about selling courses (we all know those vibes are weird). I'm talking about something way more real. In this week's episode, I break down exactly what counts as a digital product, how creators in every single niche are already doing this (even if they don't realize it), and why you probably have everything you need to get started.

• Transcript

#188 - How To Improve Your Shop Content

If you've been posting shop or affiliate content and wondering why it's not converting the way you hoped, this week's episode is for you. I'm talking about the mistake I see over and over again with creators who want to monetize, and honestly it's the thing nobody in the shop space is telling you. It's not about posting more. It's not about better products. It goes way deeper than that. I'm also getting into how to figure out your real reason for showing up online in the first place, because that one thing changes everything about how you create content and who you attract. If you've ever felt like you're spinning your wheels or comparing yourself to creators who claim to be making crazy money every month, you're going to want to hear this one. Sign up HERE for the FREE EDITING WORKSHOP!

• Transcript

#187 - Social Media Needs Older Creators

In this week’s episode of The Muthership Creator Strategy, I’m diving deep into why social media desperately needs older creators - not as participants who "fit in," but as leaders. In this episode, we’re talking about: · The Power of Narrating: Why our life experience allows us to tell relevant stories instead of just "curating" an aesthetic. · The "Brain Work" of Content: How mastering new tools and editing can help your brain health. · Leading vs. Copying: How to start using your actual expertise to build a durable audience. · Developing Thick Skin: How seeing yourself on camera helps you shed self-judgment If you’ve been feeling invisible or worried that you have "nothing to say," this episode is for you. Your perspective is a service that the internet actually needs.

• Transcript

#186 - Social Media Content Production Tips

Why Production Matters More Than You Think But first, if you'e like to check out the Studio Preview which is mentioned in this episode! If you are NOT a studio member, it's FREE to join this space and check out the Analytics meeting: CLICK HERE! This week’s podcast episode is all about the part of content creation that doesn’t get talked about enough: production. And no, I don’t mean big crews, fancy cameras, or turning every post into a full commercial. I mean learning how to think through your content before, during, and after you record so your ideas actually land. In this episode, I’m walking through the creator version of pre-production, production, and post-production, and how those simple choices can make your videos stronger, clearer, and more engaging. You’ll learn: Why better production starts before you ever hit record How to think through your opening line so the right viewer immediately knows, “this is for me” What to consider when shooting, from lighting and framing to camera angles and b-roll How editing and on screen text can elevate your story How to review your own video before posting with a simple production checklist Why intentional content can lead to more consistent engagement And this episode also gives a preview of what we’ll be diving into inside the Muthership Creator Studio this month, where we’ll be breaking down scripting, shooting, and editing in much more detail through live lessons, challenges, and feedback in real time on YOUR WORK! Production is not about being perfect. It’s about making better decisions so your viewer stays with you. Listen to the episode, and then come join us in the Muthership Creator Studio if you’re ready to make better content with more intention, more confidence, and a whole lot more support.

• Transcript

#185 - Scripted Content Problems

Are brands accidentally "breaking" their creators? 🎙️ I’m making a pretty bold statement in this week’s podcast, but I have to say it: most brands are simply not getting it right when it comes to working with creators and influencers. In fact, I think they might actually be "breaking" the very people they hire. After 40 years in the production business, I’ve seen it all. I’ve directed trained actors, professional athletes, celebrities, and "real people" (the industry term for non-actors) ranging from doctors to people talking about their experience with smelly feet. I’ve noticed a shift happening in social media that feels all too familiar, and frankly, it’s been a little painful to watch. In this episode, I’m getting into: · The Realization: A conversation with a friend and professional influencer that brought this topic to the surface. · The Authenticity Paradox: Why brands hire you for your "realness" but then hand you a word-for-word script that kills your vibe. · The Teleprompter Trap: My very strong (and controversial) opinion on using teleprompters and how to tell if you’ve lost your natural cadence. · Survival Tips: How you can deliver what a brand wants without losing your soul or your audience in the process. Plus, I’m giving a huge shout-out to our newest Creator of the Week, Diana @diandbuddy, who has been an absolute firecracker since joining the studio. If you’ve ever felt like a robot reading lines instead of a creator making magic, this episode is for you.

• Transcript

#184 - Random Social Media Tips

This week’s podcast is a little bit of a social media reality check. I’m sharing what I’ve been noticing lately about TikTok views, posting times, and why some videos seem to sit there before they suddenly wake up later. I’m also talking about what I do when my own views are low, my content feels stuck, or I need to shake myself out of a rut fast. That includes one of the easiest ways to wake up your account again, why I will always defend using trends, and a few simple ways to get back in motion without overthinking everything. And yes, I also had to touch on branded content, because if you want your videos to stand out and actually support the brand, that matters too. Go listen to the full episode for all the thoughts, tips, and always truth.

• Transcript

#183 - Getting Personal or Over Sharing

Today I’m talking about the difference between getting personal and oversharing on social media and why letting people see a little more of you can make your content more memorable, relatable, and effective. So many creators hold back because they think nobody cares, or they worry that sharing anything personal means putting their whole life on display. It doesn’t. Featuring our Creator of the Week: Kim Dechert https://www.instagram.com/kimdechertwellness/ In this episode, I’m breaking down why connection matters just as much as information, what “sharing more of yourself” can actually look like, and how to bring more personality into your content without turning your page into a diary. If you’ve ever wondered how much of yourself to show online, this one will give you a lot to think about.

• Transcript