#211 - Cue the Creator Mindset Shift

I expected the reviews coming out of the retreat to be about editing skills, confidence, and technical wins. Instead, attendee after attendee described a mindset shift. In this episode I unpack what that shift actually looks like: ignoring guru rules that come from fear, trusting that the algorithm knows your audience, and reframing content from a chore into something you get to learn and enjoy. It also sets up November in the Studio, which is going to be all about mindset. Key Points The retreat surprise: I played the audio from Kerrie’s retreat recap because she explains it better than I can. She went to New York thinking she needed to learn how to create content and came home realizing she didn’t need to become someone else, she just needed to trust her own ideas. She came home ready to be a better creator, not a better copier. Tactics aren’t the main blocker: some creators do need editing help, but I don’t think most are stuck because of editing. What I’ve learned over the years is that sometimes the least edited content does better than the stuff we curate so carefully. Myth I tested: “Don’t post outside your niche, it confuses the algorithm.” While I was traveling, I posted travel clips, dances, and city to city transitions. When I moved from Italy to France, even my For You page changed with me. The algorithm is smarter than most of us. My rotation strategy: I batch created tutorials before the trip and made sure one went into the rotation about every four videos, like I always do. Every single time, the tutorial is what got the views. My off topic posts didn’t confuse anything, because the algorithm still favors what my audience followed me for. Why I rotate tutorials in: if someone new finds me through a tutorial and has to scroll through 20 videos to get to the next lesson, they’re not going to bother with me. Commitment to your craft = having fun: I make sure I’m enjoying it, and I make sure I’m delivering what my audience followed me for. It might look willy nilly from the outside, but there’s a simple plan behind it. The mindset flip: if you treat content like a chore (“I have to post, this sucks”), it’s going to beat you down. Instead, try “I get to learn one new thing this week,” like popping text on a video, then use that technique to talk about your business. Posting still helps market you, but doing it in a fun way helps you grow personally. Other ways to pick your shift: ignore what the gurus say for a week and experiment, or try a completely different style of content for a week. You get to decide what your shift is. Juli’s point from the retreat kickoff: from her past work with influencers, she reminded everyone that people don’t care about you as an influencer, they care about the value you bring them. I think that’s so much of what we miss. On copycat content: I’m so tired of social media copycats. Trends are fine as the fun side of your content and a way to get your voice out on a trending sound, but the bulk of your content needs to come from you and your voice. What’s next: the next retreat is going to build on the first one, not repeat it, and some of this year’s attendees have already signed up. November in the Studio I’m dedicating the whole month to mindset. I’ll break down how it happened at the retreat and bring different reframing examples from meeting to meeting. In person learning is more condensed and the group setting makes a real difference, but my goal is to bring that experience into the Studio meetings. Challenge / CTA Choose your mindset shift for this week. Either pick one new thing you want to learn (just one technique, nothing else) and use it to make content you actually enjoy, or break one guru rule on purpose and experiment with a different style of content. Then come to the Studio in November and we’ll keep building on it.