Missions to Movements

Dana Snyder

Missions to Movements is the nonprofit marketing and fundraising podcast that helps you grow recurring donors, scale monthly giving programs, and build digital campaigns that convert.

Hosted by Dana Snyder—speaker, strategist, and founder of Positive Equation—this show is packed with actionable nonprofit growth strategies, social media tips, and fundraising best practices.

Each week, you’ll hear how organizations are increasing donor retention, building thought leadership, and using digital fundraising to drive real impact. If you want to learn how to attract monthly donors, master nonprofit marketing, and transform your mission into a movement, this podcast is for you.

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260 episodes
Updated Wednesday

Episodes260

Newest first

Jun 29, 2022 · 13 min
3 Tips On How To Make Your Content Stand Out
We spend so much time on the hamster wheel of content creation, but oftentimes only 1-3% of our audience are actually seeing our posts. Not to mention - Instagram is starting to heavily prioritize reels and vertical content. What if we started asking ourselves, what would my audience find valuable today? How can I start a conversation and generate engagement? If you’re a content creator OR you’re tasked with creating content for your organization, this is the episode for you as I dive into 3 of my favorite tips to make your content stand out. Hint: you’ll want a pen and paper ready for tip #3! Episode Partner: This episode is presented by Feathr - Expand your reach, further your mission. Use Feathr's digital marketing tools to increase awareness, boost online donations, promote events, recruit volunteers, and ultimately do more good. Learn More. Resources & Links Ask me anything! Click here to send me your questions about digital marketing, virtual or hybrid events, social advertising, online fundraising, or building a business. Check out my NEW $27 mini course, Visible Reach In A Week. In 30 minutes, you’ll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters. Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. This episode is presented by The Monthly Giving Builder. With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!
Jun 22, 2022 · 54 min
Creating a New Revenue Stream During COVID with The Birthday Party Project's Paige Chenault
Paige Chenault and her team of birthday enthusiasts celebrate the lives of children experiencing homelessness by throwing birthday parties and providing a “birthday in a bag” so no child goes without feeling celebrated on their special day. To date, The Birthday Party Project has hosted over 2,500 parties! Paige gets into the nitty gritty of their nonprofit’s social media strategy, how they curate meaningful brand partnerships with household names like Dr. Suess, Milkbar, and Southwest Airlines, and how in the heart of COVID, they created an entirely new revenue stream and expanded from 48 agency partners to 70! You’re going to LOVE the energy and joy Paige brings to this conversation. Episode Partner: This episode is presented by Feathr - Expand your reach, further your mission. Use Feathr's digital marketing tools to increase awareness, boost online donations, promote events, recruit volunteers, and ultimately do more good. Learn More. Resources & Links Support The Birthday Party Project on their website and consider donating to support their 10 for 10 campaign, where they’re calling on 10,000 birthday enthusiasts to take action and help them raise $100,000. Follow them on Facebook, Instagram, and Twitter. Check out my NEW $27 mini course, Visible Reach In A Week. In 30 minutes, you’ll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters. Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. This episode is presented by The Monthly Giving Builder. With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!
Jun 15, 2022 · 13 min
My Process to Plan and Reach Quarterly Goals
As Michael Hyatt famously says, “To accomplish our goals, we must distill our dreams into daily actions.” Now that Q3 is just around the corner, I’m diving into my quarterly planning process and sharing a recap of how well I actually did on my Q2 goals. Hear about the planner that has changed my life tremendously, how to break down your goals into actionable steps, and the importance of celebrating your achievements along the way. Ready to dig into some power-packed goal setting? Let’s do this. Episode Partner: This episode is presented by Feathr - Expand your reach, further your mission. Use Feathr's digital marketing tools to increase awareness, boost online donations, promote events, recruit volunteers, and ultimately do more good. Learn More. Resources & Links My mastermind is SOLD out for 2022, but you can get on the waitlist for next year. If you’re a nonprofit looking to build and launch a recurring donor program, add your name to the list here. Michael Hyatt’s Full Focus Planner has been a game changer for me in setting quarterly goals. Try out RocketReach to easily find out almost anyone’s email address. Check out my NEW $27 mini course, Visible Reach In A Week. In 30 minutes, you’ll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters. Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. This episode is presented by The Monthly Giving Builder. With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!
Jun 8, 2022 · 1 hr 6 min
How To Get What You Want with Julie Solomon
You’re about to get a front row seat into what my personal coaching and mastermind experience has been like working with Julie Solomon. One word? Transformational. Julie and I go deep today on limiting beliefs, how to work through and understand our origin stories, the #1 thing we HAVE to invest in to grow our business, and the secrets and strategies behind the launch of her brand new book, Get What You Want. Julie is also the host of the top charting Influencer Podcast, which has completely shaped my business over the last 4 years. I can’t wait for you to learn from Julie’s tactical wisdom and magic! Episode Partner: This episode is presented by Feathr - Expand your reach, further your mission. Use Feathr's digital marketing tools to increase awareness, boost online donations, promote events, recruit volunteers, and ultimately do more good. Learn More. Resources & Links Check out Julie on her website, follow her on Instagram at @julssolomon, and order her new book, Get What You Want. I also highly recommend listening to The Influencer Podcast, which has completely shaped my business over the years. Check out my NEW $27 mini course, Visible Reach In A Week. In 30 minutes, you’ll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters. Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. This episode is presented by The Monthly Giving Builder. With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!
Jun 1, 2022 · 47 min
What's Working Right Now on Instagram with Expert Natasha Samuel
Today we’re getting tactical and nitty gritty with Instagram. From how to build authority with a small audience, the ins and outs of reels, Instagram Lives, why you shouldn’t freak out over hashtags, and what metrics to track. Does Instagram rank saves, comments, and shares higher than likes? What are the best tools for scheduling social media content? Natasha Samuel is an Instagram Strategist, podcaster, and YouTuber who helps small businesses shine online and her content is so inspirational and intentional. If you’ve been intimidated by Instagram Reels, keeping up with posting consistently, and engaging intentionally with your audience, there are so many gems in this episode that you’re going to love. Episode Partner: This episode is presented by Feathr - Expand your reach, further your mission. Use Feathr's digital marketing tools to increase awareness, boost online donations, promote events, recruit volunteers, and ultimately do more good. Learn More. Resources & Links Connect with Natasha on her Instagram, @shinewithnatasha, subscribe to her YouTube channel, and tune in to The Shine Online Podcast. You can also grab her FREE 3-minute video lesson, 3 Steps to Repurpose Instagram Content. Check out Natasha’s 3 favorite social media scheduling tools: Buffer, Later, and Planoly. She also recommends InShot for video editing and Canva for graphics. Check out my NEW $27 mini course, Visible Reach In A Week. In 30 minutes, you’ll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters. Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. This episode is presented by The Monthly Giving Builder. With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!
May 25, 2022 · 45 min
Gain National Media Exposure with a Small Social Following with Laura Beck from LottoLove
How does a small startup business get featured on Ellen, The Today Show, PopSugar, and Real Simple Magazine? Laura Beck from LottoLove has brought the fun into gifting and giving back with charity scratch-off tickets. During this episode, you’ll learn that a vanity social media following does not resonate with your success, how to pitch the media and create a PR blitz about your brand (no matter the size of your organization), and y’all, it’s really about powerful storytelling! Episode Partner: This episode is presented by Feathr - Expand your reach, further your mission. Use Feathr's digital marketing tools to increase awareness, boost online donations, promote events, recruit volunteers, and ultimately do more good. Learn More. Resources & Links Check out LottoLove on their website or Instagram (@lottolove) and reach out to Laura directly at laura@givelottolove.com if you’d like to be considered as a charity partner when they go digital! If you’re ready to get the press and publicity you deserve, Laura highly recommends the course Press for Success. Check out my NEW $27 mini course, Visible Reach In A Week. In 30 minutes, you’ll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters. Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. This episode is presented by The Monthly Giving Builder. With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!
May 25, 2022 · 44 min
The Pursuit of Justice Through Digital with The Innocence Project's Alicia Maule
Ready for a powerful conversation that gets to the root of why creating an online digital community matters? I could have talked to today’s guest for HOURS. Alicia Maule is The Innocence Project’s (“IP”) first Digital Engagement Director and since 2015, she has led the nonprofit organization to exponential audience growth, revenue, and advocacy. Even more amazing? The content she’s creating has the power to stop wrongful executions and reform the criminal justice system. In this episode, we talk about why branding matters, behind the scenes of The Innocence Project’s viral video campaign, and why you should take a people-first approach to your website and digital presence. Let’s go meet Alicia! Episode Partner: This episode is presented by Feathr - Expand your reach, further your mission. Use Feathr's digital marketing tools to increase awareness, boost online donations, promote events, recruit volunteers, and ultimately do more good. Learn More. Resources & Links Support The Innocence Project and help them put an end to wrongful convictions. If you enjoyed today’s conversation with Alicia, you can follow her on Instagram, LinkedIn, and Twitter. She invites you to reach out to if you’re interested in the Web3 movement or have prospects there. Watch The Innocence Project’s Happiest Moments video on YouTube, which won a Webby Award. Check out my NEW $27 mini course, Visible Reach In A Week. In 30 minutes, you’ll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters. Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. This episode is presented by The Monthly Giving Builder. With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!
May 18, 2022 · 47 min
Every 7 Seconds Matters - How To Move the Masses with Invisible Children Co-Founder Jason Russell
Jason Russell is a creative director powerhouse and the visionary behind viral videos for Invisible Children’s KONY 2012 which amassed a staggering 103 million views on YouTube, and charity: water, which skyrocketed their monthly donors from 800 to over 80,000. During our conversation today, Jason gets into the nitty gritty of his video creation process, including the key components that make up a piece of content to inspire action. We also debunk the myths about video length and how to be really creative with your marketing and media budget. It was an honor for me to host this conversation - let’s go! Episode Partner: This episode is presented by Feathr - Expand your reach, further your mission. Use Feathr's digital marketing tools to increase awareness, boost online donations, promote events, recruit volunteers, and ultimately do more good. Learn More. Resources & Links FREE Webinar: The Top 5 "Set It and Forget It" Marketing Tips for Building Momentum During the Summer on May 19th at 2 pm ET | 11 am PT with Feathr's President and Co-founder Aidan Augustin and Dana Snyder. Click here to RSVP! Follow Jason at his agency, Broomstick Engine, where he partners with brands and organizations to tell their story and learn more about his children’s book, A Little Radical. Want to work with Jason? Email him at jason@broomstickengine.com. Watch Invisible Children’s viral KONY 2012 campaign video, The Spring, a charity: water story, and Preemptive Love’s Love Anyway. Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. This episode is presented by The Monthly Giving Builder. With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!
May 11, 2022 · 17 min
Ask Me Anything: How To Create Content That Converts
Today’s episode is one of my favorites. It’s another Ask Me Anything! We’re going to get real nitty gritty into what exactly can drive donor action on social media and how to deal when you’re posting every single day on multiple platforms and not seeing traction. How can you build interest and momentum in your cause? Learn about my ideal client avatar exercise and my #1 favorite place to source inspiration for campaigns (hint: it’s free!) Episode Partner: This episode is presented by Feathr - Expand your reach, further your mission. Use Feathr's digital marketing tools to increase awareness, boost online donations, promote events, recruit volunteers, and ultimately do more good. Learn More. Resources & Links Ask me anything! Click here to send me your questions about digital marketing, virtual or hybrid events, social advertising, online fundraising, or building a business. FREE Webinar: The Top 5 "Set It and Forget It" Marketing Tips for Building Momentum During the Summer on May 19th at 2 pm ET | 11 am PT with Feathr's President and Co-founder Aidan Augustin and Dana Snyder. Click here to RSVP! Check out my NEW $27 mini course, Visible Reach In A Week. In 30 minutes, you’ll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters. Watch my YouTube video to learn the Ideal Donor Avatar exercise. Check out the free Facebook Ad Library for inspiration. Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. This episode is presented by The Monthly Giving Builder. With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!
May 4, 2022 · 48 min
Rock Your Social Media Strategy with Part-Time Resources with Ally Global Foundation's Jamie Watson
Within just one year, Ally Global Foundation raised $1.8 million dollars to prevent human trafficking and help survivors find healing through safe housing, education, and aftercare. How? By investing in telling their story and building community. I’m so excited to bring you this inspiring conversation with Jamie Watson, who truly shines leading their small, yet mighty marketing team. Jamie shares how she took a grassroots approach to building a monthly giving community, the creative sign-up strategy behind their annual peer-to-peer campaign “Move for Freedom”, plus her approach to building a strategic, annual social media plan. Episode Partner: This episode is presented by Feathr - Expand your reach, further your mission. Use Feathr's digital marketing tools to increase awareness, boost online donations, promote events, recruit volunteers, and ultimately do more good. Learn More. Resources & Links FREE Webinar: The Top 5 "Set It and Forget It" Marketing Tips for Building Momentum During the Summer on May 19th at 2 pm ET | 11 am PT with Feathr's President and Co-founder Aidan Augustin and Dana Snyder. Click here to RSVP! Learn more about Ally Global and their important mission to help survivors of human trafficking, and check out The Refuge, their monthly giving program. Move for Freedom takes place on August 6, 2022. Discover more about Ally Global’s fundraising event. Watch the film The Twelve Thousand, based on the true story of one survivor. Are you making costly mistakes with your social ads strategy? RSVP to my new masterclass, How To Attract Recurring Donors Without Posting On Social Media and learn my #1 secret for copy and content inspiration. Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. This episode is presented by The Monthly Giving Builder. With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!
Apr 27, 2022 · 16 min
5 Signs You Need to Hire a Social Media Manager and Where To Find Them
Too many companies treat social media like a hobby, rather than a pillar of their digital marketing strategy. There, I said it. If you’ve been thinking about growing your marketing team to include a social media role and you’re wondering, where do I find a social media unicorn? And, what does realistic compensation look like? You’re in the right place. Social media is hands down the most cost-effective way to increase visibility and online exposure for your organization. And only 44% of nonprofits have just ONE team member managing their social media presence. In this episode, I’m sharing the five signs you absolutely NEED to hire a social media manager (and how to find them!) Episode Partner: This episode is presented by Feathr - Expand your reach, further your mission. Use Feathr's digital marketing tools to increase awareness, boost online donations, promote events, recruit volunteers, and ultimately do more good. Learn More. Resources & Links FREE Webinar: The Top 5 "Set It and Forget It" Marketing Tips for Building Momentum During the Summer on May 19th at 2 pm ET | 11 am PT with Feathr's President and Co-founder Aidan Augustin and Dana Snyder. Click here to RSVP! Check out my list of recommended Creative Consultants and Agencies that you should hire. Are you making costly mistakes with your social ads strategy? RSVP to my new masterclass, How To Attract Recurring Donors Without Posting On Social Media and learn my #1 secret for copy and content inspiration. Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. This episode is presented by The Monthly Giving Builder. With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!
Apr 20, 2022 · 52 min
The Marketing Secrets Behind Imani Collective's 595% 5-Year Growth
Imani Collective is an ethical impact brand crafting beautiful homewares from over 130 empowered artisans in Kenya. Through strategic partnerships, an ambassador program and paid advertising, they grew their Instagram account from a following of 900 to over 38,000! There is so much magic in this conversation I’m about to bring to you today with Jenny Nuccio, Founder & CEO, and Annette Wilson, Director of Marketing & Events. We chat through the power of social proof through user-generated content, how they launched paid ads with a $1,000 budget, the successful collaborations they’ve done, and the inside scoop on their Giving Tuesday campaigns (the last one generated over $16,000!) Episode Partner: This episode is presented by Feathr - Expand your reach, further your mission. Use Feathr's digital marketing tools to increase awareness, boost online donations, promote events, recruit volunteers, and ultimately do more good. Learn More. Resources & Links FREE Webinar: The Top 5 "Set It and Forget It" Marketing Tips for Building Momentum During the Summer on May 19th at 2 pm ET | 11 am PT with Feathr's President and Co-founder Aidan Augustin and Dana Snyder. Click here to RSVP! Learn more about Imani Collective, follow them on Instagram at @imanicollective, and shop their artisan goods, including the “Be Kind” hang sign I have in my office. Check out Imani Collective’s 2021 Impact Report and become a part of their collective for as little as $15 per month. Follow @jennynuccio on Instagram and check out The Moxie Podcast which shares more about individuals, organizations, and movements doing good in this world. Follow Annette on Instagram at @annette.marie.wilson. Are you making costly mistakes with your social ads strategy? RSVP to my new masterclass, How To Attract Recurring Donors Without Posting On Social Media and learn my #1 secret for copy and content inspiration. Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. This episode is presented by The Monthly Giving Builder. With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!
Apr 13, 2022 · 17 min
Replicate My 10-Step Podcast Launch Strategy For Any Campaign
The Missions to Movements Podcast debuted at #29 of ALL marketing podcasts during launch week! I am still getting over the excitement and support. But how exactly did I do it as a team of one and a half? In this episode, I’m going to give you the full peek behind the curtain as I unveil the 10 strategies I used to launch the podcast and rally together hundreds of people behind our mission. The best part? Some of these strategies literally cost $0. I’m also sharing more about the $40 suit that everyone was commenting on (and how it was actually a strategic outfit choice), and how we got creative with snail mail postcards and voice DMs on Instagram to attract the masses on launch day. This episode is sure to inspire you as you plan a future launch of your own! Notable Quote from Dana “When you bring positive energy into a launch, people can feel that.” Resources & Links Are you making costly mistakes with your social ads strategy? RSVP to my new masterclass, How To Attract Recurring Donors Without Posting On Social Media and learn my #1 secret for copy and content inspiration. Ask me a question HERE and be featured on the show. Try Handwrytten and use code DANA at checkout to get some free credits. Check out Listen Notes, the best podcast search engine. Peerspace is what I used to find a beautiful photo shoot location. Use Postable to collect your audience’s mailing addresses. Podcasting for Creatives is the team I hired to support us with our launch, including editing, sound, and show notes. Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. This episode is presented by The Monthly Giving Builder. With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!
Apr 6, 2022 · 41 min
How To Attract New Donors with a Quiz and Social Media Ads with The Adventure Project's Tesi Klipsch
Do you spend time thinking about how your organization can automate the process of attracting new donors? The Adventure Project did just that with a quiz that received more than 26,000 shares (!), positioning them as leaders in their industry and generating immediate one-time donations, plus recurring gifts. Marketing and Engagement Consultant Tesi Klipsch takes us behind the scenes. You’ll hear how she’s converting leads for less than $1 using Facebook ads, the importance of A/B testing, and the mechanics of creating a successful lead generation campaign. Enjoy! Notable Quote from Tesi “I just can’t stress testing enough. One of the first ads I was testing was $4.13. But getting it down to $1 obviously, is infinitely better.” Resources & Links Learn more about The Adventure Project and their mission to create jobs in developing countries and follow them on Facebook, Instagram, and LinkedIn. Take The Adventure Project’s 3-Question Quiz and an anonymous donor will donate $2.40 on your behalf to help one woman gain access to life-saving services. Follow our guest Tesi Klipsch on Instagram and Twitter and share how you’re bringing in and pitching monthly donors. Create your own lead generation quiz using Interact. Are you making costly mistakes with your social ads strategy? RSVP to my new masterclass, How To Attract Recurring Donors Without Posting On Social Media and learn my #1 secret for copy and content inspiration. Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. This episode is presented by The Monthly Giving Builder. With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!
Mar 30, 2022 · 11 min
Ask Me Anything: My Top Canva and Online Fundraising 101 Tips
Let’s transform your mission into a movement. In this solo episode, I’m doing an Ask Me Anything and we’re diving into the power of Canva (including the best ways to create animated content for social media!) and my favorite online fundraising tips. If you have a question about digital marketing, virtual or hybrid events, social advertising, online fundraising, or building a business, let me know! I may feature you in a future episode. Ask Your Question Here! Notable Quote from Dana “Blog posts live on and they constantly garner web traffic years after it's posted to your site. There are things that I have written 3 years ago as a blog post that continually bring new people and website traffic that are searching for those keywords on Google.” Resources & Links Download Canva and check out their free resources for nonprofits. Are you making costly mistakes with your social ads strategy? RSVP to my new masterclass, How To Attract Recurring Donors Without Posting On Social Media and learn my #1 secret for copy and content inspiration. Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. Do you have a hot digital marketing topic that you’d like to learn more about? Message me on LinkedIn and let me know. This episode is presented by The Monthly Giving Builder. With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!
Mar 23, 2022 · 51 min
The Magic of Staying Curious and Goal Setting with Mark Dombkins
From launching an annual grassroots peer-to-peer campaign, to developing a gift box for the holidays, Mark Dombkins and his team at Forever Projects are on a mission to help Tanzanian women break the cycle of poverty and create a self-sustaining future for their family. Inspired by his own journey of adopting 3 children and wanting to create a big impact, Mark and I dig into the seeds of his story, from the early days of hosting small fundraisers at cafes to large-scale campaigns generating $176,000 with just 285 advocates! Lean in and get ready to take some serious notes on staffing, internal goal setting, taking calculated risks, and staying curious when it comes to digital marketing. Mark was so generous in taking us behind the scenes that I left this conversation with so many takeaways! Notable Quote from Mark “If you’re not in the trenches with your users in the early stages, you’re not going to build anything that’s actually going to scale because they are the ones that will show you the way. I think that’s a really important lesson for anyone running a campaign.” Resources & Links Learn more about Mark Dombkins and Forever Projects here. Your monthly gift will fund projects in Tanzania and provide local partners reliable and unrestricted funding. Check out Forever Projects’ campaign, My Kilimanjaro, which raised $176,000 with 285 participants. Are you making costly mistakes with your social ads strategy? RSVP to my new masterclass, How To Attract Recurring Donors Without Posting On Social Media and learn my #1 secret for copy and content inspiration. Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. This episode is presented by The Monthly Giving Builder. With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!
Mar 18, 2022 · 14 min
1 Digital Idea To Create Meaningful Corporate Partnerships
If you're looking for more innovative ways to authentically integrate partners with your cause, amplify stories, and increase impact, this is the episode for you. Today, I'm sharing a digital sponsorship idea that’s very common in the FOR profit world but I haven’t seen a TON of traction yet in the nonprofit sector. And that's through creating a co-branded digital content series. Resources & Links Join my free Facebook Group, Nonprofit Social Media Marketers where you can share insights, successes, and challenges with over 2,000 others. Are you making costly mistakes with your social ads strategy? RSVP to my new masterclass, How To Attract Recurring Donors Without Posting On Social Media and learn my #1 secret for copy and content inspiration! Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you! Do you have a hot digital marketing topic that you’d like to learn more about? Message me on LinkedIn and let me know. This episode is presented by The Monthly Giving Builder. With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!
Mar 16, 2022 · 55 min
The Power of Video with Dressember's Blythe Hill and Stephanie Schindler
Video is one of the most powerful storytelling tools that’s worth the investment to excite and educate others about your mission. Today I’m joined by two amazing women from Dressember, a collaborative movement leveraging fashion and creativity to restore dignity to victims and survivors of human trafficking. Founder Blythe Hill and Communications Coordinator Stephanie Schindler share the strategies behind their 2021 documentary launch, how they integrated the film as a tool for their advocates, and what they focus on as a small and mighty team of 4 to help end human trafficking. Notable Quote from Blythe “Video is so powerful, and it’s such a powerful tool for quickly getting people familiar with your work and extending a powerful invitation into your work.” Resources & Links Donate as little as $5 per month to Dressember’s mission by joining The Collective. Learn more about Dressember on their website and watch the trailer of The Dressember Documentary. Follow @dressember on Instagram. Sign up for Dressember’s 5th annual virtual 5K, taking place on April 9th, 2022 and consider hosting one in your neighborhood. Are you making costly mistakes with your social ads strategy? RSVP to my new masterclass, How To Attract Recurring Donors Without Posting On Social Media and learn my #1 secret for copy and content inspiration. Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. This episode is presented by The Monthly Giving Builder. With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!
Mar 16, 2022 · 12 min
3 Tips to Become a Thought Leader on LinkedIn
Where should you focus your time, money and energy in 2022 to grow your personal brand and thought leadership? Hint: LinkedIn! Based on data from FindStack.com, of the 310+ million monthly active users on LinkedIn, only 3 million share content weekly. That’s less than 1% of monthly active users! So with far less noise and competition on LinkedIn, how can you seize the opportunity and create standout content that builds your thought leadership? In today’s episode, I’m breaking down three of my favorite best practices that you can start implementing right away. Notable Quote from Dana “So often, we only focus on, “How do we expand the brand awareness of our organization?” But let’s be real - people connect with people. So I challenge you to also consider asking, “How do we expand the personal brand awareness of our staff and team to share their stories, that therefore lead more people to our mission?” Resources & Links Check out my viral post on LinkedIn that received over 50,000 views and started a lot of conversations! Are you making costly mistakes with your social ads strategy? RSVP to my new masterclass, How To Attract Recurring Donors Without Posting On Social Media and learn my #1 secret for copy and content inspiration! Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you! Do you have a hot digital marketing topic that you’d like to learn more about? Message me on LinkedIn and let me know. This episode is presented by The Monthly Giving Builder. With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!
Mar 16, 2022 · 47 min
How New Story Charity Went Viral on TikTok with Sierra LaDuke
Welcome to the Missions to Movements Podcast, a show that highlights the digital strategies of organizations making a positive impact in the world. Ready to learn the latest trends, actionable tips, and the real stories behind the feed? In our first episode, you’ll hear how New Story Charity went viral on TikTok (and no, the videos didn’t involve any silly dance moves!) Social Media Manager Sierra LaDuke and I unpack how New Story creates their social media content strategy, behind the scenes of two of their viral TikTok videos, and how they redefined what social media success means to them. This conversation is sure to spark so many fun conversations for your organization. Enjoy! Notable Quote from Sierra “That’s what I love about TikTok, is that raw, janky kind of edits that resonates with the audience. You can really throw something together and people enjoy it more than a super polished video.” Resources & Links Learn more about New Story Charity and their mission to house 1 million people by 2030. Follow New Story Charity on Instagram, LinkedIn, TikTok, Twitter, and YouTube. Connect with Sierra LaDuke on LinkedIn. Learn about Seed Spot and their incubator programs for entrepreneurs. Check out Duolingo’s TikTok account. Are you making costly mistakes with your social ads strategy? RSVP to my new masterclass, How To Attract Recurring Donors Without Posting On Social Media and learn my #1 secret for copy and content inspiration! Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you! This episode is presented by The Monthly Giving Builder. With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!

Missions to Movements

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Gain National Media Exposure with a Small Social Following with Laura Beck from LottoLove

The Pursuit of Justice Through Digital with The Innocence Project's Alicia Maule

Every 7 Seconds Matters - How To Move the Masses with Invisible Children Co-Founder Jason Russell

Ask Me Anything: How To Create Content That Converts

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5 Signs You Need to Hire a Social Media Manager and Where To Find Them

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How To Attract New Donors with a Quiz and Social Media Ads with The Adventure Project's Tesi Klipsch

Ask Me Anything: My Top Canva and Online Fundraising 101 Tips

The Magic of Staying Curious and Goal Setting with Mark Dombkins

1 Digital Idea To Create Meaningful Corporate Partnerships

The Power of Video with Dressember's Blythe Hill and Stephanie Schindler

3 Tips to Become a Thought Leader on LinkedIn

How New Story Charity Went Viral on TikTok with Sierra LaDuke