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Missions to Movements

Gain National Media Exposure with a Small Social Following with Laura Beck from LottoLove

May 25, 2022 · 45 min · Episode 15 · 39.3 MB
0:00-45:48

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How does a small startup business get featured on Ellen, The Today Show, PopSugar, and Real Simple Magazine? Laura Beck from LottoLove has brought the fun into gifting and giving back with charity scratch-off tickets.

During this episode, you’ll learn that a vanity social media following does not resonate with your success, how to pitch the media and create a PR blitz about your brand (no matter the size of your organization), and y’all, it’s really about powerful storytelling!

Episode Partner: This episode is presented by Feathr - Expand your reach, further your mission. Use Feathr's digital marketing tools to increase awareness, boost online donations, promote events, recruit volunteers, and ultimately do more good. Learn More.

Resources & Links

Check out LottoLove on their website or Instagram (@lottolove) and reach out to Laura directly at laura@givelottolove.com if you’d like to be considered as a charity partner when they go digital!

If you’re ready to get the press and publicity you deserve, Laura highly recommends the course Press for Success.

Check out my NEW $27 mini course, Visible Reach In A Week. In 30 minutes, you’ll learn how to create a $3 a day ad campaign that will drive brand awareness with your supporters.

Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. 

This episode is presented by The Monthly Giving Builder.

With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. 

Let's Connect!

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  • My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
  • Want to book Dana as a speaker for your event? Click here!