From Spikes to Steady: World Central Kitchen's Monthly Giving Rebrand + What the Data Says About Recurring Giving Right Now
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What does the latest recurring giving data actually tell us? In this special State of Recurring Giving episode, three leaders from CharityEngine, GivingTuesday Data Commons, and World Central Kitchen are joining me to unpack the latest recurring giving benchmarks AND one of the most compelling monthly giving case studies of the year.
Together, we're exploring the trends shaping recurring giving today, why monthly donors generate nearly 3x the annual value of one-time donors, and how World Central Kitchen turned 2,800 new monthly donors into an estimated $6 million in lifetime value with their Kitchen Core monthly giving program.
Resources & Links
A special thank you to CharityEngine for making this quarter's State of Recurring Giving webinar possible.
This episode is presented by The Monthly Giving Builder.
With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
Let's Connect!
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CharityEngine
charityengine.netGivingTuesday Data Commons
data.givingtuesday.orgWorld Central Kitchen
wck.orgInstagram
instagram.comLinkedIn
linkedin.comGrab a copy here
positiveequation.comClick here!
positiveequation.com
- 0:00Why Recurring Giving Needs Momentum
- 5:27Real-World Wins And Monthly Giving Week
- 12:22The Tech Backbone Behind Retention
- 17:07CharityEngine Benchmarks And Payment Collection
- 22:47New Sector Data On Recurring Giving
- 31:55Why New Donors Rarely Start Monthly
- 37:40Monthly Donor Value And Extra Gifts
- 43:25World Central Kitchen Rebrands Kitchen Core
- 48:55GivingTuesday Campaign Strategy And Results
- 54:00Q&A Churn Prevention And Smart Segmentation
- 57:35Tools, Awards, Upcoming Sessions, Closing