What 1,000 Donors Are Telling You: Key Takeaways from 2026 Giving Signals Report by Bloomerang
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Did you know 92% of donors say giving is part of who they are? And that 94% say they're MORE motivated to give when they know exactly where their money will go?
Today I'm doing one of my favorite things – diving into the data and research from Bloomerang's 2026 Giving Signals Report, and sharing the major opportunity gaps every nonprofit should be paying attention to. Generosity isn't disappearing, but it's becoming much more intentional!
This episode is packed with several high-impact changes that can help you remove friction, strengthen donor relationships, and increase giving.
Resources & Links
Check out Bloomerang’s latest research in their 2026 Giving Signals Report.
This episode is presented by The Monthly Giving Builder.
With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish.
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- 0:00The Data Point That Changes Everything
- 3:02Why This Report Matters
- 4:27Methodology And Gen Z Caveat
- 6:22Giving Becomes More Intentional
- 9:35Clarity That Converts Donors
- 14:08Channel Strategy And The Email Gap
- 16:50Trust Is Strong; Proof Deepens It
- 22:13Checkout Friction That Kills Gifts
- 25:46Millennials Are The Growth Engine
- 30:08Fixable Gaps And Final Takeaways
- 33:38Review And Subscribe Request