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Missions to Movements

The Future of Direct Mail for Nonprofits: Bring Joy Back to the Mailbox

March 11 · 33 min · Episode 227 · 30.2 MB
0:00-33:06

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In a world where nonprofits are competing with overcrowded inboxes, direct mail is experiencing a comeback. And if your direct mail looks the same as everyone else’s, there’s a good chance it’s heading straight for the recycling bin.

Brandon Gaty and Cait Connolly work at LettrLabs and help brands create hyper-personalized donor experiences with robotics-powered handwritten mail. This makes it possible to personalize EVERY piece of mail at scale!

So today, we are unpacking how to spark joy in someone’s mailbox, how segmentation and automation can dramatically improve ROI, where you might be overspending, and why focusing on donor retention and upgrades before acquisition can unlock faster results

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This episode is presented by The Monthly Giving Builder.

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