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Missions to Movements

Predictive Fundraising, Donor Identity, and the Nonprofit of 2030: Inside GiveCon with Bloomerang CMO Ann Fellman

May 27 · 31 min · Episode 238 · 28.9 MB
0:00-31:16

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Right off the heels of GiveCon, the data is IN. Bloomerang just released their 2026 Giving Signals report, and there's one stat that stopped me in my tracks: donors prefer specific impact language over vague appeals by an 88 point margin!

Ann Fellman, CMO of Bloomerang, is joining me fresh off the GiveCon stage to break down what the data is telling us about donor behavior and why your $25/month donor might actually be worth $3,200+ in lifetime value.

Ann also reveals two major product launches, including a native integration with Dataro's predictive donor intelligence — and shares exactly what she'd focus on this summer to get ahead of end-of-year fundraising.

Resources & Links

Connect with Ann on LinkedIn and check out Bloomerang’s 2026 Giving Signals Report.

This episode is presented by The Monthly Giving Builder.

With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. 

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