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Missions to Movements

Inside the Mastermind: How 5 Nonprofits Launched Monthly Giving Programs

May 21, 2025 · 43 min · Episode 184 · 38.0 MB
0:00-43:44

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What happens when FIVE nonprofit leaders overcome their fear of asking for monthly donations? Transformation. Growth. Sustainability.

Today’s episode is an exclusive, behind-the-scenes look at the final support call of my Monthly Giving Mastermind.

The Campers, The Plenty, The Advocates, The Circle, and The Cultivators reflect on their launch journeys, their biggest mindset shifts, how they leveraged their boards, and the strategies that are already helping them attract and retain monthly donors.

You’ll hear firsthand how FundraiseUp, Flodesk, and LinkedIn Sales Navigator all played a role in simplifying their tech stack, personalizing and segmenting their audiences, and building stronger donor relationships.

Plus, Dana and the group discuss the underestimated power of asking current donors to invite a friend or updating automated thank-you emails to create meaningful momentum.

This was such a fun round working with these organizations, and so I wanted you to hear how we wrap, and the discussion and the support for one another, and my desire and what I'm plan

P.S. I'll be bringing these organizations back in 6-8 months to share their continued progress! If you want to apply for the next round, click here.

Resources & Links

Check out the featured giving programs from this episode: Camp Cocker Rescue (The Campers), Community Mindfulness Project (The Circle), Picnic Project (The Plenty), Green Arrow CoLab (The Cultivators), and Black Coalition for Safe Motherhood (The Advocates).

This episode is presented by The Monthly Giving Builder.  If you are leaving real impact dollars on the table, sign up before August 12th for just $49.99/month and get FREE access to 3 LIVE sessions on August 17, 20, and 27 to help you stand up your monthly giving program.

With the Monthly Giving Builder, you can generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. 

Supercharge your monthly giving program and apply for my Monthly Giving VIP Intensive session. Only 2 spots are available this fall!

Let's Connect!

  • Send a DM on Instagram or LinkedIn and let us know what you think of the show!
  • My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
  • Want to book Dana as a speaker for your event? Click here!