Marketing in the Madness

The no-fluff podcast for marketing and digital leaders who want more - more growth, more clarity, more impact.Hosted by Katie Street, this is where bold brands and big thinkers collide. From Jägermeister and Estée Lauder to Vodafone, Contentful and next-gen voices like George Sullivan and Joe Glover - each episode digs into the real stuff that drives results.Expect real stories and actionable insights. Get smarter. Faster.

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#136
Tuesday · 12 min
Why AUDIO ADS could be your next big marketing opportunity
Can an advert reach the right person without interrupting what they’re doing? AudioMob is building its business around exactly that. In this episode of Marketing in the Madness, recorded at HumanX in Amsterdam, Katie Street meets Christian Facey, CEO and Co-founder of AudioMob, to explore how AI is changing audio advertising, audience targeting and business growth. Christian explains how AudioMob lets people keep playing mobile games while audio ads run in the background. He shares how the company uses interactions, such as listening, clicking or muting an advert, to predict audience interests without accessing people’s microphones. With a network that can reach over a billion people, Christian also explains how AudioMob uses AI to check ads at scale and grow without a proportional increase in headcount. They discuss the AI “second brain” helping employees prepare for pitches and research potential customers, plus AudioMob’s expansion into podcasts and music streaming. If you work in marketing or want to understand how businesses are putting AI to work, this episode offers a look inside a company already doing it. 00:00 Marketing in The Madness at HumanX 01:56 How AudioMob’s in-game audio ads work 03:00 AI audience targeting without microphone access 04:04 From Google and Meta to founding AudioMob 05:30 Reaching over a billion people 06:44 Using AI to check ads at scale 07:40 Growing a business with AI 08:28 Building an AI “second brain” 09:13 More content and the human element 09:47 Expanding into podcasts and music streaming 10:15 What inspired Christian at HumanX 12:05 Follow Marketing in the Madness Subscribe to Marketing in the Madness for more conversations with the people shaping marketing and AI. Christian Facey hhttps://www.linkedin.com/in/christian-facey/ Katie Street https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Marketing in The Madness https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/ Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/
#135
October 6 · 21 min
Can AI agents run your content creation?
In this episode of Marketing in the Madness, Katie Street sits down with Mikayel Vardanyan, Co-Founder and Chief Operating Officer at Picsart, recorded live at HumanX in Amsterdam. Mika explains how AI is making content creation more accessible and helping marketers turn their ideas into finished work. They explore what this means for creative teams, why video production is seeing such a big shift and how AI agents could help founders and small businesses do more themselves. They also discuss how content creation connects with distribution, including workflows that generate ads, publish them and use performance data to improve the next round. 00:00 Marketing in the Madness at HumanX 01:32 Meet Mika, Picsart’s Co-Founder and COO 02:44 What should creatives keep control of? 05:42 Turning your creative vision into content 06:48 How AI is opening up video production 08:18 What happens to creative jobs? 11:01 Connecting content creation with distribution 14:14 How Picsart’s AI agents work 15:52 AI tools for founders and small businesses 17:54 Finding inspiration and getting started 18:31 What’s next for Picsart and AI creativity? Subscribe to Marketing in the Madness for more conversations with Katie Street and the people shaping the future of marketing. What part of your creative workflow would you hand over to an AI agent? Let us know in the comments.
#134
September 29 · 55 min
How to stand out on LinkedIn with humour
Why does so much LinkedIn content sound like everyone swallowed the same corporate dictionary? Recorded live at Ideas Fest, Katie Street is joined by comedian and creator Adam Faulkner to talk about using humour on LinkedIn, building a personal brand and making B2B content people actually want to read. They take on the posts we all recognise: the “humbled and delighted” announcements, the business lessons from a week on holiday, the overnight success stories and the DMs that open with “quick question”. Adam shares how comedy sketches about LinkedIn helped him build an audience and win work with brands. Katie and Adam also explore where funny ideas come from, why relatable content gets shared and how to show people what you do without turning every post into a sales pitch. Chapters 00:00 Why LinkedIn matters for business 07:03 Why humour stands out 17:03 Adam’s most successful LinkedIn content 20:24 Finding your own funny angle 26:24 The LinkedIn posts that make us cringe 36:55 What makes a bad LinkedIn DM? 43:00 Turning engagement into conversations 50:25 Building a personal brand through your work Subscribe to Marketing in the Madness for more conversations about marketing, content and the people changing how we work. Audio version available on: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981 Adam Faulkner https://www.linkedin.com/in/adamjfaulkner/ Katie Street https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Marketing in The Madness https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/ Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/
#133
September 22 · 7 min
Why AI still needs human judgement | Richard Shotton
AI can help marketers work faster, but without human judgement, it can also get us to the wrong answer quicker. Recorded backstage at The Leaders Lab, Katie Street speaks with behavioural science expert Richard Shotton about why understanding human behaviour matters more than ever in the age of AI. They explore why people often judge creative work more harshly when they know AI was involved, the obvious signs that make AI-generated content feel lazy and why better AI tools can sometimes lead to worse work. Richard also explains how marketers can use AI effectively while keeping the human experience, intuition and expertise that give the work its value. In this conversation: 00:00 Why behavioural science still matters 00:21 Using behavioural biases to improve AI 01:15 Why people judge AI-made work more harshly 02:24 How to communicate the value behind AI-assisted work 04:38 Why good AI output starts with a good brief 05:21 Can better AI lead to worse work? 06:35 Will attitudes towards AI-generated content change? 07:48 The key takeaway for marketers Subscribe to Marketing in the Madness for more honest conversations with the people shaping marketing, technology and business. Audio version available on: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981 Richard Shotton https://www.linkedin.com/in/richard-shotton/ Katie Street https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Marketing in The Madness https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/ Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/
#132
September 15 · 11 min
How Advertising Can Reinvent Sex and Relationships With Cindy Gallop
What happens when we don’t talk openly and honestly about sex? Cindy Gallop, founder of MakeLoveNotPorn, joins Katie Street at Cannes Lions to explore how porn became sex education by default and why we need healthier conversations around intimacy, consent and communication. Cindy also challenges the advertising industry to rethink the aspirations it creates - from outdated relationship stereotypes to unrealistic ideas of what makes someone attractive. In this conversation: 00:00 Cindy Gallop’s unconventional self-care routine 00:30 Why she launched MakeLoveNotPorn 01:09 When porn becomes sex education 02:22 Promoting consent, communication and healthy sexual values 03:35 Reinventing aspiration through advertising 04:24 Why relationships should be partnerships of equals 06:15 Using humour to challenge relationship stereotypes 07:05 Why the advertising industry needs to talk about sex 07:54 Katie opens up about confidence and intimacy 08:51 Why Gen Z is having less sex 09:43 Building body confidence in the bedroom 10:49 What people really find attractive Subscribe to Marketing in the Madness for more honest conversations with the people challenging the marketing industry. Audio version available on: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981 Connect with us: Cindy Gallop LinkedIn: https://www.linkedin.com/in/cindygallop/ Kate Chundy LinkedIn: https://www.linkedin.com/in/katechaundy/ Katie Street LinkedIn: https://www.linkedin.com/in/katiestreet/ Instagram: https://www.instagram.com/streetmate/ Marketing in the Madness LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/ Instagram: https://www.instagram.com/marketinginthemadness/
#131
September 8 · 28 min
The Future of Retail: Our Shoptalk 2026 Global Recap
In this special Marketing in the Madness episode, Katie Street looks back at her biggest conversations from Shoptalk Europe, Shoptalk Spring and Shoptalk Luxe. Hear insights from retail, technology and marketing leaders at Adidas, P&G, eBay, Hilton, Google Cloud, Cotswold Outdoor Group, Chalhoub Group, Langham Hospitality Group and Commerce. From preparing your products for AI search to building a family of AI employees, this episode explores the ideas transforming how brands reach customers and drive growth. You’ll discover: How Cotswold Outdoor achieved a 30% increase in ASICS’ share of revenue through retail media Why 60% of Adidas’ revenue comes through B2B channels How P&G is preparing its brands to be discovered through AI Why pre-loved luxury can introduce consumers to new brands How first-party data powers personalisation and predictive marketing The luxury travel trends shaping 2026 and beyond How AI agents could transform the customer journey Topics covered: 00:00 - The biggest lessons from Shoptalk 2026 02:23 - Cotswold Outdoor’s retail media results 04:28 - Why B2B drives 60% of Adidas’ revenue 07:11 - How P&G is preparing for AI search 09:25 - eBay and the rise of pre-loved luxury 12:26 - Using first-party data to power AI 15:11 - Hilton’s biggest luxury travel trends 17:53 - Langham’s family of AI employees 21:34 - Preparing product data for agentic commerce 25:44 - Google’s Universal Commerce Protocol explained 27:45 - Join Katie at Shoptalk in Nashville Subscribe to Marketing in the Madness for more conversations about retail, marketing, AI, technology and the future of commerce. Shoptalk FALL 2026 is already shaping up to be HUGE. If retail, tech and innovation sit anywhere in your world, now's the time to get your ticket and get it in the diary here: https://hubs.la/Q04rPP6v0 Audio version available on: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981 Connect with us: Jamie Kristow https://www.linkedin.com/in/jamiekristow/ Siddharth Roy https://www.linkedin.com/in/siddharthroy2010/ Rob Manhoudt https://www.linkedin.com/in/rob-manhoudt-3715b41/ Kirsty Keoghan https://www.linkedin.com/in/kirsty-keoghan-05464517/ Amit Manghnani https://www.linkedin.com/in/amitkeswanim/ Candice D’Cruz https://www.linkedin.com/in/candicedcruz/ Sean Seah https://www.linkedin.com/in/seanseah/ Sharon Gee https://www.linkedin.com/in/sharongeenyc/ Kapil Dabi https://www.linkedin.com/in/kapildabi/ Katie Street https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Marketing in the Madness https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/
#130
September 1 · 44 min
Cindy Gallop on Sex, Ageism and Advertising at Cannes Lions
Live from Cannes Lions, Katie Street and Kate Chaundy sit down with advertising legend Cindy Gallop - founder of Make Love Not Porn and one of the industry's most fearless, outspoken voices - for a raw, unfiltered conversation you won't want to miss. In this episode, they open up about: 0:00 - Standing out and dressing to get noticed in a room full of competitors 6:11 - Why she never wanted marriage or children, and why that's a form of self-care 10:55 - Building Make Love Not Porn to fight rape culture and reshape sex education 26:25 - Sexism and ageism she faced as a woman in advertising's "Mad Men" era 31:32 - Sextortion, teen mental health, and why open conversations about sex protect kids 16:36 - Reinventing "aspirational culture" for a new generation of relationships and brands This is a masterclass in confidence, authenticity, and using your voice to change an industry, recorded live at the Empower Cafe during Cannes Lions. Subscribe for more interviews with the world's leading marketers, retail experts, and industry disruptors. Audio version available on: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981 Connect with us: Cindy Gallop LinkedIn: https://www.linkedin.com/in/cindygallop/ Kate Chundy LinkedIn: https://www.linkedin.com/in/katechaundy/ Katie Street LinkedIn: https://www.linkedin.com/in/katiestreet/ Instagram: https://www.instagram.com/streetmate/ Marketing in the Madness LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/ Instagram: https://www.instagram.com/marketinginthemadness/
#129
August 25 · 25 min
How Vestiaire Collective built a €1 billion luxury resale marketplace
How did Vestiaire Collective turn second-hand fashion into a €1 billion global luxury marketplace? Live from Shoptalk Europe, Katie Street speaks with Bernard Osta, CEO of Vestiaire Collective about the rapid growth of luxury resale and why the industry is entering a new era of profitable growth. Bernard reveals how the platform attracts buyers and sellers across 70 countries, the luxury brands holding their value and why younger consumers are changing the perception of second-hand fashion. They also explore Vestiaire Collective’s partnerships with brands including Gucci, Chloé and Burberry, its latest collaboration with Zalando and how AI could transform search, authentication and the customer experience. Topics covered include: 00:00 - Inside the world of luxury resale 01:17 - Building a €1 billion global marketplace 02:47 - Why second-hand fashion is entering a new era 04:25 - How younger consumers are driving adoption 05:29 - Which luxury products hold their value? 07:43 - Using AI to improve product discovery 08:09 - Why resale can introduce customers to luxury brands 10:10 - Vestiaire Collective’s partnership with Zalando 12:28 - How its luxury brand partnerships work 13:26 - From investment banking to fashion CEO 15:30 - The luxury brands performing best in resale 18:07 - Staying focused while growing a marketplace 19:46 - What resale data reveals about luxury shoppers 21:06 - How AI could transform Vestiaire Collective 23:24 - Why trust and authentication remain essential Subscribe to Marketing in the Madness for more conversations with the retail leaders shaping the future of commerce, technology and customer experience. Audio version available on: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981 Connect with us: Bernard Osta LinkedIn: https://www.linkedin.com/in/bernard-osta-799ab88b/ Katie Street LinkedIn: https://www.linkedin.com/in/katiestreet/ Instagram: https://www.instagram.com/streetmate/ Marketing in the Madness LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/ Instagram: https://www.instagram.com/marketinginthemadness/
#128
August 18 · 21 min
The secret engine behind 60% of Adidas’ revenue
Did you know that around 60% of Adidas’ revenue comes through B2B channels? In this episode of our Shoptalk Europe series, Katie Street sits down with Siddharth “Sid” Roy, Director of Product at Adidas to unpack the huge wholesale engine behind one of the world’s most recognisable consumer brands. Sid explains how Adidas manages its B2B ecosystem across major retailers, independent stores and digital wholesale platforms, why B2B remains such an important part of the business and how the brand balances wholesale growth with its direct-to-consumer experience. They also explore how AI is beginning to change retail from the inside out - from natural-language product search and smarter product management to agentic commerce, enterprise AI costs and the challenge of knowing which new technologies are actually worth investing in. In this episode: 01:23 Sid Roy’s role at Adidas 02:39 What B2B looks like inside Adidas 04:38 How Adidas works with wholesale retailers 06:19 B2B vs B2C product strategy 07:37 Creating retailer-exclusive products 08:30 How product and marketing work together 09:48 Choosing the right retail partners 10:42 Natural-language search in B2B retail 11:16 How Adidas is approaching AI 13:22 Why the end consumer still comes first 15:20 Sid’s biggest Shoptalk Europe takeaways 16:51 Understanding the economics of AI 17:14 Which LLM should businesses use? 18:30 The rise of agentic commerce 19:34 Where AI is getting its retail information 20:20 What’s next for Shoptalk Subscribe for more conversations with marketing leaders exploring AI, ecommerce, retail media, digital transformation and the future of brand building. Shoptalk FALL 2026 is already shaping up to be HUGE. If retail, tech and innovation sit anywhere in your world, now's the time to get your ticket and get it in the diary here: https://hubs.la/Q04rPP6v0 Subscribe to the podcast: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981 Connect with us: Siddharth Roy LinkedIn: https://www.linkedin.com/in/siddharthroy2010/ Katie Street LinkedIn: https://www.linkedin.com/in/katiestreet/ Instagram: https://www.instagram.com/streetmate/ Marketing in the Madness LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/ Instagram: https://www.instagram.com/marketinginthemadness/
#127
August 11 · 20 min
How P&G is preparing its brands for AI search
How are brands like P&G preparing for a world where consumers discover products through AI, social media and LLMs instead of traditional search? In this episode of Marketing the Madness, Katie Street speaks with Rob Manhoudt, VP of Digital Commerce Europe at Procter & Gamble. Rob shares how P&G is rethinking digital commerce as consumer behaviour changes, from making product information accessible to AI platforms to understanding the growing role of social discovery, retail media and customer advocacy. Topics covered include: 00:00 – How P&G is preparing for an AI-first world 01:10 – Rob Manhoudt’s role leading digital commerce at P&G 02:44 – The shift from ecommerce to digital commerce 04:14 – How the consumer journey is changing 06:26 – How P&G is approaching visibility in LLMs 09:44 – The role of retail media in P&G’s marketing strategy 11:38 – Why fragmented customer journeys change measurement 13:11 – Why retail media needs a more holistic approach 14:24 – What makes P&G brands like Fairy so powerful 16:09 – Why consumers are becoming the voice of brands 17:34 – How AI, social and advocacy create a brand flywheel 18:56 – What’s inspiring the future of retail and brand building Subscribe for more conversations with marketing leaders exploring AI, ecommerce, retail media, digital transformation and the future of brand building. Shoptalk FALL 2026 is already shaping up to be HUGE. If retail, tech and innovation sit anywhere in your world, now's the time to get your ticket and get it in the diary here: https://hubs.la/Q04rPP6v0 Subscribe to the podcast: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981 Connect with us: Rob Manhoudt LinkedIn: https://www.linkedin.com/in/rob-manhoudt-3715b41/ Katie Street LinkedIn: https://www.linkedin.com/in/katiestreet/ Instagram: https://www.instagram.com/streetmate/ Marketing in the Madness LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/ Instagram: https://www.instagram.com/marketinginthemadness/
#126
August 4 · 21 min
How Cotswold Outdoor used Retail Media to drive a 20% in-store sales uplift
In this episode of Marketing in the Madness, recorded live at Shoptalk Europe 2026, Katie Street speaks with Jamie Kristow, CEO of Cotswold Outdoor Group, about how the business is transforming the retail experience across Cotswold Outdoor, Runners Need and Snow+Rock. The conversation explores how first-party data, digital screens, store associates and brand content can work together to give customers greater confidence at the point of purchase. This episode is essential listening for retail leaders, brand marketers and anyone exploring how retail media can improve the customer experience while delivering measurable commercial results. Subscribe to Marketing in the Madness for more conversations about retail innovation, retail media, AI, customer experience and the future of commerce. Shoptalk FALL 2026 is already shaping up to be HUGE!! If retail, tech and innovation sit anywhere in your world, now's the time to get your ticket and get it in the diary here: https://hubs.la/Q04rPP6v0 Subscribe to the podcast: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981 Connect with us: Jamie Kristow LinkedIn: https://www.linkedin.com/in/jamiekristow/ Katie Street LinkedIn: https://www.linkedin.com/in/katiestreet/ Instagram: https://www.instagram.com/streetmate/ Marketing in the Madness LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/ Instagram: https://www.instagram.com/marketinginthemadness/
#125
July 28 · 21 min
ALLSAINTS Founder Stuart Trevor on building a fashion brand that makes NO new clothes
What if the most sustainable fashion brand was one that didn’t make any new clothes? In this episode of Marketing in the Madness, recorded live at the Retail Technology Show, Katie Street sits down with Stuart Trevor - founder of AllSaints and now founder of the eponymous fashion brand, Stuart Trevor. Stuart shares the story behind building AllSaints into one of Britain’s most recognisable fashion brands, from his early obsession with David Bowie and customised vintage clothing to securing orders from some of the world’s biggest department stores during his first season. He also explains why he returned to fashion with a completely different business model: creating designer collections using vintage, recycled and upcycled clothing rather than producing new garments. Subscribe to Marketing in The Madness for more conversations with the marketers, founders and business leaders shaping what comes next. Subscribe to the podcast: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981 Connect with us: Stuart Trevor: LinkedIn: https://www.linkedin.com/in/stuart-trevor-b201b912/ Katie Street LinkedIn: https://www.linkedin.com/in/katiestreet/ Instagram: https://www.instagram.com/streetmate/ Marketing in the Madness LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/ Instagram: https://www.instagram.com/marketinginthemadness/
#124
July 21 · 23 min
How Currys is transforming SEARCH, marketing and customer experience
What does the future of retail look like when AI understands not just what customers search for, but what they actually mean? Recorded live at the Retail Technology Show, Katie Street sits down with Komal Koul, Head of Digital Performance at Currys, to explore how artificial intelligence is transforming retail, marketing and customer experience. Komal explains how Currys is approaching the move from traditional keyword searches to conversational, intent-led discovery. Customers are no longer simply searching for “Bluetooth speakers”; they are asking for “a speaker I can take to the beach”. Subscribe to Marketing in The Madness for more conversations with the marketers, founders and business leaders shaping what comes next. Subscribe to the podcast: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981 Connect with us: Komal Koul LinkedIn: https://www.linkedin.com/in/komal-koul-0b900213/ Katie Street LinkedIn: https://www.linkedin.com/in/katiestreet/ Instagram: https://www.instagram.com/streetmate/ Marketing in the Madness LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/ Instagram: https://www.instagram.com/marketinginthemadness/
#123
July 14 · 25 min
How to create B2B EVENTS people actually want to attend
What makes an event worth leaving the house for? Recorded live at the Retail Technology Show, Katie Street sits down with events expert Donna Easton to explore why the best business opportunities still happen when people meet face-to-face. They discuss what separates a memorable event from another corporate gathering, why valuable content should always come before a sales pitch and how brands can create experiences that people genuinely want to be part of. From understanding your audience to designing moments that build stronger relationships, Donna and Katie share practical advice for anyone planning, hosting or attending a B2B event. Subscribe to Marketing in the Madness for more conversations with the people shaping the future of marketing, retail and business. Subscribe to the podcast: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981 Connect with us: Donna Easton LinkedIn: https://www.linkedin.com/in/donna-easton-joyologist/ Katie Street LinkedIn: https://www.linkedin.com/in/katiestreet/ Instagram: https://www.instagram.com/streetmate/ Marketing in the Madness LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/ Instagram: https://www.instagram.com/marketinginthemadness/
#122
July 7 · 15 min
How JOSEPH is redefining the luxury in-store experience
How do you make luxury retail feel personal, seamless and genuinely useful? In this episode of Marketing in the Madness, Katie Street sits down with Hannah Creighton, Head of Retail Operations at JOSEPH, live from Retail Tech Show. Together, they explore how JOSEPH is elevating the in-store experience through clienteling, data, omnichannel retail and technology that actually makes life easier for both customers and store teams. Topics covered include: 00:00 Introduction to Hannah Creighton and JOSEPH 00:59 The story behind the JOSEPH brand 02:41 Bringing the customer journey to life in store 03:00 Why client relationships matter in luxury retail 04:33 What happens when you walk into a JOSEPH store 05:56 How JOSEPH uses clienteling to personalise the experience 06:47 The technology behind better customer service 08:25 Using data to make shopping easier 09:33 JOSEPH’s omnichannel journey and pick from store 10:54 Why AI should start with the problem, not the hype 12:46 The dream of seamless stock availability 13:59 Why tech should enhance, not interrupt, the store experience If you’re interested in retail technology, luxury fashion, clienteling, omnichannel retail or the future of in-store experiences, this episode is for you. Subscribe for more conversations with the people shaping the future of marketing, retail, technology and customer experience. Subscribe to the podcast: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981 Connect with us: Hannah Creighton LinkedIn: https://www.linkedin.com/in/hannah-creighton-07864618/?skipRedirect=true Katie Street LinkedIn: https://www.linkedin.com/in/katiestreet/ Instagram: https://www.instagram.com/streetmate/ Marketing in the Madness LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/ Instagram: https://www.instagram.com/marketinginthemadness/
#121
June 30 · 45 min
Marketing measurement is BROKEN - And how to fix it
What does it actually take to prove marketing works? In this episode of Marketing in the Madness, Katie Street sits down with Jamie Irving, SVP of Media, Insight and Effectiveness at Pentland Brands, the group behind Speedo, Berghaus, Canterbury, Mitre, Kickers, Ellesse and more! Jamie shares what it means to run media and performance across a portfolio of heritage and challenger brands, why commercial marketers need to understand the P&L and how brands can measure effectiveness when customer journeys are more fragmented than ever. From AI search and Shopify to TikTok Shop, out-of-home, incrementality and the return of media mix modelling, this episode gets into the stuff marketers are really trying to figure out right now. Listen to the full episode now. Recorded live at Retail Tech Show. Subscribe for more conversations with the people shaping the future of marketing, retail, technology and customer experience. Subscribe to the podcast: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981 Connect with us: Jamie Irving LinkedIn: https://www.linkedin.com/in/jamie-irving-36962820/ Katie Street LinkedIn: https://www.linkedin.com/in/katiestreet/ Instagram: https://www.instagram.com/streetmate/ Marketing in the Madness LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/ Instagram: https://www.instagram.com/marketinginthemadness/
#120
June 16 · 17 min
How Axel Arigato is reinventing the in-store retail experience
Join Katie Street live from the Retail Tech Show for this episode of Marketing in the Madness, featuring Mitchell Vergeer, Head of Retail at Axel Arigato. In this conversation, Katie and Mitchell explore how Axel Arigato is rethinking the in-store retail experience by moving away from traditional sales tactics and creating spaces built around human connection, community, music, events and memorable customer moments (yes, actual parties in their store!) Mitchell shares how Axel Arigato’s store design, service culture and event strategy all work together to make retail feel more approachable, relaxed and genuinely engaging. From chess nights in Paris to DJ-led store openings in Copenhagen, this episode dives into why physical stores still matter, especially for younger audiences looking for experiences that go beyond the product. Subscribe for more conversations with the people shaping the future of marketing, retail, technology and customer experience. Subscribe to the podcast: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981 Connect with us: Mitchell Vergeer LinkedIn: https://www.linkedin.com/in/mitchell-vergeer-15506b52/ Katie Street LinkedIn: https://www.linkedin.com/in/katiestreet/ Instagram: https://www.instagram.com/streetmate/ Marketing in the Madness LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/ Instagram: https://www.instagram.com/marketinginthemadness/
#119
June 9 · 46 min
How Zara, Vinted & TikTok Shop are changing E-commerce
In this episode of Marketing in the Madness, Katie Street speaks to Sue Azari, E-commerce Industry Lead at AppsFlyer about the future of fashion e-commerce, app marketing, omnichannel retail, social commerce and AI-powered shopping. Sue shares key insights from AppsFlyer’s State of E-commerce Report 2026, including why brands are focusing more on retention, remarketing and web-to-app journeys as customer acquisition becomes more expensive. Katie and Sue also discuss standout retail experiences from Zara, H&M, M&S, Charlotte Tilbury and Vinted, plus the rise of TikTok Shop, resale, live shopping, influencer marketing and AI assistants in product discovery. Perfect for anyone working in e-commerce, fashion, beauty, retail, CRM, performance marketing or app growth. Subscribe for more conversations with the people shaping the future of marketing, retail, technology and customer experience. AppsFlyer State of E-commerce Report 2026: Subscribe to the podcast: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981 Connect with us: Sue Azari LinkedIn: https://www.linkedin.com/in/susan-azari/ Katie Street LinkedIn: https://www.linkedin.com/in/katiestreet/ Instagram: https://www.instagram.com/streetmate/ Marketing in the Madness LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/ Instagram: https://www.instagram.com/marketinginthemadness/ #Ecommerce #AppMarketing #RetailMarketing #FashionEcommerce #SocialCommerce #AppsFlyer #TikTokShop #OmnichannelRetail #CustomerRetention #Remarketing #AIShopping #MarketingPodcast
#118
June 2 · 29 min
Boots’ Product Director: Why retailers are getting customer experience WRONG
In this special live episode of Marketing in the Madness, recorded at the Retail Tech Show, Katie Street sits down with Fabrice Khullar, Director of Product Experience at Boots, to talk retail transformation, AI, product experience, UX and the future of the customer journey. Fabrice shares what it takes to lead digital transformation inside a major retail brand such as Boots, what retailers need to do to move faster and how product and UX teams can help businesses stay closer to what customers actually need. They also explore agentic commerce, fragmented buying journeys, the continued power of physical stores, Gen Z’s relationship with technology and why experimentation needs to become a core part of how retail teams plan and build. Chapter: 00:00 Live from the Retail Tech Show 00:24 Meet Fabrice Khullar from Boots 01:09 Leading digital transformation at Boots 02:26 Why retail needs to adapt faster 05:44 Building flexible tech and teams 07:23 Making experimentation the plan 10:51 The new customer journey 13:46 Tracking fragmented buying behaviour 19:37 What’s next for retail product experience 20:30 Why channels stack, not replace 22:18 The power of in-store shopping 23:08 Gen Z, authenticity and tech backlash 25:49 Creating consistency across every touchpoint 27:10 The future of product and UX 28:37 Final thoughts Subscribe for more conversations with the people shaping the future of marketing, retail, technology and customer experience. Subscribe for more live sessions, marketing insights and conversations from the people shaping the future of the industry. Subscribe to the podcast: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981 Connect with us: Fabrice Khullar LinkedIn: https://www.linkedin.com/in/fabrice-khullar-4309153/ Katie Street LinkedIn: https://www.linkedin.com/in/katiestreet/ Instagram: https://www.instagram.com/streetmate/ Marketing in the Madness LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/ Instagram: https://www.instagram.com/marketinginthemadness/
#117
May 26 · 35 min
How behavioural SCIENCE can improve your marketing
Recorded live at Marketing in the Madness Live 2025, this special episode features our headline speaker Richard Shotton, one of the UK’s leading behavioural science experts and author of "Hacking the Human Mind". In this session, Richard explores how marketers can use behavioural science to make their comms, pricing and customer experiences more effective with lessons from brands including Dyson, Netflix, Uber and KFC. From the “illusion of effort” to the power of precision, Richard explains why showing the work behind your product can increase perceived value, why exact numbers feel more believable than rounded ones, and why removing friction from the customer journey is often more powerful than trying to motivate people harder. You’ll hear insights on: • Why Dyson’s 5,127 prototypes became a masterclass in marketing • How visible effort can make products feel higher quality • Why precise numbers boost credibility • What marketers should consider when using AI-generated work • Why “make it easy” is one of the most powerful principles in behavioural science • How brands can make prices feel more compelling without cutting margin Want to be part of the next one? Marketing in the Madness Live returns in 2026, bringing together brilliant marketers, founders, creators and behavioural experts for a day of insight, inspiration and straight-talking conversations about what’s really working in marketing. To get involved, join us on stage, sponsor, partner or secure your place, connect with Katie Street on LinkedIn and follow Marketing in the Madness for updates and VIP invites. Subscribe for more live sessions, marketing insights and conversations from the people shaping the future of the industry. Subscribe to the podcast: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981 Connect with us: Richard Shotton LinkedIn: https://www.linkedin.com/in/richard-shotton/ Katie Street LinkedIn: https://www.linkedin.com/in/katiestreet/ Instagram: https://www.instagram.com/streetmate/ Marketing in the Madness LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/ Instagram: https://www.instagram.com/marketinginthemadness/

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