Marketing in the Madness

The no-fluff podcast for marketing and digital leaders who want more - more growth, more clarity, more impact.Hosted by Katie Street, this is where bold brands and big thinkers collide. From Jägermeister and Estée Lauder to Vodafone, Contentful and next-gen voices like George Sullivan and Joe Glover - each episode digs into the real stuff that drives results.Expect real stories and actionable insights. Get smarter. Faster.

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101 episodes
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Tuesday · 21 min
How Cotswold Outdoor used Retail Media to drive a 20% in-store sales uplift
In this episode of Marketing in the Madness, recorded live at Shoptalk Europe 2026, Katie Street speaks with Jamie Kristow, CEO of Cotswold Outdoor Group, about how the business is transforming the retail experience across Cotswold Outdoor, Runners Need and Snow+Rock. The conversation explores how first-party data, digital screens, store associates and brand content can work together to give customers greater confidence at the point of purchase. This episode is essential listening for retail leaders, brand marketers and anyone exploring how retail media can improve the customer experience while delivering measurable commercial results. Subscribe to Marketing in the Madness for more conversations about retail innovation, retail media, AI, customer experience and the future of commerce. Shoptalk FALL 2026 is already shaping up to be HUGE!! If retail, tech and innovation sit anywhere in your world, now's the time to get your ticket and get it in the diary here: https://hubs.la/Q04rPP6v0 Subscribe to the podcast: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981 Connect with us: Jamie Kristow LinkedIn: https://www.linkedin.com/in/jamiekristow/ Katie Street LinkedIn: https://www.linkedin.com/in/katiestreet/ Instagram: https://www.instagram.com/streetmate/ Marketing in the Madness LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/ Instagram: https://www.instagram.com/marketinginthemadness/
July 28 · 21 min
AllSaints Founder Stuart Trevor on building a fashion brand that makes NO new clothes
What if the most sustainable fashion brand was one that didn’t make any new clothes? In this episode of Marketing in the Madness, recorded live at the Retail Technology Show, Katie Street sits down with Stuart Trevor - founder of AllSaints and now founder of the eponymous fashion brand, Stuart Trevor. Stuart shares the story behind building AllSaints into one of Britain’s most recognisable fashion brands, from his early obsession with David Bowie and customised vintage clothing to securing orders from some of the world’s biggest department stores during his first season. He also explains why he returned to fashion with a completely different business model: creating designer collections using vintage, recycled and upcycled clothing rather than producing new garments. Subscribe to Marketing in The Madness for more conversations with the marketers, founders and business leaders shaping what comes next. Subscribe to the podcast: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981 Connect with us: Stuart Trevor: LinkedIn: https://www.linkedin.com/in/stuart-trevor-b201b912/ Katie Street LinkedIn: https://www.linkedin.com/in/katiestreet/ Instagram: https://www.instagram.com/streetmate/ Marketing in the Madness LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/ Instagram: https://www.instagram.com/marketinginthemadness/
July 21 · 23 min
How Currys is transforming SEARCH, marketing and customer experience
What does the future of retail look like when AI understands not just what customers search for, but what they actually mean? Recorded live at the Retail Technology Show, Katie Street sits down with Komal Koul, Head of Digital Performance at Currys, to explore how artificial intelligence is transforming retail, marketing and customer experience. Komal explains how Currys is approaching the move from traditional keyword searches to conversational, intent-led discovery. Customers are no longer simply searching for “Bluetooth speakers”; they are asking for “a speaker I can take to the beach”. Subscribe to Marketing in The Madness for more conversations with the marketers, founders and business leaders shaping what comes next. Subscribe to the podcast: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981 Connect with us: Komal Koul LinkedIn: https://www.linkedin.com/in/komal-koul-0b900213/ Katie Street LinkedIn: https://www.linkedin.com/in/katiestreet/ Instagram: https://www.instagram.com/streetmate/ Marketing in the Madness LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/ Instagram: https://www.instagram.com/marketinginthemadness/
July 14 · 25 min
How to create B2B EVENTS people actually want to attend
What makes an event worth leaving the house for? Recorded live at the Retail Technology Show, Katie Street sits down with events expert Donna Easton to explore why the best business opportunities still happen when people meet face-to-face. They discuss what separates a memorable event from another corporate gathering, why valuable content should always come before a sales pitch and how brands can create experiences that people genuinely want to be part of. From understanding your audience to designing moments that build stronger relationships, Donna and Katie share practical advice for anyone planning, hosting or attending a B2B event. Subscribe to Marketing in the Madness for more conversations with the people shaping the future of marketing, retail and business. Subscribe to the podcast: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981 Connect with us: Donna Easton LinkedIn: https://www.linkedin.com/in/donna-easton-joyologist/ Katie Street LinkedIn: https://www.linkedin.com/in/katiestreet/ Instagram: https://www.instagram.com/streetmate/ Marketing in the Madness LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/ Instagram: https://www.instagram.com/marketinginthemadness/
July 7 · 15 min
How JOSEPH is redefining the luxury in-store experience
How do you make luxury retail feel personal, seamless and genuinely useful? In this episode of Marketing in the Madness, Katie Street sits down with Hannah Creighton, Head of Retail Operations at JOSEPH, live from Retail Tech Show. Together, they explore how JOSEPH is elevating the in-store experience through clienteling, data, omnichannel retail and technology that actually makes life easier for both customers and store teams. Topics covered include: 00:00 Introduction to Hannah Creighton and JOSEPH 00:59 The story behind the JOSEPH brand 02:41 Bringing the customer journey to life in store 03:00 Why client relationships matter in luxury retail 04:33 What happens when you walk into a JOSEPH store 05:56 How JOSEPH uses clienteling to personalise the experience 06:47 The technology behind better customer service 08:25 Using data to make shopping easier 09:33 JOSEPH’s omnichannel journey and pick from store 10:54 Why AI should start with the problem, not the hype 12:46 The dream of seamless stock availability 13:59 Why tech should enhance, not interrupt, the store experience If you’re interested in retail technology, luxury fashion, clienteling, omnichannel retail or the future of in-store experiences, this episode is for you. Subscribe for more conversations with the people shaping the future of marketing, retail, technology and customer experience. Subscribe to the podcast: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981 Connect with us: Hannah Creighton LinkedIn: https://www.linkedin.com/in/hannah-creighton-07864618/?skipRedirect=true Katie Street LinkedIn: https://www.linkedin.com/in/katiestreet/ Instagram: https://www.instagram.com/streetmate/ Marketing in the Madness LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/ Instagram: https://www.instagram.com/marketinginthemadness/
June 30 · 45 min
Marketing measurement is BROKEN - And how to fix it
What does it actually take to prove marketing works? In this episode of Marketing in the Madness, Katie Street sits down with Jamie Irving, SVP of Media, Insight and Effectiveness at Pentland Brands, the group behind Speedo, Berghaus, Canterbury, Mitre, Kickers, Ellesse and more! Jamie shares what it means to run media and performance across a portfolio of heritage and challenger brands, why commercial marketers need to understand the P&L and how brands can measure effectiveness when customer journeys are more fragmented than ever. From AI search and Shopify to TikTok Shop, out-of-home, incrementality and the return of media mix modelling, this episode gets into the stuff marketers are really trying to figure out right now. Listen to the full episode now. Recorded live at Retail Tech Show. Subscribe for more conversations with the people shaping the future of marketing, retail, technology and customer experience. Subscribe to the podcast: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981 Connect with us: Jamie Irving LinkedIn: https://www.linkedin.com/in/jamie-irving-36962820/ Katie Street LinkedIn: https://www.linkedin.com/in/katiestreet/ Instagram: https://www.instagram.com/streetmate/ Marketing in the Madness LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/ Instagram: https://www.instagram.com/marketinginthemadness/
June 16 · 17 min
How Axel Arigato is reinventing the in-store retail experience
Join Katie Street live from the Retail Tech Show for this episode of Marketing in the Madness, featuring Mitchell Vergeer, Head of Retail at Axel Arigato. In this conversation, Katie and Mitchell explore how Axel Arigato is rethinking the in-store retail experience by moving away from traditional sales tactics and creating spaces built around human connection, community, music, events and memorable customer moments (yes, actual parties in their store!) Mitchell shares how Axel Arigato’s store design, service culture and event strategy all work together to make retail feel more approachable, relaxed and genuinely engaging. From chess nights in Paris to DJ-led store openings in Copenhagen, this episode dives into why physical stores still matter, especially for younger audiences looking for experiences that go beyond the product. Subscribe for more conversations with the people shaping the future of marketing, retail, technology and customer experience. Subscribe to the podcast: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981 Connect with us: Mitchell Vergeer LinkedIn: https://www.linkedin.com/in/mitchell-vergeer-15506b52/ Katie Street LinkedIn: https://www.linkedin.com/in/katiestreet/ Instagram: https://www.instagram.com/streetmate/ Marketing in the Madness LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/ Instagram: https://www.instagram.com/marketinginthemadness/
June 9 · 46 min
How Zara, Vinted & TikTok Shop are changing E-commerce
In this episode of Marketing in the Madness, Katie Street speaks to Sue Azari, E-commerce Industry Lead at AppsFlyer about the future of fashion e-commerce, app marketing, omnichannel retail, social commerce and AI-powered shopping. Sue shares key insights from AppsFlyer’s State of E-commerce Report 2026, including why brands are focusing more on retention, remarketing and web-to-app journeys as customer acquisition becomes more expensive. Katie and Sue also discuss standout retail experiences from Zara, H&M, M&S, Charlotte Tilbury and Vinted, plus the rise of TikTok Shop, resale, live shopping, influencer marketing and AI assistants in product discovery. Perfect for anyone working in e-commerce, fashion, beauty, retail, CRM, performance marketing or app growth. Subscribe for more conversations with the people shaping the future of marketing, retail, technology and customer experience. AppsFlyer State of E-commerce Report 2026: Subscribe to the podcast: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981 Connect with us: Sue Azari LinkedIn: https://www.linkedin.com/in/susan-azari/ Katie Street LinkedIn: https://www.linkedin.com/in/katiestreet/ Instagram: https://www.instagram.com/streetmate/ Marketing in the Madness LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/ Instagram: https://www.instagram.com/marketinginthemadness/ #Ecommerce #AppMarketing #RetailMarketing #FashionEcommerce #SocialCommerce #AppsFlyer #TikTokShop #OmnichannelRetail #CustomerRetention #Remarketing #AIShopping #MarketingPodcast
June 2 · 29 min
Boots’ Product Director: Why retailers are getting customer experience WRONG
In this special live episode of Marketing in the Madness, recorded at the Retail Tech Show, Katie Street sits down with Fabrice Khullar, Director of Product Experience at Boots, to talk retail transformation, AI, product experience, UX and the future of the customer journey. Fabrice shares what it takes to lead digital transformation inside a major retail brand such as Boots, what retailers need to do to move faster and how product and UX teams can help businesses stay closer to what customers actually need. They also explore agentic commerce, fragmented buying journeys, the continued power of physical stores, Gen Z’s relationship with technology and why experimentation needs to become a core part of how retail teams plan and build. Chapter: 00:00 Live from the Retail Tech Show 00:24 Meet Fabrice Khullar from Boots 01:09 Leading digital transformation at Boots 02:26 Why retail needs to adapt faster 05:44 Building flexible tech and teams 07:23 Making experimentation the plan 10:51 The new customer journey 13:46 Tracking fragmented buying behaviour 19:37 What’s next for retail product experience 20:30 Why channels stack, not replace 22:18 The power of in-store shopping 23:08 Gen Z, authenticity and tech backlash 25:49 Creating consistency across every touchpoint 27:10 The future of product and UX 28:37 Final thoughts Subscribe for more conversations with the people shaping the future of marketing, retail, technology and customer experience. Subscribe for more live sessions, marketing insights and conversations from the people shaping the future of the industry. Subscribe to the podcast: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981 Connect with us: Fabrice Khullar LinkedIn: https://www.linkedin.com/in/fabrice-khullar-4309153/ Katie Street LinkedIn: https://www.linkedin.com/in/katiestreet/ Instagram: https://www.instagram.com/streetmate/ Marketing in the Madness LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/ Instagram: https://www.instagram.com/marketinginthemadness/
May 26 · 35 min
How behavioural SCIENCE can improve your marketing
Recorded live at Marketing in the Madness Live 2025, this special episode features our headline speaker Richard Shotton, one of the UK’s leading behavioural science experts and author of "Hacking the Human Mind". In this session, Richard explores how marketers can use behavioural science to make their comms, pricing and customer experiences more effective with lessons from brands including Dyson, Netflix, Uber and KFC. From the “illusion of effort” to the power of precision, Richard explains why showing the work behind your product can increase perceived value, why exact numbers feel more believable than rounded ones, and why removing friction from the customer journey is often more powerful than trying to motivate people harder. You’ll hear insights on: • Why Dyson’s 5,127 prototypes became a masterclass in marketing • How visible effort can make products feel higher quality • Why precise numbers boost credibility • What marketers should consider when using AI-generated work • Why “make it easy” is one of the most powerful principles in behavioural science • How brands can make prices feel more compelling without cutting margin Want to be part of the next one? Marketing in the Madness Live returns in 2026, bringing together brilliant marketers, founders, creators and behavioural experts for a day of insight, inspiration and straight-talking conversations about what’s really working in marketing. To get involved, join us on stage, sponsor, partner or secure your place, connect with Katie Street on LinkedIn and follow Marketing in the Madness for updates and VIP invites. Subscribe for more live sessions, marketing insights and conversations from the people shaping the future of the industry. Subscribe to the podcast: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981 Connect with us: Richard Shotton LinkedIn: https://www.linkedin.com/in/richard-shotton/ Katie Street LinkedIn: https://www.linkedin.com/in/katiestreet/ Instagram: https://www.instagram.com/streetmate/ Marketing in the Madness LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/ Instagram: https://www.instagram.com/marketinginthemadness/
May 19 · 26 min
How the Ex-CMO of LinkedIn & WeWork does B2B marketing in the age of AI
What does it actually take to do B2B marketing that feels HUMAN? In this episode of Marketing in the Madness, Katie Street sits down with Robin Daniels, former CMO at LinkedIn, WeWork and Matterport, live at Human X, the AI conference bringing together the biggest names in the world of AI right now. Robin has one of the most remarkable careers in marketing, from taking companies public on NASDAQ, to running a Super Bowl ad with the Black Eyed Peas, to now leading marketing, product and go-to-market at Sensai, an HR tech company on a mission to unlock human potential in the age of AI. In this episode, Katie and Robin get into everything: Why B2B brands need to market like B2C companies 05:45 How emotional storytelling beats ad spend every time 07:28 The AI tools Robin's team actually uses day-to-day 10:58 Why Robin took his wife's last name and what it says about his leadership values 00:46 The hard truth about mass layoffs and what it means for the future of work 18:21 How in-person events and podcasts build serious top-of-funnel momentum 14:31 Why people buy with emotion and justify with logic 07:28 Robin's brand new book, "The Human Success Playbook: A Leadership Tale for the Age of AI" 09:00 This episode is for every marketer, founder and business leader who believes that PEOPLE are still the most powerful force in business. Subscribe to the podcast: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981 Connect with us: Robin Daniels LinkedIn: https://www.linkedin.com/in/robingdaniels/ Katie Street LinkedIn: https://www.linkedin.com/in/katiestreet/ Instagram: https://www.instagram.com/streetmate/ Marketing in the Madness LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/ Instagram: https://www.instagram.com/marketinginthemadness/
May 12 · 38 min
How AI AGENTS are changing ecommerce, checkout & product discovery
Agentic commerce is here. And if you work in retail, ecommerce or commerce tech, this is one you need to hear. Recorded live at Shoptalk, Katie Street sits down with leaders from Google Cloud, Commerce, EPAM and PayPal to unpack how AI agents are changing the way people discover, compare and buy products online. We get into Universal Commerce Protocol, AI-driven product discovery, agentic checkout, payments, identity, infrastructure and why your product data is about to become one of the most important parts of your business. Because the way people shop is changing fast. Customers are no longer just typing basic product searches into Google. They are asking detailed, conversational questions. And increasingly, agents are doing the discovery, comparison and decision-making for them. So if your data is messy, your inventory is out of date, your fulfilment information is missing or your checkout experience cannot support these new journeys, you risk being invisible. In this episode, we cover what retailers need to do now to stay discoverable, shoppable and competitive in an AI-driven world. Featuring: Kapil Dabi, Americas Market Lead for Retail and Consumer, Google Cloud Sharon Gee, SVP Product, AI & Feedonomics, Commerce Brian Gilmore, Global Head of Commerce GTM, EPAM Nixon Dinh, Director of Product Management, PayPal Hosted by Katie Street 00:00 Why agentic commerce matters now 01:11 Meet the speakers 01:47 What is Universal Commerce Protocol? 04:47 How UCP compares to other commerce protocols 09:16 What is Gemini Enterprise for Customer Experience? 13:17 How AI-driven discovery is changing retail 15:18 Why product data is now everything 18:45 Why agents don’t shop like humans 21:30 Why context, fulfilment and policy data matter 23:37 Do retailers need to replatform? 27:42 Payments, identity and trust in an agentic world 30:35 Which brands are already getting ahead? 33:51 What retailers should do in the next 3–6 months 37:50 Final thoughts: get your robots ready Agentic commerce is already happening, and the brands that get their data, infrastructure and customer experience ready now will be the ones that win. Subscribe to the podcast: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981 Connect with us: Kapil Dabi LinkedIn: https://www.linkedin.com/in/kapildabi/ Sharon Gee LinkedIn: https://www.linkedin.com/in/sharongeenyc/ Brian Gilmore LinkedIn: https://www.linkedin.com/in/briangilmore2/ Nixon Dinh LinkedIn: https://www.linkedin.com/in/nixon-dinh/ Katie Street LinkedIn: https://www.linkedin.com/in/katiestreet/ Instagram: https://www.instagram.com/streetmate/ Marketing in the Madness LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/ Instagram: https://www.instagram.com/marketinginthemadness/ Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/
May 5 · 18 min
How Joseph is transforming LUXURY fashion through customer obsession
What does luxury really mean in 2026? That was the question at the centre of this special Marketing in the Madness episode, recorded live at Shoptalk Luxe with Barbara Campos, CEO of Joseph. In this conversation, Katie Street sits down with Barbara to explore how one of Britain’s most iconic luxury fashion brands is evolving for today’s customer. From Joseph’s origins and its focus on empowering women through understated, refined design, to the brand’s obsession with customer understanding, this episode looks at what it really takes to stay relevant in a changing luxury market. The conversation also explores the role of technology in luxury retail, including how Joseph uses clienteling tools to support more personal, human customer relationships without losing the emotional connection that makes luxury feel special. Introduction live from Shoptalk Luxe The history and ethos of Joseph How clothing can transform confidence Why Joseph obsesses over the customer Building a customer-first brand in practice Using technology to support human connection How Joseph uses clienteling to personalise the customer experience Turning the brand around behind the scenes How luxury customer behaviour is changing Why luxury is becoming more inclusive Technology, AI and the future of clientelin What Joseph is focused on in 2026 And because this series is part of our partnership with Shoptalk Luxe, if conversations like this one spark ideas then you'll definitely want to be in the room next time! Shoptalk Europe 2026 is already shaping up to be HUGE. If retail, tech and innovation sit anywhere in your world, now's the time to get your ticket and get it in the diary here: https://europe.shoptalk.com/home?utm_source=mediapartner&utm_medium=website&utm_campaign=marketing-in-the-madness-podcast Subscribe to the podcast: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981 Connect with us: Barbara Campos LinkedIn: https://www.linkedin.com/in/barbara-campos-1287548/ Katie Street LinkedIn: https://www.linkedin.com/in/katiestreet/ Instagram: https://www.instagram.com/streetmate/ Marketing in the Madness LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/ Instagram: https://www.instagram.com/marketinginthemadness/ Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/
April 28 · 33 min
What being "AI-ready" REALLY means
Marketing is changing faster than most teams can keep up. AI is now everywhere - new tools, new workflows and new expectations. And for a lot of marketers, it’s creating more pressure… not less. In this episode of Marketing in The Madness, Katie Street sits down with Rob Wrubel, Co-Founder of Silverside, to unpack what it actually means to become an “AI-ready marketer.” Rob shares how some of the world’s biggest brands are already using AI to move faster, test more and rethink what marketing teams look like. Including how Coca-Cola built a global campaign with just a handful of people and how Svedka used AI to completely turn around a declining brand. If you’re trying to figure out where to start with AI or how to actually make it work inside a business then this episode will change how you think about it. Chapters: 00:00 Why marketers feel overwhelmed by AI 01:18 The mindset shift: from fear to opportunity 03:13 Why most teams struggle to make time for AI 04:34 How to start (without overthinking it) 06:18 Why AI is like learning a new language 07:25 The importance of small, fast experiments 10:35 How AI is changing creative teams 11:27 What Silverside actually does 15:18 Building an “AI brand brain” (and why it matters) 17:39 The risk of everything looking the same 19:11 The Svedka case study: AI-powered growth 22:11 Why data infrastructure suddenly matters 24:24 How AI is changing search and discovery 26:48 The shift from search engines to AI advisors 29:06 The future of agents and automated buying 31:23 What’s next for AI marketing teams Subscribe to the podcast: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981 Connect with us: Rob Wrubel LinkedIn: https://www.linkedin.com/in/rob-wrubel-5ba8b8314/ Katie Street LinkedIn: https://www.linkedin.com/in/katiestreet/ Instagram: https://www.instagram.com/streetmate/ Marketing in the Madness LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/ Instagram: https://www.instagram.com/marketinginthemadness/ Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/
April 21 · 41 min
How to build a Premium Prosecco brand from scratch
Most people can name a beer, gin or vodka brand. But ask them to name a Prosecco brand… and they can’t. In this episode, Katie Street sits down with Ali Wilson, co-founder of Midas Prosecco to reveal why one of the world’s most popular drinks has almost no real brands behind it and what it takes to change that. From spotting the gap to building a premium product people actually want to drink, this is a conversation about brand building, quality and creating something that stands out for the right reasons. You’ll also hear how they got their first bottles into market and why changing perception is their biggest challenge. Chapters: 00:00 Why no one can name a Prosecco brand 01:30 The moment Midas was born 05:00 Why Prosecco isn’t really a “brand” category 08:40 The problem with quality (and why it matters) 12:45 Building a brand vs just marketing one 14:50 The founding team and early decisions 17:15 The story behind the name “Midas” 20:25 Creating a brand around moments and experiences 25:20 Building a new category (not competing in the old one) 27:30 Why they turned down mass retail opportunities 29:20 Staying premium without chasing volume 34:25 How they sold their first 7,000 bottles 38:00 The power of people and word of mouth 40:20 Final thoughts + blind tasting teaser If you’re building a brand, launching a product or just curious about what makes something stand out, this episode is well worth your time! Enjoyed the episode? Click subscribe so you never miss the conversations shaping the future of marketing, tech and brand growth. Subscribe to the podcast: Spotify: https://open.spotify.com/show/2UUIgMd... Apple Podcasts: https://podcasts.apple.com/us/podcast... Connect with us: Ali Wilson LinkedIn: https://www.linkedin.com/in/aliwilson19/ Midas Prosseco: https://www.midasprosecco.com/collections/prosecco?srsltid=AfmBOoohh0qxWWzGO2Yma6WhCPQZY581RsLBhtGeza55SNFuJPxH-PTi Katie Street LinkedIn: https://www.linkedin.com/in/katiestreet/ Instagram: https://www.instagram.com/streetmate/ Marketing in the Madness LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/ Instagram: https://www.instagram.com/marketinginthemadness/ Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/
April 14 · 47 min
How to measure ecommerce marketing performance across channels
Marketing budgets are under pressure… but most brands still don’t know what’s actually working. In this episode of Marketing in the Madness, Katie Street sits down with Elissa Brown, Ecommerce Lead at AppsFlyer North America, recorded in Las Vegas. They unpack what’s really changing in ecommerce right now and why measurement has become one of the biggest competitive advantages a brand can have. Because the way people buy has changed… fast. From social discovery to AI validation, to mobile apps and back again, the customer journey is no longer something you can neatly track. And most brands are still trying to. Chapters: 00:00 Introduction & why ecommerce is changing so quickly 02:00 Elissa’s role at AppsFlyer & what brands are struggling with 05:00 Why measurement is becoming the most important capability 08:30 How consumer buying journeys have fundamentally shifted 11:30 The role of AI and LLMs in purchase decisions 15:00 Why last-click attribution is no longer enough 18:30 The reality of omnichannel behaviour today 22:00 Why mobile apps are driving higher value customers 26:00 The biggest mistakes brands are still making 30:00 What high-performing brands are doing differently 35:00 Where ecommerce and measurement are heading next Customer journeys aren’t just multi-channel anymore. They’re unpredictable. And if you can’t measure them properly… you can’t optimise them. In a world where AI is reshaping discovery, and attention is fragmented across platforms, the brands that win will be the ones that understand the full picture. Not just the last click. Listen now to understand what’s actually driving performance in modern ecommerce. Subscribe to the podcast: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981 Connect with us: Elissa Brown LinkedIn: https://www.linkedin.com/in/elissa-brown-a099b95/ Katie Street LinkedIn: https://www.linkedin.com/in/katiestreet/ Instagram: https://www.instagram.com/streetmate/ AppsFlyer AppsFlyer for e-com: https://bit.ly/4t9nELP Omnichannel guide: https://bit.ly/4mMxGQV Marketing in the Madness LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/ Instagram: https://www.instagram.com/marketinginthemadness/ Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/ #ecommerce #digitalmarketing #marketingstrategy #AIinmarketing #attribution
April 7 · 20 min
The trust era: Why CEOs matter more than ads in 2026
Luxury brands talk about loyalty... but what does it actually take to earn it? In this episode of Marketing in the Madness, recorded live at Shoptalk Luxe, Katie Street sits down with Ahmed Al Derazi, VP & Head of Corporate Communications at Landmark Group, a $7B retail business operating across 15 countries with over 50 million loyalty members. They unpack what most brands still get wrong about loyalty, trust and customer experience and why the rules are changing fast. Because loyalty isn’t just about points or perks anymore. It’s about how brands show up. Chapters: 00:00 Introduction to Landmark Group and why they’re at Shoptalk Luxe 01:00 Inside a $7B value retail empire with 2,500+ stores 03:00 Blending value with premium in-store experiences 06:30 How Landmark built a 50M+ member loyalty ecosystem 09:30 Why loyalty today is about behaviour, not just rewards 10:50 What the Edelman Trust Barometer reveals about trust today 12:30 Why CEOs and leaders are becoming the new marketing channel 15:00 The decline of trust in traditional media 17:30 What makes brand communication feel human and believable 18:30 What “reputation” really means in modern retail 20:00 Strategic priorities for 2026 and building a “tomorrow company” The big shift? Trust is no longer built through campaigns. It’s built through people, consistency and experience. And in a world of AI, content overload and declining trust in media… that matters more than ever. And because this series is part of our partnership with Shoptalk Luxe, if conversations like this one spark ideas then you'll definitely want to be in the room next time! Shoptalk Europe 2026 is already shaping up to be HUGE. If retail, tech and innovation sit anywhere in your world, now's the time to get your ticket and get it in the diary here: https://europe.shoptalk.com/home?utm_source=mediapartner&utm_medium=website&utm_campaign=marketing-in-the-madness-podcast Subscribe to the podcast: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981 Connect with us: Ahmed Al Derazi LinkedIn: https://www.linkedin.com/in/ahmedalderazi/ Katie Street LinkedIn: https://www.linkedin.com/in/katiestreet/ Instagram: https://www.instagram.com/streetmate/ Marketing in the Madness LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/ Instagram: https://www.instagram.com/marketinginthemadness/ Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/ #luxuryretail #customerexperience #brandtrust #loyalty
March 31 · 17 min
How Monica Vinader built an accessible luxury brand women actually buy for themselves
What happens when luxury stops being reserved for special occasions… and becomes something you can wear every day? In this episode of Marketing in the Madness, recorded live at Shoptalk Luxe in Abu Dhabi, Katie Street sits down with Colleen Conkling, SVP of Brand at Monica Vinader, to unpack how the brand helped redefine an entire category: accessible luxury. From its beginnings in 2008, Monica Vinader challenged the idea that fine jewellery had to be expensive, gifted, or saved for “big moments.” Instead, it created something different - high-quality, beautifully crafted pieces that women could buy for themselves, wear daily and feel connected to. But building a brand in this space isn’t just about price point. It’s about: Craftsmanship and responsible sourcing Design that feels like wearable art Creating emotional connection through personalisation And staying culturally relevant without chasing every trend Colleen shares how the brand balances aspiration with accessibility, why values matter more than ever in a crowded market, and how partnerships - like their recent collaboration with rising artist Sienna Spiro - are chosen with intention, not just reach. The conversation also explores a bigger shift happening in luxury right now. As AI accelerates content and production, brands are being pushed to stand out in more human ways - through tactility, authenticity, and meaning. Because when everything can be generated, what people value most is what feels real. If you’re building a brand, working in marketing, or trying to stay relevant in a fast-moving industry, this episode offers a clear reminder: And because this series is part of our partnership with Shoptalk Luxe, if conversations like this one spark ideas then you'll definitely want to be in the room next time! Shoptalk Europe 2026 is already shaping up to be HUGE. If retail, tech and innovation sit anywhere in your world, now's the time to get your ticket and get it in the diary here: https://europe.shoptalk.com/home?utm_source=mediapartner&utm_medium=website&utm_campaign=marketing-in-the-madness-podcast Subscribe to the podcast: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981 Connect with us: Colleen Conkling LinkedIn: https://www.linkedin.com/in/colleengarganconkling/ Katie Street LinkedIn: https://www.linkedin.com/in/katiestreet/ Instagram: https://www.instagram.com/streetmate/ Marketing in the Madness LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/ Instagram: https://www.instagram.com/marketinginthemadness/ Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/
March 17 · 14 min
The AI strategy behind one of the world’s most iconic luxury hotel brands
Artificial intelligence is transforming hospitality but how can luxury brands use AI without losing the human touch? In this episode recorded live at Shoptalk Luxe in Abu Dhabi, Katie Street sits down with Sean Sear, SVP of Strategy, Technology & Innovation at Langham Hospitality Group, to explore how one of the world’s most historic luxury hotel brands is embracing AI to create better guest experiences. From AI-powered booking assistants to staff training tools and data-driven strategy platforms, Sean shares how Langham is building a “family of AIs” designed to increase bookings, empower hotel staff and deliver truly personalised luxury hospitality. They also discuss why successful AI adoption starts with defining the right business problem, how to balance startup innovation with enterprise technology, and why data is the foundation of any effective AI strategy. If you’re interested in AI in hospitality, luxury hotel innovation, digital transformation or how brands can implement AI across large organisations, this conversation is packed with insights. 00:00 - Introduction from Shoptalk Luxe 01:15 - The history and innovation legacy of Langham Hospitality Group 02:25 - Why Langham is investing heavily in AI 03:10 - Meet the “family of AIs”: Sam, Jarvis and Zoe 05:45 - How to identify the right problems for AI to solve 07:30 - Building an AI-first culture across a global organisation 09:20 - Choosing the right AI technology partners 11:20 - Why data quality matters for AI success 13:30 - Sean’s advice for businesses starting their AI journey And because this series is part of our partnership with Shoptalk Luxe, if conversations like this one spark ideas then you'll definitely want to be in the room next time! Shoptalk Europe 2026 is already shaping up to be HUGE. If retail, tech and innovation sit anywhere in your world, now's the time to get your ticket and get it in the diary here: https://europe.shoptalk.com/home?utm_source=mediapartner&utm_medium=website&utm_campaign=marketing-in-the-madness-podcast Don't forget to like, comment and follow so you don't miss the rest of the series 🔔 Connect with us: Sean Seah LinkedIn Katie Street LinkedIn Instagram Marketing in the Madness LinkedIn Instagram Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/
March 10 · 18 min
Why second-hand luxury is booming on eBay
Recommerce, resale, circular fashion… whatever you call it, the way we buy luxury is changing! In this episode recorded live at Shoptalk Luxe in Abu Dhabi, Katie Street sits down with Kirsty Keoghan, GM of Fashion & Luxury at eBay, to talk about the explosion of pre-loved luxury, the changing psychology of luxury buyers and why trust is everything in resale marketplaces. From authentication technology to Love Island partnerships and the rise of live shopping, this conversation explores how eBay is shaping the future of luxury recommerce! If you enjoyed this episode, make sure to like, comment and subscribe for more conversations with the people shaping the future of retail. And because this series is part of our partnership with Shoptalk Luxe, if conversations like this one spark ideas then you'll definitely want to be in the room next time! Shoptalk Europe 2026 is already shaping up to be HUGE. If retail, tech and innovation sit anywhere in your world, now's the time to get your ticket and get it in the diary here: https://europe.shoptalk.com/home?utm_source=mediapartner&utm_medium=website&utm_campaign=marketing-in-the-madness-podcast Subscribe to the podcast: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981 Connect with us: Kristy Keoghan LinkedIn: https://www.linkedin.com/in/kirsty-keoghan-05464517/ Katie Street LinkedIn: https://www.linkedin.com/in/katiestreet/ Instagram: https://www.instagram.com/streetmate/ Marketing in the Madness LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/ Instagram: https://www.instagram.com/marketinginthemadness/ Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/