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Artwork for Marketing by Shelby
Marketing by Shelby · August 2 · 12 min

These Authors and Artists Went Viral (Here's Why!)

Ever scroll past a post from another author or artist and think, "Why did that one blow up?" In this video, I'm breaking it down for you. I went through real high-engagement Instagram posts from authors, artists, and a musician, including reels and carousels. And today, I'm walking you through exactly what makes each one work: the hook, the format, the storytelling, the structure. Not just what performed well, but why it performed well and how you can apply the same principles to your own content today. If you've been posting consistently and wondering why some content lands and some doesn't, this episode will help! In this episode:— Real examples of high-engagement reels and carousels from creatives— Why each post worked, broken down— The patterns in content that gets shared and saved— How to take what's working for other authors and artists and make it your own DONE-FOR-YOU SOCIAL MEDIA for authors and artists!Want a done-for-you content system that puts these strategies into practice every single month? That's exactly what the Creative's Content Club is, and we just launched a new app, exclusive for Club members, that makes monthly content creation even faster! JOIN THE CREATIVE'S CONTENT CLUB WAITLIST! We open doors publicly later THIS WEEK! Make sure you're on our waitlist so you don't miss it: https://marketingbyshelby.com/waitlist-yt Want to watch past editions of reviewing viral content? TikTok Viral Videos: https://youtu.be/tct8h1cla_I Instagram Viral Posts: https://youtu.be/81TWN7c8-D8 CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebieABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing!

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show notes

Ever scroll past a post from another author or artist and think, "Why did that one blow up?" In this video, I'm breaking it down for you. I went through real high-engagement Instagram posts from authors, artists, and a musician, including reels and carousels. And today, I'm walking you through exactly what makes each one work: the hook, the format, the storytelling, the structure. Not just what performed well, but why it performed well and how you can apply the same principles to your own content today.

If you've been posting consistently and wondering why some content lands and some doesn't, this episode will help!

In this episode:— Real examples of high-engagement reels and carousels from creatives— Why each post worked, broken down— The patterns in content that gets shared and saved— How to take what's working for other authors and artists and make it your own

DONE-FOR-YOU SOCIAL MEDIA for authors and artists!Want a done-for-you content system that puts these strategies into practice every single month? That's exactly what the Creative's Content Club is, and we just launched a new app, exclusive for Club members, that makes monthly content creation even faster!

JOIN THE CREATIVE'S CONTENT CLUB WAITLIST! We open doors publicly later THIS WEEK! Make sure you're on our waitlist so you don't miss it:

https://marketingbyshelby.com/waitlist-yt

Want to watch past editions of reviewing viral content?

TikTok Viral Videos: https://youtu.be/tct8h1cla_I

Instagram Viral Posts: https://youtu.be/81TWN7c8-D8

CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebieABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing!

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