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Marketing by Shelby · July 5 · 8 min

How to Write Hooks That Actually Stop the Scroll (With Examples for Authors & Artists)

In this week's episode, let's look at examples of powerful scroll-stopping hooks that get the attention of our audience and pull them in with storytelling and human connection! Want to never start from scratch with your social media posts? Check out the Social Media Suite 2.0, a powerful collection of months of templates perfect for authors and artists, created by me and our human designer, with captions, graphics, video templates, and more! GRAB THE SUITE HERE: https://marketingbyshelby.com/sms-20 In this episode, we'll look at before and after examples of hooks that you can use on any social media to grab the attention of your ideal customers. These examples are perfect for authors and artists who are looking to create better social media content that grows their engagement and makes more sales. Whether you're an author trying to grow your readership, an artist building an engaged following, or a creative who knows their content could be working harder — this one is for you. In this video you'll learn: — What makes a hook scroll-stopping vs. scroll-past — Real before-and-after hook examples you can swipe and adapt — How to use storytelling and human connection to pull your audience in — How to write better opening lines for Instagram, TikTok, Facebook, and more 📌 Save this video — you'll want to come back to these examples next time you sit down to write! CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie JOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-yt ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram. https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/ Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.

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show notes

In this week's episode, let's look at examples of powerful scroll-stopping hooks that get the attention of our audience and pull them in with storytelling and human connection!


Want to never start from scratch with your social media posts? Check out the Social Media Suite 2.0, a powerful collection of months of templates perfect for authors and artists, created by me and our human designer, with captions, graphics, video templates, and more!


GRAB THE SUITE HERE: https://marketingbyshelby.com/sms-20


In this episode, we'll look at before and after examples of hooks that you can use on any social media to grab the attention of your ideal customers. These examples are perfect for authors and artists who are looking to create better social media content that grows their engagement and makes more sales.


Whether you're an author trying to grow your readership, an artist building an engaged following, or a creative who knows their content could be working harder — this one is for you.


In this video you'll learn:

— What makes a hook scroll-stopping vs. scroll-past

— Real before-and-after hook examples you can swipe and adapt

— How to use storytelling and human connection to pull your audience in

— How to write better opening lines for Instagram, TikTok, Facebook, and more


📌 Save this video — you'll want to come back to these examples next time you sit down to write!


CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie


JOIN THE CREATIVE'S CONTENT CLUB WAITLIST!

Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-yt


ABOUT SHELBY:

Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing!


CONNECT WITH SHELBY:

I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram.


https://www.instagram.com/marketingbyshelby

https://marketingbyshelby.com/


Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.

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