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Marketing by Shelby · June 28 · 15 min

Instagram 2026 Update: What's New

In this week's episode, I'm breaking down a 2026 Instagram study that analyzed over 24 million posts. We'll talk about: - Instagram carousels versus reels - interesting stats about watch time and engagement - how to get more interactions on your post - what size accounts are finding it easiest to grow in 2026 - and more Get the full study here from Metricool: https://metricool.com/instagram-research-study/ CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie JOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-yt ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram. https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/ Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.

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show notes

In this week's episode, I'm breaking down a 2026 Instagram study that analyzed over 24 million posts. We'll talk about:

- Instagram carousels versus reels

- interesting stats about watch time and engagement

- how to get more interactions on your post

- what size accounts are finding it easiest to grow in 2026

- and more


Get the full study here from Metricool: https://metricool.com/instagram-research-study/


CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie


JOIN THE CREATIVE'S CONTENT CLUB WAITLIST!

Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-yt


ABOUT SHELBY:

Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing!


CONNECT WITH SHELBY:

I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram.


https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/


Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.

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