The Best Way to Activate Fandoms for Your Marketing

Welcome to Marketing Brew Weekly! This week, we’re feeling the heat and discussing the ways the female gaze and fandoms are changing advertising. From hot Heated Rivalry stars to beauty brands embracing the next It Boys, these are the ways brands are getting fans to do their marketing for them. 

00:00: Intro 

02:50: Heated Rivalry stars in steamy ads 

11:12: The new It Boy  

12:50: Fandom is organic marketing 

16:45: The Quinn app stays winning

18:50: The beauty industry tapping into hot men 

23:50: Sports and beauty marketing 

24:50: Pros and cons of tapping into fandoms

This episode is brought to you by Paramount Advertising. For more information, visit: https://www.paramount.com/advertising

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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

Learn more about your ad choices. Visit megaphone.fm/adchoices