Catch The Bus (And Their Attention) With These Mobile Marketing Moves

This week, we’re rolling out the best mobile marketing moves to make when considering bus advertising for your campaign. From the Knicks’ DoorDash bus, to The Ordinary’s lessons learned along the way, these are the best tactics for maximum impact. 

00:00: Intro

01:36: The DoorDash Knicks bus and popular NYC ads

03:40: Why the Museum of Sex ads are impactful 

06:00: How do you measure if it’s working

08:15: Lessons from The Ordinary bus  

13:45: An opportunity for product sampling 

15:15: Honing in on cultural events

16:50: The S train in NYC and unique opportunities 

21:40: What actually makes a good bus ad

 

This episode is brought to you by pwc, and their new podcast powered by Morning Brew, The Intelligence Shift. Listen where you get your favorite podcasts: https://www.podpage.com/the-intelligence-shift/

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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

Learn more about your ad choices. Visit megaphone.fm/adchoices