Can "Legendary February” Lift Peacock to Premier Status?

Welcome to Marketing Brew Weekly! This week, we’re breaking down the “Legendary February” that Peacock is touting–but wondering if it will lead to a Measly March once the Olympics are done? We’re discussing the winning strategies the steamer has used for the Olympics, Super Bowl and even Traitors, and offer suggestions on how they can keep subscribers from churning. 

00:00: Intro 

01:20: Our favorite Olympic events 

02:30: The Olympics moment on Peacock

08:30: Using the Peacock app 

11:40: Peacock owning sports and the ads that come with it

18:20: The Traitors crossover

22:00: How can Peacock build off this momentum

 

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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best.

Learn more about your ad choices. Visit megaphone.fm/adchoices