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Madison and Wall Podcast

Madison and Wall

Madison and Wall's Brian Wieser and Luke Stillman digs into how the advertising business really works. Subscribe for analysis, insight and more about advertising, media and technology trends.

Access more M&W research summaries and analysis by subscribing to our complimentary Saturday newsletter at https://madisonandwall.substack.com/.

To learn about becoming a paid subscriber or advertising with us, reach out to Brian at brian@madisonandwall.com.

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21 episodes
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Avg 10 min
English

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S1 · E98
August 21 · 11 min
Ep. 98: Running Around The Advertising Industry
Madison and Wall's Brian Wieser and Luke Stillman digs into how the advertising business really works. Subscribe for analysis, insight and more about advertising, media and technology trends.
S1 · E97
August 14 · 10 min
Ep. 97: Rushing to the End of Earnings Season
This week on the M&W podcast Brian and Luke review what we did that wasn't work, the latest economics news, our work of the week and the work we wished we got to but didn't.
S1 · E96
August 7 · 11 min
Ep. 96: 2Q26 Advertising Results Crescendo!
This week on the M&W podcast Brian and Luke review what we did that wasn't work, the latest economics news, our work of the week and the work we wished we got to but didn't.
S1 · E95
July 31 · 9 min
Ep. 95: The Best Way To Grow $10 Billion in a Quarter Is To Start With $50 Billion
This week on the M&W podcast Brian and Luke review what we did that wasn't work, the latest economics news, our work of the week and the work we wished we got to but didn't.
S1 · E94
July 24 · 9 min
Ep. 94: Google, Comcast, Rogers, Televisa Univision and Havas Earnings + More
This week on the M&W podcast Luke and Greg review what we did that wasn't work, the latest economics news, our work of the week and the work we wished we got to but didn't.
S1 · E93
July 17 · 10 min
Ep. 93: Netflix, Bank Earnings, Publicis + Paramount vs. the AGs and More
This week on the M&W podcast Brian and Luke review what we did that wasn't work, the latest economics news, our work of the week and the work we wished we got to but didn't.
S1 · E92
July 10 · 10 min
Ep. 92: Why Same-Country TV Consolidation Won’t Prevent Decline, Vista’s Bid for Criteo, Indie Agency Growth Trends and More
This week on the M&W podcast Brian and Luke review what we did that wasn't work, the latest economics news, our work of the week and the work we wished we got to but didn't.
S1 · E91
July 3 · 11 min
Ep. 91: K-Shaped Ad Market, Comcast's NBCU Split And More
This week on the M&W podcast Brian's back. He and Luke review what we did that wasn't work, the latest economics news, our work of the week and the work we wished we got to but didn't.
S1 · E90
June 26 · 9 min
Ep. 90: Hot CTV Ad Market, Hotter France
This week on the M&W podcast - with guest co-host Greg McLelland joining Luke Stillman! - we review what we did that wasn't work, the latest economics news, our work of the week and the work we wished we got to but didn't.
S1 · E89
June 18 · 12 min
Ep. 89: The New Global Forecasts Are Here! The New Global Forecasts Are Here!
This week on the M&W podcast we review what we did that wasn't work, the latest economics news, our work of the week and the work we wished we got to but didn't.
S1 · E88
June 12 · 10 min
Ep. 88: ChatGPT, Agentic CTV, Accenture-Whalar + More
This week on the M&W podcast we review what we did that wasn't work, the latest economics news, our work of the week and the work we wished we got to but didn't.
S1 · E87
June 5 · 9 min
Ep. 87: Coming Out Of The In-House
This week on the M&W podcast we review what we did that wasn't work, the latest economics news, our work of the week and the work we wished we got to but didn't.
S1 · E86
May 29 · 10 min
Ep. 86: Exploring Advertising's Dark Matter
This week on the M&W podcast we review our work of the week, including our continual exploration of where all of the money is coming from to fund the advertising industry's growth
S1 · E85
May 22 · 10 min
Ep. 85: Retail Media, Retail Therapy and Retail Politics
This week on the M&W podcast we review our work of the week including lots of retail related commentary + our take on the newest data from SpaceX on X's advertising business.
S1 · E84
May 15 · 12 min
Ep. 84: Taskmasters and Ads Masters
This week on the M&W podcast we review our work of the week and talk about the global ad economy with a very special guest: WPP's Kate Scott-Dawkins!
S1 · E83
May 8 · 11 min
Ep. 83 A Flurry of Ad News and Furry News
We review our latest work of the week, covering dozens of ad-supported companies who reported their quarterly earnings
S1 · E82
May 1 · 12 min
Ep. 82: AdTech Stacks, New Meta, Google and Amazon Ad Numbers and a Complaint About Opacity
We review our latest work of the week, including a piece on the evolution of ad tech stacks and the latest earnings from the biggest sellers of advertising, as well as a complaint about opaque numbers
S1 · E81
April 24 · 9 min
Ep. 81: Agency Industry Overview, Creative Destruction, New Apple CEO and MOre
We review our latest work of the week, including an overview of our latest in-depth report on the agency industry, how creative destruction (the Joseph Schumpter kind, not the end of agency kind) is supporting growth, the impact of Apple's leadership change and more
S1 · E80
April 17 · 10 min
Ep. 80: Canoe Slaloms, AI's Impact on Agencies, Netflix's Latest Results and More
We review our latest work of the week, which featured a discussion of current economic data, the latest earnings from Publicis, Havas, Netflix and MediaforEurope and more.
S1 · E79
April 10 · 9 min
Ep. 79: OpenAI’s $100 Billion Goal, WPP Looks to Sell PR, Weak Broadcasting Trends and More
We review our latest work of the week, which featured a discussion of current economic data, OpenAI’s reported forecasts for its advertising business, news about WPP potentially selling its PR agencies, Corus’ latest results and more.

Showing 1–20 of 21 episodes