Lets Run Facebook Ads: The Podcast

How I’m Using Flexible Creative to Keep Meta Ads Performing

Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about In this episode, Nick shares a new approach he has been testing in his Facebook ad campaigns over the past two months. He breaks down how he is combining different creative concepts with multiple variations to give Meta more creative diversity to work with. Using real campaign results, Nick explains why not every individual ad needs to be a winner, how different creatives can play different roles throughout the customer journey and why advertisers should focus on the overall performance of the campaign rather than judging every ad in isolation. If you’re looking to improve your Meta ads without constantly reinventing your entire creative strategy, this episode offers a practical way to think about creative testing and scaling. BUT THERE'S MORE... Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

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How To Find The Trust Level of Your Meta Ad Account

Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about In this episode of Let’s Run Facebook Ads, Nick explores a useful way to check the trust level of your Meta ad account using a handy Chrome extension. He explains how Facebook’s different trust tiers can affect spending limits, ad reviews and the way your ads are processed, as well as why maintaining a strong account history and following Meta’s advertising policies can help you progress towards a higher trust level. Nick also shares what he discovered when checking his own and client accounts and why understanding your account’s trust level could be valuable when scaling Facebook Ads and avoiding unnecessary restrictions. BUT THERE'S MORE... Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

Testing My Leads to Prove This System WORKS

Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about In this episode, Nick shares the results of a real-world Facebook Ads experiment comparing landing pages and Meta lead forms. He breaks down how adding qualifying questions and conditional logic dramatically reduced the number of unqualified leads while increasing the quality of booked calls. Nick explains why paying more for a lead can actually be more profitable, how to identify whether your leads are worth pursuing, and why advertisers should focus on lead quality rather than simply chasing a low cost per lead. BUT THERE'S MORE... Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

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How to Optimise Meta Ads for Qualified Leads, Not Just Leads

Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about In this episode, Nick explains how to improve the quality of your Meta lead generation by moving beyond simply optimising for lead volume. He walks through Meta’s new qualified leads optimisation, showing how to use Lead Center to track prospects through your sales funnel, configure Events Manager and feed conversion data back into Meta so the algorithm finds higher-quality leads. The episode also covers best practices for setting up optimisation stages, why CRM and Conversions API integration matter and how these changes can help advertisers generate leads that are far more likely to convert into customers. BUT THERE'S MORE... Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

Is Dynamic Creative Back? Try THIS in Meta Ads Manager

Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about YouTube video on this topic: https://youtu.be/Sdk3osR0WBk In this episode, Nick explores what could be one of the most useful Meta Ads updates for smaller advertisers. Looking back at the evolution from Dynamic Creative to Flexible Creative, he explains why these features were so valuable for testing multiple headlines, primary texts and creatives on limited budgets and why their disappearance frustrated so many advertisers. Nick then reveals a new way to achieve similar results using Meta's latest ad creation workflow, showing how you can finally see which images and videos are driving performance through ad breakdowns. If you're running Facebook ads on a smaller budget and want a smarter way to test creatives without creating dozens of separate ads, this episode walks you through a simple strategy that could make your campaigns far more efficient. BUT THERE'S MORE... Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

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Improve Your Meta Ads Lead Quality With This Hidden Feature

Check out the YouTube video for this episode: https://youtu.be/dN0CgVuCYlI Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about In this episode, Nick shares a simple but often-overlooked Meta Ads feature that can dramatically improve the quality of your leads. He explains how feeding lead quality signals back to Meta helps the platform optimise for qualified and converted leads instead of just generating more form submissions. Whether you're using Instant Forms, GoHighLevel or another CRM, Nick breaks down why this feedback loop matters, how to set it up and why it's becoming one of the most effective ways to improve Facebook ad performance and generate better results from your campaigns. BUT THERE'S MORE... Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

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Why Your Facebook Ad Copy Matters Now More Than Ever

Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about In this episode, Nick explores why Facebook ad copy may be more important than ever in the age of AI-driven Meta advertising. He breaks down a growing theory that Meta is using the words, messaging, hooks and context within your ads to better understand who should see them, even without traditional keyword targeting. Using real-world examples from advertisers like Alex Hormozi, Nick discusses how small changes in copy can attract completely different audiences, influence the signals sent back to Meta and ultimately impact campaign performance. If you're running Facebook or Instagram ads, this episode will change the way you think about ad copy, audience matching, and creative strategy in 2026. BUT THERE'S MORE... Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

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Health Category Killing Your Meta Ads? Try This Fix

Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about Check out my YouTube video on this topic: https://youtu.be/lW9GyPbbnrk In this episode, Nick Boddington tackles one of the biggest challenges facing Meta advertisers in the health sector: the Health Category restrictions that can block conversion data from being reported back to Ads Manager. Nick breaks down what the Health Category is, why Meta introduced these limitations and how they can severely impact campaign optimisation, lead generation and performance tracking. He also shares a practical solution that has helped multiple accounts restore conversion reporting using Hyros, explaining how advertisers can work around the issue and improve campaign performance. If you're running Facebook or Instagram ads for health, wellness, functional medicine, chiropractic or related businesses, this episode offers valuable insights into overcoming one of Meta's most frustrating advertising challenges. BUT THERE'S MORE... Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

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What to Check When Meta Ads Aren’t Converting

Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about In this episode, Nick Boddington breaks down the key areas to investigate when your Facebook ads aren't delivering the results you expected. From low click-through rates and weak ad creatives to landing page issues, conversion bottlenecks, tracking problems, and offer positioning, Nick walks through a practical troubleshooting framework to help advertisers identify where performance is falling apart. Whether you're struggling to generate clicks, leads, or sales, this episode provides a step-by-step approach to diagnosing campaign issues and making informed improvements that can turn underperforming ads into profitable ones. BUT THERE'S MORE... Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

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The NEW Way to Scale Your Facebook Ads

Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about In this episode, Nick explores a new approach to scaling Facebook ads for businesses that are spending £100/$100 or more per day on Meta. He explains why the traditional campaign structure that works for smaller advertisers can become limiting as budgets increase and breaks down how to use campaign budget optimisation (CBO), creative diversification, and account structure to give Meta’s algorithm more opportunities to find and scale winning ads. Along the way, he discusses common frustrations advertisers face when budget is concentrated on only a handful of ads, why this happens and how a more advanced setup can improve performance, efficiency, and scalability. Whether you're looking to move beyond the basics or take a profitable Facebook ad account to the next level, this episode provides practical insights into how modern Meta advertising campaigns should be structured for growth. BUT THERE'S MORE... Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

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I Studied Alex Hormozi's Ads. Here's What I Found.

Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about In this episode, Nick breaks down what Facebook advertisers can learn from the marketing approach of entrepreneur and content powerhouse Alex Hormozi. Using real-world examples from a client discussion and an analysis of Hormozi’s Meta ad campaigns, Nick explores how Facebook’s algorithm has evolved to deliver highly personalised messaging to different audience segments while using largely the same creative assets. He explains why understanding your ideal customer profile, crafting stronger hooks and focusing on messaging can often be more important than endlessly producing new creatives. The episode highlights the power of Meta’s advertising engine, how businesses can leverage creative variations at scale and why small changes to ad messaging can have a major impact on performance and growth. BUT THERE'S MORE... Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

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The Meta Feature Everyone Has Been Asking For

Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about In this episode, Nick explores a new Meta Ads Manager feature designed to solve one of the most common frustrations advertisers face: when Meta spends the majority of a campaign budget on a single ad while ignoring the rest. He explains why this happens, why it’s especially common in lower-budget accounts and how the new “Push Delivery to This Ad” feature allows advertisers to allocate a percentage of their budget to specific creatives for testing purposes. Nick breaks down how the feature works, when it should and shouldn’t be used, how to structure creative tests effectively and what advertisers can learn from the results to make better optimisation decisions. BUT THERE'S MORE... Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

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Meta's NEW (But Annoying) Creative Upload Feature

Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about Meta is rolling out a significant change to how creative assets are uploaded and managed within Facebook Ads Manager, and in this episode Nick Boddington breaks down what advertisers need to know. He explores the shift towards a more dynamic, flexible creative setup, how it affects the way images and videos are uploaded across placements and the challenges it creates for testing and identifying winning creatives. Nick also shares practical advice on creative formatting, why designing assets in a 9:16 vertical format is becoming increasingly important and how advertisers can avoid common mistakes caused by Meta’s automatic creative enhancements and related media features. BUT THERE'S MORE... Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

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The Biggest Facebook Ads Mistake in 2026

Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about In this episode, Nick discuss what may be the biggest Facebook Ads mistake advertisers are making in 2026: trying to control too much. As Meta's AI and machine learning systems continue to evolve, (particularly following the rollout of Andromeda) many advertisers are still obsessing over audience targeting, placements, budget allocation and constant account tweaks that can actually hinder performance. We explore why giving Meta more freedom often leads to better results, how the platform now makes optimisation decisions faster and more effectively than humans can, and where advertisers should really be focusing their attention instead. If you're running Facebook or Instagram ads and looking to improve performance, scale campaigns and work with the algorithm rather than against it, this episode will help you rethink your approach. BUT THERE'S MORE... Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

Meta’s New Ad Testing Feature Revealed

Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about In this episode of Let’s Run Facebook Ads, Nick breaks down Meta’s new creative testing feature and explains how Facebook advertisers can finally force spend behind fresh ad creatives without disrupting winning campaigns. Nick dives into one of the biggest frustrations in Facebook advertising: when Meta’s algorithm quickly picks one or two winning ads and refuses to spend budget on the rest of your creatives. You’ll learn how to use Meta’s new “test creative” option inside Ads Manager, how to duplicate and test Facebook ads effectively, how to allocate testing budgets and how to structure ad creative experiments for better campaign optimisation and scaling. Nick also shares practical insights into how Meta’s AI-driven algorithm evaluates ad performance, why some ads never get delivery, and how ecommerce brands, lead generation businesses, and media buyers can improve Facebook ad results through smarter creative testing. If you’re running Meta ads, struggling with ad spend allocation, testing new creatives, improving ROAS, scaling winning campaigns, or getting better performance from your Facebook advertising strategy, this episode gives you a practical walkthrough of how to work with the algorithm instead of fighting against it. BUT THERE'S MORE... Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

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The 'Old' Meta Ads Strategy vs What ACTUALLY Works Now

Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about In this episode, we break down the difference between old-school Facebook advertising strategies and the way Meta ads actually work in 2026. A lot of advertisers are still trying to control every part of their ad account with heavy targeting, endless tweaks, and complicated setups, but the platform has changed dramatically. We discuss why traditional Facebook Ads tactics are becoming less effective, how Meta’s algorithm and AI-driven optimisation now play a much bigger role, and what modern advertisers need to focus on instead. The conversation also covers common mistakes businesses make when scaling Meta ads, why many advertisers panic when performance fluctuates, and how to properly interpret Facebook Ads metrics like CTR, CPC, ROAS, CPA, and conversion data. We explore the shift away from manual media buying and towards simpler, more stable advertising strategies that allow Meta to optimise more effectively. If you run e-commerce ads, lead generation campaigns or paid social advertising for clients, this episode will help you better understand how Facebook advertising is evolving and what you need to change to stay profitable with Meta ads moving forward. BUT THERE'S MORE... Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

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Use THIS to Convert More of YOUR Facebook Leads

Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about Check out CloseBot here: https://app.closebot.com/a?fpr=nick77 In this episode, we dive into the real reason most Facebook ads fail after the lead comes in and why generating leads is only half the battle. We break down the systems, follow-up strategies, CRM automations, and AI tools that are helping businesses turn cold Facebook leads into actual sales, while exposing the biggest mistakes advertisers make when running Facebook lead generation campaigns. Whether you’re a business owner, agency, or media buyer looking to improve lead quality, increase conversions, and get more ROI from your Facebook ads, this episode is packed with practical insights on Facebook advertising, lead nurturing, automation and scaling profitable campaigns. BUT THERE'S MORE... Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

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Service Business Using Ads for Leads? This Episode Is For You

Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about In this episode, we break down what’s really going wrong when Facebook ads fail to generate leads and, more importantly, how to fix it. We dive into the key factors that influence both the quantity and quality of leads, from your offer and messaging to your creatives and funnel setup, and explain why chasing cheap leads often leads to poor results. Using real examples, we explore the common mistakes advertisers make when they’re spending money but seeing little to no return, and share practical insights on how to diagnose issues, improve lead quality, and build a system that consistently generates leads that actually convert. Whether you’re struggling to get any leads at all or just tired of leads that go nowhere, this episode gives you a clearer, more strategic approach to making your Facebook ads work. BUT THERE'S MORE... Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

This is How To Create Winning Facebook Ads in 2026

Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about In this video, we break down how to actually create winning Facebook ads in 2026 by shifting your focus away from outdated targeting tactics and towards what really drives performance today: your creative. We explore why the idea that “targeting is dead” is becoming more relevant as platforms like Meta continue to automate delivery, and how your ad creative has become the primary lever for grabbing attention, qualifying your audience and driving conversions. You’ll learn why relying on interests and detailed targeting is no longer enough, how strong creative effectively does the targeting for you, and what separates ads that get ignored from those that consistently perform. By understanding how to align your messaging, hooks, and visuals with real user intent, this video shows you how to stop fighting the algorithm and start building ads that resonate, convert, and scale. BUT THERE'S MORE... Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

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How to Get More High Quality Leads from Facebook Ads

Get my FREE 2026 Facebook Ads Masterclass here 👉 https://www.skool.com/theadsclinic/about In this video, we break down why your Facebook ads might be generating cheap leads that never convert - and more importantly, how to fix it. We walk through 3 simple but highly effective changes you can make to instantly improve lead quality, focusing on removing low-intent placements like Audience Network and Messenger, where clicks often come from accidental taps or distracted users with no real interest. You’ll learn why these placements lead to poor engagement, no-shows, and wasted follow-up efforts, as well as how multi-advertiser ads can hurt performance by encouraging comparison-based clicks rather than genuine intent. By refining where your ads appear and prioritising high-intent environments, this video shows you how to trade low-cost, low-quality leads for more valuable prospects who are far more likely to engage, respond, and ultimately become paying clients. BUT THERE'S MORE... Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

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