
How CFOs think: Why growth does not always mean profit
Growth is not the problem. Undisciplined growth is. Does revenue growth without financial discipline create value or destroy is the question at the centre of this expert-led episode. The 2025 Australian Accounting Awards CFO of the Year Priyan Fernando explains why revenue growth can mask falling margins, tightening cash flow and weakening financial discipline. Listeners will learn: Why growth does not necessarily create profitability or value Where profit commonly disappears as businesses scale up How cash flow differs from profit Which KPIs growing SMEs often overlook What a fractional CFO looks at first when entering a business How dashboards can improve financial visibility How finance leaders can challenge the assumption that growth always equals success Where to start when a fast-growing business has weak financial discipline For SME owners, CFOs and senior finance professionals, the discussion offers a practical perspective on financial controls and questions that matter as a business scales up. Tune in now. Host: Ky Chow. Ky is a business journalist, media trainer, writer and presenter. Guest: Priyan Fernando. Priyan is a CPA and founder of fractional CFO practice Metrix Advisory. He is also the 2025 Australian Accounting Awards CFO of the Year. Learn more about Metrix Advisory at its website. Loving this episode? Listen to more INTHEBLACK episodes and other CPA Australia podcasts on YouTube. Head to our podcast page CPA Australia - YouTube And of course, click subscribe to the channel today. We deliver regular content that will help boost your career skills and capabilities. Additionally, INTHEBLACK online has stories on everyday ethics issues. CPA Australia publishes four podcasts, providing commentary and thought leadership across business, finance, and accounting https://www.cpaaustralia.com.au/tools-and-resources/podcasts INTHEBLACK https://www.cpaaustralia.com.au/tools-and-resources/podcasts/intheblack INTHEBLACK Out Loud https://www.cpaaustralia.com.au/tools-and-resources/podcasts/intheblack-outloud Excel Tips Excel Tips | CPA Australia With Interest https://www.cpaaustralia.com.au/tools-and-resources/podcasts/with-interest Search for them in your podcast platform. Email the podcast team at podcasts@cpaaustralia.com.au
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