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If/Then

Stanford GSB

How do we lead with purpose, make better decisions, and navigate an uncertain future? On If/Then, Stanford GSB faculty break down cutting-edge research on leadership, strategy, and more, exploring enduring questions and the forces reshaping business and society today, from AI to geopolitics. Hosted by senior editor Kevin Cool.

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  • 24 episodes
  • fortnightly
  • Avg 28 min
  • English

Episodes 24

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  • S2 · E39
    Aug 13, 2025 · 16 min

    The Joy of Discovery and Why Research Matters

    As we celebrate the conclusion of the second season of the If/Then podcast, we present a bonus episode featuring Deborah H. Gruenfeld, the Joseph McDonald Professor and Professor of Organizational Behavior and a Senior Associate Dean for Academic Affairs at Stanford Graduate School of Business. Gruenfeld, who appeared on the first season of If/Then in an award-winning episode about hierarchies and the nature of power, returned to the studio to share her thoughts on the value of academic research and its impact on individuals and organizations. “The nice thing about research is that it provides tools and methods and an approach to learn about what’s true in the world, taking into account that what we learn from firsthand experience is not reliable,” she says. “Research helps us build a body of knowledge about what's actually true that we can trust.” This episode was recorded on July 16, 2025. Related Content: Deborah H. Gruenfeld, faculty profile Why Research Matters Why I Research: Findings Fueled by the Head and the Heart If/Then is a podcast from Stanford Graduate School of Business that examines research findings that can help us navigate the complex issues we face in business, leadership, and society. Each episode features an interview with a Stanford GSB faculty member. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  • S2 · E38
    Jul 30, 2025 · 34 min

    The Future of Everything: "The Future of Motivation"

    This week on If/Then, we’re sharing an episode of The Future of Everything, a podcast hosted by Stanford School of Engineering professor and friend of the show Russ Altman. Everyone has goals — some are monumental, others modest — but every goal matters. Szu-chi Huang, an associate professor of marketing at Stanford Graduate School of Business, is an expert on sustaining enthusiasm for individuals, customers, and employees across global corporations and organizations. On this episode, Huang shares what it takes to stay motivated over time — not just at the beginning of a goal, when energy runs high, or at the end, when the finish line is in sight, but through the toughest part: the middle. She explains why motivation is a dynamic process that requires different tools at different stages, and offers practical advice drawn from her research on everything from retirement savings and loyalty programs to children’s health and social apps. Along the way, she and Altman explore how purpose, progress, and even a little social pressure can help us keep going — and how AI might someday coach us through. More Resources: Szu-chi Huang, faculty profile & If/Then episode Russ Altman, faculty profile The Future of Everything If/Then is a podcast from Stanford Graduate School of Business that examines research findings that can help us navigate the complex issues we face in business, leadership, and society. Chapters: (00:00:00) Introduction Russ Altman introduces Szu-Chi Huang, professor of marketing at Stanford GSB. (00:03:31) Studying Motivation Szu-chi shares what led her to study motivational science (00:04:03) Defining Motivation Motivation as the drive to close the gap between current and ideal self. (00:04:57) The Science of Motivation Studying motivation through behavioral and neurological data. (00:05:48) Why It Matters in Business How motivation science applies to leaders, teams, and customers. (00:06:39) Motivation Framework The strategies needed in order to stay motivated over time. (00:07:42) The Mindset of Motivation The different mindsets needed throughout the stages of motivation. (00:09:21) Motivating Kids to Choose Healthy A Collaboration with UNICEF to study what motivates children. (00:10:55) Gamified Coupons in Panama A study using gamified coupons to influence children's food choices. (00:14:26) Loyalty Programs as Motivation How customer reward programs act as structured goal journeys. (00:16:47) Progress Versus Purpose The different incentives needed in each stage of loyalty programs. (00:18:29) Retirement Saving Lessons How financial institutions apply motivational science to long-term goals. (00:21:12) Motivation in Social Context The role of social connections in goal pursuit and sustaining motivation. (00:26:10) Designing Apps for Motivation How redesigning user interfaces can help users stay motivated. (00:27:20) AI as a Motivation Coach Using AI to personalize feedback across all stages of goal pursuit. (00:30:09) Starting and Sustaining a Goal Practical strategies for launching and sustaining a goal. (00:31:57) Conclusion See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  • S2 · E37
    Jul 9, 2025 · 23 min

    Think Fast, Talk Smart: "Tensions and Trade-Offs of Leadership and Communication"

    This week on If/Then, we’re sharing an episode of Think Fast, Talk Smart, a podcast hosted by Stanford Graduate School of Business lecturer and friend of the show, Matt Abrahams. How do you communicate with others when you’re confused yourself? For fellow GSB lecturer Rob Siegel, leadership isn’t about avoiding uncertainty: it’s about embracing the clarity that ambiguity can bring. In his latest book, “The Systems Leader: Mastering the Cross Pressures That Make or Break Today's Companies,” Siegel explores how leaders today are “living in dualities,” caught between managing existing processes and adapting to emerging disruptions. “The sooner we get comfortable with [change] in the sense of ‘I don't have to like it, but I can deal with it,’ then [we can] lead our teams and give them the calm to know they can get through this.” On this episode of Think Fast, Talk Smart, Siegel and Abrahams explore how to communicate effectively amid constant change. From preparation strategies for spontaneous speaking to building trust through candid conversations, you'll hear practical tips for communicating with clarity when nothing is certain but change. More Resources: Rob Siegel, faculty profile Matt Abrahams, faculty profile Think Fast Talk Smart If/Then is a podcast from Stanford Graduate School of Business that examines research findings that can help us navigate the complex issues we face in business, leadership, and society. For a full transcript of this episode, visit our podcast’s website. Chapters: (00:00:00) Introduction Kevin Cool previews season three and introduces a featured episode from Think Fast Talk Smart. (00:00:40) Introduction to Rob Siegel Matt Abrahams welcomes Rob Siegel and introduces his new book The Systems Leader. (00:01:34) Teaching in a Time of Chaos Rob explains how his course on systems leadership evolved amid global uncertainty and AI disruption. (00:02:39) Frameworks for Modern Leadership Rob outlines key leadership frameworks, including five cross pressures from his book. (00:04:01) Communication’s Role in Leadership They discuss how facts, context, and communication help leaders navigate uncertainty. (00:06:18) Balancing Innovation and Execution The conversation turns to managing the tension between creative innovation and operational goals. (00:08:00) Leading Through Ambiguity They explore how leaders can embrace ambiguity as a normal, strategic part of leadership. (00:09:41) Navigating Short- vs Long-Term Thinking Rob breaks down how leaders balance quarterly goals with long-term planning and vision. (00:12:32) Strength and Empathy in Leadership Matt and Rob examine how leaders can balance warmth and strength in team relationships. (00:16:03) How to Keep Students Engaged Rob shares his best practices for engaging students through preparation, spontaneity, and challenge. (00:18:55) Building Trust Through Genuine Care They reflect on the role of genuine interest in others as a foundation for trust and communication. (00:21:35) Communication Role Models and Recipes Rob names Irv Beck as a communicator he admires and shares his top three ingredients for great communication. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  • S2 · E36
    Jun 25, 2025 · 29 min

    Culture Still Eats Strategy For Breakfast

    Do you stick to the rules or do you roll through stop signs? Whether you’re “tight” or “loose” — how closely you adhere to social norms — has major implications for your life at home and at work. “To be effective, we want to be ambidextrous,” says Michele Gelfand, the John H. Scully Professor in Cross-Cultural Management and Professor of Organizational Behavior at Stanford Graduate School of Business. “Even if we might lean tight or loose, we want to be able to create a context where we can have both tight and loose elements.” Sophisticated strategies will fail if they don’t account for deeply embedded norms, and Gelfand breaks down why the adage that “culture eats strategy for breakfast” is more than just a management cliché. “From the moment we wake up to the moment we go to sleep, [culture is] affecting everything from our politics to our parenting,” Gelfand says. “But we take it for granted — we don’t even think about it. So it’s kind of invisible. And that’s a pretty profound puzzle.” What’s the biggest cultural adjustment you’ve made? Share your story at ifthenpod@stanford.edu. This episode was recorded on January 28, 2025. Related Content: Faculty profile Psst — Wanna Know Why Gossip Has Evolved in Every Human Society? Class Takeaways — The Art of Negotiation Why the Pandemic Slammed “Loose” Countries Like the U.S. If/Then is a podcast from Stanford Graduate School of Business that examines research findings that can help us navigate the complex issues we face in business, leadership, and society. Each episode features an interview with a Stanford GSB faculty member. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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