I Do Wedding Marketing Podcast

Nina Addeo

The I Do Wedding Marketing podcast brings marketing know-how and wedding experience together in one place. This podcast is ideal for wedding industry professionals looking to apply a social media strategy for their brand on their own, or to outsource it.

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#219
Wednesday · 33 min
Ep. 219 | The Power of Relationship-Driven Business Growth with Jenn Laiacona
Building a successful wedding business takes more than great work and a strong marketing strategy. The relationships you build with fellow wedding professionals, venues, and industry organizations can play a major role in generating referrals, creating new opportunities, and supporting long-term business growth. In this episode, I'm joined by Jenn Laiacona, President of the Central Florida Wedding Association (CFWA) and Owner of Cona Studios, to discuss the power of relationship-driven business development. Jenn shares how getting involved in her local wedding community helped grow her business, why she approaches every connection as a potential long-term partnership, and how wedding professionals can make networking a more intentional part of their growth strategy. In this episode, you'll learn: What relationship-driven business development means How to turn networking into referrals Why industry associations are worth exploring How to make your networking follow-ups intentional and memorable Ways to provide value to referral partners How to stand out in a competitive market Why being easy to work with matters How to build lasting industry partnerships Connect with Jenn: Central Florida Wedding Association: https://www.centralfloridaweddingassociation.com/ Cona Studios: https://conastudios.com/weddings Cona Studios Instagram: https://www.instagram.com/conaweddings/ Follow I Do Wedding Marketing: Instagram: https://www.instagram.com/idoweddingmarketing/ Facebook: https://www.facebook.com/idoweddingmarketing LinkedIn: https://www.linkedin.com/in/nina-addeo-699898ab/ Threads: https://www.threads.com/@idoweddingmarketing Looking for more? Find our favorite podcast resources, exclusive savings, and more on the I Do Wedding Marketing Resources page: idoweddingmarketing.com/resources
#218
October 1 · 25 min
218. Blogging with Benefits in an AI World with Nicole Londono of Lattes for Lunch
AI is changing the way couples search for wedding professionals, and that means wedding businesses need to think differently about the content they create online. In this episode, I’m joined by Nicole Londono of Lattes for Lunch to break down the relationship between blogging, SEO, and AI optimization (AIO). Nicole explains how AI-powered search is changing online visibility, why couples are searching with more specific and nuanced queries, and what wedding professionals can do to increase their chances of being found and recommended. In this episode, you’ll learn: The difference between SEO and AIO How couples are using AI to search Why blogging still matters in the age of AI What wedding pros should blog about Why expertise matters more than keywords How directories can support visibility Why Nicole cautions against copy-and-paste AI content When to update old blog posts How to make your content more brand-centered About Nicole Londono With over a decade of experience, Nicole Londono takes a brand-centered approach to AIO, SEO, and messaging for wedding industry professionals. Through Lattes for Lunch, she helps wedding pros strengthen their online visibility and create businesses that are more easily discovered by their ideal couples. Connect with Nicole: Instagram: https://www.instagram.com/lattesforlunch/ Website: lattesforlunch.com Follow I Do Wedding Marketing: Instagram: https://www.instagram.com/idoweddingmarketing/ Facebook: https://www.facebook.com/idoweddingmarketing LinkedIn: https://www.linkedin.com/in/nina-addeo-699898ab/ Threads: https://www.threads.com/@idoweddingmarketing Looking for more? Find our favorite podcast resources, exclusive savings, and more on the I Do Wedding Marketing Resources page: idoweddingmarketing.com/resources
#217
September 16 · 36 min
Ep. 217 | The Preferred Vendor List Playbook with Kevin Dennis
Preferred vendor lists can be one of the most powerful referral sources for wedding professionals, but earning a spot on the right lists requires more than simply asking to be added. In this episode, I am joined by Kevin Dennis, founder of Fantasy Sound Event Services and host of the Mind Your Wedding Business podcast, to break down how wedding pros can strategically build relationships with venues, planners, and other referral partners. Kevin shares why nearly 85% of his company’s clients come from venue lists, what wedding pros should expect from these relationships, and why getting onto a list is only the beginning. We also discuss the long game of becoming a preferred vendor, how to stay top of mind without relying on generic gifts or cold pitches, pay-to-play and commission-based lists, and how to determine which relationships are actually worth pursuing for your business. In this episode, you’ll learn: Why preferred vendor lists matter How to get on the right vendor lists What to expect once you’re on a list Why relationship-building takes time How to stay top of mind with venues and planners How to stand out in a saturated market Ways to provide value beyond referrals Why fellow vendors and competitors can be great referral sources About Kevin Dennis Kevin Dennis is a longtime wedding industry professional, speaker, and founder of Fantasy Sound Event Services and the WeddingIQ blog. With extensive experience in event technology and business, Kevin has served on the boards of organizations including NACE and WIPA and regularly shares his expertise through industry publications and speaking engagements. As host of the Mind Your Wedding Business podcast, he helps wedding professionals strengthen their businesses through practical conversations around sales, marketing, client service, technology, and more. Follow I Do Wedding Marketing: Instagram: https://www.instagram.com/idoweddingmarketing/ Facebook: https://www.facebook.com/idoweddingmarketing LinkedIn: https://www.linkedin.com/in/nina-addeo-699898ab/ Threads: https://www.threads.com/@idoweddingmarketing
#216
August 12 · 31 min
Ep. 216 | Our Curated Fall Education Calendar for Wedding Pros
There are so many great wedding industry events happening over the next few months, so in this solo episode, I’m sharing the conferences, summits, workshops, and educational opportunities I’m most excited about. Some are virtual, some are in person, several are completely free, and I’ll even be teaching at a few of them! If you love a good mix of education, connection, and fun, grab your calendar and start planning your fall semester. Five days of virtual education, downloadable resources, live community events, and an incredible lineup of wedding industry educators. I’m teaching How Gen Z Chooses Wedding Professionals Online, alongside several past podcast guests! Register for the Book More Weddings Summit: https://go.bookmoreweddingssummit.com/registration-page?am_id=ninaaddeo2278 I’m teaming up with Devon Balicki of Design and Devon for this free webinar at 9 am PT | 12pm ET about helping the right couples find your business, trust you before they inquire, and recognize themselves in your website. I’m so excited for you to meet Devon! Register for the free webinar: https://design-devon.kit.com/aug-2026-webinar I’m taking the mainstage in Orlando to teach Social Media as an Operational System, Not a Trend-Chasing Task at the CFWA’s 9th Annual Educational Conference. Grab your ticket and use code SPEAKER20 to save $20: https://cfwasummit.com/registration/ Dana Bahr and I are combining our Pinterest and social media expertise for a free workshop designed to help you get your marketing ready for engagement season. Think of it as your back-to-school reset, but we’re getting back to booked! Register for Back to Booked: https://us06web.zoom.us/meeting/register/uqL_AYo-TNCMFcqJUcHwTA#/registration I attended the very first Event Summit in Miami in 2025 and absolutely loved it, so it had to make this list! It’s unlike a lot of other industry conferences, with a unique speaker lineup and an experience intentionally designed to move you from awareness to action. Learn more about The Event Summit: https://theeventsummit.com/ My first mentor and dear friend Latasha James is hosting this intimate event with Elena Krumlowsky, covering everything from pricing and capacity to scaling, hiring, brand partnerships, and creative business growth. And yes, it’s designed for social media managers, but if you’re not outsourcing your marketing, you ARE your social media manager! Learn more about The Marketer’s Edit and use code NINA! for 20% off in-person tickets: https://www.themarketersedit.com/ Finally, we’re heading to Las Vegas for one of the biggest wedding industry conventions of the year! I attended WeddingMBA early on in building I Do Wedding Marketing and LOVED the experience. Learn more about WeddingMBA: https://weddingmba.com/ There is SO much happening over the next few months, and many of these opportunities are free or reasonably priced. For the bigger investments, you still have time to plan ahead and decide what makes sense for you and your business. And, of course, the learning continues right here! I have plenty of new interviews coming to the podcast, and if you love the free workshops with Devon and Dana, I may just have to make these a monthly thing. Follow I Do Wedding Marketing: Instagram: https://www.instagram.com/idoweddingmarketing/ Facebook: https://www.facebook.com/idoweddingmarketing LinkedIn: https://www.linkedin.com/in/nina-addeo-699898ab/ Threads: https://www.threads.com/@idoweddingmarketing August 17-21: Book More Weddings Summit August 18: Turn Browsers Into Bookings August 24–25: Central Florida Wedding Association Summit September 17: Back to Booked October 6: The Event Summit November 7: The Marketer’s Edit November 17: WeddingMBA
July 22 · 30 min
Ep. 215 | Pinterest is Your Secret Marketing Superpower with Dana Bahr
If Pinterest has been sitting on the back burner of your marketing strategy, this episode is your sign to take another look. I'm joined by Pinterest Marketing Strategist Dana Bahr, who spent more than a decade in wedding and event planning before helping wedding pros use Pinterest to generate consistent, organic leads year-round. In this episode, we're breaking down how Pinterest isn't social media, it's a search engine, and why that's such a powerful opportunity for wedding professionals. We also talk about how Pinterest and Instagram work together, why keywords matter, and the biggest mistakes keeping wedding pros from getting discovered by couples who are actively searching for their services. Why Pinterest is different from Instagram and other social platforms. How Pinterest helps couples find you before they ever inquire. The importance of keywords and location-based searches. Common Pinterest mistakes wedding pros make. Why now is the perfect time to prepare for engagement season. Plus... Dana and I are giving you a little sneak peek of something exciting coming in September! 👀 If you're ready to head into booking season with a stronger marketing strategy, you won't want to miss what's coming. Mentioned in this episode: ✨Back to Booked Workshop with Nina Addeo and Dana BahrJoin us September 17th at 12 PM ET to prepare for engagement season by combining Pinterest and social media into one cohesive marketing strategy. Think of this as your Q4 or "back-to-school" reset for your business—while the kids are heading back to school, you're getting back to booked! https://us06web.zoom.us/meeting/register/uqL_AYo-TNCMFcqJUcHwTA ✨The Styled Pin CollectionDana's monthly Pinterest membership that includes 30 plug-and-play pin templates, monthly Pinterest trend reports, those Pinning Parties we were talking about, and so much more! https://ddvirtualmanagement.com/styled-pin-collection ✨The Unapologetic Pinner PodcastDana's podcast for Pinterest marketing and business tips. https://open.spotify.com/show/61SEoLcrVlZEMkT5BIhUa1 Follow I Do Wedding Marketing: Instagram: https://www.instagram.com/idoweddingmarketing/ Facebook: https://www.facebook.com/idoweddingmarketing LinkedIn: https://www.linkedin.com/in/nina-addeo-699898ab/ Threads: https://www.threads.com/@idoweddingmarketing
#214
July 17 · 10 min
Ep. 214 | How to Make the Algorithm Work for Your Wedding Business
In this episode, I'm breaking down how the algorithm actually works, why it's much simpler than most wedding pros think, and how I was reminded of this recently by a strawberry lobster (yes, you read that correctly! 🍓🦞). I explain why social platforms are simply trying to recommend content people enjoy, and how you can use that to your advantage. In this episode, I'll cover: What the algorithm is really looking for Why saves, shares, watch time, and comments matter How to help Instagram and TikTok understand your wedding content Why creating valuable content beats chasing "algorithm hacks" Simple ways to get your content in front of more engaged couples Mentioned in this episode: ✨ I'll be speaking at the Central Florida Wedding Association Annual Summit happening August 24–25! Grab your CFWA tickets for Orlando and use code SPEAKER20 to save $20: https://cfwasummit.com/registration/ ✨ Learn more about The Social Studio, my monthly membership with wedding-specific content ideas, captions, hooks, and Reels designed to help you market your business with confidence: https://thesocialstudiobyidoweddingmarketing.circle.so/checkout/idwm Follow I Do Wedding Marketing: Instagram: https://www.instagram.com/idoweddingmarketing/ Facebook: https://www.facebook.com/idoweddingmarketing LinkedIn: https://www.linkedin.com/in/nina-addeo-699898ab/ Threads: https://www.threads.com/@idoweddingmarketing
#213
July 1 · 9 min
Ep. 213 | Stop Overcomplicating Reels: Use This Free Instagram Tool
In this week's solo episode, I'm sharing one of my favorite tools for creating content faster: Instagram’s Edits App. I'm breaking down why I love it, how to use templates to create Reels in minutes, and why this app is making it easier than ever for wedding pros to show up consistently on social media without spending hours editing. If you've ever stared at your camera roll full of beautiful wedding content and thought, "I should post more..." this episode is for you. In this episode, I'll cover: What the Edits App is and why it's different How Reel templates can save you a ton of time My favorite hack for keeping B-roll organized and accessible How to find trending templates that are already working Why done is always better than perfect when it comes to social media Plus, I'm sharing details about the upcoming Central Florida Wedding Association Conference in Orlando, where I'll be speaking this August! Connect with me on Instagram @idoweddingmarketing, and don't forget to subscribe so you never miss an episode.Links & Resources✨ Grab your CFWA tickets for Orlando and use code SPEAKER20 to save $20: https://cfwasummit.com/registration/ ✨ Try one of my recent Reel templates made with Edits: https://www.instagram.com/reel/DZ7qA4iusou/?igsh=ZDNuZzkweXlpMG91 ✨ Explore more plug-and-play Reel templates: https://creators.instagram.com/edits ✨ Follow along on Instagram: https://www.instagram.com/idoweddingmarketing/ Follow I Do Wedding Marketing Instagram: https://www.instagram.com/idoweddingmarketing/ Facebook: https://www.facebook.com/idoweddingmarketing LinkedIn: https://www.linkedin.com/in/nina-addeo-699898ab/ Threads: https://www.threads.com/@idoweddingmarketing I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP: https://www.aisleplanner.com/affiliate/IDWMxAP
#212
June 17 · 30 min
Ep. 212 | How Sarah Roshan Created One of the Most Influential Communities in Weddings
If you've ever been on a call with me, there's a very good chance you've heard me ask, "Have you heard of Emerge Event Collective?" That's why I was so excited to sit down with Sarah Roshan, founder of Emerge Event Collective and a luxury wedding photographer whose entire career is rooted in storytelling and connection. Sarah leads a team dedicated to creating story-driven imagery for couples while also building one of the most welcoming and collaborative communities in the wedding industry through Emerge Event Collective. In this episode, we discuss: How Sarah went from theater kid to wedding photographer and entrepreneur The story behind Emerge Event Collective and its incredible growth Why collaboration beats competition every single time Finding your people and building confidence in the wedding industry Sarah's perspective on leadership, community, and creating meaningful experiences If you're curious about Emerge (and after this episode, I have a feeling you might be), head to emergeeventcollective.com to learn more and join your first Emerge online networking event as a guest. It's low-pressure, incredibly welcoming, and a wonderful way to find your people. Connect with Sarah: Sarah Roshan Photo + Video on Instagram: https://www.instagram.com/sarahroshanphoto Emerge Event Collective on Instagram: https://www.instagram.com/emergeeventcollective Follow I Do Wedding Marketing Instagram: https://www.instagram.com/idoweddingmarketing/ Facebook: https://www.facebook.com/idoweddingmarketing LinkedIn: https://www.linkedin.com/in/nina-addeo-699898ab/ Threads: https://www.threads.com/@idoweddingmarketing I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP: https://www.aisleplanner.com/affiliate/IDWMxAP
#211
May 27 · 32 min
211. Couples Are Exiting Your Website at These 3 Spots & PLUS How to Fix It with Devon Balicki of Design and Devon
If you’ve tuned into this podcast before, you know I’m passionate about helping wedding pros create content that actually converts… not just content that gets likes. So when Devon of Design & Devon reached out to talk about website conversions for wedding businesses, I immediately knew we needed this conversation on the podcast. Devon is a former software engineer turned strategic web designer for florists and event professionals, and honestly? She completely reframed the way I think about wedding websites (and digital portfolios… but more on that later!). This was such a great reminder that your website shouldn’t just exist, it should actively help you book the right clients 24/7. In this episode, we talk about: What makes a wedding website actually convert in 2026 The biggest mistakes vendors make in their hero section (aka the first thing couples see on their website) What you should have (and what you should leave out) of your gallery to impress, not overwhelm How your inquiry form might accidentally be costing you leads Pricing transparency and why couples want clarity now more than ever How to strategically attract better-fit inquiries (and fewer ghosting leads) And because Devon is amazing, she also created a free website self-audit specifically for I Do Wedding Marketing listeners so you can evaluate your own website in under 15 minutes. Grab it here: https://www.designanddevon.com/idoweddingmarketing Connect with Devon: Instagram: https://www.instagram.com/designanddevon/ LinkedIn: https://www.linkedin.com/in/devon-balicki-4a841961/ Follow I Do Wedding Marketing Instagram: https://www.instagram.com/idoweddingmarketing/ Facebook: https://www.facebook.com/idoweddingmarketing LinkedIn: https://www.linkedin.com/in/nina-addeo-699898ab/ Threads: https://www.threads.com/@idoweddingmarketing I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP: https://www.aisleplanner.com/affiliate/IDWMxAP
#210
May 20 · 47 min
Ep. 210 | What Theme Parks Can Teach Wedding Pros About Marketing with Becca Pountney
This week on the I Do Wedding Marketing Podcast, I’m joined by the UK’s leading wedding industry marketing expert, Becca Pountney, for a conversation about how wedding marketing is evolving in 2026 and what today’s couples actually expect from the businesses they book. Becca is a wedding business consultant, coach, author, award-winning podcaster, and former television and radio marketer who has spent the last decade helping wedding pros and venues stand out and get booked. Her podcast, Wedding Pros Who Are Ready To Grow, recently won Best Business Podcast of the Year at the British Podcast Awards, and after this conversation, you’ll understand why. In this episode, we unpack Becca’s “Marketing Theme Park” 🎢 concept and why the traditional marketing funnel no longer reflects how modern couples actually make decisions. From AI and shrinking attention spans to referrals, pricing transparency, and creating unforgettable client experiences, this conversation is full of practical, forward-thinking insights for wedding pros who want to stay visible, relevant, and profitable in an evolving industry. If you’ve been wondering what marketing actually needs to look like moving forward, this episode is a must-listen. We discuss: 🎢 Why the traditional marketing funnel is outdated and what the “Marketing Theme Park” means for wedding businesses in 2026 🎢 How today’s couples actually discover and book vendors in an AI-heavy world 🎢 Becca’s SCREAM framework for modern wedding marketing and why standing out matters more than ever 🎢 Why referrals, recommendations, and unforgettable client experiences are still powerful booking tools 🎢 The importance of using multiple marketing channels, tracking your data, and embracing the mindset that done is better than perfect Resources mentioned in this episode: Becca’s podcast: Wedding Pros Who Are Ready To Grow https://wedding-pros.captivate.fm/listen Becca’s book: Done Is Better Than Perfect https://a.co/d/42Y30LB Becca’s “Marketing Theme Park” episode (Episode 153) https://beccapountney.com/podcast-153/ Becca’s Free Marketing Checklist https://go.beccapountney.com/marketingchecklist Connect with Becca: Instagram: https://www.instagram.com/beccapountney/ Facebook: https://www.facebook.com/beccapountney LinkedIn: https://uk.linkedin.com/in/becca-pountney-a0181033 Follow I Do Wedding Marketing Instagram: https://www.instagram.com/idoweddingmarketing/ Facebook: https://www.facebook.com/idoweddingmarketing LinkedIn: https://www.linkedin.com/in/nina-addeo-699898ab/ Threads: https://www.threads.com/@idoweddingmarketing I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP: https://www.aisleplanner.com/affiliate/IDWMxAP
#209
May 15 · 13 min
Ep 209 | Is Your Instagram Bio Costing You Bookings??
Your social media bio might be the reason potential clients are clicking away before they ever inquire… 😬 In this episode of the I Do Wedding Marketing Podcast, I’m diving into one of the smallest, yet most powerful, pieces of your marketing: your bio! Because those few lines at the top of your Instagram, TikTok, or YouTube profile? They’re doing a lot more heavy lifting than you think. I’m breaking down the biggest mistakes I see wedding pros making, why vague bios are costing you inquiries, and how to turn your profile into a clear, client-attracting first impression that actually converts. If your bio currently says something like “capturing love stories ✨”, this episode is for you! In this episode, I cover: The #1 thing most wedding pros are missing in their social media bios How to instantly make your profile more client-focused The 3 things every high-converting bio needs Common mistakes with “link in bio” strategy Simple calls-to-action that encourage inquiries and clicks By the end of this episode, you’ll definitely be looking at your bio differently, and probably rewriting it too! Check out my link in bio here: https://www.idoweddingmarketing.com/links Follow I Do Wedding Marketing Instagram: https://www.instagram.com/idoweddingmarketing/ Facebook: https://www.facebook.com/idoweddingmarketing LinkedIn: https://www.linkedin.com/in/nina-addeo-699898ab/ Threads: https://www.threads.com/@idoweddingmarketing I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP: https://www.aisleplanner.com/affiliate/IDWMxAP
#208
May 6 · 27 min
Ep. 208 | How Retreats Can Elevate Your Brand + Community with Nadine Bozeman
Welcome back to another episode of the I Do Wedding Marketing Podcast! Today I’m sitting down with Nadine Bozeman, host of Secrets of a Bridal Seamstress Podcast and Business Membership, to explore what it really looks like to take your community offline and create meaningful, in-person experiences. Because retreats aren’t just trendy, they’re transformational! If you’ve ever wondered what it actually takes to bring something like this to life, this episode pulls back the curtain. From how Nadine launched her first retreat to what it takes to create a sellout, high-value experience, this conversation breaks down how to turn your audience into a connected community that actually wants to show up. 💡 What You’ll Learn Why retreats are the natural next step for growing your community and brand What drives people to invest in in-person experiences and how to know if you’re ready to host one How to lead with purpose to design a retreat experience people rave about and return to Smart pricing strategies and creative ways to structure your retreat for impact and profitability At its core, this episode is about connection. Your audience doesn’t just want more content, they want to feel like they’re part of something. And when you lead with intention and a clear transformation, retreats become more than an offer, they become a powerful extension of your brand. Done well, they position you as a leader, deepen loyalty, and create experiences your audience will continue to come back to. 🤍 Connect with Nadine Loved this conversation? Stay connected with Nadine and dive deeper into her world: Listen to her podcast: Secrets of a Bridal Seamstress Explore her community + membership for bridal seamstresses Follow along on Instagram for behind-the-scenes, retreat content, and business insights Follow I Do Wedding Marketing Instagram Facebook LinkedIn Threads
#207
April 29 · 8 min
Ep. 207 | Everybody DOESN’T Know This! (Even If You Think They Do)
We spend so much time worrying that what we want to say has already been said and that it’s not “original enough.” But here’s the truth: it’s not about the message… it’s about how you say it! In This Episode, I cover: How to use AI by speaking your content instead of typing Why your message still matters (even if it’s been said before) The truth about “everyone already knows this” How to create content faster using your voice and perspective My challenge to you: If you’ve been holding back because what you want to say has already been said, “people already know this”, or you don’t want to sound repetitive, I want you to try this. ✨ Open up ChatGPT (or your AI tool of choice)✨ Hit the microphone✨ Talk through your idea like you would to a client✨ Let it turn your thoughts into content Your perspective, tone, and experiences make what you have to say uniquely yours, and it will resonate with someone out there! 🔗 Links & Resources: Wedding Summit Series: https://margauxfraise.mykajabi.com/wss-tech-ai-registration?ref=https%3A%2F%2Fmargauxfraise.mykajabi.com%2Fa%2F2148253283%2FNvhTLJD3 Ep 173 | Alan Berg and The Sales Secrets for Wedding Pros: AI, Ghosting and Getting the Yes: https://www.idoweddingmarketing.com/podcast/episode/237ec05a/ep-173-or-alan-berg-and-the-sales-secrets-for-wedding-pros-ai-ghosting-and-getting-the-yes Follow I Do Wedding Marketing Instagram: https://www.instagram.com/idoweddingmarketing/ Facebook: https://www.facebook.com/idoweddingmarketing LinkedIn: https://www.linkedin.com/in/nina-addeo-699898ab/ Threads: https://www.threads.com/@idoweddingmarketing I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP: https://www.aisleplanner.com/affiliate/IDWMxAP
April 18 · 23 min
Ep. 206 | How I Use AI & Tech to Run My Social Media Business
In today’s episode, I’m breaking down the exact tech tools and AI platforms I use to run my social media management business, and how you can use them in your wedding business, too. I get asked all the time what tools I’m using for content, scheduling, workflows…so I wanted to dedicate an episode to walking you through it all. I’m also sharing information about the upcoming Wedding Summit Series: Tech & AI Edition happening April 20–24. 👉 Grab your free ticket here. ✨ In This Episode, I cover: My go-to tools for TikToks, Reels, and video content creation How I schedule, manage, and batch my content My take on AI and how it supports your business What to expect from the Wedding Summit Series and key sessions to watch 🎟️ Wedding Summit Series: Tech & AI Edition This is happening April 20 - 24th, and I’m so excited about it! Here’s what you can expect: 4 days of content focused on marketing, sales, systems, and creativity 7 - 8 presentations released each day (free ticket = watch them that day) Live sessions where you can ask speakers questions specific to your business Access to a community of wedding pros and speakers If you upgrade your ticket, you’ll also get lifetime access, bonuses (including access to my membership, The Social Studio!), and additional trainings. But even the free ticket is incredibly valuable! 👉 Grab your free ticket here! Resources Mentioned: Tech tools that I use - CapCut, Canva, Later, and Dubsado Enji - My recommended scheduling platform for single-brand businesses The Social Studio - My membership with content calendars, trending reels, captions, Canva templates, and so much more! Wedding Summit Series: Tech & AI Edition - Free ticket + event details (April 20–24) Wedding Business Builder - Course for new wedding business owners Follow I Do Wedding Marketing Instagram Facebook LinkedIn Threads
#205
February 25 · 37 min
Ep. 205 | The 5 Pricing Archetypes Every Wedding Pro Falls Into with Danison Fronda-Tietz of Bowtie and Biz
In this episode of the I Do Wedding Marketing Podcast, I’m sitting down with Danison Fronda-Tietz, licensed CPA, former financial analyst for The Walt Disney Company (you read that right!), wedding business owner, and founder of Bowtie & Biz. And okay, yes… I fully invited him on because I had pricing questions of my own. Lucky for us, he delivered. We dive into his five Pricing Archetypes, which very conveniently spell P.R.I.C.E. If you’ve ever panic lowered your pricing right before an inquiry call, stalked a competitor’s packages at 11:47pm, or freaked out after raising your rates, this one is for you. We talk about: The 5 Pricing Archetypes: Profit, Relationship, Impact, Capacity, and External Why pricing feels “icky” sometimes (and what’s actually happening) How to raise prices without panicking about losing bookings Setting boundaries as a relationship-driven wedding pro Determining your true capacity (especially as a parent or solo business owner) Why profit should be part of your pricing strategy without sacrificing heart This conversation will help you finally understand why you price the way you do, and give you the confidence to fully own your Pricing Archetype instead of fighting against it. Resources and Ways to Connect with Danison: Connect with Danison on Instagram: @bowtieandbiz Take the Pricing Archetype Quiz: bowtieandbiz.com/price Visit Danison’s website to learn more: Bowtie & Biz As always, thank you for being here for another Wednesday on the I Do Wedding Marketing Podcast. 💛 Follow I Do Wedding Marketing Instagram Facebook LinkedIn Threads I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP
#204
February 18 · 20 min
Ep. 204 | How Evergreen Content Can Book You Weddings
Valentine’s Day marks the unofficial end of engagement season. And while we’re all hoping for that inquiry rush, today’s episode is about something that works whether your inbox fills up tomorrow… or not. We’re talking about evergreen content, which is the kind of content that builds trust, drives inquiries, and works behind the scenes long after you hit publish. It may not be viral, but it is powerful and absolutely critical in the wedding industry. In This Episode, I Cover: What evergreen content actually is (and what it’s not) Why trend-based content isn’t a long-term strategy The difference between viral posts and strategic posts 5 types of evergreen content every wedding pro should be creating: Why evergreen content builds trust and filters out misaligned couples If you’re tired of feeling like you have to chase trends just to stay relevant, if you want content that actually builds trust and books aligned couples, or if you’re ready for social media to feel strategic instead of exhausting, this episode is for you! Resources Mentioned, Free Trainings and Upcoming Events: 📱 The Social Studio Membership Where strategy meets simplicity. For $27/month, you’ll get weekly trending audios, evergreen content prompts, plug-and-play Canva templates, and a growing caption library, all designed to help you create content that builds trust, books aligned couples, and makes social media easy and fun! Join us in the Studio today! 🎟️ Wedding Business CEO Summit I’m teaching at this year’s Wedding Business CEO Summit! I’ll be sharing my signature KISS Method of Social Media (Keep It Simple, Sweetheart) so you can finally market your business without burnout. Grab your free ticket to catch my training, as well as: ✔ 20+ wedding industry experts✔ Free access to every session✔ Option to upgrade for lifetime replays + bonus trainings Snag your free ticket today: Click here 🎤 Wedding MBA Speaker-Off Watch the replay of my session and cast your vote! It’s basically American Idol for wedding education, and it’s a BLAST. Replay Starts at 1:19:50 Cast Your Vote Follow I Do Wedding Marketing Instagram Facebook LinkedIn Threads I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP
#200
February 11 · 13 min
Ep. 203 | Where Trends Fit in to a Social Media Strategy as a Wedding Pro
Coming in hot post-Super Bowl with something that’s been on my mind: Trending content. Because what better time to talk about trends than after the most-watched content drop of the year? In this episode of the I Do Wedding Marketing Podcast, I’m diving into some of the top questions I hear from wedding pros: Should I be jumping on trends? How often is too often? And are these trends actually turning into booked clients? You’re getting my unfiltered take on what’s actually working inside real wedding businesses right now. Because here's the truth: trends can grow your reach, but they are not a full content strategy if you’re trying to get quality inquiries. Let’s break down how to use trends strategically without relying on them to carry your business. 🎁 Free Gift from This Episode Want a done-for-you trending post to test out today? I’m giving you the exact plug-and-play Super Bowl meme template our Social Studio members received to turn pop culture into bookings. Grab the template here! 🚨 Free Trainings + Big Opportunities for Wedding Pros 🎤 Wedding MBA Speaker-Off Watch the replay of my session and cast your vote!It’s basically American Idol for wedding education and it’s a BLAST. 🎥 Replay Starts at 1:19:50 🗳️ Cast Your Vote 🎟️ Wedding Business CEO Summit I’m also teaching at this year’s Wedding Business CEO Summit, where I’m sharing my signature KISS Method of Social Media (Keep It Simple, Sweetheart) so you can finally market your business without burnout. ✔ 20+ wedding industry experts✔ Free access to every session✔ Option to upgrade for lifetime replays + bonus trainings Snag your free ticket today: Click here Follow I Do Wedding Marketing Instagram Facebook LinkedIn Threads I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP
#202
February 4 · 43 min
Ep. 202 | From Mid-Market to Luxury in the Wedding Industry | Pearl Farquharson
Today’s episode is a masterclass in embracing the luxury wedding marketing with Pearl Farquharson - Founder and Creative Director of the award-winning Boston + Miami event concierge, DELSIE. With features in Vogue, Essence, The New York Times, and more, Pearl has become a trailblazer in luxury event planning. But her journey? It’s anything but typical. 🎧 Tune in as we cover: Why luxury isn’t just about price - and what truly defines it Mindset shifts needed to confidently step into the luxury market How manners, etiquette, and education quietly shape luxury client experiences Why not every business needs to (or should) pursue luxury How to reverse-engineer pricing based on the life you want - not fear How raising your prices can create positive impact far beyond your own business The tools and systems that support a high-end client experience How authenticity and polarization strengthen a luxury brand 📚 Resources & recommendations from Pearl: Unreasonable Hospitality by Will Guidara You Are a Badass at Making Money by Jen Sincero ✨ Pearl’s philosophy? “How you do the smallest things is how you do everything.” Luxury starts long before the event - it’s felt in every email, every touchpoint, every decision. Connect with Pearl: Website: bydelsie.com Instagram: @bydelsie TikTok: @bydelsie YouTube: By Delsie Whether you’re happily mid-market or luxury-bound, Pearl’s commitment to excellence, love for hospitality, and powerful “why” will expand what you believe is possible for you, your business, and your life. 🎙 Subscribe + share this episode with a fellow wedding pro ready to elevate their brand. Follow I Do Wedding Marketing: Instagram Facebook LinkedIn Threads I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP
#201
January 28 · 41 min
Ep. 201 | Planning for What’s Next in the Wedding Industry, with Heidi Thompson
In this episode of the I Do Wedding Marketing Podcast, we are so excited to welcome back wedding business consultant, strategy expert, and smart-marketing advocate Heidi Thompson, founder of Evolve Your Wedding Business, host of the Evolve Your Wedding Business podcast, creator of the Wedding Business Collective, and architect of the Wedding Business CEO Summit happening February 16 - 20, 2026. 👉 Score your free ticket to the Summit here! This episode is designed to give you clarity, confidence, real-life strategy you can implement right away, and a sneak peek of what you’ll learn at the Summit. We dive into: What’s really causing that lingering business overwhelm The subtle signs your systems have stopped scaling with you A 5-minute exercise to instantly refocus your workflow Why clients are ghosting (and how to turn the trend around) What’s shifting with 2026 couples (this insight is 🔥) … And what’s going on at the Wedding Business CEO Summit. Think: strategy over fluff. Connection over surface-level networking. Action over inspiration alone. You’ll learn how to:✨ Build time-saving systems that actually run without you✨ Understand how to meet couples where they actually make decisions✨ Grow sustainably without burnout or bandwidth breakdown✨ Work less with scalable strategies and support Expect presentations from industry pros, live coaching, and tools you can use right away - including my own session: "The KISS Guide to Social Media: Clarity, Consistency & Client Attraction" (don't miss it!). Quick Links: 🎟 Register for the Wedding Business CEO Summit 🎙 Listen to Heidi’s Podcast: Evolve Your Wedding Business 💼 Join The Wedding Business Collective 📝 Grab Heidi’s Machete Method If you’re ready to run your business with more ease, clarity, and consistency, this episode and the Wedding Business CEO Summit are two of the best places to start. Heidi brings both heart and strategy - and we couldn’t be more excited to share this with you. 🎧 Press play, take action, and don’t forget to register! Follow I Do Wedding Marketing: Instagram Facebook LinkedIn Threads I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP
#200
January 21 · 29 min
Ep. 200 | The Marketing Systems You’re Ignoring (and How to Fix That!) with Cinthia Onines of Boda Bliss
🎉 This episode is not just another episode. It is Episode 200 of the I Do Wedding Marketing Podcast, and I still cannot quite believe it! Before we dive into this episode’s topic, I just want to say thank you. Whether you have been listening since episode one, found the podcast last year, or you are brand new here, I am so grateful you are part of this community. This podcast has given me so much, and I truly hope it has helped you feel less alone, more supported, and more confident as you grow your business. For this milestone episode, I invited on someone whose work perfectly ties into the journey of building a sustainable business, Cinthia Onines, the founder of Boda Bliss. Cinthia is an Online Business Manager and marketing systems architect who helps wedding professionals and creative entrepreneurs organize, automate, and scale their businesses. In other words, she supports all the things most of us tend to avoid until we are completely overwhelmed. In this conversation, we unpack: What a marketing system actually is and why it does not have to be complicated Why marketing tasks and systems are often the first thing to fall off our to do list Simple ways to show up consistently When it is time to bring in an OBM and why systems should come before hiring help How SOPs and marketing systems work together to support long term growth We also talk about blogging, Pinterest, email marketing, monthly resets, favorite tools, and how to simplify your approach so your business feels lighter, not heavier. This episode is especially for you if: Your marketing ideas live in your head, or across multiple notebooks and messages You know systems matter but keep putting them off You want your business to grow without burning yourself out You are craving more ease, clarity, and consistency behind the scenes Where to find Cinthia and her resources: Instagram: https://www.instagram.com/bodabliss/ Boda Bliss website: https://bodabliss.com/ Boda Bliss Blog: https://bodabliss.com/blog/ Monthly Marketing System Checklist: https://bodabliss.com/marketing-systems-audit-for-wedding-pro-complete-guide/ Thank you for celebrating Episode 200 with me and for continuing to show up for yourself and your business. See you on the next Wedding Wednesday! Follow I Do Wedding Marketing Instagram: https://www.instagram.com/idoweddingmarketing/ Facebook: https://www.facebook.com/idoweddingmarketing LinkedIn: https://www.linkedin.com/in/nina-addeo-699898ab/ Threads: https://www.threads.com/@idoweddingmarketing I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP >> https://www.aisleplanner.com/affiliate/IDWMxAP

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