I Do Wedding Marketing Podcast

Nina Addeo

The I Do Wedding Marketing podcast brings marketing know-how and wedding experience together in one place. This podcast is ideal for wedding industry professionals looking to apply a social media strategy for their brand on their own, or to outsource it.

Subscribe Listen in podnod RSS feed Show website

20 episodes
Updated July 22

Episodes20

Newest first

July 22 · 30 min
Ep. 215 | Pinterest is Your Secret Marketing Superpower with Dana Bahr
If Pinterest has been sitting on the back burner of your marketing strategy, this episode is your sign to take another look. I'm joined by Pinterest Marketing Strategist Dana Bahr, who spent more than a decade in wedding and event planning before helping wedding pros use Pinterest to generate consistent, organic leads year-round. In this episode, we're breaking down how Pinterest isn't social media, it's a search engine, and why that's such a powerful opportunity for wedding professionals. We also talk about how Pinterest and Instagram work together, why keywords matter, and the biggest mistakes keeping wedding pros from getting discovered by couples who are actively searching for their services. Why Pinterest is different from Instagram and other social platforms. How Pinterest helps couples find you before they ever inquire. The importance of keywords and location-based searches. Common Pinterest mistakes wedding pros make. Why now is the perfect time to prepare for engagement season. Plus... Dana and I are giving you a little sneak peek of something exciting coming in September! 👀 If you're ready to head into booking season with a stronger marketing strategy, you won't want to miss what's coming. Mentioned in this episode: ✨Back to Booked Workshop with Nina Addeo and Dana BahrJoin us September 17th at 12 PM ET to prepare for engagement season by combining Pinterest and social media into one cohesive marketing strategy. Think of this as your Q4 or "back-to-school" reset for your business—while the kids are heading back to school, you're getting back to booked! https://us06web.zoom.us/meeting/register/uqL_AYo-TNCMFcqJUcHwTA ✨The Styled Pin CollectionDana's monthly Pinterest membership that includes 30 plug-and-play pin templates, monthly Pinterest trend reports, those Pinning Parties we were talking about, and so much more! https://ddvirtualmanagement.com/styled-pin-collection ✨The Unapologetic Pinner PodcastDana's podcast for Pinterest marketing and business tips. https://open.spotify.com/show/61SEoLcrVlZEMkT5BIhUa1 Follow I Do Wedding Marketing: Instagram: https://www.instagram.com/idoweddingmarketing/ Facebook: https://www.facebook.com/idoweddingmarketing LinkedIn: https://www.linkedin.com/in/nina-addeo-699898ab/ Threads: https://www.threads.com/@idoweddingmarketing
July 17 · 10 min
Ep. 214 | How to Make the Algorithm Work for Your Wedding Business
In this episode, I'm breaking down how the algorithm actually works, why it's much simpler than most wedding pros think, and how I was reminded of this recently by a strawberry lobster (yes, you read that correctly! 🍓🦞). I explain why social platforms are simply trying to recommend content people enjoy, and how you can use that to your advantage. In this episode, I'll cover: What the algorithm is really looking for Why saves, shares, watch time, and comments matter How to help Instagram and TikTok understand your wedding content Why creating valuable content beats chasing "algorithm hacks" Simple ways to get your content in front of more engaged couples Mentioned in this episode: ✨ I'll be speaking at the Central Florida Wedding Association Annual Summit happening August 24–25! Grab your CFWA tickets for Orlando and use code SPEAKER20 to save $20: https://cfwasummit.com/registration/ ✨ Learn more about The Social Studio, my monthly membership with wedding-specific content ideas, captions, hooks, and Reels designed to help you market your business with confidence: https://thesocialstudiobyidoweddingmarketing.circle.so/checkout/idwm Follow I Do Wedding Marketing: Instagram: https://www.instagram.com/idoweddingmarketing/ Facebook: https://www.facebook.com/idoweddingmarketing LinkedIn: https://www.linkedin.com/in/nina-addeo-699898ab/ Threads: https://www.threads.com/@idoweddingmarketing
July 1 · 9 min
Ep. 213 | Stop Overcomplicating Reels: Use This Free Instagram Tool
In this week's solo episode, I'm sharing one of my favorite tools for creating content faster: Instagram’s Edits App. I'm breaking down why I love it, how to use templates to create Reels in minutes, and why this app is making it easier than ever for wedding pros to show up consistently on social media without spending hours editing. If you've ever stared at your camera roll full of beautiful wedding content and thought, "I should post more..." this episode is for you. In this episode, I'll cover: What the Edits App is and why it's different How Reel templates can save you a ton of time My favorite hack for keeping B-roll organized and accessible How to find trending templates that are already working Why done is always better than perfect when it comes to social media Plus, I'm sharing details about the upcoming Central Florida Wedding Association Conference in Orlando, where I'll be speaking this August! Connect with me on Instagram @idoweddingmarketing, and don't forget to subscribe so you never miss an episode.Links & Resources✨ Grab your CFWA tickets for Orlando and use code SPEAKER20 to save $20: https://cfwasummit.com/registration/ ✨ Try one of my recent Reel templates made with Edits: https://www.instagram.com/reel/DZ7qA4iusou/?igsh=ZDNuZzkweXlpMG91 ✨ Explore more plug-and-play Reel templates: https://creators.instagram.com/edits ✨ Follow along on Instagram: https://www.instagram.com/idoweddingmarketing/ Follow I Do Wedding Marketing Instagram: https://www.instagram.com/idoweddingmarketing/ Facebook: https://www.facebook.com/idoweddingmarketing LinkedIn: https://www.linkedin.com/in/nina-addeo-699898ab/ Threads: https://www.threads.com/@idoweddingmarketing I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP: https://www.aisleplanner.com/affiliate/IDWMxAP
June 17 · 30 min
Ep. 212 | How Sarah Roshan Created One of the Most Influential Communities in Weddings
If you've ever been on a call with me, there's a very good chance you've heard me ask, "Have you heard of Emerge Event Collective?" That's why I was so excited to sit down with Sarah Roshan, founder of Emerge Event Collective and a luxury wedding photographer whose entire career is rooted in storytelling and connection. Sarah leads a team dedicated to creating story-driven imagery for couples while also building one of the most welcoming and collaborative communities in the wedding industry through Emerge Event Collective. In this episode, we discuss: How Sarah went from theater kid to wedding photographer and entrepreneur The story behind Emerge Event Collective and its incredible growth Why collaboration beats competition every single time Finding your people and building confidence in the wedding industry Sarah's perspective on leadership, community, and creating meaningful experiences If you're curious about Emerge (and after this episode, I have a feeling you might be), head to emergeeventcollective.com to learn more and join your first Emerge online networking event as a guest. It's low-pressure, incredibly welcoming, and a wonderful way to find your people. Connect with Sarah: Sarah Roshan Photo + Video on Instagram: https://www.instagram.com/sarahroshanphoto Emerge Event Collective on Instagram: https://www.instagram.com/emergeeventcollective Follow I Do Wedding Marketing Instagram: https://www.instagram.com/idoweddingmarketing/ Facebook: https://www.facebook.com/idoweddingmarketing LinkedIn: https://www.linkedin.com/in/nina-addeo-699898ab/ Threads: https://www.threads.com/@idoweddingmarketing I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP: https://www.aisleplanner.com/affiliate/IDWMxAP
May 27 · 32 min
211. Couples Are Exiting Your Website at These 3 Spots & PLUS How to Fix It with Devon Balicki of Design and Devon
If you’ve tuned into this podcast before, you know I’m passionate about helping wedding pros create content that actually converts… not just content that gets likes. So when Devon of Design & Devon reached out to talk about website conversions for wedding businesses, I immediately knew we needed this conversation on the podcast. Devon is a former software engineer turned strategic web designer for florists and event professionals, and honestly? She completely reframed the way I think about wedding websites (and digital portfolios… but more on that later!). This was such a great reminder that your website shouldn’t just exist, it should actively help you book the right clients 24/7. In this episode, we talk about: What makes a wedding website actually convert in 2026 The biggest mistakes vendors make in their hero section (aka the first thing couples see on their website) What you should have (and what you should leave out) of your gallery to impress, not overwhelm How your inquiry form might accidentally be costing you leads Pricing transparency and why couples want clarity now more than ever How to strategically attract better-fit inquiries (and fewer ghosting leads) And because Devon is amazing, she also created a free website self-audit specifically for I Do Wedding Marketing listeners so you can evaluate your own website in under 15 minutes. Grab it here: https://www.designanddevon.com/idoweddingmarketing Connect with Devon: Instagram: https://www.instagram.com/designanddevon/ LinkedIn: https://www.linkedin.com/in/devon-balicki-4a841961/ Follow I Do Wedding Marketing Instagram: https://www.instagram.com/idoweddingmarketing/ Facebook: https://www.facebook.com/idoweddingmarketing LinkedIn: https://www.linkedin.com/in/nina-addeo-699898ab/ Threads: https://www.threads.com/@idoweddingmarketing I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP: https://www.aisleplanner.com/affiliate/IDWMxAP
May 20 · 47 min
Ep. 210 | What Theme Parks Can Teach Wedding Pros About Marketing with Becca Pountney
This week on the I Do Wedding Marketing Podcast, I’m joined by the UK’s leading wedding industry marketing expert, Becca Pountney, for a conversation about how wedding marketing is evolving in 2026 and what today’s couples actually expect from the businesses they book. Becca is a wedding business consultant, coach, author, award-winning podcaster, and former television and radio marketer who has spent the last decade helping wedding pros and venues stand out and get booked. Her podcast, Wedding Pros Who Are Ready To Grow, recently won Best Business Podcast of the Year at the British Podcast Awards, and after this conversation, you’ll understand why. In this episode, we unpack Becca’s “Marketing Theme Park” 🎢 concept and why the traditional marketing funnel no longer reflects how modern couples actually make decisions. From AI and shrinking attention spans to referrals, pricing transparency, and creating unforgettable client experiences, this conversation is full of practical, forward-thinking insights for wedding pros who want to stay visible, relevant, and profitable in an evolving industry. If you’ve been wondering what marketing actually needs to look like moving forward, this episode is a must-listen. We discuss: 🎢 Why the traditional marketing funnel is outdated and what the “Marketing Theme Park” means for wedding businesses in 2026 🎢 How today’s couples actually discover and book vendors in an AI-heavy world 🎢 Becca’s SCREAM framework for modern wedding marketing and why standing out matters more than ever 🎢 Why referrals, recommendations, and unforgettable client experiences are still powerful booking tools 🎢 The importance of using multiple marketing channels, tracking your data, and embracing the mindset that done is better than perfect Resources mentioned in this episode: Becca’s podcast: Wedding Pros Who Are Ready To Grow https://wedding-pros.captivate.fm/listen Becca’s book: Done Is Better Than Perfect https://a.co/d/42Y30LB Becca’s “Marketing Theme Park” episode (Episode 153) https://beccapountney.com/podcast-153/ Becca’s Free Marketing Checklist https://go.beccapountney.com/marketingchecklist Connect with Becca: Instagram: https://www.instagram.com/beccapountney/ Facebook: https://www.facebook.com/beccapountney LinkedIn: https://uk.linkedin.com/in/becca-pountney-a0181033 Follow I Do Wedding Marketing Instagram: https://www.instagram.com/idoweddingmarketing/ Facebook: https://www.facebook.com/idoweddingmarketing LinkedIn: https://www.linkedin.com/in/nina-addeo-699898ab/ Threads: https://www.threads.com/@idoweddingmarketing I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP: https://www.aisleplanner.com/affiliate/IDWMxAP
May 15 · 13 min
Ep 209 | Is Your Instagram Bio Costing You Bookings??
Your social media bio might be the reason potential clients are clicking away before they ever inquire… 😬 In this episode of the I Do Wedding Marketing Podcast, I’m diving into one of the smallest, yet most powerful, pieces of your marketing: your bio! Because those few lines at the top of your Instagram, TikTok, or YouTube profile? They’re doing a lot more heavy lifting than you think. I’m breaking down the biggest mistakes I see wedding pros making, why vague bios are costing you inquiries, and how to turn your profile into a clear, client-attracting first impression that actually converts. If your bio currently says something like “capturing love stories ✨”, this episode is for you! In this episode, I cover: The #1 thing most wedding pros are missing in their social media bios How to instantly make your profile more client-focused The 3 things every high-converting bio needs Common mistakes with “link in bio” strategy Simple calls-to-action that encourage inquiries and clicks By the end of this episode, you’ll definitely be looking at your bio differently, and probably rewriting it too! Check out my link in bio here: https://www.idoweddingmarketing.com/links Follow I Do Wedding Marketing Instagram: https://www.instagram.com/idoweddingmarketing/ Facebook: https://www.facebook.com/idoweddingmarketing LinkedIn: https://www.linkedin.com/in/nina-addeo-699898ab/ Threads: https://www.threads.com/@idoweddingmarketing I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP: https://www.aisleplanner.com/affiliate/IDWMxAP
May 6 · 27 min
Ep. 208 | How Retreats Can Elevate Your Brand + Community with Nadine Bozeman
Welcome back to another episode of the I Do Wedding Marketing Podcast! Today I’m sitting down with Nadine Bozeman, host of Secrets of a Bridal Seamstress Podcast and Business Membership, to explore what it really looks like to take your community offline and create meaningful, in-person experiences. Because retreats aren’t just trendy, they’re transformational! If you’ve ever wondered what it actually takes to bring something like this to life, this episode pulls back the curtain. From how Nadine launched her first retreat to what it takes to create a sellout, high-value experience, this conversation breaks down how to turn your audience into a connected community that actually wants to show up. 💡 What You’ll Learn Why retreats are the natural next step for growing your community and brand What drives people to invest in in-person experiences and how to know if you’re ready to host one How to lead with purpose to design a retreat experience people rave about and return to Smart pricing strategies and creative ways to structure your retreat for impact and profitability At its core, this episode is about connection. Your audience doesn’t just want more content, they want to feel like they’re part of something. And when you lead with intention and a clear transformation, retreats become more than an offer, they become a powerful extension of your brand. Done well, they position you as a leader, deepen loyalty, and create experiences your audience will continue to come back to. 🤍 Connect with Nadine Loved this conversation? Stay connected with Nadine and dive deeper into her world: Listen to her podcast: Secrets of a Bridal Seamstress Explore her community + membership for bridal seamstresses Follow along on Instagram for behind-the-scenes, retreat content, and business insights Follow I Do Wedding Marketing Instagram Facebook LinkedIn Threads
April 29 · 8 min
Ep. 207 | Everybody DOESN’T Know This! (Even If You Think They Do)
We spend so much time worrying that what we want to say has already been said and that it’s not “original enough.” But here’s the truth: it’s not about the message… it’s about how you say it! In This Episode, I cover: How to use AI by speaking your content instead of typing Why your message still matters (even if it’s been said before) The truth about “everyone already knows this” How to create content faster using your voice and perspective My challenge to you: If you’ve been holding back because what you want to say has already been said, “people already know this”, or you don’t want to sound repetitive, I want you to try this. ✨ Open up ChatGPT (or your AI tool of choice)✨ Hit the microphone✨ Talk through your idea like you would to a client✨ Let it turn your thoughts into content Your perspective, tone, and experiences make what you have to say uniquely yours, and it will resonate with someone out there! 🔗 Links & Resources: Wedding Summit Series: https://margauxfraise.mykajabi.com/wss-tech-ai-registration?ref=https%3A%2F%2Fmargauxfraise.mykajabi.com%2Fa%2F2148253283%2FNvhTLJD3 Ep 173 | Alan Berg and The Sales Secrets for Wedding Pros: AI, Ghosting and Getting the Yes: https://www.idoweddingmarketing.com/podcast/episode/237ec05a/ep-173-or-alan-berg-and-the-sales-secrets-for-wedding-pros-ai-ghosting-and-getting-the-yes Follow I Do Wedding Marketing Instagram: https://www.instagram.com/idoweddingmarketing/ Facebook: https://www.facebook.com/idoweddingmarketing LinkedIn: https://www.linkedin.com/in/nina-addeo-699898ab/ Threads: https://www.threads.com/@idoweddingmarketing I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP: https://www.aisleplanner.com/affiliate/IDWMxAP
April 18 · 23 min
Ep. 206 | How I Use AI & Tech to Run My Social Media Business
In today’s episode, I’m breaking down the exact tech tools and AI platforms I use to run my social media management business, and how you can use them in your wedding business, too. I get asked all the time what tools I’m using for content, scheduling, workflows…so I wanted to dedicate an episode to walking you through it all. I’m also sharing information about the upcoming Wedding Summit Series: Tech & AI Edition happening April 20–24. 👉 Grab your free ticket here. ✨ In This Episode, I cover: My go-to tools for TikToks, Reels, and video content creation How I schedule, manage, and batch my content My take on AI and how it supports your business What to expect from the Wedding Summit Series and key sessions to watch 🎟️ Wedding Summit Series: Tech & AI Edition This is happening April 20 - 24th, and I’m so excited about it! Here’s what you can expect: 4 days of content focused on marketing, sales, systems, and creativity 7 - 8 presentations released each day (free ticket = watch them that day) Live sessions where you can ask speakers questions specific to your business Access to a community of wedding pros and speakers If you upgrade your ticket, you’ll also get lifetime access, bonuses (including access to my membership, The Social Studio!), and additional trainings. But even the free ticket is incredibly valuable! 👉 Grab your free ticket here! Resources Mentioned: Tech tools that I use - CapCut, Canva, Later, and Dubsado Enji - My recommended scheduling platform for single-brand businesses The Social Studio - My membership with content calendars, trending reels, captions, Canva templates, and so much more! Wedding Summit Series: Tech & AI Edition - Free ticket + event details (April 20–24) Wedding Business Builder - Course for new wedding business owners Follow I Do Wedding Marketing Instagram Facebook LinkedIn Threads
February 25 · 37 min
Ep. 205 | The 5 Pricing Archetypes Every Wedding Pro Falls Into with Danison Fronda-Tietz of Bowtie and Biz
In this episode of the I Do Wedding Marketing Podcast, I’m sitting down with Danison Fronda-Tietz, licensed CPA, former financial analyst for The Walt Disney Company (you read that right!), wedding business owner, and founder of Bowtie & Biz. And okay, yes… I fully invited him on because I had pricing questions of my own. Lucky for us, he delivered. We dive into his five Pricing Archetypes, which very conveniently spell P.R.I.C.E. If you’ve ever panic lowered your pricing right before an inquiry call, stalked a competitor’s packages at 11:47pm, or freaked out after raising your rates, this one is for you. We talk about: The 5 Pricing Archetypes: Profit, Relationship, Impact, Capacity, and External Why pricing feels “icky” sometimes (and what’s actually happening) How to raise prices without panicking about losing bookings Setting boundaries as a relationship-driven wedding pro Determining your true capacity (especially as a parent or solo business owner) Why profit should be part of your pricing strategy without sacrificing heart This conversation will help you finally understand why you price the way you do, and give you the confidence to fully own your Pricing Archetype instead of fighting against it. Resources and Ways to Connect with Danison: Connect with Danison on Instagram: @bowtieandbiz Take the Pricing Archetype Quiz: bowtieandbiz.com/price Visit Danison’s website to learn more: Bowtie & Biz As always, thank you for being here for another Wednesday on the I Do Wedding Marketing Podcast. 💛 Follow I Do Wedding Marketing Instagram Facebook LinkedIn Threads I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP
February 18 · 20 min
Ep. 204 | How Evergreen Content Can Book You Weddings
Valentine’s Day marks the unofficial end of engagement season. And while we’re all hoping for that inquiry rush, today’s episode is about something that works whether your inbox fills up tomorrow… or not. We’re talking about evergreen content, which is the kind of content that builds trust, drives inquiries, and works behind the scenes long after you hit publish. It may not be viral, but it is powerful and absolutely critical in the wedding industry. In This Episode, I Cover: What evergreen content actually is (and what it’s not) Why trend-based content isn’t a long-term strategy The difference between viral posts and strategic posts 5 types of evergreen content every wedding pro should be creating: Why evergreen content builds trust and filters out misaligned couples If you’re tired of feeling like you have to chase trends just to stay relevant, if you want content that actually builds trust and books aligned couples, or if you’re ready for social media to feel strategic instead of exhausting, this episode is for you! Resources Mentioned, Free Trainings and Upcoming Events: 📱 The Social Studio Membership Where strategy meets simplicity. For $27/month, you’ll get weekly trending audios, evergreen content prompts, plug-and-play Canva templates, and a growing caption library, all designed to help you create content that builds trust, books aligned couples, and makes social media easy and fun! Join us in the Studio today! 🎟️ Wedding Business CEO Summit I’m teaching at this year’s Wedding Business CEO Summit! I’ll be sharing my signature KISS Method of Social Media (Keep It Simple, Sweetheart) so you can finally market your business without burnout. Grab your free ticket to catch my training, as well as: ✔ 20+ wedding industry experts✔ Free access to every session✔ Option to upgrade for lifetime replays + bonus trainings Snag your free ticket today: Click here 🎤 Wedding MBA Speaker-Off Watch the replay of my session and cast your vote! It’s basically American Idol for wedding education, and it’s a BLAST. Replay Starts at 1:19:50 Cast Your Vote Follow I Do Wedding Marketing Instagram Facebook LinkedIn Threads I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP
February 11 · 13 min
Ep. 203 | Where Trends Fit in to a Social Media Strategy as a Wedding Pro
Coming in hot post-Super Bowl with something that’s been on my mind: Trending content. Because what better time to talk about trends than after the most-watched content drop of the year? In this episode of the I Do Wedding Marketing Podcast, I’m diving into some of the top questions I hear from wedding pros: Should I be jumping on trends? How often is too often? And are these trends actually turning into booked clients? You’re getting my unfiltered take on what’s actually working inside real wedding businesses right now. Because here's the truth: trends can grow your reach, but they are not a full content strategy if you’re trying to get quality inquiries. Let’s break down how to use trends strategically without relying on them to carry your business. 🎁 Free Gift from This Episode Want a done-for-you trending post to test out today? I’m giving you the exact plug-and-play Super Bowl meme template our Social Studio members received to turn pop culture into bookings. Grab the template here! 🚨 Free Trainings + Big Opportunities for Wedding Pros 🎤 Wedding MBA Speaker-Off Watch the replay of my session and cast your vote!It’s basically American Idol for wedding education and it’s a BLAST. 🎥 Replay Starts at 1:19:50 🗳️ Cast Your Vote 🎟️ Wedding Business CEO Summit I’m also teaching at this year’s Wedding Business CEO Summit, where I’m sharing my signature KISS Method of Social Media (Keep It Simple, Sweetheart) so you can finally market your business without burnout. ✔ 20+ wedding industry experts✔ Free access to every session✔ Option to upgrade for lifetime replays + bonus trainings Snag your free ticket today: Click here Follow I Do Wedding Marketing Instagram Facebook LinkedIn Threads I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP
February 4 · 43 min
Ep. 202 | From Mid-Market to Luxury in the Wedding Industry | Pearl Farquharson
Today’s episode is a masterclass in embracing the luxury wedding marketing with Pearl Farquharson - Founder and Creative Director of the award-winning Boston + Miami event concierge, DELSIE. With features in Vogue, Essence, The New York Times, and more, Pearl has become a trailblazer in luxury event planning. But her journey? It’s anything but typical. 🎧 Tune in as we cover: Why luxury isn’t just about price - and what truly defines it Mindset shifts needed to confidently step into the luxury market How manners, etiquette, and education quietly shape luxury client experiences Why not every business needs to (or should) pursue luxury How to reverse-engineer pricing based on the life you want - not fear How raising your prices can create positive impact far beyond your own business The tools and systems that support a high-end client experience How authenticity and polarization strengthen a luxury brand 📚 Resources & recommendations from Pearl: Unreasonable Hospitality by Will Guidara You Are a Badass at Making Money by Jen Sincero ✨ Pearl’s philosophy? “How you do the smallest things is how you do everything.” Luxury starts long before the event - it’s felt in every email, every touchpoint, every decision. Connect with Pearl: Website: bydelsie.com Instagram: @bydelsie TikTok: @bydelsie YouTube: By Delsie Whether you’re happily mid-market or luxury-bound, Pearl’s commitment to excellence, love for hospitality, and powerful “why” will expand what you believe is possible for you, your business, and your life. 🎙 Subscribe + share this episode with a fellow wedding pro ready to elevate their brand. Follow I Do Wedding Marketing: Instagram Facebook LinkedIn Threads I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP
January 28 · 41 min
Ep. 201 | Planning for What’s Next in the Wedding Industry, with Heidi Thompson
In this episode of the I Do Wedding Marketing Podcast, we are so excited to welcome back wedding business consultant, strategy expert, and smart-marketing advocate Heidi Thompson, founder of Evolve Your Wedding Business, host of the Evolve Your Wedding Business podcast, creator of the Wedding Business Collective, and architect of the Wedding Business CEO Summit happening February 16 - 20, 2026. 👉 Score your free ticket to the Summit here! This episode is designed to give you clarity, confidence, real-life strategy you can implement right away, and a sneak peek of what you’ll learn at the Summit. We dive into: What’s really causing that lingering business overwhelm The subtle signs your systems have stopped scaling with you A 5-minute exercise to instantly refocus your workflow Why clients are ghosting (and how to turn the trend around) What’s shifting with 2026 couples (this insight is 🔥) … And what’s going on at the Wedding Business CEO Summit. Think: strategy over fluff. Connection over surface-level networking. Action over inspiration alone. You’ll learn how to:✨ Build time-saving systems that actually run without you✨ Understand how to meet couples where they actually make decisions✨ Grow sustainably without burnout or bandwidth breakdown✨ Work less with scalable strategies and support Expect presentations from industry pros, live coaching, and tools you can use right away - including my own session: "The KISS Guide to Social Media: Clarity, Consistency & Client Attraction" (don't miss it!). Quick Links: 🎟 Register for the Wedding Business CEO Summit 🎙 Listen to Heidi’s Podcast: Evolve Your Wedding Business 💼 Join The Wedding Business Collective 📝 Grab Heidi’s Machete Method If you’re ready to run your business with more ease, clarity, and consistency, this episode and the Wedding Business CEO Summit are two of the best places to start. Heidi brings both heart and strategy - and we couldn’t be more excited to share this with you. 🎧 Press play, take action, and don’t forget to register! Follow I Do Wedding Marketing: Instagram Facebook LinkedIn Threads I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP
January 21 · 29 min
Ep. 200 | The Marketing Systems You’re Ignoring (and How to Fix That!) with Cinthia Onines of Boda Bliss
🎉 This episode is not just another episode. It is Episode 200 of the I Do Wedding Marketing Podcast, and I still cannot quite believe it! Before we dive into this episode’s topic, I just want to say thank you. Whether you have been listening since episode one, found the podcast last year, or you are brand new here, I am so grateful you are part of this community. This podcast has given me so much, and I truly hope it has helped you feel less alone, more supported, and more confident as you grow your business. For this milestone episode, I invited on someone whose work perfectly ties into the journey of building a sustainable business, Cinthia Onines, the founder of Boda Bliss. Cinthia is an Online Business Manager and marketing systems architect who helps wedding professionals and creative entrepreneurs organize, automate, and scale their businesses. In other words, she supports all the things most of us tend to avoid until we are completely overwhelmed. In this conversation, we unpack: What a marketing system actually is and why it does not have to be complicated Why marketing tasks and systems are often the first thing to fall off our to do list Simple ways to show up consistently When it is time to bring in an OBM and why systems should come before hiring help How SOPs and marketing systems work together to support long term growth We also talk about blogging, Pinterest, email marketing, monthly resets, favorite tools, and how to simplify your approach so your business feels lighter, not heavier. This episode is especially for you if: Your marketing ideas live in your head, or across multiple notebooks and messages You know systems matter but keep putting them off You want your business to grow without burning yourself out You are craving more ease, clarity, and consistency behind the scenes Where to find Cinthia and her resources: Instagram: https://www.instagram.com/bodabliss/ Boda Bliss website: https://bodabliss.com/ Boda Bliss Blog: https://bodabliss.com/blog/ Monthly Marketing System Checklist: https://bodabliss.com/marketing-systems-audit-for-wedding-pro-complete-guide/ Thank you for celebrating Episode 200 with me and for continuing to show up for yourself and your business. See you on the next Wedding Wednesday! Follow I Do Wedding Marketing Instagram: https://www.instagram.com/idoweddingmarketing/ Facebook: https://www.facebook.com/idoweddingmarketing LinkedIn: https://www.linkedin.com/in/nina-addeo-699898ab/ Threads: https://www.threads.com/@idoweddingmarketing I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP >> https://www.aisleplanner.com/affiliate/IDWMxAP
January 14 · 12 min
Ep. 199 | Why Reels Alone Aren’t Booking Wedding Clients
In today’s episode, I’m breaking down how Instagram actually converts for wedding professionals, and why relying on just one type of content (like only reels) often isn’t enough. Instagram is a full ecosystem, and each content type plays a different role. Reels help you get discovered, portfolio posts build trust, carousels educate and persuade, and stories keep you top of mind. When these pieces work together, couples move from awareness to confidence, and that’s when inquiries happen. Because weddings are high-ticket, emotional decisions, conversion takes more than one viral video. Couples need multiple touchpoints, context, and reassurance before they’re ready to reach out, and your content should support that journey. I also share how you can turn one wedding or project into multiple types of content, helping you work smarter instead of just posting more. Want this all easily planned out for you? That’s exactly why I created The Social Studio, a membership that gives you weekly reel prompts, trending audios, evergreen content ideas, daily caption prompts for portfolio posts, Canva templates, and more. It’s designed to help you batch and stay consistent without overthinking. The Social Studio is just $27/month, and you can sign up today right here! If you’ve ever focused on just one content type, I’d love to hear how that’s worked for you. And if you enjoyed this episode, leaving a review truly helps this podcast reach more wedding pros. Thanks for being here. I’ll see you on the next Wedding Wednesday! ✨ Follow I Do Wedding Marketing Instagram Facebook LinkedIn Threads I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP
January 7 · 40 min
Ep. 198 | How Speaking Can Elevate Your Wedding Business in 2026 with Meghan Ely
Welcome to a new year of the I Do Wedding Marketing Podcast! We’ve had so much fun over the years talking all things wedding marketing - but today’s episode is a fresh side of marketing that feels perfectly aligned with New Year energy: speaking opportunities. If you’ve been a longtime listener, you know I started adding in-person speaking to my business last year. Building my business during the COVID years meant everything was virtual, so stepping onto live stages for the first time felt intimidating - and I know I’m not alone in that. For me, the secret sauce was taking Meghan Ely’s Wedding Industry Speakers course - the roadmap I didn’t know I needed. It put me on an incredible trajectory, and it’s exactly why I wanted Meghan on the show to kick off 2026. Because when it comes to speaking, PR, and positioning yourself as an industry authority, there are few people more qualified to lead that conversation than Meghan. You probably already know OFD Consulting, where owner Meghan Ely combines in-the-trenches event experience with a deep love of wedding PR to help her clients take their businesses to new heights. As a result, she’s become one of the industry’s most trusted voices, earning press for her clients in outlets including The New York Times, Brides, Martha Stewart Weddings, People, Bridal Guide, Architectural Digest, and Style Me Pretty. She is also a longtime columnist for Special Events and Catersource. Meghan is a past national president of WIPA, a member of the Allied Council for the National Society of Black Wedding & Event Professionals, and a National Speaker of the Year honoree by NACE. Most recently, RSVP Club named her the 2025 Favorite Educator - and honestly? I have a feeling she’s about to be one of our favorite guests of 2026. What we cover in this episode: Why speaking is one of the most effective ways to build authority and trust in the wedding industry Who speaking is actually for (B2B, B2C, educators, and tech brands alike) How speaking can open doors beyond the stage, including new revenue streams How to know if you’re ready to speak - even without prior experience Where to start if you’ve never taken the stage before What Meghan wishes she knew before her first speaking gigs Why speaker fees aren’t the full ROI (and what really matters) How to choose a signature talk that aligns with your goals and expertise How to start small, build confidence, and grow into speaking sustainably Where to find Meghan + her course You can learn more about Meghan, her work, and the Wedding Industry Speakers course at: weddingindustryspeakers.com ofdconsulting.com Registration is open through January 21. It runs for eight weeks, is live and recorded, and yes - those office hours are as fun (and helpful!) as they sound. Onward and upward to 2026! Follow I Do Wedding Marketing Instagram Facebook LinkedIn Threads I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP
Dec 18, 2025 · 23 min
Ep. 197 | Creating a Safer, Healthier Relationship With Social Media
Welcome back to another episode of the I Do Wedding Marketing Podcast! Today I’m talking about what to do when social media no longer feels like a safe place - and how to rebuild a healthier, more supportive relationship with it, especially as a business owner. I share my own experience of stepping away from social media because being seen felt overwhelming, judgment-filled, and emotionally draining, even while working in social media professionally. From there, I walk through the exact mindset shifts and practical steps that helped me go from hiding online to confidently showing up again. ✨ In this episode, I share how to: Protect your digital space by curating who and what shows up in your feed Use muting, snoozing, unfollowing, and blocking as tools - not guilt trips Recognize emotional triggers like comparison, imposter syndrome, and anxiety Gradually get comfortable showing your face online (at your own pace) Reframe social media as a positive, powerful tool for visibility and growth Train the algorithm to support you instead of stress you out Social media has become an extension of ourselves, and if it feels unsafe, overwhelming, or draining, it makes sense to pull away. But with the right boundaries and tools, it can become a positive, supportive place again. If I told you the very next thing you posted could connect you with your next booking… would you give it a try? Thank you so much for being here, for listening, and for trusting me with your time. And from me to you, happy holidays from the I Do Wedding Marketing Podcast. ✨ 🛠 Need Help Getting Started? If you’re managing your own social media and find yourself thinking, “Okay… but what do I even post?” - I created The Social Studio for you. Inside the membership, you’ll find: Weekly trending audios Weekly trending Reels ideas Weekly evergreen Reels and TikTok prompts Monthly content calendars Ready-to-use Canva templates It’s $27/month, and when you join, you immediately get access to past months of content so you’re never starting from scratch. 👉 GET IN THE STUDIO HERE Follow I Do Wedding Marketing Instagram Facebook LinkedIn Threads I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP
Dec 10, 2025 · 41 min
Ep. 196 | Are Bookings Really Down? What’s Actually Happening in the Wedding Industry with Erica Powell
As we look ahead to 2026 and 2027, one phrase seems to be everywhere: “Bookings are down.” But is that really the full story? In today’s powerful and eye-opening episode of the I Do Wedding Marketing Podcast, I sit down with Erica Powell, luxury business coach, strategist, and branding designer with over 25 years of experience in high-end sales, to unpack what’s actually happening in the wedding and events industry - and what you can do about it. After witnessing Erica speak earlier this year at a summit in Miami (and watching an entire audience visibly transform in real time), I knew this was a conversation every wedding pro needed to hear. Together, we dive into: Whether or not bookings are truly down industry-wide Why some business owners are thriving despite economic uncertainty The biggest mindset traps holding wedding pros back right now How branding, marketing, and sales must work together to attract higher-value clients How to shift from booking more clients to booking better clients What younger generations of couples actually care about when choosing vendors Practical, immediate actions you can take to elevate your brand going into 2026 The difference between premium, luxury, and ultra-luxury markets - and how to move up Erica also shares tangible strategies you can implement today, including: How and why to archive outdated or misaligned content on your social media and directory listings (especially right now during engagement season) The latest Instagram content format driving new visibility How to pre-qualify inquiries without relying on public pricing This episode is packed with perspective-shifting insights, real-world strategy, and encouragement for anyone who feels uncertain about the future of bookings - or their place in the market. 🔗 Free Resources & Ways to Connect with Erica 📄 Erica’s Priceless Clients Free Mini-Course 🎥 Follow-Up Secrets Free Training📲 Follow Erica on Instagram🌐 Check out Erica’s Website & Retreats Follow I Do Wedding Marketing Instagram Facebook LinkedIn Threads I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP And did you hear, we launched the The Social Studio by I Do Wedding Marketing? The Social Studio is a monthly membership for wedding pros who want social media to feel lighter, easier, and way more effective. Inside the Social Studio, you’ll get: 💛 Monthly Content CalendarNo more blank-screen panic. Get daily prompts tailored to wedding pros, designed to convert and connect. (We have a full calendar for November for you to start work immediately, AND December is already loaded for those who want to batch-schedule!) 💛 Weekly Trending AudiosStop spending hours searching for what’s trending — we’ll do it for you. 💛 Weekly Reels TrendsReels concepts built for your niche so you can finally stay consistent without burning out. 💛 Weekly Evergreen Video PromptsSo you always have content that works today, next month, and next season. 💛 Ready-to-Use Canva TemplatesProfessional, on-brand designs you can personalize in seconds. We just uploaded a trending Wicked: For Good template for members to customize! 💛 A Supportive Community of Wedding ProsAsk questions, get feedback, collaborate, and stop trying to do this alone. All for just $27/month. Less than the cost of a lunch date… and guaranteed to save you time every single week! GET IN THE STUDIO HERE