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I Do Wedding Marketing Podcast · May 27 · 32 min

211. Couples Are Exiting Your Website at These 3 Spots & PLUS How to Fix It with Devon Balicki of Design and Devon

If you’ve tuned into this podcast before, you know I’m passionate about helping wedding pros create content that actually converts… not just content that gets likes. So when Devon of Design & Devon reached out to talk about website conversions for wedding businesses, I immediately knew we needed this conversation on the podcast. Devon is a former software engineer turned strategic web designer for florists and event professionals, and honestly? She completely reframed the way I think about wedding websites (and digital portfolios… but more on that later!). This was such a great reminder that your website shouldn’t just exist, it should actively help you book the right clients 24/7. In this episode, we talk about: What makes a wedding website actually convert in 2026 The biggest mistakes vendors make in their hero section (aka the first thing couples see on their website) What you should have (and what you should leave out) of your gallery to impress, not overwhelm How your inquiry form might accidentally be costing you leads Pricing transparency and why couples want clarity now more than ever How to strategically attract better-fit inquiries (and fewer ghosting leads) And because Devon is amazing, she also created a free website self-audit specifically for I Do Wedding Marketing listeners so you can evaluate your own website in under 15 minutes. Grab it here: https://www.designanddevon.com/idoweddingmarketing Connect with Devon: Instagram: https://www.instagram.com/designanddevon/ LinkedIn: https://www.linkedin.com/in/devon-balicki-4a841961/ Follow I Do Wedding Marketing Instagram: https://www.instagram.com/idoweddingmarketing/ Facebook: https://www.facebook.com/idoweddingmarketing LinkedIn: https://www.linkedin.com/in/nina-addeo-699898ab/ Threads: https://www.threads.com/@idoweddingmarketing I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP: https://www.aisleplanner.com/affiliate/IDWMxAP

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If you’ve tuned into this podcast before, you know I’m passionate about helping wedding pros create content that actually converts… not just content that gets likes.

So when Devon of Design & Devon reached out to talk about website conversions for wedding businesses, I immediately knew we needed this conversation on the podcast.

Devon is a former software engineer turned strategic web designer for florists and event professionals, and honestly? She completely reframed the way I think about wedding websites (and digital portfolios… but more on that later!). 

This was such a great reminder that your website shouldn’t just exist, it should actively help you book the right clients 24/7.

In this episode, we talk about:

  • What makes a wedding website actually convert in 2026

  • The biggest mistakes vendors make in their hero section (aka the first thing couples see on their website)

  • What you should have (and what you should leave out) of your gallery to impress, not overwhelm

  • How your inquiry form might accidentally be costing you leads

  • Pricing transparency and why couples want clarity now more than ever

  • How to strategically attract better-fit inquiries (and fewer ghosting leads)

And because Devon is amazing, she also created a free website self-audit specifically for I Do Wedding Marketing listeners so you can evaluate your own website in under 15 minutes. Grab it here: https://www.designanddevon.com/idoweddingmarketing


Connect with Devon:

Follow I Do Wedding Marketing 

I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP: https://www.aisleplanner.com/affiliate/IDWMxAP 


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