ScienceLife Sciences

Grow Sessions

TSRgrow

Welcome to Grow Sessions brought to you by TSRgrow. Our podcast is a space where cannabis cultivators and horticulture enthusiasts can visit with industry experts as they share their wisdom, knowledge and experience to help growers navigate through this new and ever-changing industry. Our goal is to become your number one resource for cannabis cultivation and so much more. Tune in with our industry experts as we discuss subjects like lighting, pest management, nutrients, environmental management, facility design, common growing mistakes and many other subjects at the heart of cannabis cultivation. During each episode we will take our listeners through a fun and in-depth look into the cannabis industry from an insider’s perspective. We’re heating up horticulture and serving it to our followers in educational and fun episodes. Subscribe to our podcast today. To learn more, visit us at www.TSRgrow.com.

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S6 · E7
August 21 · 1 hr 9 min
Growing Smarter: How Lighting & Technology Drive Cultivation Profitability - Mikhail Sagal, TSRgrow
In this episode of Grow Sessions, host Mark Doherty sits down with Mikhail Sagal, CEO of TSRgrow, for “Growing Smarter: Getting More from Every Watt with Intelligent Grow Lighting,” a conversation about how intelligent grow lighting, remote power, data, and automation are helping cultivators make smarter decisions across the entire facility. Mark and Mikhail discuss how centralized power and connected lighting systems can improve reliability, simplify maintenance, provide greater visibility into energy use, and support more precise lighting strategies. They also dive into under-canopy, side, and 360-degree lighting, including how redistributing light throughout the plant can improve uniformity, yield, and labor efficiency—while still requiring the right HVAC, dehumidification, irrigation, and electrical infrastructure to support increased plant demand. The conversation also looks at the bigger shift happening across cultivation: moving away from simply building bigger and adding more equipment toward smarter facility design, better system integration, data-driven decisions, and long-term profitability. Tune in to hear where intelligent grow lighting is headed next—and what it really means to get more from every watt. About Mikhail Sagal Mikhail Sagal is the Co-Founder and CEO of TSRgrow, a global cultivation technology company where intelligent LED lighting, remote power, and integrated cultivation software come together to help commercial cultivators achieve greater precision, efficiency, and consistency. Under Mikhail's leadership, TSRgrow has developed a connected cultivation platform that transforms lighting from a standalone fixture into a source of real-time data and precision environmental control. By integrating intelligent LED lighting, remote power servers, and their GROWHub software platform, TSRgrow helps cultivators improve consistency, reduce operating costs, optimize plant performance, and increase profitability. Mikhail brings more than 16 years of experience in LED horticultural lighting and is the inventor of 33 issued patents. Before co-founding TSRgrow in 2009, he spent 13 years developing and commercializing thermally conductive plastics, an experience that shaped his innovative approach to LED thermal management and cultivation system engineering. A frequent speaker at industry conferences throughout North America and Europe, Mikhail shares insights on cultivation technology, facility design, energy management, and the future of intelligent cultivation technology. He is passionate about helping cultivators leverage connected technologies to drive greater efficiency, consistency, and long-term success. If you’d like to connect with Mikhail, please email him at mikhail.sagal@tsrgrow.com. Mark Doherty, Doherty Ag Mark Doherty is the VP of Construction & Facilities Management for Grown Rogue, bringing over 15 years of experience in CEA and commercial cannabis cultivation. Throughout his career, he has led operations and facility development across multiple national brands, including roles as COO at Dual Draft Integrated Airflow, Exec. VP at urban-gro, and VP of Facilities Management at Vireo Growth. Through his firm Doherty Agriculture, Mark focuses on turning underperforming cultivation assets using his signature People, Plants, Profits framework—treating each facility as a living, breathing machine to drive efficiency, consistency, and profitability. He is known for combining deep technical expertise with practical leadership to elevate both. If you’d like to connect with Mark, please email him at mark.edward.doherty@gmail.com. TSRgrow is an AgTech company specializing in intelligent lighting solutions for commercial cultivation. Their systems combine advanced LED lighting, centralized remote power technology, and the GROWHub control platform to give growers precise control over environment, energy use, and crop performance. Built for scale, TSRgrow helps cultivation facilities improve consistency, reduce operational complexity, and maximize efficiency from canopy to harvest. Visit TSRgrow at www.tsrgrow.com. Thanks for listening. Be sure to subscribe to our podcast to receive upcoming episodes.
S6 · E6
July 2 · 1 hr 3 min
Scaling Commercial Cultivation: The Biggest Mistakes Growers Make - Deron Caplan, Sostanza Global
What works in a craft grow doesn’t always survive commercial scale. In this episode of Grow Sessions, host Mark Doherty speaks with Deron Caplan about the most common—and costly—mistakes in scaling cultivation operations. They break down why commercial facilities fail when HVAC systems are oversized and poorly balanced, how lighting decisions can unintentionally spike latent load and humidity stress, and why genetics often break down when too many strains are forced into uniform environmental conditions. The conversation also explores the operational gaps that emerge at scale: when cultivation leaders are expected to act as facility engineers, when preventative maintenance is missing, and when data like VWC, EC, and dry-back are not used to steer crops in real time. Finally, they discuss the post-harvest bottleneck—where even a successful grow can lose value if drying and curing capacity cannot keep pace. 🎙️ Listen now and subscribe to Grow Sessions for more conversations with the experts shaping modern controlled environment cultivation. Deron Caplan, Sostanza Global Deron is a Sr. Consultant with Sostanza Inc., where he has designed more than 50 cannabis facilities over the past decade and supported many more cultivators already in operation. He earned North America’s first Ph.D. focused on indoor cannabis production before leading operations at the Kelowna Research Station—the world’s first facility dedicated to advancing cannabis cultivation techniques and systems. He later served as Director of Research and Development at The Flowr Corporation, managing a team of scientists and operators and collaborating closely with The Hawthorne Gardening Company, a subsidiary of The Scotts Miracle-Gro Company. Deron has been cited more than 500 times in scientific literature, has provided expert commentary on cannabis production to major media outlets and the Government of Canada, and also serves as an expert witness in cannabis-related court cases. If you’d like to connect with Deron, please email him at deron@sostanzaglobal.com. Mark Doherty, Doherty Ag Mark Doherty is the VP of Construction & Facilities Management for Grown Rogue, bringing over 15 years of experience in CEA and commercial cannabis cultivation. Throughout his career, he has led operations and facility development across multiple national brands, including roles as COO at Dual Draft Integrated Airflow, Exec. VP at urban-gro, and VP of Facilities Management at Vireo Growth. Through his firm Doherty Agriculture, Mark focuses on turning underperforming cultivation assets using his signature People, Plants, Profits framework—treating each facility as a living, breathing machine to drive efficiency, consistency, and profitability. He is known for combining deep technical expertise with practical leadership to elevate both. If you’d like to connect with Mark, please email him at mark.edward.doherty@gmail.com. TSRgrow is an AgTech company specializing in intelligent lighting solutions for commercial cultivation. Their systems combine advanced LED lighting, centralized remote power technology, and the GROWHub control platform to give growers precise control over environment, energy use, and crop performance. Built for scale, TSRgrow helps cultivation facilities improve consistency, reduce operational complexity, and maximize efficiency from canopy to harvest. Visit TSRgrow at www.tsrgrow.com. Thanks for listening. Be sure to subscribe to our podcast to receive upcoming episodes.
S6 · E5
June 1 · 50 min
Darwin Millard, Cannabis Safety & Quality - Live Long and Process: GMP & the Future of Cultivation
In this episode of Grow Sessions, Live Long and Process: GMP & the Future of Cultivation, Mark Doherty sits down with Darwin Millard—known as the “Spock of the industry”—to explore how GMP, consistency, and systems-based thinking are shaping not just today’s operations, but the future direction of cultivation and processing as the industry matures. With a mechanical engineering background and a “cold and logical” approach, Darwin applies disciplined thinking to processing, summed up in his mantra: “Live long and process.” The episode covers the shift toward standardized, data-driven production and why solventless extraction is becoming a benchmark for purity and consistency in an increasingly quality-driven market. A major focus is facility design under GMP and GACP frameworks, and why even advanced operations still fail microbial standards due to avoidable design flaws like airflow, HVAC layout, and poor clean-room planning. Darwin outlines what true clean-room thinking requires—from non-porous materials to sanitation-first construction. Looking ahead, the conversation expands into what the next generation of cultivation will look like: more automated environments, tighter environmental control, real-time data monitoring, and increased alignment with pharmaceutical manufacturing standards. As markets mature, Darwin explains how operators who embrace repeatable systems, validation, and certification will be best positioned for scalability and long-term viability, while those relying on legacy methods will struggle to keep pace. The conversation also explores global regulatory pressures and how operators can navigate evolving compliance expectations while bridging pharma-grade rigor with emerging industry frameworks. Third-party certification is highlighted as a key strategy for future-proofing operations. To close, Darwin breaks down the economics of compliance—arguing that proactive investment in safety systems is not just regulatory, but essential for reducing risk, avoiding recalls, and building long-term operational resilience. Darwin Millard, CSQ (Cannabis Safety & Quality) Darwin Millard is a 18-year cannabis/hemp industry veteran, cannabinoid extraction specialist, policy change-maker, and one of Marijuana Venture’s ‘40 Under 40’ Executives to Watch in Cannabis. Colloquially known as “The Spock of Cannabis,” Millard has focused on the extraction and manufacturing of nutraceutical products containing cannabinoids for nearly two decades, helping companies “live long and process” by implementing cost-effective, purpose-driven phytocannabinoid processing and herbal product manufacturing solutions. Millard specializes in mechanical and solvent based extraction methods for isolating highly volatile terpenophenolic secondary metabolites from botanicals, and his expertise has progressed the cannabinoid product industry forward. In 2012, Millard took part in developing the first legally sold CBD dietary supplement and he’s since worked in some capacity with every major publicly traded cannabis operator at some point in their business lifecycle. Throughout his vast industry experience, Millard learned first-hand about the need for standardization within the cannabis industries, which led him to where he is today. Now Millard champions the benefits of standardization as the Technical Director for Cannabis Safety & Quality (CSQ), the first accredited safety and quality certification program to meet ISO requirements and regulatory requirements from seed-to-sale for the manufacture of cannabinoid-containing products. In addition to his role at CSQ, Darwin is the Vice Chair of ASTM International’s Committee D37 on Cannabis, a group dedicated to the development of voluntary consensus standards for the global cannabis/hemp industry. If you’d like to connect with Darwin, please email him at darwin@thespockofcannabis.com or connect with him on Linkedin. Mark Doherty, Doherty Ag Mark Doherty is the VP of Construction & Facilities Management for Grown Rogue, bringing over 15 years of experience in CEA and commercial cannabis cultivation. Throughout his career, he has led operations and facility development across multiple national brands, including roles as COO at Dual Draft Integrated Airflow, Exec. VP at urban-gro, and VP of Facilities Management at Vireo Growth. Through his firm Doherty Agriculture, Mark focuses on turning underperforming cultivation assets using his signature People, Plants, Profits framework—treating each facility as a living, breathing machine to drive efficiency, consistency, and profitability. He is known for combining deep technical expertise with practical leadership to elevate both. If you’d like to connect with Mark, please email him at mark.edward.doherty@gmail.com. Thanks for listening. Be sure to subscribe to our podcast to receive upcoming episodes.
S6 · E4
April 17 · 1 hr 7 min
Genetics, Facility Design & Regulations Shaping Modern Cultivation
In this episode of Grow Sessions, Mark Doherty sits down with Josh Turner of Yellowhammer Genetics to explore how genetics, facility design, and evolving regulations are shaping modern cultivation. With a background in organic farming, Josh shares how regenerative techniques can improve plant health and efficiency—and why these methods are often difficult to scale in commercial cultivation environments. The discussion highlights the shift from legacy growing practices to highly controlled, data-driven systems built for consistency and performance. The conversation also dives into facility design, emphasizing how lighting, HVAC, and irrigation must work together to create a balanced, high-performing environment. Josh explains how growers can optimize outputs by aligning environmental control with plant genetics. On the genetics side, Josh breaks down cannabis chemotypes, the practical limits of THC production, and the role of advanced propagation techniques like tissue culture and embryonic rescue in preserving valuable cultivars. Finally, the episode addresses looming regulatory changes that could significantly impact the cannabis genetics market. Josh outlines why cultivators should act now to secure and protect their genetic libraries—and how a shift toward seed-based production may define the future of the industry. Joshua Turner & Yellowhammer Genetics Joshua Turner is the founder of Yellowhammer Genetics and a leader in modern cultivation, specializing in high-performance controlled environment facilities and operations. With over two decades of experience, he has built and led teams focused on delivering exceptional results while fostering a culture rooted in integrity, passion, and continuous improvement. Joshua is an accomplished breeder of connoisseur-quality cannabis, with Yellowhammer Genetics earning awards across all major categories and chemotypes (Types I, II, and III). His work spans nearly every legal market in the United States, where he has overseen the breeding, cultivation, and processing of millions of plants. Driven by a deep belief in the plant’s potential, Joshua combines hands-on cultivation expertise with advanced knowledge in genetics, molecular biology, tissue culture, and facility design. His multidisciplinary approach and commitment to lifelong learning continue to shape innovative cultivation strategies and push the industry forward. If you would like to learn more about Joshua Turner and Yellowhammer Genetics visit www.yellowhammergenetics.com or visit Linkedin: www.linkedin.com/in/joshturneryhg/ Mark Doherty, Doherty Ag Mark Doherty is the VP of Construction & Facilities Management for Grown Rogue, bringing over 15 years of experience in CEA and commercial cannabis cultivation. Throughout his career, he has led operations and facility development across multiple national brands, including roles as COO at Dual Draft Integrated Airflow, Exec. VP at urban-gro, and VP of Facilities Management at Vireo Growth. Through his firm Doherty Agriculture, Mark focuses on turning underperforming cultivation assets using his signature People, Plants, Profits framework—treating each facility as a living, breathing machine to drive efficiency, consistency, and profitability. He is known for combining deep technical expertise with practical leadership to elevate both. If you’d like to connect with Mark, please email him at mark.edward.doherty@gmail.com. Thanks for listening. Be sure to subscribe to our podcast to receive upcoming episodes.
S6 · E3
March 13 · 56 min
Sam Andras, 3rd Act Architecture - Future-Proofing Cannabis Facilities for Schedule 3
In this episode host Mark Doherty sits down with Sam Andras, 3rd Act Architecture to explore what Schedule 3 federal oversight means for commercial cultivation facilities—and how growers can get ahead of the transition. From GMP-ready layouts, one-way flow, and choosing the right systems, to data-driven design for indoor operations, Sam breaks down how smart planning protects crops, avoids costly mistakes, and keeps facility operations running smoothly. The conversation also covers the evolution of cultivation facility design, including precise plant metrics, vetted technology, and why things can go wrong—and how an experienced architect helps check the right boxes early. Add in CAPEX vs. OPEX, energy efficiency, and designing for people, and you’ve got a playbook to survive and thrive under Schedule 3. 🎧 Listen now to future-proof your facility and be ready for federal regulations. Sam Andras, 3rd Act Architecture Sam Andras has been immersed in the building design and construction industry since childhood, starting with his family’s construction company. In 2001, he co-founded 2WR of Georgia, later expanding into Colorado, Massachusetts, and launching MJ12 Design Studio. Both firms were acquired by urban-gro in 2021, where Sam worked until 2023. Introduced to the cannabis industry in 2013, Sam has since designed over 200 cultivation and vertically integrated facilities totaling 10 million+ sq ft, working with aeroponics, deep-water culture, and drip irrigation across various growing mediums. Cannabis cultivation reignited his architectural passion, combining creativity with technical innovation. In 2024, Sam launched 3rd Act Architecture and Consulting, applying 40+ years of design and construction experience to help clients achieve their visions. If you’d like to learn more about Sam Andres, visit: www.3rdactarchitecture.com or call: 706-573-5520 Mark Doherty, Doherty Ag Mark Doherty is the VP of Construction & Facilities Management for Grown Rogue, bringing over 15 years of experience in CEA and commercial cannabis cultivation. Throughout his career, he has led operations and facility development across multiple national brands, including roles as COO at Dual Draft Integrated Airflow, Exec. VP at urban-gro, and VP of Facilities Management at Vireo Growth. Through his firm Doherty Agriculture, Mark focuses on turning underperforming cultivation assets using his signature People, Plants, Profits framework—treating each facility as a living, breathing machine to drive efficiency, consistency, and profitability. He is known for combining deep technical expertise with practical leadership to elevate both. Through his Doherty Agriculture, Mark focuses on turning around underperforming cultivation assets using People, Plants, Profits framework—treating each facility as a living, breathing machine to drive efficiency, consistency, and profitability. He is known for combining technical expertise with practical leadership to elevate successful cultivation operations. If you’d like to connect with Mark, please email him at mark.edward.doherty@gmail.com. About TSRgrow TSRgrow’s advanced cultivation technology helps growers improve efficiency, consistency, and crop performance. From high-performance LED lighting to remote power and monitoring solutions, TSRgrow provides scalable tools designed to support modern cultivation operations at every stage of the grow. To learn more about TSRgrow, visit www.TSRgrow.com. Thanks for listening. Be sure to subscribe to our podcast to receive upcoming episodes.
S6 · E2
February 23 · 55 min
Dr. Greenhouse, Grow Sessions - The Blueprint for a High-Performance Grow Room
Part 2: The Blueprint for a High-Performance Grow Room Welcome to Part 2 of our conversation with Nadia Sabeh, PhD, PE, aka Dr. Greenhouse. In The Blueprint for a High-Performance Grow Room, Mark Doherty picks up where Part 1 : Lights vs. HVAC: The Invisible War Happening Inside Your Canopy left off, focusing on what it truly takes to design a sustainable, high-performance cultivation facility in today’s evolving market. They explore why cannabis still lacks a replicable “gold standard” grow room, how over-engineering can quietly drain budgets, and why long-term success depends more on managing costs than chasing higher yields. The conversation introduces a “less is more” economic strategy—arguing that survival in a maturing market depends on reducing costs and optimizing energy use, not just pushing for higher yields or 30%+ THC results. They also dive into designing within real-world constraints—retrofitted spaces, non-standard warehouses—and the importance of integrating lighting, HVAC, irrigation, and controls into one cohesive system rather than isolated parts. This episode is a practical reality check: high-performance grow rooms aren’t built on hype or “magic” solutions—but on data, integration, and intentional design. About Nadia Sabeh, aka Dr. Greenhouse Dr. Nadia Sabeh works with indoor and greenhouse growers to create the best possible environment for their crop. In 2017, she founded Dr. Greenhouse, Inc., an engineering firm that specializes in the design and operation of HVAC systems that maximize yield and quality, while minimizing costs. She and her team have worked on over 200 controlled environment agriculture (CEA) projects around the world. Her blog and podcast, "The Doctor Is In,” is geared toward growers who seek to advance their knowledge in CEA, climate management, and CEA crop production. She speaks regularly at conferences and events and has authored or interviewed for over 50 articles. Dr. Sabeh discovered CEA as an undergraduate working on a commercial mushroom farm, has a PhD in Agricultural Engineering, and is a licensed Mechanical Engineer in several states. If you’d like to learn more about Dr. Greenhouse, visit them at: www.DoctorGreenhouse.com. About Mark Doherty, Doherty Ag Mark Doherty is the Vice President of Construction and Facilities Management for Grown Rogue, bringing over 15 years of experience in controlled environment agriculture and commercial cannabis cultivation. Throughout his career, he has led operations and facility development across multiple national brands, including roles as COO at Dual Draft Integrated Airflow, Executive VP at urban-gro, and VP of Facilities Management at Vireo Growth. Through his firm Doherty Agriculture, Mark focuses on turning around underperforming cultivation assets using his signature People, Plants, Profits framework—treating each facility as a living, breathing machine to drive efficiency, consistency, and profitability. He is known for combining deep technical expertise with practical leadership to elevate both the people and the plants behind successful cultivation operations. If you’d like to connect with Mark, please email him at mark.edward.doherty@gmail.com. About TSRgrow TSRgrow’s advanced cultivation technology helps growers improve efficiency, consistency, and crop performance. From high-performance LED lighting to remote power and monitoring solutions, TSRgrow provides scalable tools designed to support modern cultivation operations at every stage of the grow. To learn more about TSRgrow, visit www.TSRgrow.com. Thanks for listening. Be sure to subscribe to our podcast to receive upcoming episodes.
S6 · E1
February 4 · 1 hr
Doctor Greenhouse, Grow Sessions - Lights vs. HVAC: The Invisible War Happening Inside Your Canopy
In Part 1 of this episode, Mark Doherty sits down with Nadia Sabeh, aka Doctor Greenhouse, to expose the hidden conflict between high-intensity lighting and the HVAC systems responsible for maintaining balance in controlled environments. Together, they discuss: The Three-Legged Stool of CEA and why lighting, HVAC, and plant biology must be designed as one integrated system How increasing photon density drives heat load, humidity, and energy demand The risks behind the rise of under-canopy lighting and the unintended consequences of chasing more photons Why optimizing one system in isolation often leads to higher costs and diminishing returns This episode reveals the invisible forces shaping canopy performance, and why many grow rooms fail long before the first plant goes in. 👉 Stay tuned for Part 2: The Blueprint for a High-Performance Grow Room, where Mark and Nadia break down how to design a grow room that works in harmony from day one. About Nadia Sabeh, aka Dr. Greenhouse Dr. Nadia Sabeh works with indoor and greenhouse growers to create the best possible environment for their crop. In 2017, she founded Dr. Greenhouse, Inc., an engineering firm that specializes in the design and operation of HVAC systems that maximize yield and quality, while minimizing costs. She and her team have worked on over 200 controlled environment agriculture (CEA) projects around the world. Her blog and podcast, "The Doctor Is In,” is geared toward growers who seek to advance their knowledge in CEA, climate management, and CEA crop production. She speaks regularly at conferences and events and has authored or interviewed for over 50 articles. Dr. Sabeh discovered CEA as an undergraduate working on a commercial mushroom farm, has a PhD in Agricultural Engineering, and is a licensed Mechanical Engineer in several states. If you’d like to learn more about Dr. Greenhouse, visit them at: www.DoctorGreenhouse.com. About Mark Doherty, Doherty Ag Mark Doherty is the Vice President of Construction and Facilities Management for Grown Rogue, bringing over 15 years of experience in controlled environment agriculture and commercial cannabis cultivation. Throughout his career, he has led operations and facility development across multiple national brands, including roles as COO at Dual Draft Integrated Airflow, Executive VP at urban-gro, and VP of Facilities Management at Vireo Growth. Through his firm Doherty Agriculture, Mark focuses on turning around underperforming cultivation assets using his signature People, Plants, Profits framework—treating each facility as a living, breathing machine to drive efficiency, consistency, and profitability. He is known for combining deep technical expertise with practical leadership to elevate both the people and the plants behind successful cultivation operations. If you’d like to connect with Mark, please email him at mark.edward.doherty@gmail.com. About TSRgrow TSRgrow’s advanced cultivation technology helps growers improve efficiency, consistency, and crop performance. From high-performance LED lighting to remote power and monitoring solutions, TSRgrow provides scalable tools designed to support modern cultivation operations at every stage of the grow. To learn more about TSRgrow, visit www.TSRgrow.com. Thanks for listening. Be sure to subscribe to our podcast to receive upcoming episodes.
S5 · E8
Dec 19, 2025 · 56 min
Jeff Rawson, ICS - What's Really in Your Cannabis: THC Testing & Safety
In this episode of Grow Sessions, “What’s Really in Your Cannabis: THC Testing & Safety,” host Mark Doherty speaks with Jeff Rawson, founder of the Institute of Cannabis Science (ICS), about the real-world science behind cannabis testing and consumer safety. Jeff shares his journey from academic research as a PhD chemist to cannabis, and how that background shaped the Institute’s mission of independent, off-the-shelf testing and consumer protection. From inflated THC numbers and misleading labels to remediation practices and regulatory gaps, this conversation offers a practical, science-backed perspective on what cultivators, operators, and consumers need to understand to build trust and transparency in today’s cannabis market. About Jeff Rawson, Ph.D. and Institute of Cannabis Science Jeff Rawson founded the non-profit Institute of Cannabis Science while he was a postdoctoral researcher in chemistry at Harvard. He is a scientific consultant for Puffco, a subject matter expert on cannabis testing, and serves on the ASTM D37 committees on cannabis. Jeff earned a bachelor’s degree in chemistry from Bard College in 2002, an M.S. in Organic Chemistry from the University of Vermont in 2009, and a Ph.D. in chemistry from Duke University in 2014. Driven by a passion to improve public health, Jeff uses his skills in researching and communicating science to protect the health and interests of consumers of cannabis. About Mark Doherty, Doherty Ag Mark Doherty is the Vice President of Construction and Facilities Management for Grown Rogue, bringing over 15 years of experience in controlled environment agriculture and commercial cannabis cultivation. Throughout his career, he has led operations and facility development across multiple national brands, including roles as COO at Dual Draft Integrated Airflow, Executive VP at urban-gro, and VP of Facilities Management at Vireo Growth. Through his firm Doherty Agriculture, Mark focuses on turning around underperforming cultivation assets using his signature People, Plants, Profits framework—treating each facility as a living, breathing machine to drive efficiency, consistency, and profitability. He is known for combining deep technical expertise with practical leadership to elevate both the people and the plants behind successful cultivation operations. If you’d like to connect with Mark, please email him at mark.edward.doherty@gmail.com. Visit tsrgrow.com to learn how TSRgrow’s advanced cultivation technology helps growers improve efficiency, consistency, and crop performance. From high-performance LED lighting to smart power and monitoring solutions, TSRgrow provides scalable tools designed to support modern cultivation operations at every stage of the grow. Thanks for listening. Be sure to subscribe to our podcast to receive upcoming episodes.
S5 · E7
Oct 31, 2025 · 59 min
Drew Greco, Greenstar Cultivation Services - People, Plants, and Profits: Mastering Efficiency in Large Scale Operations
In this episode of Grow Sessions, host Mark Doherty sits down with Drew Greco, cultivator and consultant at Greenstar Cultivation Services, for an eye-opening conversation on mastering efficiency at scale in an episode titled "People, Plants and Profits: Mastering Efficiency in Large Scale Operations." From overcoming early construction challenges to implementing cutting-edge cultivation technologies, Drew shares how his hands-on experience, from managing 75-gallon reservoirs to leading advanced grow teams, shaped his approach to smarter, more efficient operations. He breaks down the real numbers behind production costs, strategies for cutting labor expenses, building strong teams, and creating SOPs that actually work. You’ll also hear insights on indoor versus greenhouse growing , why under-canopy lighting is changing the game and what it really costs to grow a pound of product. Whether you’re designing your first facility or optimizing a mature operation, this episode delivers practical, proven strategies cultivators can apply today. Tune in, take notes, and bring your questions — Grow Sessions is where cultivators learn to grow smarter. About Drew Greco, Greenstar Consulting I have been cultivating cannabis in regulated large-scale (10,000 - 175,000 sq ft) commercial facilities for over ten years. I started in CO in Denver as a cultivation tech and worked my way up to cultivation manager. I have been managing large-scale cultivation facilities for over five years. I started GreenStar Consulting in September of 2020, since then I have helped with facility design, equipment procurement, staff hiring, staff training and facility management in CA, MA, NV, MS, OK and MO. I have a construction background and took estimating classes and some basic architectural drawing classes in college. This background, coupled with my cultivation experience, has allowed me to work closely with general contractors to help with the design and build-out of new facilities. I have a set of cultivation SOPs that I have developed over the past eight years that are reliable and can guarantee the production of clean, potent cannabis. I grew up swimming competitively, and coached swimming through high school and college. I love to teach people and I love to have a positive impact on people's lives, which i believe, is one of the reasons I have been so successful as a manager and consultant in the cannabis industry. If you'd like to connect with Drew, please email greenstargrower@gmail.com or visit his website at www.greenstargrower.com. About Mark Doherty, Doherty Ag Mark Doherty is the Vice President of Construction and Facilities Management for Grown Rogue, bringing over 15 years of experience in controlled environment agriculture and commercial cannabis cultivation. Throughout his career, he has led operations and facility development across multiple national brands, including roles as COO at Dual Draft Integrated Airflow, Executive VP at urban-gro, and VP of Facilities Management at Vireo Growth. Through his firm Doherty Agriculture, Mark focuses on turning around underperforming cultivation assets using his signature People, Plants, Profits framework—treating each facility as a living, breathing machine to drive efficiency, consistency, and profitability. He is known for combining deep technical expertise with practical leadership to elevate both the people and the plants behind successful cultivation operations. If you’d like to connect with Mark, please email him at mark.edward.doherty@gmail.com. Thanks for listening. Be sure to subscribe to our podcast to receive upcoming episodes.
S5 · E6
Oct 8, 2025 · 55 min
Todd Dahn, CannaLive Genetics - Massachusetts Cannabis: Tackling Mold, Compliance & Consumption Lounges
In this episode of Grow Sessions, host Mark Doherty talks with Todd Dahn, founder of CannaLive Genetics, about running a small, community-focused cannabis business in Massachusetts. Todd draws from his experience in both the legacy cannabis scene and the music industry, sharing the challenges of navigating Massachusetts’ CCC regulations. A major frustration: the “mold issue.” Cultivators can be penalized for mold that often develops after leaving the grow facility—during transport, in dispensaries, or even at home. Todd stresses that clean cultivation practices prevent these problems and remediation isn’t needed if cannabis is grown properly. He also highlights other regulatory hurdles: vague compliance rules, inconsistent inspections, and evolving lab testing, packaging, and labeling requirements. While designed to protect consumers, these unclear rules create uncertainty for operators. Todd isn’t just pointing out problems—he’s shaping solutions. He’s collaborating with the CCC on regulations while developing one of the state’s first large-scale social consumption lounges: a 50,000-square-foot Somerville hub with cannabis-friendly areas, live music, gaming, food, and storefronts for social equity businesses. CannaLive Genetics thrives in just 800 square feet of canopy by staying intentionally small, bootstrapping growth, and fostering community ties. They produce effect-driven strains and run a grant program supporting local artists, nonprofits, and social equity groups—showing that success can align with authenticity and impact. This episode offers insights on navigating Massachusetts’ unique cannabis market, building genuine community engagement, and using creativity and intentional cultivation to stand out. 🎧 Tune in to hear Todd’s story and practical strategies for small-scale cannabis success! About Todd Dahn, CannaLive Genetics Todd Dahn brings 30 years of experience in brand development, marketing, and project management from the music industry. He owned a private recording studio for over 20 years, producing 100+ albums and 150 singles, and leveraged digital streaming and social media analytics to help clients generate sustainable revenue streams. Todd also launched a consulting business creating innovative marketing strategies, digital engagement campaigns, and multiple revenue opportunities for clients. He has consulted on tours for over 30 media brands internationally, managed bars and restaurants in Chicago, worked in business process re-engineering, and helped launch recruitment and marketing initiatives for major organizations, including Illinois Bankers Association and NavTech. During COVID, he served on the Board of BAMS Fest, helping expand the festival’s digital presence, educational programs, and live events. Since 2024, Todd has grown CannaLive Genetics into one of Massachusetts’ top craft cannabis brands. As an LGBTQIA-owned microbusiness, Cannalive combines a small canopy with outsized community impact, including grant programs tied to every strain and community-focused events. Todd leads with intent, building community-based brands and creating a blueprint for social impact in the cannabis industry. If you'd like to connect with Todd, please email todd@cannalivegenetics.com or visit Linkedin at www.linkedin.com/in/todd-dahn. Thanks for listening. Be sure to subscribe to our podcast to receive upcoming episodes.
S5 · E5
Aug 7, 2025 · 59 min
Carl Gianonne, Trade Roots - Price Wars & Vertical Dreams: Building Trade Roots in MA Cannabis
In today's episode, guest host Mark Doherty joins Carl Giannone, Co-Founder of Trade Roots in MA, for an insider's perspective on building and operating a vertically integrated cannabis business in one of the most competitive markets. This episode dives into market dynamics, price compression, and strategic decision-making — with a focus on the MA cannabis landscape. Carl provides a overview of his journey from Wall Street to cannabis cultivation, beginning with a life-changing conversation on a mountain in OR and his mother's battle with cancer. The conversation unpacks the transformation of the MA market, from early-stage premium pricing to today's commodity-level competition, highlighting critical factors that determine survival in an oversaturated market. Highlights include challenges encountered by cannabis operators, such as massive price compression (from $14/gram to $3.31/gram wholesale), the complexities of vertical integration, and the ongoing debate between craft cultivation and commercial-scale production. Carl provides insights into brand building, operational efficiency, and market positioning, alongside his work with the Institute of Cannabis Science promoting industry transparency and consumer education, making this an essential resource for industry professionals, investors, and cannabis entrepreneurs seeking to understand the business realities behind legalization. Don't miss this candid conversation that could save you time, money, and costly mistakes in the cannabis industry. Tune in now to gain the hard-earned wisdom that only comes from navigating the complexities of cannabis business operations firsthand. Carl Gianonne, Trade Roots After graduating without distinction from Lafayette College with degrees in Economics & Business, Carl began his career as an equities trader at Trillium Management in 1999. In 2006 Carl started his own desk, first under Sungard and then T3 Capital Management (2010). By 2014, his desk employed over 100 traders in two offices deploying myriad strategies across a range of asset classes. In 2017 he joined Jesse Pitts in helping found Trade Roots - Massachusetts first vertically integrated social equity operator in the cannabis industry. Carl serves as the Board’s Chair, and his daily responsibilities include strategy, business development, marketing and brand--specializing in irreverent LNKD content. If you'd like to connect with Carl, please email him carl@giannone.co or visit Linkedin at www.linkedin.com/in/carlgiannone. Mark Doherty, Doherty Ag Mark has spent over 15 years at the forefront of the CEA and the cannabis industry, leading projects and building successful businesses across NA. He began his journey with Aqua Vita Farms, one of the first commercial aquaponic farms in the U.S., where he helped pioneer sustainable indoor farming practices. Throughout his career, Mark has scaled multi-state cannabis operations, driven startups to over $60 million in annual revenue, and led more than 300 cultivation projects. His expertise spans facility design and operational efficiency to team development and growth. Guided by the philosophy of People, Plants, and Profits, Mark focuses on building strong teams, implementing smart systems, and delivering lasting results. He has a proven track record of helping organizations navigate complex challenges—from commissioning high-tech facilities to adapting during global disruptions. If you’d like to connect with Mark, please email him at mark.edward.doherty@gmail.com. Thanks for listening. Be sure to subscribe to our podcast to receive upcoming episodes.
S5 · E4
Jun 10, 2025 · 49 min
Jason Begley, Zennetix - Cannabis Genetics: The Root of Success in Commercial Cultivation
On today’s episode of Grow Sessions, "Cannabis Genetics: The Root of Success in Commercial Cultivation," we welcome guest host Zachary Taylor, GM of Cultivation at Bountiful Farms, and Jason Begley, CEO of Zennetix, a leader in cannabis genetics. Success in the cannabis industry starts with understanding the importance of genetics as the foundation of quality cultivation. This episode dives into how genetics deliver consistent high yields and premium quality in commercial operations. Today we explore the balance between preserving valuable legacy strains and leveraging advanced techniques like tissue culture to produce disease-free "Gen Zero" plants. In this episode we break down how tissue culture creates genetically pure starter material that eliminates threats like hop latent viroid, providing cultivators with a clean, reliable foundation. The discussion covers practical strategies for choosing genetics that scale effectively, managing genetic diversity across large operations, and sidestepping the pitfalls that can compromise entire harvests. We also detail how tissue culture streamlines propagation while guaranteeing pathogen-free plants and consistency. Beyond cultivation, the conversation explores how genetic innovations are opening new doors in medical cannabis and addressing the worldwide need for cleaner, higher-quality plant material and the importance of honoring traditional strains while embracing scientific advances that push the industry forward. For cultivators, breeders, and plant science enthusiasts, this episode delivers the knowledge needed to thrive in an increasingly competitive market. About Zachary Taylor, GM Cultivation, Bountiful Farms Zach Taylor serves as GM of Cultivation at Bountiful Farms, a premium cannabis company operating a medical dispensary in Natick, Massachusetts and a cutting-edge cultivation facility in Lakeville, MA. With over 15 years in the cannabis industry, Zach began as a caregiver in Colorado in 2007, becoming one of the first 18-year-olds to receive a medical license and among the first 5,000 licensed cannabis employees nationwide. He spent six years managing large-scale cultivation operations in Colorado before bringing his expertise to Massachusetts. Since co-founding Bountiful Farms in 2018, Zach has built a cultivation program that consistently delivers award-winning cannabis. Under his leadership, the team has earned multiple Best Grass in Mass cultivator cups and numerous other industry recognitions for their uncompromising approach to quality products. Rooted in his agricultural background and driven by cannabis's medical potential, Zach continues to innovate with new cultivation techniques and strains. He remains passionate about drug policy reform and finds the greatest satisfaction in serving both medical patients and recreational consumers with exceptional cannabis products. Please visit www.bountifulfarms.care to learn more about Bountiful Farms. About Jason Begley, Zennetix At Zennetix, we are dedicated to the art of propagating perfection. Our Gen Zero tissue culture clones are certified pest and pathogen-free. Using Zennetix Gen-Zero clones means more vigorous plants and higher yields -- helping you consistently cultivate the best possible cannabis. Inquire about our demand planning services to keep your mother room performing year-round. If you have questions, you can reach Jason at jason@zennetix.com. Please visit www.zennetix.com to learn more about Zennetix. Thanks for listening. Be sure to subscribe to our podcast to receive upcoming episodes.
S5 · E3
Apr 18, 2025 · 44 min
Jim Megerson, Anvil Engineering - Connecting Your Cannabis Grow: Easy Efficiency with Integrated Systems
In this episode of Grow Sessions, Tony Pavlakis sits down with Jim Megerson of Anvil Agrinomics about the complexities of designing efficient indoor cannabis cultivation facilities. Titled “Connecting Your Cannabis Grow: Easy Efficiency with Integrated Systems,” the episode emphasizes the critical need for system integration over siloed approaches. Early collaboration between architects and engineers is spotlighted as essential to avoiding costly structural and operational issues. They dive into key design considerations—like balancing upfront costs with long-term returns, adopting effective building automation systems, and tackling the integration of environmental controls (such as lighting and fertigation) from the start. The discussion also explores the value of consistent data tracking for smart operational decisions and the importance of a well-defined business plan that drives infrastructure needs, rather than forcing operations into existing building limitations. Strategic planning and integrated design are essential for the future of efficient indoor cultivation. Tune in now to gain practical insights from this must-hear episode. About Jim Megerson, Anvil Argninomics With over 40 years of experience in the design and construction of building systems, Jim Megerson leads Anvil Agrinomics while keeping current with issues of building systems design, including indoor controlled environments for agriculture, energy efficiency standards and green building practices. During college, Jim completed a sheet metal worker apprenticeship program where he gained invaluable knowledge in the fabrication and installation of sheet metal products, HVAC equipment and associated hardware for large commercial, material handling and clean room applications. This combines world class engineering knowledge along with hands-on, tool belt wearing experience to balancing design, construction cost, operations & maintenance to achieve the best return on the owner’s HVACD investment. Jim participates on multiple National Committees including the NCIAs’ Facility committee and ASHRAEs’ MTG on controlled environments for agriculture. He regularly speaks on these topics at national conferences. Anvil Agrinomics has completed MEP design on over 40 cannabis cultivation and manufacturing spaces and over 20 dispensaries in 20 different states. This combines to approximately 1.8 million sqft of cannabis industry facilities. If you have questions, you can reach Jim at jmeg@anvil-ag.com. Please visit www.anvil-ag.com to learn more about Anvil Agrinomics. Thanks for listening. Be sure to subscribe to our podcast to receive upcoming episodes.
S5 · E2
Mar 4, 2025 · 58 min
Timo Bogartz, Cannavigia - Cultivating the Future: Cannabis Tech & Compliance in a Global Market
In today's episode of Grow Sessions, host Tony Pavlakis speaks with Timo Bongartz, CEO of Cannavigia, for an insider's perspective on the cannabis industry's evolving global ecosystem. This episode dives into cannabis cultivation, regulation, and technological innovation — with a special focus on the European market. Timo provides a comprehensive overview of Cannavigia's cutting-edge seed-to-sale tracking software, which has become a critical tool for cannabis businesses navigating Europe's stringent regulatory landscape. The conversation unpacks the critical differences between European and US cannabis markets, highlighting Europe's medical-focused approach and the critical importance of precise tracking and compliance. Key highlights include an exploration of the challenges encountered by cannabis businesses globally, such as banking restrictions and regulatory complexities, alongside the significant opportunities arising in markets like Germany. Timo provides valuable insights into vertical integration, technological solutions, and the global future of cannabis legalization, making this episode an essential resource for industry professionals and cannabis enthusiasts seeking to deepen their understanding. About Timo Bongartz, Cannavigia, CEO Timo Bongartz brings over 15 years of business innovation expertise to his role as Chief Executive Officer at Cannavigia, specializing in the horticulture and cannabis sectors. Previously at Fluence and OSRAM, he focused on advanced horticultural lighting. An MBA graduate from Hochschule München with certifications in management and horticulture, Timo drives sustainable growth in the industry. If you have questions, you can reach Timo at timo.bongartz@cannavigia.com. Please visit www.cannavigia.com to learn more about Cannavigia. Thanks for listening. Be sure to subscribe to our podcast to receive upcoming episodes.
S5 · E1
Jan 23, 2025 · 50 min
Jordan Isenstadt, Marino PR - Building a Buzz - Public Relations in the Cannabis Industry
It’s a new season of Grow Sessions, and we’re excited to chat with Jordan Isenstadt of Marino Public Relations about the unique challenges of cannabis PR in an episode titled "Building a Buzz - Public Relations in the Cannabis Industry." Jordan dives into the complexities of federal restrictions and state-by-state legalization, explaining how these factors shape cannabis PR strategies. A major highlight of the episode is MJBizCon, the cannabis industry’s premier event. Jordan shares why this gathering remains crucial for networking and brand building, despite some criticism. He offers actionable tips to stand out, such as launching products ahead of the show and hosting unforgettable events to create buzz. The conversation also explores the rising importance of influencer marketing, authentic storytelling, and crafting a clear, compelling message to normalize the industry and connect with consumers. Whether you’re a cannabis business looking to grow or just interested in learning more about PR in this unique space, this episode is packed with insights you won’t want to miss. About Jordan Isenstadt, Marino Public Relations Jordan Isenstadt founded Marino’s cannabis strategic communications practice in 2018 and has built it into an industry leading force. A former advisor to the New York State Senate and the New York State Governor’s office, he has led award-winning strategic communications programs for a broad spectrum of clients up and down the cannabis supply chain, as well as ancillaries and non-planting entities. He is a regular contributor in various cannabis and policy media outlets offering dope public relations insights. Additionally, Jordan is an Executive Member of the Cannabis Collective and was named a Cannabis Power Player by Politics NY for the 2nd year in a row. Jordan has been a cannabis aficionado for over 25 years and while he still prefers flower, he does enjoy experimenting with all of the newer routes of administration, including beverages, oral sprays, lozenges, tinctures and powders. If you have questions, you can reach Jordan at JIsenstadt@marinopr.com Please visit www.marinopr.com to learn more about Marino Public Relations. Thanks for listening. Be sure to subscribe to our podcast to receive upcoming episodes.
S4 · E9
Dec 30, 2024 · 44 min
Kris Artz, Rhythm of Life Cannabis - Rising from the Ashes: The Rhythm of Life Cannabis Journey
Join us for an inspiring conversation on Grow Sessions with Kris Artz, founder of Rhythm of Life Cannabis, as he shares his journey as a cannabis entrepreneur. Discover how he overcame the hurdles of launching a cannabis business amid the COVID-19 pandemic, including the construction of a hybrid greenhouse to bring his dream to life. Kris opens up about a devastating fire that destroyed his facility just days before planting, forcing him to lay off his team, lose prized genetics, and pivot his business. Through resilience and industry support, he found the strength to rebuild, grow in a partner's facility, and continue his journey despite overwhelming financial and emotional hurdles. In today's episode we will talk about the lessons Kris learned along the way, including the importance of staying connected within the industry, navigating insurance hurdles, and innovating to stand out in a competitive market. This episode is a testament to perseverance, adaptability, and the passion required to thrive in the cannabis industry. About Kris Artz & Rhythm of Life Cannabis Kristofer Artz Founder and CEO of Rhythm of Life Cannabis grew up in the mountains of Colorado in a small town called Nederland. His love for the outdoors and plants began at a very young age in these mountains, as he has been exploring and working with plants almost his entire life. From gardening in the hills with his mother to garage and house grows with his friends or caring for an 80 ft tall Maple tree he has always been connected to plants. After his up bringing and returning home from college he landed a job at an organic fertilizing company which excelled his career forward and landed him in the Cannabis industry. He has been in cultivating Cannabis for over 18 years and in the commercial industry for over a decade. From craft to large scale operations Kris has done it all and has simplified how cannabis is cultivated through his own passion for this plant. When he isn’t in the garden you can catch him hiking 4000 footers in New Hampshire and enjoying time at the beach with friends and on the slopes snowboarding. If you have questions, you can reach Kris Artz at rhythmoflifecannabis@gmail.com Please visit www.rhythmoflifecannabis.com to learn more about Rhythm of Life Cannabis. Thanks for listening. Be sure to subscribe to our podcast to receive upcoming episodes.
S4 · E8
Nov 21, 2024 · 37 min
Jill Reddish & Chris Day, GCNC - Global Perspectives: Building Bridges in the Cannabis Industry
In this episode of Grow Sessions Chris Day and Jill Reddish from the GCNC (Global Cannabis Network Collaborative) join us to share their passion for building a stronger, interconnected cannabis industry around the globe. In an episode titled “Global Perspectives: Building Bridges in the Cannabis Industry,” we discuss the power of collaboration and how the GCNC and its members are working together to help solve challenges faced in global cannabis markets. Join us as we dive into the unique dynamics of cannabis markets around the world—the good, the bad, and the challenging and what we can learn from each other. Today we are reminded that cannabis isn’t new (it’s been around for 3,000 years!) and that what happens in places like Bangkok can ripple across the globe, influencing markets as far away as Peru. In this episode we get a sneak peek into the recent cannabis conference in Peru, exploring South America’s growing cannabis and hemp scene, and share the excitement for the Cannabis Policy Institute in Las Vegas, which aims to assist businesses and regulators in crafting improved industry policies. With inspiring stories of people, companies, and countries shaping the future of cannabis, Chris and Jill show just how connected and exciting this global industry really is. There’s truly never a dull moment – as we all know! About Jillian Reddish Jillian Reddish, Co-Founder, Global Cannabis Network Collective (GCNC) Jill Reddish is the co-founder of Project Evolve and the Global Cannabis Network Collective, an elite network for business professionals building and transforming the international cannabis trade. A writer and award-winning communications strategist, her career spans over a decade of communications in higher education and research-focused non-profits and community development, as well as B2B content marketing for the global cannabis industry. She worked with Marijuana Business Daily on MJBizCon to establish it as the global leader in industry connectivity, resulting in the world's largest B2B cannabis trade show. Jill launched their global partnership program, two podcasts, and an innovative multimedia site. If you have questions, you can reach Jill Reddish at jillianr@alwaysdriveinnovation.com About Chris Day Chris Day, Co-Founder, Global Cannabis Network Collective (GCNC) A people-driven leader, Chris Day is the co-founder of the elite multi-national cannabis industry network for C-Suite executives, the Global Cannabis Network Collective. He is widely recognized as one of the world’s foremost experts on global collaboration, trend identification, and business development through partnership for emerging markets in the cannabis industry. Chris brings decades of experience in business management and development, building award winning teams and championing global brands through 20+ years of running advertising and communications agencies prior to his entrance into the cannabis industry. If you have questions, you can reach Chris Day at projectevolve@alwaysdriveinnovation.com Please visit www.gcnc.global to learn more about the Global Cannabis Network Collaborative. Thanks for listening. Be sure to subscribe to our podcast to receive upcoming episodes.
S4 · E7
Oct 9, 2024 · 52 min
Carl Gianonne & Jesse Pitts, Trade Roots: Redefining Cannabis From the Inside Out
Today on Grow Sessions we navigate the complex waters of legal cannabis with a unique perspective with Carl Giannone and Jesse Pitts, Co-Founders of Trade Roots Cannabis in MA. Their journey begins with Jesse's incarceration for cannabis-related offenses—a pivotal moment that would inspire their commitment to transforming the industry through legitimate means. Tune in for an episode titled “Trade Roots: Redefining Cannabis from the Inside Out” as they recount their experiences with your host, Tony Pavlakis. In an industry marked by over-regulation and ongoing change, their transition from the illicit market to legitimate business provides meaningful perspectives on both the hurdles and possibilities that the industry faces. Join us as they share their unique perspective on: Navigating the transition from illegal to legal cannabis operations Building a successful social equity business in a heavily regulated market Balancing craft quality with commercial success The future landscape of cannabis industry regulation and compliance Their vision for Trade Roots and the broader cannabis market Listen as they share how they're charting a course through uncharted waters, helping define the future of legal cannabis in Massachusetts and beyond. About Trade Roots Cannabis Jesse Pitts, Co-Founder/CEO After graduating from UMASS Amherst with degrees in Astronomy and Physics, Mr. Pitts continued his business selling cannabis. A bit ahead of his time, in 2006 he got arrested and served 9 months of an 18-month sentence at the Plymouth County Correctional Facility, where upon his release, he founded and ran a successful construction company. In 2012 Jesse co-founded The Center for Alternative Life Medicine - a medical cannabis company that was acquired by New England Treatment Access (NETA). In 2017 Jesse and his partners founded Trade Roots in his hometown of Wareham-- becoming the State’s first adult use, vertically integrated social equity operator. Jesse serves on the Board of Directors and is the Company’s CEO. Carl Giannone, Co-Founder After graduating without distinction from Lafayette College with degrees in Economics & Business, Carl began his career as an equities trader at Trillium Management in 1999. In 2006 Carl started his own desk, first under Sungard and then T3 Capital Management (2010). By 2014, his desk employed over 100 traders in two offices deploying myriad strategies across a range of asset classes. In 2017 he joined Jesse in helping found Trade Roots- Massachusetts first vertically integrated social equity operator in the cannabis industry. Carl serves as the Board’s Chair, and his daily responsibilities include strategy, business development, marketing and brand--specializing in irreverent LNKD content. If you have questions about Trade Roots, please visit their website at www.traderoots.buzz. You can also connect with Jesse at jesse@traderoots.buzz or on Linkedin at www.linkedin.com/in/jesse-pitts-4b560199/. If you'd like to connect with Carl, please email him at carl@traderoots.buzz or on Linkedin at www.linkedin.com/in/carlgiannone. For a video version of Grow Sessions, please visit us on the TSRgrow YouTube Channel. Thanks for listening. Be sure to subscribe to our podcast to receive upcoming episodes.
S4 · E6
Sep 24, 2024 · 31 min
Matthew O'Boyle, VALERE Architects - Efficiency by Design: Optimizing Your Grow Space for Maximum Yield
Join us for an exciting new episode of the Grow Sessions, featuring special guest Matthew O'Boyle from VALERE Architects, in an episode titled, "Efficiency by Design: Optimizing Your Grow Room for Maximum Yield." This episode explores the common mistakes and pitfalls that growers should avoid when constructing a cannabis cultivation facility. Matthew highlights the crucial importance of collaborating with an architect who has extensive experience in designing optimized grow operations. While inexperienced design choices may seem cost-effective initially, they often lead to higher expenses in the long run due to underlying issues that need to be addressed. Key insights covered in the episode include: The importance of understanding the operational workflows necessary to maintain a clean and safe environment for the plants throughout the cultivation process. The benefit of not utilizing every square inch of a facility. Leaving some extra space allows for greater flexibility and scalability as the business grows and needs evolve over time. The significant impact an experienced cannabis-focused architect can have on the capital expenses and long-term profitability of the grow operation. Their expertise can help prevent many problems before they even arise. Whether you're just starting to build your first grow facility or looking to enhance an existing operation, this episode is packed with practical, expert-driven advice. Tune in to learn how to design a successful, efficient, and scalable cannabis cultivation facility that will support the long-term success of your business. About Matthew O'Boyle, RA, AIA, CEO + Founder VALERE Architects, Inc. Matthew has been working in the design field professionally since 2009 after completing an Associate's of Architectural Technology from Springfield Technical Community College. He furthered his education at the University of Massachusetts, Amherst by receiving a Bachelor of Fine Arts in Architecture degree in 2012 and then further with a Master of Architecture degree from Hartford University in 2015. He has experience working on projects ranging from: light commercial, restaurant and café space, community focused projects, residential, and multi-family housing. His work focuses on a technical and efficiency-focused design process believing that it leads to the best solution for a client in the Cannabis Industry. Matthew has a passion for high performance buildings & construction, making each project as sustainable as possible through material selection and design. If you have questions for Matthew you can reach him at mo@valerearchitects.com or visit the VALERE Architects website at www.valerearchitects.com. You can also connect with him on Linkedin: Matthew O'Boyle. Thanks for listening. Be sure to subscribe to our podcast to receive upcoming episodes.
S4 · E5
Jul 19, 2024 · 34 min
Tony Gallo, Sapphire Risk Group - High Stakes: Security Tips for Cannabis Facilities
In this episode of Grow Sessions, we're excited to host Tony Gallo from Sapphire Risk Advisory Group as he delves into essential security procedures and onsite risk assessments, in an episode titled "High Stakes: Security Tips for Cannabis Facilities." Join us as we learn how a tailored security systems can save you money, safeguard your property, and address common issues in your facility. Other topics will include insights on obtaining cannabis licenses, meeting state and city requirements, importance of strategic camera placement, the integration of AI in security and the critical nature of fire safety and risk assessments. Tony emphasizes the value of doing things right the first time to avoid costly mistakes and regulatory setbacks. From air filtration to GMP and GACP certifications, Tony covers the vital aspects of building a compliant and secure cannabis facility. Whether you're just starting or looking to enhance your existing operations, this episode is packed with practical advice and expert knowledge. Tune in to learn how to protect your investment and ensure the success of your cannabis business! About Tony Gallo Considered the “OG of Cannabis Security”, Tony has been in the cannabis industry since 2013 and has worked with over 800 cannabis clients in 37 States and Canada designing their security program from application to operations. Tony has spoken at over 100 cannabis business conferences across the United States and is considered one of the leading security authorities in the State/City application license process, physical security build outs and standard security operating procedures. He is regarded as a leader in high-risk security program designing and has helped open more than 1,000 high-risk businesses in the United States, Canada, and Mexico. For over 30 years, he has been a Senior Executive, possessing both strategic and tactical security experience in the multi-unit retail industry with such companies as Sears, Federated Department Stores and EZCorp. Tony received his Bachelor of Science degree in Criminal Justice from New Jersey City University in Jersey City, NJ and is a published author on high-risk security and safety planning. Tony is the Managing Partner for Sapphire Risk Advisory Group, which is considered one of the Top Security Firms in the cannabis industry and was recently awarded Consulting Firm of 2023 at The Emjays. Tony was also recognized by High Times Magazine’s 100 Most Influential Cannabis People in 2021. About Sapphire Risk: Sapphire Risk is the oldest national cannabis security consultancy company in the United States. They specialize in helping clients achieve their dream of winning a cannabis business license, building a secure facility, and implementing security training and SOPs to ensure long-term success. No matter the space, they can save cannabis businesses time and money while securing their property. Services include Security Plans for Business Licensing; Security Floor Plan Design Overlays; Secure Facility Build Outs; Risk Assessments; Standard Operating Procedures and Manuals; Employee Security Training; Security Expert Witness Services; and POS Exception Analytics If you have questions for Tony you can reach him at tgallo@sapphirerisk.com or visit the Sapphire Risk website at www.sapphirerisk.com. Thanks for listening. Be sure to subscribe to our podcast to receive upcoming episodes.

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