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Game Dev Podcast | Coffee with Butterscotch

Butterscotch Shenanigans

Coffee with Butterscotch is the hilarity-filled weekly podcast of award-winning indie video game studio Butterscotch Shenanigans, best known for its smash hit Crashlands. Grab a drink and tune in every week to learn the ins and outs of game development, productivity and workflows, the business of selling video games, our takes on entrepreneurship and building a small company from scratch, and how to be an unstoppable problem-solving machine.

Got a question you want answered on the podcast? Ask us at https://podcast.bscotch.net

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  • 21 episodes
  • weekly
  • Avg 1 hr 2 min
  • English

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Episodes 21

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  • August 26 · 1 hr 4 min

    [Ep587] Are we in an Indie Golden Age?

    In episode 587 of 'Coffee with Butterscotch,' the brothers point out that right now might actually be the best time to be an indie developer. They dig into why smaller, faster games are resonating with players, what the data from How Many Dudes tells them about market dynamics and visibility, and how studios can build sustainable businesses without burning themselves out in the process. "How Many Dudes?": https://howmanydudes.com "How Many Dudes?" Timeline blog: https://blog.bscotch.net/post/indie-game-dev-timeline-for-how-many-dudes/ 00:00 Cold Open 00:31 Introduction and Welcome 02:15 Postmortem Analysis of 'How Many Dudes' 05:06 Understanding Game Success and Market Dynamics 08:08 The Importance of Research and Development 11:06 Interpreting Data and Making Decisions 14:04 The Great Conjunction in Indie Game Development 17:04 The Appeal of Smaller Indie Games 20:14 Market Dynamics and Player Behavior 29:35 Balancing Game Length and Player Engagement 35:06 Navigating Post-Launch Updates and Player Expectations 49:09 The Dilemma of Updating Underperforming Games 50:05 Understanding Visibility and Market Demand 54:05 The Importance of External Traffic for Game Sales 59:45 The Distinction Between Game Quality and Market Appeal 01:02:02 The Role of Cultural Relevance in Game Success Subscribe on YouTube: https://www.youtube.com/@coffeewithbutterscotch Subscribe on Apple Podcasts: https://apple.co/1LxNEnk Chat with us on Discord: https://discord.gg/bscotch Support the podcast: https://moneygrab.bscotch.net Looking for help making and publishing your own games? Check out LudoKit, the web service we're building to help us with our own games: https://ludokit.com ★ Support this podcast ★

  • August 19 · 1 hr 10 min

    [Ep586] How Should Indie Devs Think about Post-Launch Updates?

    In episode 586 of 'Coffee with Butterscotch,' the brothers discuss the current state of game sales, post-launch support strategies, and how community engagement and critical mass influence a game's longevity. They explore the strategic considerations behind post-launch game updates, including when to update, what kind of updates are effective, and how updates influence marketing and player engagement. "How Many Dudes?": https://howmanydudes.com 00:00 Cold Open 00:33 Introduction and Welcome 04:36 Current Status of 'How Many Dudes' Sales 10:44 Sales Trends and Market Analysis 20:50 Community Engagement and Critical Mass 22:10 The Impact of Game Awards on Sales 25:13 Post-Launch Strategies: What Comes Next? 26:28 Deciding on Updates: When to Move On 29:04 The Role of Player Base in Game Success 31:04 Transformative Updates: When a Game Needs a Relaunch 35:57 The Dilemma of Post-Launch Support 38:24 Navigating the Risks of Game Launches 42:16 The Importance of Marketing and Social Graphs 44:39 Testing Theories: Making Meaningful Updates 48:28 The Impact of Game Updates on Player Sentiment 51:02 Influencer Activity and Marketing Opportunities 53:00 Leveraging Updates for Marketing Success 56:06 The Role of Free Updates vs. DLCs 01:02:11 Evaluating Opportunity Costs in Game Development Subscribe on YouTube: https://www.youtube.com/@coffeewithbutterscotch Subscribe on Apple Podcasts: https://apple.co/1LxNEnk Chat with us on Discord: https://discord.gg/bscotch Support the podcast: https://moneygrab.bscotch.net Looking for help making and publishing your own games? Check out LudoKit, the web service we're building to help us with our own games: https://ludokit.com ★ Support this podcast ★

  • August 12 · 1 hr 11 min

    [Ep585] How Should Indie Devs React to Negative Steam Reviews?

    In episode 585 of 'Coffee with Butterscotch,' the brothers dig into the post-launch data for How Many Dudes, unpacking what Steam review scores, wishlist ratios, playtime histograms, and demo numbers are actually telling them. From there they get into the harder question of what to do with negative reviews, how to tell the difference between feedback worth acting on and noise worth ignoring, and how they're thinking about difficulty and accessibility as the game finds its audience. Support How Many Dudes! Official Website: https://www.bscotch.net/games/how-many-dudes Trailer Teaser: https://www.youtube.com/watch?v=IgQM1SceEpI Steam Wishlist: https://store.steampowered.com/app/3934270/How_Many_Dudes 00:00 Cold Open 00:26 Introduction and Welcome 02:16 Post-launch HMD community feedback 07:25 Wishlists trend and projections 13:42 Demo and full launch relationship 28:10 Accessing feedback 37:08 Addressing negative feedback 41:35 Conflicting feedback 50:47 Updating the game based on feedback To stay up to date with all of our buttery goodness subscribe to the podcast on Apple podcasts (apple.co/1LxNEnk) or wherever you get your audio goodness. If you want to get more involved in the Butterscotch community, hop into our DISCORD server at discord.gg/bscotch and say hello! Submit questions at https://www.bscotch.net/podcast, disclose all of your secrets to podcast@bscotch.net, and send letters, gifts, and tasty treats to https://bit.ly/bscotchmailbox. We also built Ludokit, a tool for managing store pages, promo art, localization, achievements, credits, fonts, change logs, and more. Check it out at https://ludokit.com! Finally, if you’d like to support the show and buy some coffee FOR Butterscotch, head over to https://moneygrab.bscotch.net. ★ Support this podcast ★

  • August 5 · 1 hr 11 min

    [Ep584] 100,000 Steam Sales in 2 Days - Our Biggest Indie Game Launch Ever

    In episode 584 of 'Coffee with Butterscotch,' the brothers are fresh off the biggest launch in Butterscotch history, and they're breaking down exactly what happened. They dig into the numbers behind How Many Dudes hitting 100,000 sales in two days, what drove the momentum, how it compares to their previous launches, and what the long tail might look like from here. They also get into the emotional side of shipping something this fast, what mobile looks like as a next step, and what a launch like this means for how they think about building games going forward. Support How Many Dudes! Official Website: https://www.bscotch.net/games/how-many-dudes Trailer Teaser: https://www.youtube.com/watch?v=IgQM1SceEpI Steam Wishlist: https://store.steampowered.com/app/3934270/How_Many_Dudes 00:00 Cold Open 00:31 Introduction and Welcome 01:34 Post-launch How Many Dudes? numbers 13:25 Wishlists trend and price strategy 15:25 Understanding platform algorithms and visibility 26:43 Comparing launch metrics 33:29 Mobile numbers and launch metrics 42:00 Community feedback 45:32 Emotional arc after the launch 01:04 Evaluating the game dev approach for HMD To stay up to date with all of our buttery goodness subscribe to the podcast on Apple podcasts (apple.co/1LxNEnk) or wherever you get your audio goodness. If you want to get more involved in the Butterscotch community, hop into our DISCORD server at discord.gg/bscotch and say hello! Submit questions at https://www.bscotch.net/podcast, disclose all of your secrets to podcast@bscotch.net, and send letters, gifts, and tasty treats to https://bit.ly/bscotchmailbox. We also built Ludokit, a tool for managing store pages, promo art, localization, achievements, credits, fonts, change logs, and more. Check it out at https://ludokit.com! Finally, if you’d like to support the show and buy some coffee FOR Butterscotch, head over to https://moneygrab.bscotch.net. ★ Support this podcast ★

  • July 29 · 1 hr 15 min

    [Ep583] The Day Before Launch: Scenario Planning for Indie Game Devs

    In episode 583 of 'Coffee with Butterscotch,' the brothers are one day out from the How Many Dudes launch and walking through everything still in motion, from wishlist momentum and embargo management to Steam Deck verification and what the algorithm might actually do. They share how they're thinking through best and worst case scenarios, what lessons from Crashlands 2 are shaping their expectations, and how to stay sane when everything is out of your hands. Support How Many Dudes! Official Website: https://www.bscotch.net/games/how-many-dudes Trailer Teaser: https://www.youtube.com/watch?v=IgQM1SceEpI Steam Wishlist: https://store.steampowered.com/app/3934270/How_Many_Dudes 00:00 Cold Open 00:29 Introduction and Welcome 01:57 Pre-launch preparations and expectations 03:58 Tracking wishlists and launch momentum 06:01 Understanding platform algorithms and visibility 08:14 Managing embargoes and influencer coverage 10:09 Dealing with embargo breaks and public reactions 12:02 Impact of demo updates and new content 15:06 Community feedback and stereotypes in game content 18:56 Post-launch content and ongoing engagement 20:50 Leveraging short-form videos and social media 24:03 Viral content and audience engagement 30:02 Platform feature opportunities and challenges 33:02 Lessons learned and final advice for indie devs 41:44 Initial challenges with verification and wishlists 45:27 Audience demographics and regional differences 48:18 Comparing launch metrics: Crashlands 2 vs. How Many Dudes? 51:52 Managing launch day activities and team coordination 55:14 Handling community feedback and negative comments 01:00:17 Setting expectations and scenario planning for launch 01:07:09 Post-launch analysis and adjusting expectations To stay up to date with all of our buttery goodness subscribe to the podcast on Apple podcasts (apple.co/1LxNEnk) or wherever you get your audio goodness. If you want to get more involved in the Butterscotch community, hop into our DISCORD server at discord.gg/bscotch and say hello! Submit questions at https://www.bscotch.net/podcast, disclose all of your secrets to podcast@bscotch.net, and send letters, gifts, and tasty treats to https://bit.ly/bscotchmailbox. We also built Ludokit, a tool for managing store pages, promo art, localization, achievements, credits, fonts, change logs, and more. Check it out at https://ludokit.com! Finally, if you’d like to support the show and buy some coffee FOR Butterscotch, head over to https://moneygrab.bscotch.net. ★ Support this podcast ★

  • July 22 · 1 hr 11 min

    [Ep582] How to Design a Game That Markets Itself

    In episode 582 of 'Coffee with Butterscotch,' the brothers share what they've learned about designing games that are easy to talk about before they're even finished. With How Many Dudes days from launch, they dig into how scope, platform focus, and building around shared human experiences can set a game up to market itself. Support How Many Dudes! Official Website: https://www.bscotch.net/games/how-many-dudes Trailer Teaser: https://www.youtube.com/watch?v=IgQM1SceEpI Steam Wishlist: https://store.steampowered.com/app/3934270/How_Many_Dudes 00:00 Cold Open 00:26 Introduction and Welcome 02:36 Letting Content Dictate the Format of Your Game 05:03 The Importance of Cultural Context and Invisible Influences 09:50 Design Constraints: Mass Contentability and Approachability 15:08 Market Testing and Early Feedback Strategies 20:00 Pivoting and Iteration: When and How to Change Course 24:51 Using Community and Social Media for Feedback 30:04 Balancing Creativity, Marketability, and Execution 35:05 The Challenges and Realities of Solo Development 40:05 Leveraging Past Success and Market Trends 45:00 The Power of High-Level Concepts and Simplicity 50:01 Avoiding Over-Reliance on Genre and Trends 55:01 The Iterative Process: From Idea to Market-Ready Game 59:57 Handling Failures and Pivoting Effectively 01:04:52 The Role of Marketing and Community Engagement 01:09:58 Final Tips for Indie Developers and Future Planning To stay up to date with all of our buttery goodness subscribe to the podcast on Apple podcasts (apple.co/1LxNEnk) or wherever you get your audio goodness. If you want to get more involved in the Butterscotch community, hop into our DISCORD server at discord.gg/bscotch and say hello! Submit questions at https://www.bscotch.net/podcast, disclose all of your secrets to podcast@bscotch.net, and send letters, gifts, and tasty treats to https://bit.ly/bscotchmailbox. We also built Ludokit, a tool for managing store pages, promo art, localization, achievements, credits, fonts, change logs, and more. Check it out at https://ludokit.com! Finally, if you’d like to support the show and buy some coffee FOR Butterscotch, head over to https://moneygrab.bscotch.net. ★ Support this podcast ★

  • July 15 · 56 min

    [Ep581] 1 Year of Indie Game Dev in 1 Hour

    In episode 581 of 'Coffee with Butterscotch,' the brothers recap the full year-long journey of How Many Dudes. From a GMTK game jam entry to a bean burrito short that hit 900k views, blowing past 100k wishlists by January, and everything in between. They break down what actually moved the needle, what the numbers looked like along the way, and what the final push to July 30th looks like from the inside. Support How Many Dudes! Official Website: https://www.bscotch.net/games/how-many-dudes Trailer Teaser: https://www.youtube.com/watch?v=IgQM1SceEpI Steam Wishlist: https://store.steampowered.com/app/3934270/How_Many_Dudes 00:00 Cold Open 00:19 Introduction and Welcome 02:02 Retrospective of 'How Many Dudes' development 04:21 Using game jams as market testing 08:24 Early marketing efforts and wish list milestones 12:08 Impact of YouTube Shorts and influencer videos 16:28 The role of signals and metrics in decision making 22:16 Store page strategy and launch preparations 27:15 Marketing levers and cross-promotion tactics 33:56 Demo release and early feedback 44:23 Post-launch growth and community engagement 50:12 Final preparations and launch day insights To stay up to date with all of our buttery goodness subscribe to the podcast on Apple podcasts (apple.co/1LxNEnk) or wherever you get your audio goodness. If you want to get more involved in the Butterscotch community, hop into our DISCORD server at discord.gg/bscotch and say hello! Submit questions at https://www.bscotch.net/podcast, disclose all of your secrets to podcast@bscotch.net, and send letters, gifts, and tasty treats to https://bit.ly/bscotchmailbox. We also built Ludokit, a tool for managing store pages, promo art, localization, achievements, credits, fonts, change logs, and more. Check it out at https://ludokit.com! Finally, if you’d like to support the show and buy some coffee FOR Butterscotch, head over to https://moneygrab.bscotch.net. ★ Support this podcast ★

  • July 8 · 59 min

    #[Ep580] Anatomy of a Steam Game Launch - Indie Devs Reveal Their Launch Strategy

    In episode 580 of 'Coffee with Butterscotch,' the brothers pull back the curtain on exactly how they're launching How Many Dudes, covering everything from timing, influencer outreach, trailer creation, to post-launch strategies. They discuss how they navigate the complexities of game marketing, with a reminder that most of what determines a launch's success was decided long before launch day. Support How Many Dudes! Official Website: https://www.bscotch.net/games/how-many-dudes Trailer Teaser: https://www.youtube.com/watch?v=IgQM1SceEpI Steam Wishlist: https://store.steampowered.com/app/3934270/How_Many_Dudes 00:00 Cold Open 00:27 Introduction and Welcome 02:44 Game Development Status 08:28 Marketing Strategies and Influencer Outreach 11:37 Handling Embargoes and Coverage 14:40 Final Preparations Before Launch 21:41 Crafting Effective Launch Trailers 23:48 Understanding Audience Engagement and Store Page Dynamics 25:36 The Role of Influencers in Game Marketing 29:43 Navigating Pre-Launch Strategies and Expectations 34:45 Leveraging Ads and Algorithmic Visibility 39:34 Game Design Decisions and Player Experience 43:39 Innovative Marketing Strategies for Indie Games 48:06 Navigating Influencer Marketing Challenges 50:46 The Role of Reviews in Game Success 52:34 Balancing Passion and Commercial Viability 55:48 Challenges in Mobile Game Launches To stay up to date with all of our buttery goodness subscribe to the podcast on Apple podcasts (apple.co/1LxNEnk) or wherever you get your audio goodness. If you want to get more involved in the Butterscotch community, hop into our DISCORD server at discord.gg/bscotch and say hello! Submit questions at https://www.bscotch.net/podcast, disclose all of your secrets to podcast@bscotch.net, and send letters, gifts, and tasty treats to https://bit.ly/bscotchmailbox. We also built Ludokit, a tool for managing store pages, promo art, localization, achievements, credits, fonts, change logs, and more. Check it out at https://ludokit.com! Finally, if you’d like to support the show and buy some coffee FOR Butterscotch, head over to https://moneygrab.bscotch.net. ★ Support this podcast ★

  • July 1 · 1 hr 3 min

    [Ep579] Xbox, PS5, Steam Machine, & GTA6 - are they charging too much?

    In episode 579 of 'Coffee with Butterscotch,' the brothers dig into the pricing on Valve's new Steam Machine and how much of today's hardware costs comes down to components, inflation, and tariffs versus companies testing what the market will bear. From there, they turn to the cost of making a game like GTA6 and whether player expectations have kept pace with what it actually takes to build at that scale. Support How Many Dudes! Official Website: https://www.bscotch.net/games/how-many-dudes Trailer Teaser: https://www.youtube.com/watch?v=IgQM1SceEpI Steam Wishlist: https://store.steampowered.com/app/3934270/How_Many_Dudes 00:00 Cold Open 00:18 Introduction and Welcome 02:47 Pricing and Market Context 05:37 Component Costs and Inflation Impact 08:45 Comparative Analysis of Console Prices 11:41 Historical Pricing Trends in Gaming 17:46 The Value Proposition of the Steam Machine 26:58 Analyzing Price Increases in Gaming Consoles 29:56 Understanding Market Dynamics and Price Strategies 33:55 The Impact of Inflation on Gaming Costs 41:51 Grand Theft Auto Pricing and Market Reactions 48:48 Early Access and Monetization Strategies 53:49 The Cost of Gaming Hardware 56:31 Consumer Expectations and Pricing 01:00:16 Valve's Position in the Gaming Market To stay up to date with all of our buttery goodness subscribe to the podcast on Apple podcasts (apple.co/1LxNEnk) or wherever you get your audio goodness. If you want to get more involved in the Butterscotch community, hop into our DISCORD server at discord.gg/bscotch and say hello! Submit questions at https://www.bscotch.net/podcast, disclose all of your secrets to podcast@bscotch.net, and send letters, gifts, and tasty treats to https://bit.ly/bscotchmailbox. We also built Ludokit, a tool for managing store pages, promo art, localization, achievements, credits, fonts, change logs, and more. Check it out at https://ludokit.com! Finally, if you’d like to support the show and buy some coffee FOR Butterscotch, head over to https://moneygrab.bscotch.net. ★ Support this podcast ★

  • June 24 · 1 hr 8 min

    [Ep578] Has AI Ruined Steam Nextfest?

    In episode 578 of 'Coffee with Butterscotch,' the brothers discuss whether Steam Next Fest is becoming a victim of its own success, as AI-generated slop and asset flips make it harder than ever for games to get noticed. They explore what Steam can realistically do about it, why the economics of publishing are shifting under everyone's feet, and what it actually takes to build the kind of studio track record that cuts through the noise when algorithms start failing you. Support How Many Dudes! Official Website: https://www.bscotch.net/games/how-many-dudes Trailer Teaser: https://www.youtube.com/watch?v=IgQM1SceEpI Steam Wishlist: https://store.steampowered.com/app/3934270/How_Many_Dudes 00:00 Cold Open 00:30 Introduction and Welcome 03:37 The Evolution of Demos on Steam 06:28 The Impact of AI on Game Development 10:28 The Rise of Asset Flips and Slop Games 14:22 The Future of Game Discovery on Steam 18:37 The Philosophy Behind Steam's Store Policies 28:53 The Cost of Entry for Game Publishing 34:54 The Impact of AI on Game Quality 38:49 The Challenge of Game Discovery 42:48 The Existential Threat to Steam 47:54 Future of Game Publishing and AI Regulation 50:38 Navigating AI Accusations in Game Development 55:01 The Importance of Building a Studio Following 01:00:03 Marketing Strategies for Indie Games 01:05:07 The Role of AI in Game Development 01:09:16 The Future of Game Discovery on Steam To stay up to date with all of our buttery goodness subscribe to the podcast on Apple podcasts (apple.co/1LxNEnk) or wherever you get your audio goodness. If you want to get more involved in the Butterscotch community, hop into our DISCORD server at discord.gg/bscotch and say hello! Submit questions at https://www.bscotch.net/podcast, disclose all of your secrets to podcast@bscotch.net, and send letters, gifts, and tasty treats to https://bit.ly/bscotchmailbox. We also built Ludokit, a tool for managing store pages, promo art, localization, achievements, credits, fonts, change logs, and more. Check it out at https://ludokit.com! Finally, if you’d like to support the show and buy some coffee FOR Butterscotch, head over to https://moneygrab.bscotch.net. ★ Support this podcast ★

  • June 17 · 1 hr 5 min

    #[Ep577] Indie Devs React to Steam's New Personal Calendar

    In episode 577 of 'Coffee with Butterscotch,' the brothers dig into Steam's new personalized calendar feature and what it means for how indie games get discovered, wishlisted, and surfaced to players. They break down the difference between following and wishlisting, why launch timing still matters so much, and how Steam keeps finding new ways to put indie games in front of the right people. Then they shift into How Many Dudes beta testing, where player feedback is reshaping difficulty tuning and revealing just how differently people approach the same fight. Support How Many Dudes! Official Website: https://www.bscotch.net/games/how-many-dudes Trailer Teaser: https://www.youtube.com/watch?v=IgQM1SceEpI Steam Wishlist: https://store.steampowered.com/app/3934270/How_Many_Dudes 00:00 Cold Open 00:36 Introduction and Welcome 01:35 Steam Changes and Their Impact 04:36 The New Calendar Feature on Steam 07:28 Wishlist Dynamics and User Engagement 10:38 Developer Experience on Steam 13:28 Comparative Analysis of Game Platforms 16:28 Thoughts on Steam's Effectiveness 21:16 The Influence of Game Launch Timing 23:34 Understanding Game Following vs. Wishlisting 26:36 The Unique Position of Steam in Gaming 29:11 The Evolution of PC Gaming 33:52 Beta Testing Insights and Goals 44:37 The Beta Testing Experience 47:34 Feedback Dynamics in Game Development 50:30 Game Mechanics and Player Engagement 54:38 Balancing Game Elements and Player Perception 59:31 The Evolution of Game Characters To stay up to date with all of our buttery goodness subscribe to the podcast on Apple podcasts (apple.co/1LxNEnk) or wherever you get your audio goodness. If you want to get more involved in the Butterscotch community, hop into our DISCORD server at discord.gg/bscotch and say hello! Submit questions at https://www.bscotch.net/podcast, disclose all of your secrets to podcast@bscotch.net, and send letters, gifts, and tasty treats to https://bit.ly/bscotchmailbox. We also built Ludokit, a tool for managing store pages, promo art, localization, achievements, credits, fonts, change logs, and more. Check it out at https://ludokit.com! Finally, if you’d like to support the show and buy some coffee FOR Butterscotch, head over to https://moneygrab.bscotch.net. ★ Support this podcast ★

  • June 10 · 1 hr 5 min

    [Ep576] How Many Dudes Beta Begins, and AI Just Got Dumber

    In episode 576 of 'Coffee with Butterscotch,' the brothers kick off the closed beta for How Many Dudes and dig into what they're actually trying to learn from it. Then the conversation pivots hard into the AI hype cycle, unpacking why GitHub Copilot's switch to usage-based billing just handed a hundred-times-larger bill to the developers who went all in, and what that says about where this whole thing is headed. Support How Many Dudes! Official Website: https://www.bscotch.net/games/how-many-dudes Trailer Teaser: https://www.youtube.com/watch?v=IgQM1SceEpI Steam Wishlist: https://store.steampowered.com/app/3934270/How_Many_Dudes 00:00 Cold Open 00:29 Introduction and Welcome 01:22 Closed Beta for How Many Dudes 08:15 Game Balancing: Challenges and Techniques 12:25 Evaluating Enemy Strength and Player Progression 18:27 Beta Test Goals and What They're Looking For 27:00 Pivot to AI and the Tech Landscape 29:32 How LLMs Actually Work 32:08 Agentic Programming Explained 37:08 The AI First Company Myth 40:02 Slot Machine Development 44:18 GitHub Copilot's Usage-Based Billing 50:34 The Dependency Trap 53:11 Where This All Ends Up 57:15 The Cost Reckoning Begins 01:00:01 What Comes After the Collapse To stay up to date with all of our buttery goodness subscribe to the podcast on Apple podcasts (apple.co/1LxNEnk) or wherever you get your audio goodness. If you want to get more involved in the Butterscotch community, hop into our DISCORD server at discord.gg/bscotch and say hello! Submit questions at https://www.bscotch.net/podcast, disclose all of your secrets to podcast@bscotch.net, and send letters, gifts, and tasty treats to https://bit.ly/bscotchmailbox. We also built Ludokit, a tool for managing store pages, promo art, localization, achievements, credits, fonts, change logs, and more. Check it out at https://ludokit.com! Finally, if you’d like to support the show and buy some coffee FOR Butterscotch, head over to https://moneygrab.bscotch.net. ★ Support this podcast ★

  • June 3 · 1 hr 6 min

    #[Ep575] Indie Devs Yell At Cloud

    In episode 575 of 'Coffee with Butterscotch,' the brothers are 60 days from launching How Many Dudes and find themselves juggling the final stretch of dev alongside the tedious reality of cloud saving, achievements, and store integrations. They dig into why every platform manages to turn straightforward tasks into elaborate obstacle courses, and what that actually costs developers in time and sanity when the deadline is creeping closer. Support How Many Dudes! Official Website: https://www.bscotch.net/games/how-many-dudes Trailer Teaser: https://www.youtube.com/watch?v=IgQM1SceEpI Steam Wishlist: https://store.steampowered.com/app/3934270/How_Many_Dudes 00:00 Cold Open 00:29 Introduction and Welcome 03:08 Navigating Cloud Saving Solutions 09:02 User Authentication and Data Management 12:15 The Frustrations of Platform Requirements 15:17 Rumpus: A Custom Solution for Cloud Saving 18:03 The Impact of Privacy Regulations on Development 28:55 The Challenge of User Data Management 32:20 The Importance of Achievements in Gaming 36:22 Navigating the Complexities of Achievement Systems 42:10 The Manual Labor of Achievement Setup 49:12 Frustrations with Platform Limitations 01:00:19 The Challenges of Google Play Achievements 01:05:11 Developer Time Wasted by Big Tech To stay up to date with all of our buttery goodness subscribe to the podcast on Apple podcasts (apple.co/1LxNEnk) or wherever you get your audio goodness. If you want to get more involved in the Butterscotch community, hop into our DISCORD server at discord.gg/bscotch and say hello! Submit questions at https://www.bscotch.net/podcast, disclose all of your secrets to podcast@bscotch.net, and send letters, gifts, and tasty treats to https://bit.ly/bscotchmailbox. We also built Ludokit, a tool for managing store pages, promo art, localization, achievements, credits, fonts, change logs, and more. Check it out at https://ludokit.com! Finally, if you’d like to support the show and buy some coffee FOR Butterscotch, head over to https://moneygrab.bscotch.net. ★ Support this podcast ★

  • May 27 · 46 min

    [Ep574] Game Devs Discuss Far Far West

    In episode 574 of 'Coffee with Butterscotch,' the brothers check in on the new How Many Dudes box art with some real click-through numbers, then dive into Far Far West, a co-op shooter where you're a robot cowboy fighting skeletons and it somehow all works. They dig into what makes it click, why the Joker system is smart, and whether it can stay fun as the min-maxers inevitably show up. Support How Many Dudes! Official Website: https://www.bscotch.net/games/how-many-dudes Trailer Teaser: https://www.youtube.com/watch?v=IgQM1SceEpI Steam Wishlist: https://store.steampowered.com/app/3934270/How_Many_Dudes 00:00 Cold Open 00:28 Introduction and Welcome 01:16 How Many Dudes Box Art 11:26 Far Far West Nail or Whiff 25:05 Exploring the Game Mechanics 29:36 Rogue-like Elements and Progression 35:17 Design Aspects and Player Experience 40:10 Balancing Fun and Challenge 47:53 Overall Impressions and Recommendations To stay up to date with all of our buttery goodness subscribe to the podcast on Apple podcasts (apple.co/1LxNEnk) or wherever you get your audio goodness. If you want to get more involved in the Butterscotch community, hop into our DISCORD server at discord.gg/bscotch and say hello! Submit questions at https://www.bscotch.net/podcast, disclose all of your secrets to podcast@bscotch.net, and send letters, gifts, and tasty treats to https://bit.ly/bscotchmailbox. We also built Ludokit, a tool for managing store pages, promo art, localization, achievements, credits, fonts, change logs, and more. Check it out at https://ludokit.com! Finally, if you’d like to support the show and buy some coffee FOR Butterscotch, head over to https://moneygrab.bscotch.net. ★ Support this podcast ★

  • May 20 · 57 min

    [Ep573] How does promo art help sell your game?

    In episode 573 of 'Coffee with Butterscotch,' the brothers walk through the evolution of the How Many Dudes box art and what YouTube thumbnails taught them about what actually resonates with players. Turns out the answer wasn't to make something epic but to make something gloriously dumb. They close out with a look at trademarks, what they actually protect, and why registering one might matter more than you'd think. Support How Many Dudes! Official Website: https://www.bscotch.net/games/how-many-dudes Trailer Teaser: https://www.youtube.com/watch?v=IgQM1SceEpI Steam Wishlist: https://store.steampowered.com/app/3934270/How_Many_Dudes 00:00 Cold Open 00:20 Introduction and Welcome 05:45 The Challenges of Building a Game Studio Reputation 08:46 Player Expectations and Game Content 11:46 Steam Controller's Scream 15:25 The Fragility of Gaming Hardware 17:22 Creating Effective Promo Art 22:00 The Evolution of Game Marketing 34:47 Learning from Community Engagement 39:31 (Listener Question) HaoteeHatooie: Do you trademark your game names? 42:50 The Importance of Consumer Protection in Trademarks 45:46 Navigating Trademark Applications and Challenges 49:46 The Role of Trademarks in Game Development 54:49 The Legal Landscape of Copyright and Trademark To stay up to date with all of our buttery goodness subscribe to the podcast on Apple podcasts (apple.co/1LxNEnk) or wherever you get your audio goodness. If you want to get more involved in the Butterscotch community, hop into our DISCORD server at discord.gg/bscotch and say hello! Submit questions at https://www.bscotch.net/podcast, disclose all of your secrets to podcast@bscotch.net, and send letters, gifts, and tasty treats to https://bit.ly/bscotchmailbox. We also built Ludokit, a tool for managing store pages, promo art, localization, achievements, credits, fonts, change logs, and more. Check it out at https://ludokit.com! Finally, if you’d like to support the show and buy some coffee FOR Butterscotch, head over to https://moneygrab.bscotch.net. ★ Support this podcast ★

  • May 13 · 47 min

    [Ep572] Indie Devs Discuss Boss Fight Design

    In episode 572 of 'Coffee with Butterscotch,' the brothers check in on their Steam tag experiments before diving into the tricky problem of designing boss fights. They get into why bosses are less about difficulty and more about spectacle, and what it actually takes to make a culmination moment feel earned. Support How Many Dudes! Official Website: https://www.bscotch.net/games/how-many-dudes Trailer Teaser: https://www.youtube.com/watch?v=IgQM1SceEpI Steam Wishlist: https://store.steampowered.com/app/3934270/How_Many_Dudes 00:00 Cold Open 00:20 Introduction and Welcome 03:12 Listener Feedback and Game Updates 08:58 Steam Tagging Experiments and Game Discovery 12:04 The Impact of Tags on Game Visibility 15:05 The Challenge of Boss Fights in Game Development 20:10 Designing Boss Fights: The Challenge of Custom Code 22:04 Creating Memorable Boss Encounters 25:41 Balancing Difficulty: The Art of Boss Design 28:48 The Kilipede: A New Tier of Challenge 39:07 The Complexity of Boss Mechanics 49:43 Balancing Fun and Challenge To stay up to date with all of our buttery goodness subscribe to the podcast on Apple podcasts (apple.co/1LxNEnk) or wherever you get your audio goodness. If you want to get more involved in the Butterscotch community, hop into our DISCORD server at discord.gg/bscotch and say hello! Submit questions at https://www.bscotch.net/podcast, disclose all of your secrets to podcast@bscotch.net, and send letters, gifts, and tasty treats to https://bit.ly/bscotchmailbox. We also built Ludokit, a tool for managing store pages, promo art, localization, achievements, credits, fonts, change logs, and more. Check it out at https://ludokit.com! Finally, if you’d like to support the show and buy some coffee FOR Butterscotch, head over to https://moneygrab.bscotch.net. ★ Support this podcast ★

  • May 6 · 51 min

    [Ep571] Is Steam propping up mobile?

    In episode 571 of 'Coffee with Butterscotch,' the brothers dig into whether Steam has quietly become the discovery engine that keeps mobile gaming afloat and what that means for indie devs trying to build a cross-platform strategy. They walk through the realities of mobile pricing, broken app store algorithms, and why chasing discoverability on Google Play or the App Store often feels like shouting into a void. Support How Many Dudes! Official Website: https://www.bscotch.net/games/how-many-dudes Trailer Teaser: https://www.youtube.com/watch?v=IgQM1SceEpI Steam Wishlist: https://store.steampowered.com/app/3934270/How_Many_Dudes 00:00 Cold Open 00:21 Introduction and Welcome 01:40 Achievements Development and Ludokit Overview 13:40 Mobile Strategy and Pricing Decisions 27:45 The State of Mobile Gaming Discoverability 29:49 The Role of Steam in Game Success 32:48 Cross-Platform Strategies and Pricing 38:57 The Impact of Subscription Services on Game Sales 43:49 Algorithmic Challenges in Mobile Game Marketing 51:50 Final Thoughts on the Future of Indie Games To stay up to date with all of our buttery goodness subscribe to the podcast on Apple podcasts (apple.co/1LxNEnk) or wherever you get your audio goodness. If you want to get more involved in the Butterscotch community, hop into our DISCORD server at discord.gg/bscotch and say hello! Submit questions at https://www.bscotch.net/podcast, disclose all of your secrets to podcast@bscotch.net, and send letters, gifts, and tasty treats to https://bit.ly/bscotchmailbox. We also built Ludokit, a tool for managing store pages, promo art, localization, achievements, credits, fonts, change logs, and more. Check it out at https://ludokit.com! Finally, if you’d like to support the show and buy some coffee FOR Butterscotch, head over to https://moneygrab.bscotch.net. ★ Support this podcast ★

  • April 29 · 58 min

    [Ep570] The Parallel Problems of a Game Launch

    In episode 570 of 'Coffee with Butterscotch,' the brothers get into the messy final stretch of shipping How Many Dudes, where winding down development and winding up publishing have to happen at the same time. They break down why localization turns a simple task like screenshots into a sprawling multi-platform nightmare, and what it actually takes to coordinate QA, store pages, and platform partners when the clock is ticking. It's a look at why the last 97 days before launch can feel just as chaotic as the first. Support How Many Dudes! Official Website: https://www.bscotch.net/games/how-many-dudes Trailer Teaser: https://www.youtube.com/watch?v=IgQM1SceEpI Steam Wishlist: https://store.steampowered.com/app/3934270/How_Many_Dudes 00:00 Cold Open 00:16 Introduction and Welcome 01:50 Navigating Game Development and Marketing 04:38 The Final Push to Launch 07:57 Balancing Development and Publishing 10:47 The Complexities of Localization and Platform Integration 16:41 The Complexity of Screenshot Requirements 19:21 Parallel Development Challenges 22:29 Automating Screenshot Processes 26:34 The Role of Publishers in Development 30:26 Navigating Platform-Specific Requirements 36:55 The Challenges of Marketing and Publishing 42:54 Lessons from Larger Organizations 46:40 The Risks of Outsourcing and Finding the Right Partners 53:58 Balancing Internal and External Resources 59:51 Looking Ahead to Launch and Final Preparations Other things mentioned: Sam giving a talk in Chris Zukowski’s “How to Market a Game” conference on Thursday, April 30th, at 10am EST:https://howtomarketagame.com/inside/ To stay up to date with all of our buttery goodness subscribe to the podcast on Apple podcasts (apple.co/1LxNEnk) or wherever you get your audio goodness. If you want to get more involved in the Butterscotch community, hop into our DISCORD server at discord.gg/bscotch and say hello! Submit questions at https://www.bscotch.net/podcast, disclose all of your secrets to podcast@bscotch.net, and send letters, gifts, and tasty treats to https://bit.ly/bscotchmailbox. We also built Ludokit, a tool for managing store pages, promo art, localization, achievements, credits, fonts, change logs, and more. Check it out at https://ludokit.com! Finally, if you’d like to support the show and buy some coffee FOR Butterscotch, head over to https://moneygrab.bscotch.net. ★ Support this podcast ★

  • April 22 · 1 hr 3 min

    [Ep569] Game Devs Talk About Steam Tags For an Hour

    In episode 569 of 'Coffee with Butterscotch,' the brothers dig into how Steam tags actually drive discoverability for indie games, and what tools like GameDiscover.co reveal about whether the right players are finding your game. The conversation turns on a deceptively simple question: not what your game is, but who it's actually for. Support How Many Dudes! Official Website: https://www.bscotch.net/games/how-many-dudes Trailer Teaser: https://www.youtube.com/watch?v=IgQM1SceEpI Steam Wishlist: https://store.steampowered.com/app/3934270/How_Many_Dudes 00:00 Cold Open 00:36 Introduction and Welcome 01:58 Understanding Steam Tags and Discoverability 04:55 The Importance of Accurate Tagging 07:58 Identifying Target Audiences 10:43 Navigating Game Genres and Expectations 13:54 The Challenge of Marketing Complex Games 16:59 Using Data to Inform Tagging Strategies 23:45 Defining Game Genres and Tags 25:58 Balancing Primary and Secondary Game Features 29:19 The Complexity of Game Genres 31:33 The Evolution of Game Genres and Language 34:12 Platform-Specific Audience Differences 38:09 Refining Game Tags for Better Audience Reach 45:46 The Challenge of Game Development and Audience Understanding 50:57 Adjusting Game Pricing and Expectations 57:33 The Role of Randomness in Success To stay up to date with all of our buttery goodness subscribe to the podcast on Apple podcasts (apple.co/1LxNEnk) or wherever you get your audio goodness. If you want to get more involved in the Butterscotch community, hop into our DISCORD server at discord.gg/bscotch and say hello! Submit questions at https://www.bscotch.net/podcast, disclose all of your secrets to podcast@bscotch.net, and send letters, gifts, and tasty treats to https://bit.ly/bscotchmailbox. We also built Ludokit, a tool for managing store pages, promo art, localization, achievements, credits, fonts, change logs, and more. Check it out at https://ludokit.com! Finally, if you’d like to support the show and buy some coffee FOR Butterscotch, head over to https://moneygrab.bscotch.net. ★ Support this podcast ★

  • April 15 · 56 min

    [Ep568] How Many Dudes Release Date Announced!

    In episode 568 of 'Coffee with Butterscotch,' the brothers announce How Many Dudes Launch Date! They share their insights on game release strategies, balancing game mechanics, and upcoming features. They discuss the importance of timing, marketing, and player agency in creating a successful indie game launch. Support How Many Dudes! Official Website: https://www.bscotch.net/games/how-many-dudes Trailer Teaser: https://www.youtube.com/watch?v=IgQM1SceEpI Steam Wishlist: https://store.steampowered.com/app/3934270/How_Many_Dudes 00:00 Cold Open 00:22 Introduction and Welcome 01:16 How Many Dudes? Launch Date Announcement 04:36 The Role of Demos in Game Marketing 08:05 The Impact of Trailers and Marketing Efforts 10:52 Timing and Competitor Analysis for Launch 15:51 Scope and Content of 'How Many Dudes' 22:10 Innovative Game Mechanics and Character Synergies 28:42 Progression, Tiers, and Boss Fights 36:02 Adding Variety and Player Agency with Systems and Trinkets 48:51 Balancing Fun, Challenge, and Player Choice 54:35 Upcoming Features and 'Ludo Kit' Developer Tools To stay up to date with all of our buttery goodness subscribe to the podcast on Apple podcasts (apple.co/1LxNEnk) or wherever you get your audio goodness. If you want to get more involved in the Butterscotch community, hop into our DISCORD server at discord.gg/bscotch and say hello! Submit questions at https://www.bscotch.net/podcast, disclose all of your secrets to podcast@bscotch.net, and send letters, gifts, and tasty treats to https://bit.ly/bscotchmailbox. We also built Ludokit, a tool for managing store pages, promo art, localization, achievements, credits, fonts, change logs, and more. Check it out at https://ludokit.com! Finally, if you’d like to support the show and buy some coffee FOR Butterscotch, head over to https://moneygrab.bscotch.net. ★ Support this podcast ★

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