Full-Funnel B2B Marketing Show

Andrei Zinkevich

Welcome to the Full-Funnel B2B marketing podcast hosted by Andrei Zinkevich and Vladimir Blagojevic from FullFunnel.io.

Every week with B2B marketing professionals we dive deeply into topics as a B2B marketing strategy, full-funnel marketing, demand generation, lead nurturing, sales and marketing alignment, sales and marketing automation, content marketing and account-based marketing (ABM).

Our goal is to share proven advice with B2B marketers & foundersof tech companies to increase their sales pipeline, scale revenue, and customer growth.

Learn more about full-funnel b2b marketing here: https://fullfunnel.io

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20 episodes
Updated July 7
Explicit

Episodes20

Newest first

July 7 · 1 hr 2 min
Episode 184: How to create awareness among strategic accounts with Andrei, Vladimir, Kerry & Matty
In this episode of Fullfunnel Live, we invited Kerry Cunningham (leads research at 6sense) and Matt Heinz (Heinz Marketing) who ran a couple of research studies interviewing B2B CMOs about what works today to create brand awareness. Tune in to learn:...
June 8 · 1 hr 4 min
Episode 183: How to build a global, AI-native ABM function with Tim Rutten
On March 26, we hosted the 7th Full-Funnel Summit. One of the most popular sessions was hosted by Tim Rutten, CMO at Backbase, where he shared how he created an AI-native GTM system. After the summit, a lot of people reached out to both Tim, asking...
May 4 · 59 min
Episode 182: B2B ADS masterclass with Shlomo Genchin
In this episode of Full-Funnel Live, Andrei and Vlad invited another speaker of the Full-Funnel Summit, Shlomo Genchin Shlomo gave a fantastic keynote about creative B2B ads that drive the pipeline. Today we want to dive a bit deeper into his...
April 27 · 1 hr 11 min
Episode 181: How to implement ABM strategy 3.0 with Andrei & Vladimir
In this episode of Full-Funnel Live, Andrei and Vlad explain what has been changed in ABM. Tune in to learn: - How to pivot from the current ABM strategy to the new one? - How does the new strategy impact full-funnel ABM playbooks? - How to evaluate...
April 20 · 54 min
Episode 180: Lifecycle marketing in 2026: How to engage with buyers in AI era with Ashley Faus
It’s 2026, but still too many B2B companies treat marketing as a MQL factory in a linear funnel. Every interaction scored. Every behaviour is treated as a buying signal. Every nurture sequence designed to push someone toward a sales call they're not...
March 23 · 54 min
Episode 179: Account progression framework with Steve Armenti
For the new episode of Full-Funnel Live we've invited Steve Armenti, Founder & Head of ABM at twelfth agency. Before starting his agency, Steve spent 6 years at Google where he moved from a content marketer for Google Cloud to leading Global...
March 17 · 1 hr 9 min
Episode 178: B2B content flywheels that generate 80% of pipeline with Diandra Escobar
For the new episode of Full-Funnel Live we've invited Diandra Escobar, Founder of Distinctiva.io — the content strategist behind B2B brands generating 80% of their pipeline from LinkedIn organic. With her clients, Diandra replaces content calendars...
March 2 · 48 min
Episode 177: How to generate enterprise deals with human-first selling with Lauren Goodell
For the new episode of Full-Funnel Live we've invited Lauren Goodell, CEO at Zinnia and former enterprise AE at Microsoft and Salesforce who hit 220% quota and made Chairman's Club. You now the harsh B2B marketing reality: enterprise deals take 12-18...
February 23 · 1 hr 7 min
Episode 176: How to make your B2B brand famous with Tycho Luijten
In this episode of Full-Funnel Live, Andrei and Vlad invited Tycho Luijten, founder of Dapper Agency and creator of the Niche Famous Framework. They break down how B2B brands actually build fame in their market and stress-test the framework against...
February 16 · 59 min
Episode 175: How to grow in 2026 with long sales cycles, tighter budgets and limited marketing capacity with Matt Heinz
For the new episode of Full-funnel live we’ve invited the legendary Matt Heinz to discuss how to grow in 2026 with long sales cycles, tighter budgets and limited marketing capacity. Tune in to learn: - How to handle revenue pressure and prove...
February 9 · 1 hr 7 min
Episode 174: How to talk with sales about ABM with Andrei & Vladimir
In this week’s episode of Full-Funnel Live, Andrei and Vlad break down the exact framework for having productive, outcome-driven conversations with sales about Account-Based Marketing. Tune in to learn: - How to prepare for conversation with...
Dec 22, 2025 · 1 hr 14 min
Episode173: How to Create an Account-Based Playbook For Long Sales Cycles and Multiple Decision-Makers with Andrei & Vladimir
In this episode of Full-Funnel Live, Andrei and Vlad break down how to create account-based playbooks that actually match how B2B buyers buy. Tune in to learn: - Why ABM playbooks aren’t linear, and how to build for real-world back-and-forth buyer...
Dec 15, 2025 · 1 hr 15 min
Episode 172: How to target accounts in 2026 with Andrei & Vladimir
In this episode of Full-Funnel Live, Vlad and Andrei break down the next evolution of ABM: the cluster strategy. They guide you beyond basic firmographics and into the methodology of grouping and engaging high-potential accounts with precision and...
Dec 8, 2025 · 1 hr 12 min
pisode 171: Marketing role in ABM: what marketing must own and execute with Andrei & Vladimir
In this episode of Full-Funnel Live, Vlad and Andrei provide the definitive blueprint for marketing's responsibilities in a high-performing ABM program. They move beyond theory to give you a concrete list of what you should own, the processes you must...
Nov 25, 2025 · 54 min
Episode 170: Balance and planning always-on and strategic marketing programs with Ashley Lewin
Vlad and Andrei were joined by special guest Ashley Lewin to break down a practical framework for building a marketing plan that drives consistent results and launches award-winning campaigns. Tune in to learn: •⁠ ⁠How to leverage GTM Focus Cycles in...
Nov 18, 2025 · 1 hr 13 min
Episode 169: Why sales ignore marketing with Andrei & Vladimir
In this episode of Full-Funnel Live, Vlad and Andrei tackle the age-old problem head-on. They move beyond the blame game to uncover the real reasons for the disconnect and provide a practical blueprint for repair. If you've ever wondered why your...
Nov 10, 2025 · 1 hr 14 min
Episode 168: Audit ABM with Andrei & Vladimir
In this episode of Full-Funnel Live, Vlad and Andrei provide a definitive guide to ABM evaluation. They'll equip you with the frameworks and metrics you need to diagnose your program's health, identify hidden weaknesses, and demonstrate clear,...
Nov 4, 2025 · 1 hr 13 min
Episode 167: Full-Funnel's Fundamentals with Andrei & Vladimir
In this episode of Full-Funnel Live, Andrei & Vlad are going back to basics with a deep dive into the core principles that power a successful, modern marketing strategy. 💡 Tune in to learn: ⁠ • Full-funnel framework and 6 fundamental pillars •...
Oct 27, 2025 · 1 hr 11 min
Episode 166: Sales in ABM: The good, the bad and the ugly with Andrei & Vladimir & Elric Legloire
In this episode of Full-Funnel Live, Vlad and Andrei are joined by special guest Elric Legloire to pull back the curtain on the sales team's critical role in Account-Based Marketing. We're moving beyond theory to tackle the real-world execution of...
Jul 3, 2025 · 1 hr 6 min
Webinar: Misaligned Despite Our Best Intention. How to fix the marketing and sales silos with ABM with Mason Cosby
Struggling with misalignment between your marketing and sales teams? You’re not alone. Many organizations face friction when these critical teams operate in silos—leading to missed opportunities, wasted resources, and slower growth. In this webinar,...