Episode 178: B2B content flywheels that generate 80% of pipeline with Diandra Escobar

For the new episode of Full-Funnel Live we've invited Diandra Escobar, Founder of Distinctiva.io — the content strategist behind B2B brands generating 80% of their pipeline from LinkedIn organic. With her clients, Diandra replaces content calendars with content flywheels where every piece compounds on the previous one. One client scaled from $1.2M to $3.6M ARR through LinkedIn alone. Another attributes 80% of leads to LinkedIn organic. Another one reports their newsletters are hitting 60%+ open rates. We're going to break down exactly how B2B CMOs can implement content flywheels to generate pipeline in 2026. Tune to learn: Why generic "how to" content is dead and what "authority content" actually means The content flywheel framework: how to build it, what to stop doing, and what to replace it with How to defend your content flywheel strategy from “why can’t you do it with AI”? How to track engagement signals from content and hand them off to Sales How to report content-led growth to a CFO who only speaks pipeline RESOURCES On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/ Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/ Join our community for B2B marketers - The Trenches: https://trenches.community/ Upcoming events: https://lu.ma/fullfunnel/events Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/ Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/ Diandra on Linkedin: https://www.linkedin.com/in/diandraescobar/