Episode 181: How to implement ABM strategy 3.0 with Andrei & Vladimir

In this episode of Full-Funnel Live, Andrei and Vlad explain what has been changed in ABM. Tune in to learn: How to pivot from the current ABM strategy to the new one? How does the new strategy impact full-funnel ABM playbooks? How to evaluate the efficiency of the new strategy? How to use AI, and what tools to add to the tech stack? RESOURCES On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/ Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/ Join our community for B2B marketers - The Trenches: https://trenches.community/ Upcoming events: https://lu.ma/fullfunnel/events Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/ Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/