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Flow State Business

Ruby Lee

Welcome to the Flow State Business Podcast. I’m Ruby, founder and CEO of Flow State Business, and I help coaches and service providers build a business that sells every single day without launches, funnel stacks, sales calls, or the grind.

This show is all about daily sales and finding your flow state within that. I share exactly how I build evergreen, passive sales using a simple bridge model that turns small offers into a full ecosystem, so you can make sales while you sleep and grow toward your first million in flow.

I have spent 8 years in business and generated more than 4 million dollars in sales, and these days I run everything from the Gold Coast with my husband Michael and our two boys. I learned the hard way that more launches, bigger teams, and constant hustle do not buy you freedom. So I stripped it all back, built a model that actually fits my life, and now my masterminds sell out and sales come in almost every day on autopilot.

Each week you get solo episodes packed with the exact tactics behind selling daily, plus honest conversations with other founders and leaders building in flow. You will walk away ready to take aligned action and build a business that feels as good as it looks.

Press play and enjoy the binge.

xo Ruby

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22 episodes
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Avg 31 min
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Episodes 22

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Tuesday · 29 min
The low ticket thing everyone's getting wrong
A lot of you have low ticket a bit misconstrued. We're not going for volume. If that's a shocker, you need to pay closer attention my loves. Chasing 550 sales a month is a job you gave yourself. I'd rather have 40. I'm getting into the biggest mistake I see, and the one rule that makes low ticket actually work. Come listen to this one 🥂 👉 Grab the Mini Offer Machine - $97 for instant access. We build your irresistible mini offer together, plus there's a live 90-min implementation call on September 1st (this round only!) 👉 Grab Boosting Basics - my low budget ads course 👉 DM me on Instagram - are you in scenario one or scenario two? Support the show
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August 18 · 37 min
Brand deals for coaches: how to start and how to get paid
Rainy Monday on the Gold Coast, hunkered in, and I've got something I really want to open your eyes to 🤍 We're talking brand deals and collabs. And before you go "ugh, that's not me, I'm not an influencer, my audience isn't big enough" - please stay with me. Because that's exactly the thinking that's keeping money on the table. I'll be really honest with you about my own numbers (70% of my audience is basically dormant, no joke), the brands I've called in this year, the big name I turned down, and the red flags I want you watching for. Coaching sales are not the only way your business gets to make money. Let me show you 🥂 👉 DM me on Instagram - which brand would you love to work with? Support the show
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August 11 · 45 min
A deep, soulful chat on nervous systems, boundaries and coming home to yourself with Alex Eden
Everyone's talking about nervous system work right now, and honestly most of it splits into two camps. The woo, spiritual side over here, and the grounded, practical side over there. Alex Eden meets you right in the middle 🤍 Alex is one of my private clients and a member of the Daily Sales Mastermind, and this conversation went deep. We talk about her wild blend of sacred science, stoicism and somatic work, the journeys that shaped her, and the thing I think we've all forgotten the art of: boundaries that actually sound like you. If you're driven and ambitious and blazing ahead but something feels a little off lately, I think you really need this one. Which wolf are you feeding? 🥂 👉 Follow Alex on Instagram - @thealexandraeden 👉 Alex's website - alexandraeden.com 👉 DM me on Instagram - what did this one bring up for you? Support the show
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August 4 · 35 min
$100K week debrief: what really made it happen
Okay I cannot believe I'm saying this, but I just had a $100K week 🤍 100K worth of coaching contracts sent out in less than 48 hours. And I'm giddy. Not because of the number, but because this model works. No launch. No ads. No huge audience. Just one email, one Google Doc, and me responding to every single person myself. But here's the part I really need you to hear. This week didn't start this week. It started months ago with humble, unglamorous three-figure days. The $100 days nobody makes a reel about. The $100K week wasn't the win. The $100 day was. Everything after that is just easy maths. I've got a little action for you in this one, and something brand new coming 👉 Grab the Three-Figure Days mini course - Link dropping here very soon, keep an eye out! 👀 👉 DM me on Instagram - are you going to send the email? Support the show
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July 28 · 27 min
This helped me coach my clients better
Just landed back on the Gold Coast from Singapore and this one poured out of me Every single client I met in person this month said the same thing. They love how clearly I explain concepts, and it's because I teach in shapes. Arrows, circles, little messy iPad scribbles. But then something hit me on the flight over. I've been teaching the wrong shape for 18 months. The funnel drains and runs out. What I actually teach spins and never stops. Once you see the shape your work really wants to live in, everything clicks so much faster. Have you ever thought about yours? Come find your shape with me 👉 DM me on Instagram - what shape is your business? Support the show
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July 21 · 18 min
The small things I did to get my glow back in business
Recording this one from my hotel room in Singapore, cheeks hurting from smiling all day 🤎 The last couple of months have felt heavy. Nothing bad happened, sales still coming in, clients still signing. But the energy just sucked back in and I hated it. That cruise control feeling after you've been flying. So I made it my mission to fall back in love with my life and business. And it started with something so small. A glass of sparkling water. Almost every client I've sat with lately has said the exact same thing, so I know a lot of you are feeling it too. Here's your reminder, and your little challenge for the week 🥂 👉 See the daily sales flywheel post - the one I mentioned 👉 DM me on Instagram - what's your sparkling water? Support the show
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July 14 · 44 min
There's no expiry date on starting something that lights you up with Jo Clark
Okay this one's a treat 🤍 I'm sitting down with one of my incredible clients from the Daily Sales Mastermind, Jo Clark. She spent 32 years in education, hit rock bottom six years ago, and rebuilt her entire life into a business helping women make the second half of life their best half. We went everywhere in this chat. Second chapters, grief, empty nesting, friendships, and the real stuff of being a woman navigating big change. Honestly, this conversation blew my whole horizon wide open. There's no expiry date on starting something that lights you up, and I really needed the reminder 🥂 👉 Follow Jo on Instagram — @joclarkcoaching 👉 Jo's website — joclarkcoaching.com 👉 Listen to Jo's podcast, Redefining Midlife — Apple or Spotify 👉 DM me on Instagram — what did this one stir up for you? Support the show
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July 7 · 34 min
How I grew my business through in-person events (and VIP days)
Okay so I've hit record mid-thought on this one because I'm so excited I've conjured up an entire month of in-person. Three events, a trip to Singapore, VIP days in Byron. And it's got me thinking about how much events have quietly shaped my whole business. I know some of you just went "nope, click away" because hosting an event feels like the cringiest, scariest thing ever. Trust me, I thought that too. I still get scared. But I do it anyway. An hour in the room with your people does more than 100 posts ever could. I really believe that 👉 Grab your ticket to the Gold Coast event - last few spots 👉 DM me on Instagram - thinking about hosting something? I'll help you pull it off Support the show
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June 30 · 34 min
Creative block? You and I need to chat
Okay so this one's a bit of a get-it-all-off-my-chest episode pour a cuppa and pull up a seat. In-laws gone home, school holidays started, my little one got gastro, and somewhere in all of that I just lost my spark. You know the feeling. When posting starts to feel like a chore and you're dragging yourself towards it with your whole body. And if you know me, you know discipline and consistency are basically my middle names. So this was very foreign territory. So I did something I haven't done in years. And the moment I decided to, I felt this huge pressure release. This one's for the deadly disciplined ones who don't know how to tell when the spark's gone 👉 Listen to the episode with Leo - he does the most incredible hypnosis 👉 DM me on Instagram - where's your non-performative space? Support the show
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June 23 · 46 min
“I'm so over hearing myself sell” - The identity work behind selling every day
Okay so this one's deep. Think late night call with a glass of wine 🍷 I had my bestie Erin over on Friday and we sat up for hours talking about identity. Who we're becoming, why things don't feel quite there yet, the gap between the old you and the new you you're calling in. And then one of my mastermind clients asked me the exact question I think you've been sitting with too. How do you keep selling every single day without burning out? And my answer probably isn't what you'd expect. So we're getting into the identity work that changed everything for me. The thing I call the 1000% claim. Listen to this one and then go do the work 🤍 You're going to feel so much lighter about selling after this one. 👉 Join the Daily Sales Mastermind - this is where we do the Identity and Messaging work 👉 DM me on Instagram - did this one go too deep? Tell me. Support the show
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June 16 · 31 min
How to reignite your passive offers that aren’t selling right now
My in-laws are here for two weeks (10 hour journey, two suitcases, a million stories from my mother-in-law 🤍). So with way less time on my hands, I did something I've never done before. A midyear sale. 50% off for 50 hours only. But here's the thing nobody tells you about passive income. It's not actually that passive. Your funnel is like a fire - you don't build it once and walk away. It needs stoking. So I'm sharing exactly how I poke mine back to life when the embers die down. And honestly, it takes about 30 minutes a day. 👉 Grab the Short Burst Sale Playbook - my entire workflow, emails, stories, and screenshots 👉 DM me on Instagram - are you going to run a short burst sale? Support the show
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June 9 · 29 min
How I create epic opportunities out of thin air (and why it's never luck)
Back to just me this week (you guys loved Michael, the DMs cracked me up 🤍). I've been thinking a lot about how opportunities actually show up. And no, I really don't think it's luck, even though people love telling me it is. The truth is I create them. I make the space, I send the signal, and they come. It's almost embarrassing how simple it is once you see it. So this one's about what happens when you stop waiting and actually send up the flare. I open the door, I put myself out there, and I show you exactly how to do the same. 👉 Grab your ticket to the Gold Coast event - down to the last 5 spots 👉 DM me on Instagram - want a VIP day? I'm open and available Support the show
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June 2 · 44 min
How my husband and I run a business together (and stay married) with Michael
Okay so I finally dragged Michael into the studio. It's been like two or three houses ago since he was last on, and honestly every time I get him on you guys go nuts with the questions. If you don't know, Mike is my husband, my business partner, my bestie, and the back office brains behind everything I grow. We've run this business together for eight years now and people are always shocked we haven't killed each other. So we're getting into all of it. How we split our roles, how we make decisions together, the aligned client thing that took him a whole year to unlearn from corporate, our weirdly aligned money habits, and the time I found out he was sleeping on his brother's couch when we first met (I genuinely thought he'd lost all his money). It's a fun one. He's an Aquarian so just lean left of centre and you'll get his energy 👉 Sign up with pay.com.au using code FLOW10. 👉 DM me on Instagram - did you love having Michael on? Support the show
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May 26 · 29 min
I sell 40+ courses every month with no ads and no launches (here's the full funnel)
Hey guys, so I posted a carousel on Friday night breaking down my funnel and honestly the DMs have been wild. The part that shocked people the most? I sell 40+ courses every month with no ads and no launches. People just find them and buy. So I'm walking you through the whole thing in this episode. How I go from a post on Instagram to a $7 course sale to people buying again and again. The customer ladder. The Google Doc method for the mastermind. Why 72% of people actually finish my courses and come back. The mechanics are simpler than you think, and I promise 90% of you are missing step one. Come listen. I think this one's going to be useful 👉 Join Sales on Repeat workshop 👉 DM me on Instagram - did this land? 👉 Listen to 'I made $15K in 48 hours with a Google Doc (here's exactly what I did)' episode here - the launch method I mentioned Support the show
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May 19 · 24 min
Listen to this if you want to be wealthy business owners.
Hey guys, so I just paid a tax bill and looking at those numbers in the past I probably would’ve wanted to throw up in my mouth a little bit. But I’ve done a couple of really clever things from both a strategy and a systems perspective that have completely changed the way I look at money now. I thought I’d record this episode because I know a lot of you are heading into business expense season, and honestly even if you’re not, it’s so useful to hear how other entrepreneurs actually deal with their money stuff behind the scenes. Enjoy this one guys, and I’m so thrilled to have a new sponsor on board, truly such a dream company 👉 Sign up with pay.com.au using code FLOW10. 👉 DM me on Instagram Support the show
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May 12 · 24 min
What to do when things feel like they’re going backwards
So I woke up this week and lost 150 followers overnight. Sigh… But what happened next was not what I expected at all. I did one tiny thing, took me less than five minutes, and the results genuinely shocked me. Come listen. I think this one’s going to stick with you 🥂 Let’s go with this ⬆️ 👉 Read this! 👉 DM me on Instagram — what are you writing on your whiteboard? Support the show
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May 5 · 32 min
What my mastermind clients are really asking me right now (the stuff nobody says out loud)
May feels like a weird time of year. Real shit energy. Almost halfway through 2026 and you might not want to face the facts. This episode is different. I'm answering real questions from my mastermind clients - the stuff they're actually asking me in Voxer, Slack, and on our calls. If one of my clients is feeling it, I know you are too. 👉 Grab the Sales Affirmation Bundle - meditations, affirmations, journal prompts 👉 DM me on Instagram - which one of these questions are you asking yourself right now? Support the show
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April 28 · 21 min
You're freaking good at what you do but nobody's buying (here's the actual problem)
I created six new offers in nine hours yesterday. Something is in the air. But this episode isn't about me. It's about you - especially if you're really good at what you do but nobody's buying. One of my clients hadn't sold anything in four months. Four months. Then we got ruthlessly specific about one thing, and she made $1,200 in 48 hours. Being good at your craft and being found for your craft are two completely different skills. You were only taught one of them. In this episode, I'm breaking down what we changed, the 2AM problem you're not addressing, and the one sentence that makes the right people lean in. 👉 Grab the Visibility Clarity Map - the exact worksheet my client filled out before our call (free for now) 👉 DM me on Instagram - I'll workshop this with you if you need help Support the show
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April 21 · 33 min
When the vision is clear but nothing's moving (what the gap is teaching you)
I've been journaling pages and pages lately. Something's shifting. The last month has been some of the best weeks in my business ever. And then everything slowed down. Two quiet days and I'm suddenly spiraling. In this episode, I'm talking about what happens after the high - when your nervous system recalibrates, when old wounds get poked, and when you realize you've quietly shelved something because being fully exposed at your highest level felt too scary. This gap between where you are and where you want to be? It's testing whether you can hold the vision when the external feedback isn't there yet. If you've been pushing your dreams into the far future because wanting them now feels like too much, listen to this. 👉 DM me on Instagram - what have you quietly shelved? Tell me. Support the show
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April 14 · 11 min
Affirmations for daily sales (listen to this on repeat)
This one's different. It's an affirmation track. For when doubt creeps in. For when you forget what you're building actually works. Put this on while you're driving, lying down, making coffee. Let it wash over you. You don't need to think about strategy right now. Just receive. $1K days are your baseline. Money flows while you sleep. Your offers are being found right now by someone who needs exactly what you built. Listen to this on repeat until you don't need it anymore. 👉 DM me on Instagram - did this land? Let me know. 👉 Listen to 'Affirmation track - Access Instant Flow and New Levels of Wealth' 👉 Listen to 'Elevate Your Money Mindset with 30 Powerful Affirmations' Support the show
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