
Independent Thinking - Patrik Hoffmann (@favreleuba)
In this episode of the Independent Thinking Show for @FifthWrist Radio, Roman (@TimesRomanAU) and Claus (@tapir_ffm) are joined by Patrik Hoffmann CEO and Chairman of Favre Leuba (@favreleuba) to discuss the brand’s revival. Patrik (@patrikhoffmann) is an industry legend, and recounts starting in watches at 16 at Oris, later moving to Ulysse Nardin to steer the launch the brand in the U.S., leading through its 2014 sale to the Kering group, then joining WatchBox, where exposure to many brands broadened his perspective. Now at the helm of Favre Leuba leading its revival, Patrik explains why he is being drawn by the brand’s deep history. Favre Leuba’s relaunch began in 2024 with Deep Blue/Deep Raider, Sea Sky, and Chief, adding Harpoon and 1737 in 2026, balancing revival and evolution, targeting strong value proposition, traditional retail-led distribution, and growth in 2027. Hope you enjoy the episode. Definitely check out Favre-Leuba at https://www.favreleuba.com and @favreleuba Follow us on Instagram: @FifthWrist #fifthwrist #fifthwristradio #fifthwristradiopodcast Independent Thinking Show is a place dedicated to showcasing the great people doing interesting and cool things in the world of horology. To join our crew group chat then please email us at contact@fifthwrist.com and if you have time please leave us a review wherever you listen to our podcast. We remain fiercely independent with no commercial partners, or sponsored content. We only speak to people we respect and like - and that’s a pretty rare thing these days! Thank you for joining us. Theme Music: The Wrong Time by Silent Partner (via YouTube Free Music Channel)


















