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Digital & Dirt

Lamar Advertising

Every week, join Lamar Advertising’s VP of Digital Growth, Ian Dallimore, as he sits down with leaders from top brands like Paramount, Los Angeles Rams, and TikTok, as well as innovative agencies. Discover the dirt on how they’re reaching consumers in the modern age. From digital transformation to creative campaigns and data-driven strategies, tune in to learn from the career journeys of respected executives and thought leaders, and find out how they’re bringing value and elevating all forms of media.

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  • 23 episodes
  • weekly
  • Avg 54 min
  • English

Episodes 23

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  • S9 · E12
    Nov 12, 2025 · 58 min

    Paul Gartland - EVP and Northeast Regional Manager, Lamar Advertising

    Send us Fan Mail In Episode 12 of this season’s Digital and Dirt podcast, Ian sits down with Paul Gartland, Executive Vice President and Northeast Regional Manager, to reflect on his remarkable 40-year career at Lamar. Paul discusses lessons learned and the values and innovations that have shaped his leadership style. Podcast Breakdown 00:00 - 05:06 Introduction & Career Beginnings 05:00 - 11:08 Growth & Leadership at Lamar 11:08 - 20:26 Overcoming Challenges 20:26 - 29:13 Evolving with Technology 29:13 - 38:40 Culture & Integrity in Growth 38:40 - 50:30 Relationships & Communication 50:30 - 58:02 Reflections on the Future

  • S9 · E11
    Nov 5, 2025 · 53 min

    Buster Scher - Founder, The Buster Agency

    Send us Fan Mail In Episode 11 of this season’s Digital and Dirt podcast, Ian welcomes Buster Scher, founder of organic social media agency, The Buster Agency, to discuss building a personal brand, turning passion into business, and amplifying culture through collectibles, content, and social strategy. Podcast Breakdown 00:00 – 01:31 Introduction: Hoops Nation, Collectibles & Background 01:32 – 04:31 SpongeBob art & Investment Strategy 04:32 – 08:40 Passion and Purpose in collecting 08:41 – 13:27 Building Hoops Nation & NBA recognition 13:28 – 18:47 Creator economy & Staying true to your niches 18:48 – 23:31 Patience, Consistency & Long-Term Vision 23:32 – 30:40 The Buster Agency & Brand Amplification 30:41 – 53:01 Social Trends, AI, & Personal brand legacy

  • S9 · E10
    Oct 22, 2025 · 58 min

    Stacy Bernstein - Co-Founder, All Better Co.

    Send us Fan Mail In Episode 10 of this season’s Digital and Dirt podcast, Ian welcomes Stacy Bernstein, Co-Founder of All Better Co., an innovative first aid and skin care company, to discuss the company she built, how social media and retail partnerships can drive organic growth, and the power of word-of-mouth marketing to overcome limited advertising budgets. Podcast Breakdown 00:00 – 06:40 Introduction: Soccer roots, Teamwork & Lessons in leadership 06: 41 – 14:31 College legacy & Early career in sports marketing 14:32 – 20:27 Entrepreneurial shift & Founding Crafting Community 20:28 – 26:21 Inspiration behind All Better Co. & Reimagining first aid 26:22 – 33:43 Skin-first innovation, Sustainability & Family-driven design 33:44 – 41:17 Health-conscious consumers & Authentic brand storytelling 41:18 – 47:48 Retail growth, Community marketing & Building trust 47:49 – 58:04 Female founders, Funding challenges & Stay true to mission

Showing 21–23 of 23 episodes