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Digital & Dirt

Lamar Advertising

Every week, join Lamar Advertising’s VP of Digital Growth, Ian Dallimore, as he sits down with leaders from top brands like Paramount, Los Angeles Rams, and TikTok, as well as innovative agencies. Discover the dirt on how they’re reaching consumers in the modern age. From digital transformation to creative campaigns and data-driven strategies, tune in to learn from the career journeys of respected executives and thought leaders, and find out how they’re bringing value and elevating all forms of media.

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22 episodes
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Avg 54 min
English

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Wednesday · 51 min
Ian Wishingrad, Co-Founder & CMO - Three Wishes Cereal
Send us Fan Mail On this week’s episode of the Digital and Dirt podcast, Ian sits down with Ian Wishingrad, Co-Founder and CMO of breakfast cereal brand, Three Wishes Cereal, to discuss the origins of his “better-for-you” cereal, the importance of creating attention, and what it takes to turn a startup brand into a household name. Podcast Breakdown 00:00 - 09:49 Introduction & His Journey to Three Wishes 09:50 - 20:00 Disrupting the Cereal Aisle 20:01 - 30:03 Family, Entrepreneurship & Growing the Brand 30:04 - 35:00 Retail, E-Commerce & the Agency Perspective 35:01 - 43:28 Creative Ideas, Influencers & Authentic Marketing 43:29 - 53:52 The Future of Three Wishes
August 19 · 1 hr 3 min
MediaPost Sports Marketing Insider Summit 2026
Send us Fan Mail In this special episode of the Digital and Dirt podcast, Ian takes the podcast on the road to MediaPost’s Sports Marketing Insider Summit in Park City, where he speaks with industry leaders from some of the biggest brands and organizations in sports marketing.
S11 · E1
August 12 · 57 min
Kelly O’Rourke - Director of Marketing, FiiZ Drinks
Send us Fan Mail In this week’s episode of the Digital and Dirt podcast, Ian sits down with Kelly O’Rourke, Director of Marketing at FiiZ Drinks, to discuss the rise of “dirty soda,” the power of customization, and how social media helped turn a regional beverage company into a cultural phenomenon. Podcast Breakdown: 00:00 - 11:27 Introduction, FiiZ & The Dirty Soda Boom 11:28 - 16:49 FiiZ Is More Than Just Dirty Soda 16:50 - 20:25 Kelly’s Unexpected Journey to FiiZ 20:26 - 23:47 Why Customization Is Changing Beverage Culture 23:48 - 41:08 FiiZ’s Explosive Growth Beyond Utah 41:09 - 47:35 The Secret Weapon: FiiZ’s Frontline Experience 47:36 - 55:38 How TikTok Changed Everything 55:39 - 57:59 What’s Next: Loyalty, Growth & FiiZ’s Future
June 24 · 1 hr 7 min
Erin Everhart - VP of Content (Events), MediaPost
Send us Fan Mail In this week’s episode of the Digital and Dirt podcast, Ian sits down with Erin Everhart, VP of Content & Events at MediaPost, the media, marketing, and advertising industry’s resource for news coverage, events, and more. Podcast Breakdown 00:00 - 05:55 Introduction, fun facts & New Orleans roots 05:56 - 12:00 Journalism beginnings, career pivots & Home Depot journey 12:01 - 17:52 Leadership lessons, saying yes & building opportunities 17:53 - 23:50 Media saturation, creative marketing & consumer attention 23:51 - 30:10 Influencer marketing, brand relevance & omnichannel strategy 30:11 - 40:41 Layoffs, career transitions & finding the right opportunity 40:42 - 52:52 Networking, authentic relationships & the MediaPost community 52:53 - 01:11:06 Work-life balance, family priorities & personal reflections
June 17 · 44 min
Todd Johnson - Head of Industry, Dining at Viant
Send us Fan Mail In this week’s episode of the Digital and Dirt podcast, Ian sits down with Todd Johnson to discuss the evolution of programmatic advertising, the growing role of AI and attention measurement in media buying, and why storytelling still matters in an increasingly automated industry. Podcast Breakdown 00:00 - 04:50 Introduction, career beginnings & action movie fandom 04:51 - 13:55 Generalist vs. specialist & building a career path 13:56 - 22:14 Inside Viant & the programmatic advertising ecosystem 22:15 - 26:51 Storytelling, brand strategy & connecting with consumers 26:52 - 30:33 Attention, creativity & campaign effectiveness 30:34 - 36:11 Data-driven media buying & optimizing performance 36:12 - 43:29 AI, adaptability & navigating industry change 43:30 - 44:45 Future trends, consumer behavior & what's next for advertising
June 11 · 57 min
Maureen McCloskey Geraghty - Managing Director, OOH Investment at WPP Media
Send us Fan Mail In this week’s episode of the Digital and Dirt podcast, Ian sits down with Maureen McCloskey Geraghty to discuss the evolution of out-of-home advertising, the mindset required to build a lasting career in media, and how leadership, hustle, and adaptability continue to shape the future of the industry.
May 13 · 56 min
Nathan Pearce - Founder & CEO, Pearce Bespoke Franchising
Send us Fan Mail In this week’s episode of the Digital and Dirt podcast, Ian sits down with Nathan Pearce, Founder and CEO at Pearce Bespoke Franchising, to discuss the human element of styling, how style and individuality shape confidence, and why giving someone the right suit can change the trajectory of their life.
May 8 · 45 min
Haley Neid - Director of Brand Management, Nate’s Honey
Send us Fan Mail In this week’s episode of the Digital and Dirt podcast, Ian sits down with Haley Neid, Director of Brand Management at Nate’s Honey, the top-selling branded honey in the U.S., to discuss how the company has successfully redefined how to market a “commodity” product. Podcast Breakdown 00:00 - 05:57 Introduction, Cup stacking & Being a college athlete 05:58 - 11:53 Career journey & The origin story of Nate’s Honey 11:54 - 17:50 Modernizing the honey market & Making honey cool again 17:51 - 25:26 Consumer behavior, Trends & Social listening 25:27 - 32:49 Influencers, Storytelling & Packaging that sells 32:50 - 48:13 Trust, transparency & What it takes to stand out & grow in CPG
April 30 · 54 min
Chuck Sanchez - CEO and Creative Director, Stun Agency
Send us Fan Mail In this week’s episode of the Digital and Dirt podcast, Ian sits down with Chuck Sanchez, CEO and Creative Director at creative marketing and branding agency, Stun Design. Chuck and Ian explore the evolution of creativity, strategy, and branding in today’s rapidly changing marketing landscape. Podcast Breakdown: 00:00 - 06:00 Introduction, Fountain fiascos, & DIY chaos 06:01 - 11:30 Chuck’s path from LSU to launching Stun Design 11:31 - 18:00 Early agency days, Hustling clients & Creative roots 18:01 - 28:30 Social media reshaping marketing, Hiring & Modern strategy 28:31 - 41:30 Influencer culture & What’s missing in today’s branding 41:31 - 57:52 AI in agencies, Creative tension & Why human thinking still matters
April 24 · 53 min
Mehmet Bal - Chief Product and Technology Officer, Infinite Studios
Send us Fan Mail In this week’s episode of the Digital and Dirt podcast, Ian sits down with Mehmet Bal, Chief Product and Technology Officer at Infinite Studios, a next-generation entertainment platform at the intersection of human creativity and AI. Mehmet discuss how he evolved from aspiring basketball player to tech leader and shares his perspectives on how AI is transforming creativity, storytelling, and the future of advertising. Podcast Breakdown 00:00 - 03:35 Introduction, basketball roots & overcoming fear 03:36 - 07:05 Journey to engineering, startups & Apple’s 5G work 07:06 - 10:45 Adobe, generative AI & the start of the creative shift 10:46 - 14:20 AI + creativity, tools for artists & founding Infinite Studios 14:21 - 18:05 Infinite Studios, scaling content & AI in advertising 18:06 - 30:10 Real vs AI media, small brand advantages & automation 30:11 - 40:15 AI in film, storytelling & creative possibilities 40:16 - 55:52 Evolution of art, workflows & future of creativity with AI
April 2 · 57 min
Jacey Berg - SVP of Strategy and Planning, Media Bridge Advertising
Send us Fan Mail In this week’s episode of the Digital and Dirt podcast, Ian Dallimore sits down with Jacey Berg, SVP of Strategy and Planning at Media Bridge Advertising, a women-owned full-service advertising agency. Jacey discusses the evolution of media, the balance between short-term performance and long-term brand building, and how agencies can navigate an increasingly complex and fragmented landscape. Podcast Breakdown 00:00 - 05:14 Fun Facts & Unexpected Paths 05:14 - 15:50 How Tech Rewired Advertising 15:50 - 25:13 Short-Term Wins vs. Long-Term Brand 25:13 - 38:22 Marketing in a Complex, Fragmented World 38:22 - 52:20 Knowing Your Audience 52:20 - 57:59 Talent, Growth & Advice for the Next Gen
March 26 · 55 min
Scott DeVault - Branded Entertainment Marketing Manager, Porsche Cars North America
Send us Fan Mail In this week’s episode of the Digital and Dirt podcast, Ian sits down with Scott DeVault, Branded Entertainment Marketing Manager at Porsche Cars North America, to discuss the power of storytelling in brand marketing and how Porsche builds long-term relevance through culture, entertainment, and community.
March 18 · 1 hr
Olivia Oshry - CMO, OAAA
Send us Fan Mail In this week’s episode of the Digital and Dirt podcast, Ian sits down with Olivia Oshry, CMO of the OAAA, to discuss her career, the evolution of media, and why the OAAA is redefining Out of Home as the “Human Medium.” Podcast Breakdown: 00:00 - 06:30 Meet Olivia Oshry 06:31 - 09:30 Exploration, Internships & Career Discovery 09:31 - 13:06 Entering Digital Media & AOL beginnings 13:07 - 16:30 Mentorship, Growth & Early Lessons 16:31 - 20:54 Building Experience & Navigating Opportunities 20:55 - 24:30 OOH landscape & Creative Evolution 24:31 - 29:00 Industry Shifts & Changing Media Landscape 29:01 - 01:01:37 Career Reflections & Industry Perspective
March 4 · 51 min
Jo & Dov Zmood - Managing Director, Omnicom & Executive Creative Director, IPG
Send us Fan Mail In this week’s episode of the Digital and Dirt podcast, Ian sits down with siblings Jo and Dov Zmood, media and creative leaders at global agency holding companies, to explore today’s relationship between creativity and media, the importance of influence, and how modern storytelling comes to life across today’s fragmented media landscape. Podcast Breakdown: 00:00 - 03:25 Introduction, Sibling dynamics & Creative roots 03:26 - 09:40 Adventure, Parenting & Growing up Australian 09:41 - 17:17 Finding advertising & Going global 17:18 - 23:06 Navigating a fragmented landscape 23:07 - 29:16 AI, Data & Cultural relevance 29:17 - 37:55 Alignment, Emotion & Impact 37:56 - 52:44 Cultural moments & The future of storytelling
February 19 · 1 hr 9 min
Brad Bass - Author & Head Baseball Coach, Catholic High School
Send us Fan Mail In this week’s episode of the Digital and Dirt podcast, Ian sits down with Brad Bass, author and head baseball coach at Catholic High School, to discuss modern leadership, building resilient people, and the surprising parallels between coaching and business leadership. Podcast Breakdown 00:00 – 06:00 From Player to Coach 06:01 – 14:58 Adversity, Transition & Building a Winning Culture 14:59 – 24:06 Climbing Mount Conviction & Coaching with Purpose 24:07 – 35:04 Brotherhood, Generations & Defining “All In” 35:05 – 44:37 Reinvention, Accountability & Knowing Your Why 44:38 – 57:03 The Conviction Playbook in Action 57:04 – 01:08:03 WIN & People-First Leadership
S10 · E1
February 12 · 1 hr 1 min
Brittany Sadlouskos - COO, DAA Media + Marketing
Send us Fan Mail In this episode of the Digital and Dirt podcast, Ian sits down with Brittany Sadlouskos, Chief Operating Officer at DAA Media + Marketing, to discuss how honesty, partnership, and cultural relevance fuel long-term agency and brand success. Podcast Breakdown 00:00 – 06:06 From Kitchen Dreams to the Agency World 06:07 – 11:48 Growing Up With DAA 11:49 – 17:58 Trust Is the Strategy 17:59 – 24:04 Adapting Without Losing Yourself 24:05 – 35:49 Scaling the Agency–Client Relationship 35:50 – 49:00 QSRs, Culture, and Experiential Impact 49:01 – 56:51 OOH, the Funnel, and Women Leading Forward
S9 · E15
Dec 17, 2025 · 19 min
Season 9 Recap
Send us Fan Mail In the Season 9 finale of Digital & Dirt, producer Faith Nettles flips the script and interviews host Ian Dallimore to reflect on the themes that defined the season and the growth of the podcast. They discuss how conversations with agency, brand, and founder guests consistently pointed to attention, culture, authenticity, and real-world impact over platforms, highlighting OOH as a true behavior driver in an increasingly digitally fatigued world. The episode serves as a bridge to Season 10, setting up a deeper focus on how consumers actually discover, feel, and decide, and how Digital & Dirt continues to evolve as it approaches a milestone 10th season.
S9 · E14
Dec 10, 2025 · 57 min
Lauren Ridgley - CEO, Left-Hand Agency
Send us Fan Mail In Episode 14 of this season’s Digital and Dirt podcast, Ian sits down with Lauren Ridgley, CEO of Left-Hand Agency, a media buying and planning advertising agency, to explore the evolution of advertising, the renewed importance of Out of Home, and how brands can stay culturally relevant in an increasingly digital and AI-driven world. Podcast Breakdown 00:00 - 05:57 Introduction & Media journey 05:58 - 11:51 Building Left-Hand: 11:52 - 17:55 Brand awareness & Cultural relevance 17:56 - 29:14 Influencers & The rise of AI 29:15 - 39:48 AI in action 39:49 - 47:28 When OOH meets retail media 47:29 - End Differentiation & Looking Ahead
S9 · E13
Nov 25, 2025 · 44 min
Melissa Gordon-Ring - Global President of Health, IPG Mediabrands
Send us Fan Mail In Episode 12 of the Digital and Dirt podcast, Ian sits down with Melissa Gordon-Ring, Global President of Health at IPG Mediabrands, to discuss the importance of trust and human connection within the evolving health landscape. Melissa shares her perspective on leadership and the future of health communications, offering insights from her professional and personal experiences. Podcast Breakdown 00:00–05:51 Introduction, Personal Insights & Role of Family 05:52–11:00 Career Journey & Passion for Healthcare 11:01–18:59 Navigating Consumers & Understanding IPG Mediabrands 19:00–23:24 Adapting to Change & Building Trust 23:25–29:06 Simplifying Healthcare Communication & Innovation 29:07–32:08 Embracing Change in Media & Health Tech 32:09–End The Future of Health Tech & Empowering Teams
S9 · E12
Nov 12, 2025 · 58 min
Paul Gartland - EVP and Northeast Regional Manager, Lamar Advertising
Send us Fan Mail In Episode 12 of this season’s Digital and Dirt podcast, Ian sits down with Paul Gartland, Executive Vice President and Northeast Regional Manager, to reflect on his remarkable 40-year career at Lamar. Paul discusses lessons learned and the values and innovations that have shaped his leadership style. Podcast Breakdown 00:00 - 05:06 Introduction & Career Beginnings 05:00 - 11:08 Growth & Leadership at Lamar 11:08 - 20:26 Overcoming Challenges 20:26 - 29:13 Evolving with Technology 29:13 - 38:40 Culture & Integrity in Growth 38:40 - 50:30 Relationships & Communication 50:30 - 58:02 Reflections on the Future

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