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A Stanford business professor split her class into groups and gave each group $5 and 2 hours to generate as high of a return as possible. The losing groups bartered with the $5 or used the time to generate income. The winning group sold the ad space of the presentation time at the end of the challenge and generated a 12,000% return.
When faced with a challenge with the potential for outsized rewards, we need to think differently. Three steps to think differently: (1) Avoid the distraction, (2) Ask foundational questions, and (3) Select the leveraged approach.
Remember: Creative, non-linear, asymmetric thinking generates creative, non-linear, asymmetric outcomes.
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