CC

Friday · 7 min
The IKEA Effect: Why Effort Still Counts
Why do you value the things you build yourself so much more than anything you can buy? In this episode, I share a personal story from my first apartment and break down the fascinating science behind why effort is the secret ingredient to a meaningful life. ••• This episode brought to you by: DeleteMe - DeleteMe makes it quick, easy, and safe to remove your personal data online. Origin Financial - Your personal AI Financial Advisor. Track your spending, investments, and net worth—all in one place. Innerbody Labs - A Higher Standard. After reviewing thousands of health products, we built formulas we wished existed. Lemon - The Al agent that turns your voice instructions into finished tasks.