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Curiosity Chronicle

The IKEA Effect: Why Effort Still Counts

Friday · 7 min · Episode 460 · 11.1 MB
0:00-7:43

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Why do you value the things you build yourself so much more than anything you can buy?

In this episode, I share a personal story from my first apartment and break down the fascinating science behind why effort is the secret ingredient to a meaningful life.

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