Community

Why Your Marketing Isn’t Working (And What To Do About It)

Today on the Community podcast, Kristina is joined by fellow agency owner, entrepreneur, and marketing expert Chase Fairchild, founder of Bolt Marketing, to talk about what business owners are getting wrong about marketing and how to build a marketing strategy that actually works. Chase shares lessons from more than a decade of entrepreneurship and marketing, including why great marketing starts with a clear plan, strong messaging, and a product or service people actually want. Tune in to hear: Why every business needs a clear marketing strategy before creating more content. How strong messaging, your website, organic marketing, and ads work together. Why spending more money on ads won’t fix a weak marketing foundation. How to choose the right platforms instead of trying to be everywhere. Where AI fits into marketing and why human connection still matters. Why your marketing and sales strategies need to work together. What to reconsider when your marketing isn’t getting results. Kristina and Chase also talk about word-of-mouth marketing, creating a business people want to talk about, and why sometimes the problem isn’t your marketing strategy, it’s the offer itself. If you’re a founder doing all the things with your marketing but not seeing the results you want, this episode will help you simplify your strategy, strengthen your messaging, and focus on what actually moves your business forward. Tune into this episode of Community anywhere you get your podcasts to build a smarter marketing strategy for your business! Connect with Chase Fairchild: Website Follow Chase Fairchild on Instagram LinkedIn Mention In This Episode: Streamline your client experience with Dubsado and manage inquiries, contracts, invoices, scheduling, and more all in one place. Start your free 21-day trial and get 30% off your first year: https://www.dubsado.com/ Build your LinkedIn strategy with The Social Snippet’s free LinkedIn Starter Pack: Get the LinkedIn Starter Pack Send me a text! Support the show For Your Information: • Host your podcast on Buzzsprout! •Join The High Vibe Women Online Community! • Join our favourite scheduling platform Later • FLODESK Affiliate Code | 25% off your first year! • Connect with Kristina Don’t forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

The Biggest Speaking Mistakes Entrepreneurs Make

Want more speaking opportunities? Getting on stage is only the beginning. How you show up can determine whether you get invited back. In this solo episode of Community, Kristina is sharing the biggest mistakes she sees entrepreneurs make when speaking at events and how to turn public speaking into an opportunity to build authority, grow your community, and create meaningful business connections. Tune in to hear: Why selling too hard from stage can hurt future speaking opportunities. How promoting the event can help you build stronger relationships with hosts and your community. Why giving away your best information builds more authority than gatekeeping it. How to provide valuable resources without making your presentation feel like a sales pitch. Why knowing whether you’re delivering a workshop or keynote matters. How preparation can help you stand out and get invited back. If public speaking and landing more speaking opportunities are part of your business goals, this episode will help you show up with more value, confidence, and intention. Tune into Community anywhere you get your podcasts to learn how to make the most of your next speaking opportunity and become the kind of speaker event hosts want to invite back. This episode is sponsored by Adobe Acrobat. Check out Adobe Acrobat here! Mentioned In Episode: Get higher quality podcast guests with our Podcast Guest Blueprint: https://www.thesocialsnippet.com/the-podcast-guest-blueprint Send me a text! Support the show For Your Information: • Host your podcast on Buzzsprout! •Join The High Vibe Women Online Community! • Join our favourite scheduling platform Later • FLODESK Affiliate Code | 25% off your first year! • Connect with Kristina Don’t forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

How to Attract High-Ticket Clients With Messaging That Converts

Today on the Community podcast, Kristina is joined by messaging expert Kristina Knapp to talk about how to create messaging that attracts high-ticket clients and positions your business for premium buyers. With 20 years of experience in business and marketing, Kristina shares why attracting luxury buyers isn’t about constantly teaching, giving away more information, or trying to appeal to everyone. Instead, it’s about creating exclusivity, owning your positioning, and speaking directly to the clients you actually want to work with. Tune in to hear: Why educational content can sometimes attract beginner buyers instead of high-ticket clients. How to create a “red velvet rope” around your business that makes the right clients want in. Why exclusivity and strong positioning can help attract luxury buyers. How “inner world thoughts” can make your messaging connect more deeply with your dream clients. Why creating an aspirational brand identity can build greater desire around your business. How being willing to polarize and repel the wrong people can strengthen your brand. Why showing up as the business owner you want to be 10 years from now can transform your messaging today. Kristina also shares why entrepreneurs need to stop editing their messaging to include everyone and start getting incredibly clear about the high-ticket clients they would love to work with again and again. If you’re ready to strengthen your messaging, attract more high-ticket clients, and build a brand that premium and luxury buyers want to be part of, this episode will challenge you to think bigger about how you show up. Tune into this episode of Community anywhere you get your podcasts and start creating messaging that calls your dream clients into your world! Connect with Kristina Knapp: Website Follow Elixir Media on Instagram Listen to Show TF Up Podcast Mentioned In This Episode: Book a free discovery call with Roop Creative to explore strategic branding and website design services that position you as the expert you already are and evolve with every stage of your business: https://www.roopcreativeagency.com/ Get higher quality podcast guests with our Podcast Guest Blueprint: https://www.thesocialsnippet.com/the-podcast-guest-blueprint Send me a text! Support the show For Your Information: • Host your podcast on Buzzsprout! •Join The High Vibe Women Online Community! • Join our favourite scheduling platform Later • FLODESK Affiliate Code | 25% off your first year! • Connect with Kristina Don’t forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

Scarcity in Business and How to Make Aligned Decisions

Have you ever known an opportunity wasn’t the right fit, but considered saying yes because business felt a little scarce? In this solo episode of Community, Kristina is talking about why saying no to unaligned opportunities can be one of the most important decisions you make in business. When your pipeline feels slower or money feels tighter, almost any opportunity can start to look like a good one. Kristina shares how to recognize scarcity in business, make more aligned business decisions, and protect your capacity for the opportunities you actually want. Tune in to hear: Why scarcity in business can make unaligned opportunities feel urgent. How to recognize mission, capacity, and values misalignment. The questions Kristina asks before saying yes to a new opportunity. Why every yes has an opportunity cost for your time, team, and future growth. How saying no can create capacity for better, more aligned opportunities. How to confidently say no without burning a bridge. If you’re navigating a slower season or questioning whether you should take an opportunity simply because it’s available, this episode will help you make decisions from alignment instead of fear. Tune into Community anywhere you get your podcasts to learn how to move through scarcity, protect your capacity, and create space for better opportunities. Mentioned in Episode: Turn your marketing into a money making machine with an experienced agency on a flat-rate model with Merit Media: https://www.meritmedia.com/services Build your LinkedIn strategy with The Social Snippet’s free LinkedIn Starter Pack: Get the LinkedIn Starter Pack Send me a text! Support the show For Your Information: • Host your podcast on Buzzsprout! •Join The High Vibe Women Online Community! • Join our favourite scheduling platform Later • FLODESK Affiliate Code | 25% off your first year! • Connect with Kristina Don’t forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

How to Build a Brand and Website That Attract Better Clients

Today on the Community podcast, Kristina is joined by Puja Malhotra, founder of Roop Creative, to talk about what it really takes to build a brand and website that can grow with your business. Puja shares her journey from corporate art director to entrepreneur, the lessons she has learned through ten years in business, and why strategic branding is about so much more than choosing colours, fonts, and a pretty logo. Tune in to hear: Why saying no to the wrong opportunities can help you attract better-fit clients. When DIY branding and websites make sense, and when it may be time to invest in professional support. Why your website should be helping sell your business before someone ever gets on a discovery call. The biggest website mistakes Puja sees business owners making. Why your brand should be built around your ideal client, not just your personal preferences. How to create a brand and website you can grow into instead of constantly needing to rebrand. Why personal branding, SEO, blogging, and funnels should all be approached strategically based on your business goals. Puja also shares how the psychology behind branding, thoughtful website strategy, and the human element all work together to build trust with potential clients. They talk about creating a customer journey that feels intentional, showing up professionally online, and why your website needs to be more than a digital business card. If you are building a service-based business, thinking about a rebrand, or wondering whether your website is actually helping you attract your dream clients, this episode will help you look at branding and website strategy through a more long-term lens. Tune into this episode of Community anywhere you get your podcasts to learn how to build a brand you can confidently grow into! Connect with Puja Malhotra: Website Follow Roop Creative Agency on Instagram Follow Puja on Instagram LinkedIn Mentioned in this episode: Try our Podcast Content Machine Send me a text! Support the show For Your Information: • Host your podcast on Buzzsprout! •Join The High Vibe Women Online Community! • Join our favourite scheduling platform Later • FLODESK Affiliate Code | 25% off your first year! • Connect with Kristina Don’t forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

How We Used a Billboard to Celebrate and Build Our Community

Today, Kristina and Maria are sharing the story behind one of their biggest High Vibe Women moments yet: taking over a billboard in Toronto’s Yonge-Dundas Square and surprising 25 women from their community by putting them on it. What started as one of Kristina’s big ideas quickly became something much more meaningful. Instead of making the billboard about themselves, Kristina and Maria used the milestone to celebrate the women who believed in High Vibe Women, supported the community early on, and helped make it what it is today. Tune in to hear: Why Kristina and Maria chose to make their billboard a celebration of their community. The power of bringing your community along for the ride as your business grows. Why building a culture of gratitude creates deeper relationships and stronger communities. How celebrating business milestones helps you recognize how far you’ve come before chasing the next goal. Why no entrepreneur is truly “self-made” and the importance of recognizing the people who supported you along the way. A behind-the-scenes look at how Kristina convinced Maria to say yes to one of her biggest ideas yet. This episode is a reminder to celebrate your wins, honour your community, and make space for gratitude as your business grows. Tune into this episode of Community to hear the full story behind the High Vibe Women billboard and be inspired to celebrate how far you’ve come! Mentioned in Episode: Learn more about the Fame-Ready Entrepreneur Program designed to help entrepreneurs build a personal brand that actually drives revenue-generating visibility for your business at https://katrinaowens.com/group-coaching Send me a text! Support the show For Your Information: • Host your podcast on Buzzsprout! •Join The High Vibe Women Online Community! • Join our favourite scheduling platform Later • FLODESK Affiliate Code | 25% off your first year! • Connect with Kristina Don’t forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

How to Make Paid Ads Work for Your Small Business

Today on the Community podcast, Kristina is joined by Britt Holmes, founder of Merit Media and paid ads expert, to break down how small business owners can use paid ads to create more consistent leads, increase visibility, and grow their business. Britt shares what business owners need to know before investing in Google Ads, Meta Ads, or LinkedIn Ads, and why a strong ad strategy is less about spending more and more about spending strategically. Tune in to hear: When your business is actually ready to start running paid ads. How to choose between Google Ads, Meta Ads, and LinkedIn Ads. The biggest mistakes business owners make when trying to DIY their ads. Why tracking and actively managing your ads are essential for better results. How paid ads can help reduce the feast-and-famine cycle in business. Why your website, messaging, and social media need to work together with your ad strategy. Britt also shares why you don’t need a massive budget to get started, why slower seasons can actually be a smart time to advertise, and why boosting an Instagram post is very different from creating a strategic paid ads campaign. If paid ads have always felt overwhelming, this episode will help make small business advertising feel more accessible and give you a clearer understanding of how paid ads can support long-term business growth. Tune in now to learn how to approach your ad strategy with more confidence! Connect with Britt Holmes: Website Follow Merit Media on Instagram Follow Britt on Instagram LinkedIn Mentioned in this Episode: Take our What’s Your Social Media Personality Quiz: https://www.thesocialsnippet.com/quiz Send me a text! Support the show For Your Information: • Host your podcast on Buzzsprout! •Join The High Vibe Women Online Community! • Join our favourite scheduling platform Later • FLODESK Affiliate Code | 25% off your first year! • Connect with Kristina Don’t forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

Write the Book: Turn Your Expertise Into Authority & Business Growth with Jake Kelfer

Today on the Community podcast, Kristina is joined by bestselling author, book coach, and publishing expert Jake Kelfer to talk about how writing a book can help you build authority, create opportunities, and grow your business. Jake shares how writing his first book changed the direction of his career and why entrepreneurs don’t need a huge audience, decades of experience, or a perfectly polished story to become an author. Tune in to hear: Why you don’t need to be the world’s leading expert to write a great book. How to move through imposter syndrome and confidently share your perspective. Why writing a book can be a powerful tool for business growth beyond book sales. Jake’s ROI trifecta of purpose, platform, and profit. How a book can generate clients, speaking opportunities, visibility, and authority. The three things Jake believes every successful book needs. If you've ever thought about writing a book but questioned whether you're ready, this episode will give you the encouragement and practical advice to start. Tune in now and discover how writing a book can become a powerful asset for your brand and business growth! Connect with Jake: Website Follow Jake on Instagram Read Big Idea To Bestseller Mentioned in this Episode: Ready to make your marketing work harder? Partner with Merit Media to scale your growth with strategic paid ads at https://www.meritmedia.com/ Send me a text! Support the show For Your Information: • Host your podcast on Buzzsprout! •Join The High Vibe Women Online Community! • Join our favourite scheduling platform Later • FLODESK Affiliate Code | 25% off your first year! • Connect with Kristina Don’t forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

How we invested in our business during the first year

Today, Kristina and Maria are talking about the raw and honest reality of what they made in their first year of business and the exact investments they made to take steps toward where they are today. Learn from the mistakes they made and key areas they reinvested into The Social Snippet from day one from hiring decisions to masterminds, software tools, and branding choices. Tune in to hear: The intentional business investments Kristina and Maria made in community and relationships. How to prioritize early-stage reinvesting in your business. Why hiring too early can create more complexity than clarity without the proof of concept. Why simple tools often outperform expensive systems in the early stages. And more! This conversation breaks down what actually moved the needle in their first year of business so it can help you navigate yours! Mentioned in Episode: Book a free discovery call with Roop Creative to explore strategic branding and website design services that position you as the expert you already are and evolve with every stage of your business! Get higher quality podcast guests with our Podcast Guest Blueprint Work with The Social Snippet Join The High Vibe Women Online Community Send me a text! Support the show For Your Information: • Host your podcast on Buzzsprout! •Join The High Vibe Women Online Community! • Join our favourite scheduling platform Later • FLODESK Affiliate Code | 25% off your first year! • Connect with Kristina Don’t forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

5 Lessons we've learned from running events

In this episode of Community, IRL with my bestie Maria, we’re sharing five of the biggest lessons we’ve learned from running hundreds of events over the years. From intimate dinners and retreats to 200-person experiences, online events, and most recently our yacht mastermind, we’ve learned a lot about what makes an event truly impactful. Events have always been such an important part of how Maria and I build community, and in this conversation we’re sharing the things that have worked, the lessons we’ve learned the hard way, and what we’re continuing to improve as High Vibe Women grows. Bigger isn’t always better, and we’ve learned that creating different-sized experiences gives our community more opportunities to connect in the way that works best for them. Real-time event content has become a game changer for us because it captures the energy in the room, creates excitement for attendees, and builds FOMO for the people following along from home. Strong partnerships come from creating a true win-win, so we always ask how we can make a collaboration a “slam dunk” for both us and the brand or partner involved. The more information we give attendees before an event, the less confusion and admin there is, which is why we’ve become much more intentional about creating one central place for schedules, FAQs, venue details, resources, and everything else they need. The energy we bring into the room matters, and we’ve seen firsthand that showing up authentically, leading with integrity, and genuinely caring about the people we serve helps attract the kind of community we want to build. After running so many events, one of our biggest takeaways is that there will always be something new to learn. Every event gives us another opportunity to listen to feedback, drop our egos, make changes, and create an even better experience the next time. If you’re hosting events, thinking about creating one, or simply looking for ways to build a stronger community around your business, I hope these lessons help you learn some of these things the easy way instead of the hard way like we did. And if you’re feeling stuck with your social media or wondering what kind of content strategy actually fits you? Reach out to hello@thesocialsnippet.com and let's chat. This episode is sponsored by Adobe Acrobat. Check out Adobe Acrobat here! Send me a text! Support the show For Your Information: • Host your podcast on Buzzsprout! •Join The High Vibe Women Online Community! • Join our favourite scheduling platform Later • FLODESK Affiliate Code | 25% off your first year! • Connect with Kristina Don’t forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

How we have secured over six figures in event sponsorship

‘How did you get that event sponsor?’ This is something we get asked literally all the time in our High Vibe Women Online community. High Vibe Women has grown so much over the past 3 years and Kristina and Maria have gone from feeling confused and intimidated about event sponsorship to raising over 100K of event sponsorship. This certainly didn’t happen overnight, but they are pulling back the curtain on how they did it and what you need to know in order to level up your event sponsorship for your next event. Tune in to hear: How Kristina and Maria grew from no sponsors to over six figures in sponsorship for a single event. Pitching sponsors with confidence and moving past the fear of rejection. Why proof of concept and social proof make sponsorship easier over time. How to identify the right sponsors for your event and audience. What makes a strong sponsorship pitch and how to tailor it to each brand. Why relationship-building and long-term partnerships are key to sponsorship success. How community building can open doors to aligned sponsors and meaningful business growth. If you’ve ever wondered how to turn your event into a sponsorship worthy opportunity, this episode will leave you feeling encouraged and equipped with practical next steps! Mentioned in Episode: Turn your marketing into a money making machine with an experienced agency on a flat-rate model with Merit Media Try our Podcast Content Machine Work with The Social Snippet Join The High Vibe Women Online Community Send me a text! Support the show For Your Information: • Host your podcast on Buzzsprout! •Join The High Vibe Women Online Community! • Join our favourite scheduling platform Later • FLODESK Affiliate Code | 25% off your first year! • Connect with Kristina Don’t forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

How to build a relationship-based business through community and consistency

Today, Kristina is joined by her business bestie Cher, a Waterloo Region real estate agent and coach for women in real estate, to talk about how she built her business through community, relationships and consistent marketing. Cher shares how she grew beyond the traditional real estate business model by showing up consistently on Instagram, nurturing her local community and generously sharing her knowledge. Tune in to hear: • Why giving away valuable information can build trust and attract more aligned clients. • How Cher used a simple weekly Instagram series to begin growing her real estate business. • Why consistent marketing matters most when engagement is quiet or business feels slow. • How to use Cher’s “capacity gap” approach to add new marketing strategies without overwhelming yourself. • Why business owners should continue investing in marketing when others are pulling back. • How supporting your local community can create stronger relationships, referrals and future opportunities. • Why experimenting with a strategy and choosing to stop does not mean you failed. • How to decide whether an opportunity supports your own definition of success. This conversation is an encouraging reminder that building a relationship-based business does not require doing everything at once. Through consistent marketing, genuine community building and a willingness to keep showing up, you can create a business that feels aligned with the way you want to work and live. Listen in to the full episode of Community to learn how relationships, local community and consistent marketing can help you build a stronger and more sustainable business. Send me a text! Support the show For Your Information: • Host your podcast on Buzzsprout! •Join The High Vibe Women Online Community! • Join our favourite scheduling platform Later • FLODESK Affiliate Code | 25% off your first year! • Connect with Kristina Don’t forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

• Chapters

How I got all my event speaking gigs as an entrepreneur in 2026

If landing more speaking gigs is on your vision board for 2026 or even 2027, this episode is for you. Kristina and Maria are diving into what it really takes to land your first speaking opportunity and how to leverage it for more aligned opportunities. Kristina also shares some of the events she is speaking at in the upcoming months and how she was able to secure those spots through a combination of networking, community building and pitching. Tune in to hear: How to position yourself as a speaker and build authority online. Tips for securing your first speaking opportunities. How to fully leverage speaking opportunities for your business. The biggest mistakes aspiring speakers make when pitching events. Why attending events can be just as valuable as speaking at them. What event hosts are really looking for in speakers. Why serving the audience always beats self-promotion. Showing up consistently matters far more than sending cold pitches or chasing the biggest stages. Whether you're looking to land your first speaking gig, improve your public speaking skills, or build a long-term speaking strategy, this conversation will leave you feeling empowered and inspired to take action! Mentioned in Episode: Learn more about the Fame-Ready Entrepreneur Program designed to help entrepreneurs build a personal brand that actually drives revenue-generating visibility for your business at https://katrinaowens.com/group-coaching Try our Podcast Content Machine Work with The Social Snippet Join The High Vibe Women Online Community October High Vibe Women Tickets More tips for getting speaking gigs PodFest Recap Episode Send me a text! Support the show For Your Information: • Host your podcast on Buzzsprout! •Join The High Vibe Women Online Community! • Join our favourite scheduling platform Later • FLODESK Affiliate Code | 25% off your first year! • Connect with Kristina Don’t forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

The Podcast Growth Playbook feat. Kylee Chandler

Today on the Community podcast, Kristina is joined by podcast growth and marketing expert Kylee Chandler for a conversation packed with actionable strategies to help you grow your podcast and turn listeners into leads and clients for your business. Kylee has worked behind the scenes with some of the biggest names in online business and podcasting, helping creators use podcast marketing, SEO, and audience nurturing to create meaningful business growth. Together with Kristina, they unpack what’s actually working in podcasting right now. Tune in to hear: Why podcasts grow slower than social media, and how that's actually an advantage. Why podcast SEO is one of the most overlooked opportunities for audience growth. The biggest mistakes podcasters make when trying to grow their show. How email marketing and podcast marketing work together to nurture potential clients. Why quizzes, funnels, and strategic calls-to-action can help turn listeners into buyers. How podcast collaborations and guest appearances can accelerate podcast growth. If you've ever wondered how to grow your podcast without relying solely on social media, this episode is filled with practical advice you can implement immediately! Tune in now and discover how to turn your podcast from content into a true business asset for your brand. Connect with Kylee: Personalized Podcast Growth Map Quiz Podcast Growth Tools podcast Follow Kylee on Instagram Website LinkedIn Mentioned in this Episode: Learn more about the Fame-Ready Entrepreneur Program designed to help entrepreneurs build a personal brand that actually drives revenue-generating visibility for your business at https://katrinaowens.com/group-coaching Try our Podcast Content Machine Join the High Vibe Women Online Community Work with The Social Snippet! How to Double Your Podcast Downloads Send me a text! Support the show For Your Information: • Host your podcast on Buzzsprout! •Join The High Vibe Women Online Community! • Join our favourite scheduling platform Later • FLODESK Affiliate Code | 25% off your first year! • Connect with Kristina Don’t forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

Stop hiding behind your brand: Why Founder-Led brands are winning right now

People still aren’t talking enough about how people buy from people they trust. With increasingly crowded platforms with AI-generated content and polished marketing, founder-led brands are standing out more than ever. That is why founders can no longer afford to hide behind their logos, you need to step out and consistently show up as the face behind your business in order to build trust, create community, and generate long-term growth. In this episode of Community Kristina explores why this shift is happening in marketing today and why trust no longer sits solely with companies and logos, but with founders, creators, and real people. In this episode, you'll learn: Why founder-led brands are outperforming company pages. How personal branding helps build trust, credibility, and stronger community connections. The mindset shifts needed to confidently show up online as the face of your business. Why consistency matters more than perfection when building a founder-led brand. Simple ways to create authentic content that strengthens your community and attracts aligned customers. The power of answering your own DMs, sharing your story, and showing behind-the-scenes moments. If you've been hiding behind your logo or a polished company page, you’re falling behind! We hope this episode empowers you to step into your visibility and embrace the power of your personal brand. Mentioned in Episode: Learn more about the Fame-Ready Entrepreneur Program designed to help entrepreneurs build a personal brand that actually drives revenue-generating visibility for your business at https://katrinaowens.com/group-coaching Get higher quality podcast guests with our Podcast Guest Blueprint Work with The Social Snippet Join The High Vibe Women Online Community Send me a text! Support the show For Your Information: • Host your podcast on Buzzsprout! •Join The High Vibe Women Online Community! • Join our favourite scheduling platform Later • FLODESK Affiliate Code | 25% off your first year! • Connect with Kristina Don’t forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

What you need to know about ethical marketing as an entrepreneur (feat. Evie Tavares)

In this episode of Community, Kristina is joined by copywriter, photographer, and podcaster Evie Tavares for a conversation about ethical marketing and what it really looks like to build a business that makes sales but is rooted in trust. Evie and Kristina share their lived experiences of selling and being sold to in business and go deep into how they navigate authenticity and integrity in a market that pushes fear-based sales tactics and pressure-filled marketing. Tune in to hear: Evie’s journey to entrepreneurship and how motherhood shaped her business path. Why ethical marketing and honest sales practices matter more than ever. Urgency that serves your audience vs pressure that breaks trust. How to build a strong welcome email sequence to nurture buyer relationships. Why relationship-based sales creates more aligned, long-term clients. What to look for in business communities, networking spaces, and mentors. How to grow your business through community building and genuine connection. If you’ve been craving a more aligned way to market, sell, and grow your business, this conversation is for you. Tune in to learn how to make your ideal audience empowered to buy, without the manipulation or sleazy sales tactics that are out there! Connect with Evie: Instagram Website The Unfiltered Tea Podcast Kristina on Evie’s Podcast Mentioned in Episode: Learn more about the Fame-Ready Entrepreneur Program designed to help entrepreneurs build a personal brand that actually drives revenue-generating visibility for your business at https://katrinaowens.com/group-coaching Get higher quality podcast guests with our Podcast Guest Blueprint Work with The Social Snippet Join The High Vibe Women Online Community Why Trades Hurt Business Relationships And What Entrepreneurs Should Do Instead (feat. Staci Millard) Send me a text! Support the show For Your Information: • Host your podcast on Buzzsprout! •Join The High Vibe Women Online Community! • Join our favourite scheduling platform Later • FLODESK Affiliate Code | 25% off your first year! • Connect with Kristina Don’t forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

The Trial Reels strategy you didn’t know you needed

We aren’t really sure why more people aren’t posting Trial Reels… In this episode of Community, Kristina and Maria are discussing how impactful a Trial Reels strategy can be for your Instagram, but also your marketing as a whole through leveraging the data it provides to understand how your audience thinks, feels and engages. They will encourage you to be experimenters with your content (without the risk or embarrassment) to try new things and test and refine more messages with Trial Reels. Key takeaways include: What are Trial Reels are and how to use them as a business owner. How to experiment with Trial Reels to understand your messaging and your audience better. What mistakes to avoid when implementing your Trial Reels strategy. Analytics to look out for when posting Trial Reels. And more! Trial Reels are the ultimate low risk, high reward feature for you to use on Instagram to refine your message and grow your impact, don’t miss out! Mentioned in Episode: Learn more about the Fame-Ready Entrepreneur Program designed to help entrepreneurs build a personal brand that actually drives revenue-generating visibility for your business at https://katrinaowens.com/group-coaching Try our Podcast Content Machine Work with The Social Snippet Join The High Vibe Women Online Community Do Trial Reels work? Send me a text! Support the show For Your Information: • Host your podcast on Buzzsprout! •Join The High Vibe Women Online Community! • Join our favourite scheduling platform Later • FLODESK Affiliate Code | 25% off your first year! • Connect with Kristina Don’t forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

Why your brand needs a LinkedIn Newsletter

LinkedIn newsletters are one of the most underrated personal or company brand growth tools right now and Kristina and Ben from The Social Snippet team are diving into why on this episode of community. Key topics covered include: What a LinkedIn Newsletter is. How a LinkedIn Newsletter differs from traditional email lists or other forms of Linkedhttps://www.highvibewomen.ca/communityIn content. How to start your own LinkedIn Newsletter and what to put in it. How to grow a LinkedIn Newsletter. And more! Learn how to leverage this underused LinkedIn feature to expand your email list, increase your brand’s visibility, and engage your LinkedIn audience in a new and meaningful way. Want more tips on your LinkedIn marketing? Subscribe to The Social Snippet’s LinkedIn Newsletter to receive free resources and platform updates every Friday! Subscribe here Mentioned in Episode: Turn your marketing into a money making machine with an experienced agency on a flat-rate model with Merit Media Get higher quality podcast guests with our Podcast Guest Blueprint Work with The Social Snippet Join The High Vibe Women Online Community Building A Winning Strategy On LinkedIn Send me a text! Support the show For Your Information: • Host your podcast on Buzzsprout! •Join The High Vibe Women Online Community! • Join our favourite scheduling platform Later • FLODESK Affiliate Code | 25% off your first year! • Connect with Kristina Don’t forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

The power of proximity in entrepreneurship

In this episode of Community, Kristina discusses the power of proximity in entrepreneurship and how it can be an underrated way to accelerate your business growth. Kristina shares her personal experiences leveraging community and the connections she’s made through podcasting, speaking, and going to events in order to create opportunities that last. Proximity isn’t just about physical location, it’s about being close to the right people, communities, and resources that align with your goals. From attending events and joining online groups, to nurturing relationships with mentors, peers, and collaborators, the connections you cultivate today can open doors for years to come. Tune in to this episode to hear: How to host small gatherings that build up your business network. How to collaborate with complementary businesses to build power partners. The importance of showing up with generosity, authenticity, and a service mindset. This episode is for anyone looking to build more proximity to a community that will actually push them forward! Mentioned in this Episode: Book a free discovery call with Roop Creative to explore strategic branding and website design services that position you as the expert you already are and evolve with every stage of your business! Join the High Vibe Women Online Community Try our Podcast Content Machine Work with The Social Snippet! Send me a text! Support the show For Your Information: • Host your podcast on Buzzsprout! •Join The High Vibe Women Online Community! • Join our favourite scheduling platform Later • FLODESK Affiliate Code | 25% off your first year! • Connect with Kristina Don’t forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

How much a 200 person event actually costs

If you’ve been to a High Vibe Women event or have considered running your own events we know you’ve wondered ‘how much are they paying for this’. In this episode of Community Kristina and Maria are pulling back the curtain on their signature High-Vibe Women full day experience events and sharing how much the events typically cost and how they budget for them in order to create the most impact for attendees and least financial risk. They cover all the costs you might not even have thought about from venue and food to staff, decor, transportation, equipment, storage and more! Whether you’re planning your first event or scaling to larger experiences, this episode is packed with practical tips from event hosts who are always planning! You’ll leave this episode with: Tips to realistically budget for large events. Cautions on the hidden costs to account for. Strategies for choosing venues, catering, and AV equipment without breaking the bank. Knowledge on the importance of investing in event staff. How to approach pricing and ticketing to reflect the event's value properly. And more! Let us know what expense surprised you the most by commenting on this episode or reaching out to us on Instagram! Mentioned in Episode: Turn your marketing into a money making machine with an experienced agency on a flat-rate model with Merit Media Get higher quality podcast guests with our Podcast Guest Blueprint Work with The Social Snippet Join The High Vibe Women Online Community Send me a text! Support the show For Your Information: • Host your podcast on Buzzsprout! •Join The High Vibe Women Online Community! • Join our favourite scheduling platform Later • FLODESK Affiliate Code | 25% off your first year! • Connect with Kristina Don’t forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin