CMS Is Dead, Loops Are In, CMOs Are Getting Fired
Salesforce bought Contentful, and we think it says everything about where the CMS is headed. Hank's case: the CMS cured "marketers can't ship without engineers," but the cure became its own disease, no creativity and every page looking the same. Now that every marketer effectively has an engineer on call, agent-first editing wins. Gonto explains why he invested in Flint and why the real CMS opportunity was never your homepage. Then the topic everyone got confused about on Twitter: Boris and Peter both said to stop prompting and start building loops, and neither explained how. Gonto breaks down what a loop actually is (an orchestrator agent that launches, tests, and re-tasks sub-agents), and Hank drops the controversial take: managing agents is just middle management, and it's the most important skill of 2026. We get into what happens to junior marketing roles, and why CMOs who can't open a coding agent are getting fired within months. We close on the Founders Fund Mafia video and why it works on every level: known faces, a game everyone played, and a format that reveals exactly what you want to know about those people. Links: Claude Code for Marketers workshop (next cohort Sep 14): https://codetomarket.ai All episodes: https://codetomarket.fm Agree that managing agents is middle management? Tell us why we're wrong in the comments, and send us the topics you want next.
