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Code to Market · June 8 · 12 min

Email is DEAD, right?! + Practical AI Marketing

Episode 50 is all about practical AI use cases for marketers. Hank shares the first AI-powered marketing tool he's built that actually changed how his team works: a Slack bot that analyzes event and customer data, identifies high-value segments, and launches personalized email campaigns in minutes. The result? More replies, more insights, and more ticket sales. Gonto explains how he's using AI to analyze customer behavior, improve lifecycle marketing, and even turn founders' daily voice notes into content engines that uncover patterns humans might miss. They also debate whether email is actually dying, discuss why AI should make marketers more creative instead of less, and break down how companies should be adapting their websites, docs, and signup flows for AI agents. Plus: Code to Market Summit 2027 is officially happening.

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Episode 50 is all about practical AI use cases for marketers.

Hank shares the first AI-powered marketing tool he's built that actually changed how his team works: a Slack bot that analyzes event and customer data, identifies high-value segments, and launches personalized email campaigns in minutes. The result? More replies, more insights, and more ticket sales.

Gonto explains how he's using AI to analyze customer behavior, improve lifecycle marketing, and even turn founders' daily voice notes into content engines that uncover patterns humans might miss.

They also debate whether email is actually dying, discuss why AI should make marketers more creative instead of less, and break down how companies should be adapting their websites, docs, and signup flows for AI agents.

Plus: Code to Market Summit 2027 is officially happening.

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