
From Patient Interest to Enrollment: Building a Better Recruitment Journey with Daniel Johnson
What happens after a patient expresses interest in a clinical trial? In this episode, Leanne talks with Daniel Johnson, Commercial VP at OpenClinica, about the “leaky bucket” of patient recruitment and why so many potential participants fall through the cracks between initial interest and enrollment. Daniel shares how OpenClinica’s StudyHub connects recruitment, lead management, patient engagement, and electronic data capture into a more streamlined experience. They also discuss the role of automation, analytics, personalized communication, and the future potential of AI to help study teams stay connected with patients. The conversation reinforces an important point: successful recruitment is not just about generating leads. It is about helping patients feel informed, supported, and valued throughout the journey. Enjoy this episode! More about Daniel Johnson: Daniel Johnson is the Commercial Vice President at OpenClinica, where he leads the company's commercial strategy across sales, customer success, and go-to-market execution. Since joining BuildClinical in 2023 and helping lead its integration into OpenClinica, Daniel has focused on helping research organizations improve participant recruitment, clinical trial operations, and study execution. His experience spans customer success, commercial leadership, and operational execution, with a passion for connecting technology to the real-world challenges faced by sponsors, CROs, and academic research teams. Today, he is focused on expanding adoption of solutions like Study Hub and helping research organizations run more efficient, connected clinical trials. To connect with Daniel on LinkedIn: https://www.linkedin.com/in/daniel-johnson19/ To learn more about OpenClinica: https://www.linkedin.com/company/openclinica/ https://www.openclinica.com/