
The Technology Shaping the Retail Experience
How is technology changing the way we experience, manage and think about fashion retail? In this episode of CIFF Media, recorded during CIFF67 in August, we sit down with Advarics to discuss the evolving relationship between fashion, technology and the business behind the industry. As the retail landscape continues to change, digital solutions are becoming an increasingly important part of how brands and independent retailers manage their businesses, connect with customers and respond to the demands of an ever-evolving market. As technology continues to reshape the wider retail landscape, the conversation also raises broader questions about what the future holds for physical retail and the people behind it. Rather than replacing the human side of the industry, how can technology strengthen it? And how can retailers embrace new possibilities while preserving the qualities that make fashion retail personal, distinctive and relevant? Join us for a conversation with Advarics about the ideas, challenges and developments shaping the next chapter of fashion retail, and the role digitalisation can play in helping retailers navigate an increasingly complex industry.