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CIFF Media · August 27 · 19 min

Bitte Kai Rand: Designing Across Generations

During CIFF 67, Julian Daynov sat down with Bitte Kai Rand’s Heads of Design, Anemone Skjoldager and Lise Juul Rasmussen, for a conversation about heritage, evolution, and the future of Scandinavian design. With a strong design legacy at its core, Bitte Kai Rand continues to evolve – connecting its distinctive aesthetic with a new generation of women while staying true to what has made the brand relevant for decades. A conversation about designing for today, evolving without losing your identity, and creating fashion that resonates across generations.

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During CIFF 67, Julian Daynov sat down with Bitte Kai Rand’s Heads of Design, Anemone Skjoldager and Lise Juul Rasmussen, for a conversation about heritage, evolution, and the future of Scandinavian design.

 With a strong design legacy at its core, Bitte Kai Rand continues to evolve – connecting its distinctive aesthetic with a new generation of women while staying true to what has made the brand relevant for decades.

 A conversation about designing for today, evolving without losing your identity, and creating fashion that resonates across generations.

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