
86. You Were Made to Create: Finding the Courage to Put Your Work Into the World with Tova Citrin
Today, I’m speaking with Tova Citrin. Tova is an author, songwriter, and AI technology executive who believes stories have the power to transform lives. Born in the United States and now living in Israel, she draws inspiration from spirituality, Jewish mysticism, and the enduring resilience of the human spirit. Her work explores the places where faith, mystery, and destiny intersect. After a serious illness in her late twenties set her on a deep personal and spiritual journey, she began writing what would become her debut novel, Ten Seconds to Midnight. The manuscript sat on a shelf for many years until she finally released it into the world in 2026. When she’s not writing fiction, Tova works in artificial intelligence and trust & safety. She also creates original music as Aviya Sage, exploring themes of healing, purpose, and transformation. My conversation with Tova just flowed. We covered sooo many things both about work and life. Speaking with Tova reminded me just how much is possible in this life we’re living and how it’s never too late to take on a dream you might have. In this episode, we speak about: -The breadth of the work she puts out into the world — both in a formal job and creatively -How a serious illness changed the entire course of her life and led her on a religious journey -What it was like living in Israel through October 7th, the war that followed and all that Israelis continue to face today -How she creates a mindful space for herself amidst all of the stress -What it was like going through a divorce in the middle of the war and losing her job simultaneously -What inspired her to finally put her book into the world and how she utilized AI to get the book to its final stages -Her advice for taking on your own passion project …and SO much more. Tova is such a light, so authentic and inspiring and I can’t wait for you to learn from her. So now, without further ado, let’s get into the episode. For more from Tova or to get in touch, visit tovacitrin.com.