Campaign Chemistry: Laurie Lam, E.l.f. Beauty

In this conversation, E.l.f. Beauty’s Chief Brand Officer, Laurie Lam, gives us a glimpse into the foundation behind the foundation-maker, taking us through some of the innovative marketing strategies and campaigns that have defined the disruptive beauty brand's success and fueled its growth to a nearly $2 billion a year business.

Lam shares insights into the company’s unconventional history, its commitment to listening to consumer feedback, and how it taps into strategic partnerships and collaborations with notable figures onscreen, online and in real life to enhance its mission and brand relevance. We also discuss the role community engagement, social responsibility, and diversity plays in E.l.f.'s creative and advocacy work, and Lam shares advice for aspiring beauty professionals navigating the evolving landscape of the beauty industry.

In a climate where many brands are just saving face with performative initiatives, E.l.f. continues to put its best one on while unapologetically tackling important issues that are not so e.l.fing pretty.

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Music - Take you Out by Lucid Tides, courtesy of Triple Scoop. 

 

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