Campaign Chemistry: Live in Cannes with Rethink’s Aaron Starkman

The glitz of Cannes Lions often shines brightest on high-tech case study videos, but the real magic is happening out in the open air. In this special episode of Campaign Chemistry recorded live at the festival, Jameson Fleming sits down with Aaron Starkman, global CCO of Rethink and this year’s Cannes Lions Outdoor Jury Chair. Starkman joined Campaign on Thursday, the day before the agency won Independent Network and Independent Agency of the Year at Cannes Lions. Starkman breaks down what makes the physical medium of outdoor so special.

Starkman pulls back the curtain on the ethical tightropes and intense debates inside the jury room, explaining why a lighter volume of entries actually raised the stakes for world-class creativity. From iconic brands like Heinz and Heineken leaning into execution that feels "inevitable," to the crucial fight to prioritize raw human connection over hyper-polished award submissions, this conversation is a masterclass in what it takes to stop a consumer in their tracks today.

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Music - Take you Out by Lucid Tides, courtesy of Triple Scoop. 

 

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