Campaign Chemistry

Campaign US

On Campaign Chemistry, a podcast from Campaign US, we pick the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands.

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20 episodes
Updated Wednesday

Episodes20

Newest first

Wednesday · 40 min
Campaign Chemistry: Google Brand Studio's Jonathan Johnsongriffin
From Nike's iconic consumer obsession to Google's search-driven storytelling, Jonathan Johnsongriffin breaks down the 'unhealthy obsession' that fuels truly transformative creativity.
July 23 · 32 min
Campaign Chemistry: Joan Creative’s Gerry Graf and Lisa Clunie
Joan Creative leaders open up about building an independent powerhouse, evolving agency humor, and why the future of advertising belongs to the joyful rebels.
July 16 · 34 min
Campaign Chemistry: Sky Zone’s Sunni Hickman
Sky Zone’s VP of brand and demand marketing shares her playbook on revitalizing legacy brands, the art of "valuetainment" and how to turn active play into shareable family moments.
July 9 · 28 min
Campaign Chemistry: Campaign US' Emmy Liederman
Campaign US' new managing editor Emmy Liederman joins the show to discuss her journey from journalism to influencer marketing, her vision for covering the industry and why she absolutely loathes the word "authentic."
July 1 · 8 min
Campaign Chemistry: Walking the Work in Cannes with 4A’s Justin Thomas Copeland
Live from Cannes, 4A's CEO Justin Thomas Copeland joins Jameson Fleming to break down the festival's most innovative campaigns across sports, AI and sustainability.
June 30 · 30 min
Campaign Chemistry: Live in Cannes with Rethink’s Aaron Starkman
Live from Cannes, Jameson Fleming sits down with Rethink global CCO and outdoor jury chair Aaron Starkman to discuss the revival of outdoor advertising and why pure brand identity must beat out data metrics.
June 22 · 28 min
Campaign Cannes Global Podcast, Ep. 1: ‘Take time to absorb the work and the conversations’
Editors from our sites around the world pick the work they would like to win and discuss agenda for Campaign House.
June 18 · 31 min
Campaign Chemistry: Chili's Grill and Bar's Jesse Johnson
In this conversation, Jesse Johnson, VP of marketing at Chili's Grill and Bar, discusses the brand's innovative marketing strategies, operational excellence and successful campaigns that have contributed to its turnaround. He highlights the importance of understanding consumer insights, the synergy between marketing and operations and the role of celebrity partnerships in enhancing brand authenticity. Johnson also shares insights into future campaigns and the brand's ongoing momentum in the competitive restaurant industry. Get ready to dig in. campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
June 11 · 39 min
Campaign Chemistry: Land O’Lakes’ Heather Malenshek
Land O’Lakes CMO Heather Malenshek discusses breaking rural stereotypes, balancing a massive B2B and B2C portfolio, and why advertisers are completely missing the mark on rural America.
June 5 · 19 min
Campaign Chemistry: Day One Agency's Josh Rosenberg
How the midsize creative agency helps heritage brands like L.L. Bean stay relevant while turning Chipotle memes into cultural marketing phenomenons.
May 29 · 35 min
Campaign Chemistry: Mekanism co-founders Jason Harris, Tommy Means, and director Tony Benna
When Andre Ricciardi was diagnosed with terminal colon cancer, he didn’t want a somber eulogy or a tragic retrospective. He wanted to be called an "idiot" for not going with his friend, Lee, to get a potentially lifesaving colonoscopy a year earlier. In this episode, we sit down with Mekanism co-founders — CEO Jason Harris and Chief Creative Officer Tommy Means, and Andre is an Idiot director Tony Benna, who also worked alongside Andre at the creative agency, to discuss the documentary and the "Colonoscopy Reminder" campaign they launched to support the film and raise awareness of the illness, The film is a masterclass in "humor in adversity," born from Andre’s own desire to use his final days to shout a message from the rooftops: get your colonoscopy. We explore the emotional tightrope of filming a friend’s final act, the cultural impact the project had on their agency, and the incredible reception at Sundance. From the absurdity of the title to the life-saving advocacy work now being done in Andre's name, this conversation proves that while death might be a taboo subject, laughter is often the best way to start the conversation. It’s a story of legacy, the power of creative storytelling, and the profound community bonds that form when we face our darkest moments with a smile. campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
May 21 · 36 min
Campaign Chemistry: Laurie Lam, E.l.f. Beauty
The chief brand officer breaks down the beauty brand’s formula for success.
May 14 · 33 min
Campaign Chemistry: Marie Stafford and Emma Chiu, VML Intelligence
VML Intelligence’s Marie Stafford and Emma Chiu join the podcast to unpack the "Future 100," the rise of "dysoptimism" and how brands can stay human in an AI-driven world.
May 11 · 24 min
Closing the loop in CTV with PayPal Ads
Abstract: In this episode, we explore how PayPal Ads is transforming CTV from a black box into a revenue-driving channel by tying ad exposure directly to verified purchases. With its new Curated Ads offering and PayPal Ads ID solution, PayPal introduces financial-grade data and deterministic identity, giving marketers and CFOs something they have long lacked: clear, cross-platform proof of real business impact. campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
May 6 · 31 min
Campaign Chemistry Rewind: Revisiting our conversation with NBCU's Karen Kovacs
NBCU’s Karen Kovacs on the power of multicultural marketing, sports storytelling and why emotional resonance matters more than ever.
April 30 · 39 min
Campaign Chemistry: Hyatt’s Ana Tomicevic
The VP of global brands for Hyatt’s Inclusive Collection dives into its research studies and shares how the hospitality brand is redefining the all-inclusive experience.
April 23 · 50 min
Campaign Chemistry: Thorne’s Mary Beech and Redscout’s Ivan Kayser
The wellness brand and agency partner Redscout share why crystal-clear brand briefs, scientific rigor and the personalization of wellness are key in the brand’s rapid growth.
April 15 · 40 min
Campaign Chemistry: Reddit KarmaLab’s Kris Kennedy
The community platform’s in-house agency is here to help brands figure out what they can bring to the table.
April 9 · 26 min
Campaign Chemistry: Brooks Running’s Mike Peck
The VP of Creative takes us inside the "Creative Lab" to learn about the brand’s evolution, the superhuman energy of Cynthia Erivo, and how a performance-first gear company suddenly became the coolest name in the run club scene.
April 3 · 30 min
Campaign Chemistry: 2026 Agency of the Year Special
From the red carpet to the winner’s podium, we sit down with the visionary leaders who defined advertising excellence in 2026.

Campaign Chemistry

Campaign Chemistry: Google Brand Studio's Jonathan Johnsongriffin

Campaign Chemistry: Joan Creative’s Gerry Graf and Lisa Clunie

Campaign Chemistry: Sky Zone’s Sunni Hickman

Campaign Chemistry: Campaign US' Emmy Liederman

Campaign Chemistry: Walking the Work in Cannes with 4A’s Justin Thomas Copeland

Campaign Chemistry: Live in Cannes with Rethink’s Aaron Starkman

Campaign Cannes Global Podcast, Ep. 1: ‘Take time to absorb the work and the conversations’

Campaign Chemistry: Chili's Grill and Bar's Jesse Johnson

Campaign Chemistry: Land O’Lakes’ Heather Malenshek

Campaign Chemistry: Day One Agency's Josh Rosenberg

Campaign Chemistry: Mekanism co-founders Jason Harris, Tommy Means, and director Tony Benna

Campaign Chemistry: Laurie Lam, E.l.f. Beauty

Campaign Chemistry: Marie Stafford and Emma Chiu, VML Intelligence

Closing the loop in CTV with PayPal Ads

Campaign Chemistry Rewind: Revisiting our conversation with NBCU's Karen Kovacs

Campaign Chemistry: Hyatt’s Ana Tomicevic

Campaign Chemistry: Thorne’s Mary Beech and Redscout’s Ivan Kayser

Campaign Chemistry: Reddit KarmaLab’s Kris Kennedy

Campaign Chemistry: Brooks Running’s Mike Peck

Campaign Chemistry: 2026 Agency of the Year Special