Campaign Chemistry: Campaign US managing editor Emmy Liederman and deputy editor Cecilia Garzella

In this episode of Campaign Chemistry, Emmy Liederman and Cecilia Garzella discuss recent marketing campaigns, brand controversies and industry news. They play a game centered around marketing statistics, highlight notable campaigns from brands like Gap and Reese's and analyze the impact of the World Cup on brand performance. The conversation also touches on YouTube's earnings, the trend of brands positioning themselves as entertainment companies and Campaign US’ CMO 50 selection process. campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.