Campaign Chemistry: Campaign US' Emmy Liederman

What happens when a journalist steps into the world of influencer marketing and financial insights, only to return to the reporter’s beat? In this week's episode of Campaign Chemistry, newly minted managing editor Emmy Liederman sits down with Jameson Fleming to chart her career path and lay out her vision for the future of Campaign US. From her early days in journalism to her time navigating the evolving influencer landscape, Liederman explains how a deep understanding of both human interest stories and hard financial data shapes modern B2B marketing. She breaks down the real-world challenges facing today's CMOs, the need for accountability in trade journalism and how Campaign aims to be an indispensable resource for an industry in constant flux. Plus, she shares her unfiltered takes on industry buzzwords in a fast-paced game of "Love, Like and Loathe." campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.