Campaign Chemistry: Day One Agency's Josh Rosenberg

Day One Agency’s efforts to capture Gen Z’s attention with Adam Levine-inspired Chipotle campaigns and Webby-winning Converse launches have paid off: the midsize agency reported a 7.4% revenue increase for 2025. For CEO Josh Rosenberg, the key isn’t about chasing every fleeting TikTok trend, it’s about radical listening.

In this episode, Josh sits down to discuss the delicate balance of keeping legacy brands like L.L. Bean modern without losing their core identity, and how they turned a viral internet meme into a massive, community-driven campaign for Chipotle. He breaks down why true authenticity is a brand's ultimate defense in the age of AI, how Day One’s new editorial work helps clients navigate an increasingly complex cultural landscape and what the agency’s signature "Day One Orange" says about their approach to fresh storytelling.

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Music - Take you Out by Lucid Tides, courtesy of Triple Scoop. 

 

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