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Busy Blooming with Tess Barclay

Tess Barclay

WELCOME TO WORK!! Busy Blooming is social media's digital office where you stay on the pulse of what's working, trending & happening on social media and the creator economy. Clock-in to the weekly meeting with Tess!

Busy Blooming® is a registered trademark. All content, formats, and segments are original works. Unauthorized reproduction or translation is not permitted.

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  • August 31 · 42 min

    How to get monetized on YouTube before February 2027: How to grow & build your corner on YouTube

    Let's get MONETIZEDDD, MONETIZED 🎶 Today we're unpacking how to get monetized on Youtube before the requirements change in February 2027 - everything from thumbnails to titles to brand ideas - I can't wait to unpack! The first 500 people to use this link will receive a 1-month free trial of Skillshare with this link: https://skl.sh/tessbarclay08261 00:00 Intro & what I'm doing to help you get monetized 4:10 The 5 "departments" of creators on YouTube 6:44 The winning style of YouTube right now 10:53 Should you be on YouTube more than TikTok?13:22 Do you need to script videos & how? 16:52 YouTube description box template 17:39 The thumbnail & title formula for 2026 20:11 How much to post on YouTube? 21:29 Is YouTube more lucrative than other platforms? 23:18 Do you have to niche down on YouTube? 24:14 How do you build a personal brand on YouTube? 29:00 How do you post sustainably, but stay relevant? 33:06 Should you create for the algorithm or yourself? 28:16 How do you get over feeling embarrassed? 40:09 How do you build a community, not just a following? #youtubetips #youtubemonetization #youtubegrowth

  • August 24 · 42 min

    YouTube monetization, feeling trapped in your content, OCD as a creator & the influencer recession

    Welcome to social media's office!! 💙 It's time to clock-in to your weekly social media meeting to unpack YouTube's new monetization requirements for 2027, the "influencer recession", content therapy about feeling trapped in your content, a voice-note about consistency & content ideas for Fall 2026 to end the meeting! Time stamps 0:00 Intro & sponsor3:03 What's working right now: the "mini mic + big text" formula trend4:50 Carve out your own corner - small engaged audience over mass reach9:47 YouTube doubles monetization requirements 13:52 Instagram's logo redesign14:19 The "influencer recession" headline14:26 There is no influencer recession - it's a vapid content recession17:26 New segment: Content Therapy18:06 Over-engineering your goals & losing the driver's seat30:20 Voice note: Being consistent is overrated lol34:19 My experience with OCD as a content creator & consistency 40:27 Content idea of the week: Fall 2026 trend predictions Thanks to Storyblocks for sponsoring this video. Get a limited-time discount, only available through this link: https://www.storyblocks.com/tessbarclay

  • July 31 · 38 min

    She gained 500k on Instagram & TikTok after her account got deleted (ft. Bec Stewart)

    Today we have @becstewart__ in the Busy Blooming office!! We unpack her journey growing on Instagram, starting from 0 after losing her account, being an "authority" on camera and more! The first 500 people to use this link will receive a 1-month free trial of Skillshare with this link: https://skl.sh/tessbarclay07261 ➡️ FOLLOW BEC Instagram: @becstewart__ TikTok: @becstewart__ YouTube & Podcast: @becstewart__ The Habit Tracker: https://thehabittracker.com.au/collec... (Use code: BUSYBLOOMING) 🎧 LISTEN ON THE PODCAST Listen on Apple: https://apple.co/3OsCVEK Listen on Spotify: http://bit.ly/3CHpmPo Listen anywhere else: https://pod.link/1565886767 📥 SPONSOR Take MKBHD's class on Skillshare to learn how to grow on YouTube by using this link: https://skl.sh/tessbarclay07261 (The first 500 people to use this link will receive a 1-month free trial of Skillshare!) ⸻ ⏱️ CHAPTERS & TIME STAMPS 00:00 Intro & sponsor 02:55 Welcome Bec to the office! 03:28 Losing her Instagram account at Coachella 06:39 Starting completely from scratch 07:08 The walking pad video that hit 40 million views 08:23 How the Future You series took her from 100K to 300K 10:00 Why social media isn't actually oversaturated 13:30 The biggest mistake: copying what works for other creators 16:01 Letting your content evolve as you evolve 19:15 Why vulnerability builds authority instead of hurting it 21:16 From influencer to founder: building The Habit Tracker 24:00 Turning a Pinterest template into a real business 27:08 Hiring help and learning to outsource 28:07 Why every piece of content needs a tangible takeaway 29:31 Where to start if you want to build better habits 33:57 Outro ⸻ 🔗 LINKS Busy Blooming HQ: tess.fyi/hq-yt Descript: https://get.descript.com/tess ClickUp: https://try.web.clickup.com/tess Riverside: https://riverside.fm/?via=tess-barclay Rella: https://getrella.com/?via=busyblooming My content creator essentials: https://www.amazon.com/shop/tessbarclay My ShopMy (clothes, tech, etc.): https://shopmy.us/shop/tessbarclay Some links are affiliate links — I may earn a commission if you sign up (at no extra cost to you!) 💸 📌 FOLLOW US Busy Blooming IG → https://instagram.com/busybloomingg Tess IG → https://instagram.com/tessbarclay TikTok → https://tiktok/@tess.barclay Busy Blooming® is a registered trademark. All content, formats, and segments are original works. Unauthorized reproduction or translation is not permitted. #contentcreation #socialmedia #instagram

  • July 3 · 26 min

    Claude is ending Instagram & TikTok in 2026: The future of social media is not what you think

    Welcome to WORK! Today we're unpacking the future of social media & how creators using Claude to create content, although it's an amazing feature - it's changing the creator economy 👀 and of COURSE we have content ideas, headlines & more today! Clock-IN!! 00:00 Intro 1:29 Ad break: My favourite tool to build your brand on YouTube 3:18 How Claude is changing Instagram & TikTok 6:20 The 3 things working to AI-proof your content in 2026 7:07 Instagram &Youtube's response to get ahead of this 11:19 The good news: Small followings & personal brands are IN 13:14 The new Instagram & TikTok strategy is starting a podcast 16:46 Headline: YouTube's new AI assistant 18:45 Content idea of the week: 3 things I do after the trend ended 19:55 Voice-note: What to do when you're stuck on TikTok 24:55 Weekly win: 6 month reflection for the rest of 2026 content Thanks to Storyblocks for sponsoring this video. Get a limited-time discount, only available through this link: https://www.storyblocks.com/tessbarclay

  • June 26 · 29 min

    In 2026, you have to be insane to grow on TikTok & Instagram: Gary Vee's new social media rules

    Welcome to WORK!! Today we're breaking down Gary Vee's "New Social Media Rules" on how to grow and build a business through social media in 2026 and we have to UNPACK as an office!! ⏱️ CHAPTERS & TIME STAMPS00:00 Intro & sponsor 2:07 Breaking down Gary Vee's new rules for social media 15:08 Platform update: YouTube has DMs 17:40 Content idea: Advice you needed at X.. 20:12 Voice-note Q&A: How to create founder content Gamma: https://gam.link/TessBarclay https://www.busyblooming.ca/hq

  • June 21 · 39 min

    How to be a content creator without doom-scrolling & melting your brain from screen-time

    It’s time to CLOCK-IN!! Today we’re unpacking the formula, habits, content creation process & tips to grow on social media without doomscrolling & having a high screen-time!! 00:00 Intro 3:33 How doom scrolling affects us as creators 10:40 Setting social media hours Mon-Fri & deleting on weekends 13:52 How to handle your drafts 15:01 How to create, edit & post without social media apps 18:28 How to rank in search/algorithm when scheduling content 21:45 Inspo scrolling & engagement without social media 24:45 Headline: Instagram has multiple captions on carousels 26:11 Weekly wins: Launching new podcast & brand deal calculator 28:36 Realization about applying the “let them” theory to the universe 32:36 Content idea of the week & trend 34:18 Voice-note: Should I start a new account when re-branding? ➡️ Check out Rella & use code BUSYBLOOMING for for 10% off annual plans or 3 months: https://getrella.com/?via=busyblooming

  • June 12 · 26 min

    Content creation "tips" are brainwashing you into thinking you don't know what you're doing

    It's time to CLOCK-IN to WORK!! For this week's social media & content meeting, we're unpacking the effects of content tips, how to BACK YOURSELF & of course content ideas, social media news & MORE! Check-out Hubspot's FREE Build Your First AI Agent course: https://clickhubspot.com/e1b0fd 00:00 Intro 4:18 How social media advice affects creators: Confidence, crash-outs & comparison 8:41 How social media advice affects creators: You need to "let the concrete dry" 12:53 Social media news: Adam Mosseri launches custom Instagram algorithm 17:40 Weekly wins: I'm starting a new podcast & HQ changes 20:50 Content idea & trend: "Media Diet" carousel 22:10 Trending topic to create about this week: Knicks & celebrities at the games 24:24 I went to an influencer event last night lol Join Busy Blooming HQ: tess.fyi/hq-yt

  • June 5 · 29 min

    Your Summer 2026 Content Strategy: It's SIMPLE CONTENT SUMMER!!

    It's SIMPLE CONTENT SUMMER!! Today we're unpacking how to grow on social media in Summer 2026 with a simple, peaceful content strategy that we all need to get out of heads & onto the FEEDS!! Thanks to Storyblocks for sponsoring this video. Get a limited-time discount, only available through this link: https://www.storyblocks.com/tessbarclay

  • May 29 · 29 min

    You guys.. I think we can get out of content strategy JAIL & just have fun again and it's working 👀

    Happy FRIDAYY!!! It's time to get on the PULSE of social media of what's working, trending & happening on social media!! Check out Rella & use code BUSYBLOOMING for for 10% off annual plans or 3 months: https://getrella.com/?via=busyblooming 00:00 INTRO 2:48 What’s working: Funny tone & large text on Instagram 6:08 Headline: Meta AI & Instagram premium launch 10:34 Wins: Ego Death with views & viewing content as a web 16:44 Content idea of the week 18:04 Trending topics: Summer House & Patrick Ta drama 21:04 After-hours: How to get views on social media (The formula)

  • May 22 · 32 min

    Instagram is getting cancelled by creators: What's working right now on social media (May 2026)

    WELCOME TO SUMMER FRIDAYS AT THE OFFICE!! This week we're donig our first social media PULSE for the week of what's happening, working & trending on social media - and we're bringing back content ideas & after hours! Thanks to Storyblocks for sponsoring this video. Get a limited-time discount, only available through this link: https://www.storyblocks.com/tessbarclay TIME STAMPS

  • April 21 · 25 min

    Claude will get you 1M followers + every goal you have as a content creator & here's how..

    It's have CLAUDE 101 for social media!! Today we're diving into how to use Claude as a content creator, how to use it in Notion, to create your content calendar & more! 🎧 LISTEN ON THE PODCAST Listen on Apple: https://apple.co/3OsCVEK Listen on Spotify: http://bit.ly/3CHpmPo Listen anywhere else: https://pod.link/1565886767 📥 SPONSOR The first 500 people to use my link in the description or scan the QR code will receive a one month free trial of Skillshare! https://skl.sh/tessbarclay02261 ⏱️ CHAPTERS & TIME STAMPS 00:00 Intro 4:07 What is Claude & why is it so popular? 6:21 Step 1: Set up your Claude account (free vs Pro) 9:38 Step 2: Connect Notion, Canva, Google Calendar & Chrome 10:30 Privacy tip: turn off "help improve Claude" 10:51 Step 3: Set up your projects in Claude 12:20 How to use projects (and why they don't talk to each other) 14:09 How to use Claude in Notion & your content calendar 15:56 The different Claude models: Opus, Sonnet & Haiku 18:44 How to use Claude in Google Calendar 20:55 Claude Code custom builds: video editing, dashboards & more 22:30 New in HQ: Claude templates & the IT desk new feature 24:08 HQ office tour & wrapping up 🔗 LINKS Join Busy Blooming HQ for $15: tess.fyi/hq-yt Descript: https://get.descript.com/tess ClickUp: https://try.web.clickup.com/tess Riverside: https://riverside.fm/?via=tess-barclay Rella: https://getrella.com/?via=busyblooming My content creator essentials: https://www.amazon.com/shop/tessbarclay My ShopMy (clothes, tech, etc.): https://shopmy.us/shop/tessbarclay Some links are affiliate links — I may earn a commission if you sign up (at no extra cost to you!) 💸 📌 FOLLOW US Busy Blooming IG → / busybloomingg Tess IG → / tessbarclay TikTok → / tess.barclay Busy Blooming® is a registered trademark. All content, formats, and segments are original works. Unauthorized reproduction or translation is not permitted. #claude

  • April 9 · 30 min

    Content therapy: Jealously when someone grows faster, how to stop overthinking & just post..

    It's time to clock-in to our monthly CONTENT THERAPY!! Creating content on social media is so deep and we're diving into voicenotes & questions all about the deep, human, real, unfiltered side of building your dream! JOIN HQ: https://www.busyblooming.ca/hq Download the FREE LinkedIn Creator Marketing Report & Playbook from Hubspot here: https://clickhubspot.com/cf8abe

  • April 2 · 24 min

    Instagram & YouTube just won.. TikTok is panicking: What's working on social media in April 2026

    Welcome to WORK!!!! 💅🏻 Today we're kicking off the month with our state of social media to unpack what's working, what's happening, platform updates, social media news & more! Thanks to Storyblocks for sponsoring this video. Get 15% off any annual plan for a limited time, only available through this link: https://www.storyblocks.com/tessbarclay Busy Blooming HQ: https://www.busyblooming.ca/hq

  • March 25 · 15 min

    Here's *exactly* how you're going to blow-up on Instagram & TikTok in April 2026

    It's TIME to clock-in!! We're kicking-off a new instalment at the office of monthly content strategies! Join HQ: https://www.busyblooming.ca/hq Time stamps 00:00 Intro 3:29 Overview of the strategy & HQ 5:02 Let's BEGIN!! I know the intro is long I had things to SAY lol 13:46 Outro & chat Check out Rella & use code BUSYBLOOMING for for 10% off annual plans or 3 months: https://getrella.com/?via=busyblooming

  • March 18 · 1 hr 4 min

    She worked at YouTube: The algorithm doesn't hate you, make the Substack & it's not too late

    Welcome to WORK!! Today we're sitting down with @alexis_barber to dive into the unfiltered behind the scenes of the creator economy! 🔗 CHECK OUT ALEXIS: Substack: Too Smart For This (https://toocollective.substack.com/) Instagram: @alexisbarber TikTok: @alexisbarber_ YouTube: https://www.youtube.com/@UC7-YnRrflV9g6nLMWUkwDtA 🎧 LISTEN ON THE PODCAST Listen on Apple: https://apple.co/3OsCVEK Listen on Spotify: http://bit.ly/3CHpmPo Listen anywhere else: https://pod.link/1565886767 📥 SPONSOR Thanks to Storyblocks for sponsoring this video. Get 15% off any annual plan for a limited time, only available through this link: https://www.storyblocks.com/tessbarclay ⸻ ⏱️ CHAPTERS & TIME STAMPS 0:00 Intro 4:00 Creators drive more culture than legacy media 6:20 The state of the creator economy in 2026 9:48 The best formula for a successful creator in 2026 12:21 Viewing yourself as a startup as a creator 15:07 The years you spend building the wrong thing 18:02 How to build a cohesive brand without being "niched down" 23:00 Long form content & how to grow on Substack 31:38 The biggest misconception about YouTube right now 33:44 The truth about thumbnails & titles from inside YouTube 36:38 Can you grow from vlogs on YouTube in 2026? 39:01 Should you be doing YouTube Shorts? 46:48 Does YouTube actually push small creators? 50:15 How to make social media your 9-to-5: 3 pillars 56:47 Alexis's Creator Essentials group cohort 1:03:00 Outro & Thank you!! ⸻ 🔗 LINKS Busy Blooming HQ: https://www.busyblooming.ca/hq Descript: https://get.descript.com/tess ClickUp: https://try.web.clickup.com/tess Riverside: https://riverside.fm/?via=tess-barclay Rella: https://getrella.com/?via=busyblooming My content creator essentials: https://www.amazon.com/shop/tessbarclay My ShopMy (clothes, tech, etc.): https://shopmy.us/shop/tessbarclay Some links are affiliate links — I may earn a commission if you sign up (at no extra cost to you!) 💸 📌 FOLLOW US Busy Blooming IG → https://www.instagram.com/busybloomingg/ Tess IG → https://www.instagram.com/tessbarclay/ TikTok → https://www.tiktok.com/@tess.barclay Busy Blooming® is a registered trademark. All content, formats, and segments are original works. Unauthorized reproduction or translation is not permitted. #creatoreconomy #socialmedia #youtubegrowth

  • March 11 · 44 min

    Content therapy: Feeling cringe, social media "success" in 2026, creating when you're struggling..

    Welcome to WORK!! Today we're clocking in for a content therapy meeting chatting about ALL things social media, content creation, growing in 2026, mental health, success, sharing your personal life & more!! Special Xero offer: Get 90% off for 6 months using this link. Terms & Conditions apply.* https://referrals.xero.com/p9bgvx98mnw2 0:00 Intro3:56 How to start from scratch on social media in 2026? 10:28 How do I stay consistent when my mental health isn't?15:49 How do I re-brand without losing followers? 18:47 When are you successful as a creator & how to stay content when you're so far away from your goals? 23:37 What do I do when I don't like the product a brand sent me? 25:03 How to post more when I want to spend less time on social media?27:33 How to deal with cringe when people I know follow me? 29:33 How to grow on social media when my life is boring? 32:44 How to grow a personal brand without sharing my personal life? 36:44 How to deal with comparison as a content creator? 39:25 How to make a series unselfish? 42:06 HQ pricing update!!

  • March 4 · 27 min

    Instagram is thriving & TikTok is flopping: What's working right now on social media in March 2026

    Welcome to WORK!! Today we’re so back unpacking our firstly monthly instalment of State of Social Media!! We’ll be unpacking what’s working in March 2026 on social media, Instagram new features, content inso, creator economy news & more! CHAPTERS & TIME STAMPS 00:00 Intro 3:15 Polished casual content is still in 4:25 Tess’ theory: The two types of creator in 2026 5:00 Expert personal brand + examples 7:09 Chaotic personal brand + examples 8:07 Influencers aren’t influential anymore 9:38 Niche audiences in 2026 are essential 10:26 Instagram updates: Stickers, Carousels & Adam Mosseri corner lol 12:15 YouTube updates: Voicenote comments & quizzes 14:18 Podcasting news: Apple video & Jake Shane on Netflix 16:24 Average creator income & it’s not too late 20:30 Podcasts are the new late night 22:04 The future of this channel & this podcast Check out Storyblocks at https://www.storyblocks.com/tessbarclay to level-up your content! ARTICLES + LINKS MENTIONED Average creator income Fintech created for influencers Vanity Fair the new late night Substack articles: https://mufarodawn.substack.com/p/the-rise-of-the-expert-influencer Substack article 2: https://curatedbyamritasingh.substack.com/p/the-difference-between-being-an-influencer Reddit thread: https://www.reddit.com/r/influencermarketing/comments/1rg8k7d/ive_spent_millions_on_influencer_marketing_ama/

  • January 26 · 22 min

    Hitting 100k on YouTube in 2026: The one mindset that changed everything

    Today we're kicking off our 3-part YouTube extravaganza to celebrate hitting 100k!! Today I'm sharing the one mindset that changed everything for me a few years ago about viewing YouTube as a puzzle piece. CHAPTERS & TIME STAMPS 00:00 Intro 4:01 Mindset 1 - YouTube is the middle puzzle piece 6:03 Mindset 2 - Podcast & YouTube channel = the same thing 7:06 How I combined the podcast & YouTube 8:27 How I made YouTube the puzzle piece 13:15 Content ideas & trends for this week 16:43 After hours: How do you start from scratch on social? Check out Hostinger here: https://hostinger.com/tess and use code TESS for an additional 10% off! Their New Year Sale is on until Feb 17th where you can get started for $2.99! #youtube2026 #youtubegrowth #100kyoutube

  • January 19 · 24 min

    AI influencers are here in 2026. They won't replace influencers, they will co-exist with us.

    Will AI Influencers replace content creators in 2026? Welcome to WORK!! We're deep diving into AI-influencers today of everything that needs to come across your desk of how many AI influencers are there, are they getting brand deals & more! CHAPTERS & TIME STAMPS 00:00 Intro 3:42 When did AI influencers start & who are they? 5:33 How many AI influencers are there & what’s the market? 6:00 Gary Vee: Why I disagree on his take 7:04 Tess’ take: They’ll replace UGC, not influencers 8:57 Influence is expensive, not content (Alix Earle) 9:50 Tess’ take: It won’t replace, we’ll co-exist with AI influencers 11:06 Tess’ take: AI influencers will win who we love that they’re AI 14:08 How people are making money from AI influencers 16:17 Content idea & trend of the week 18:59: After hours: Should you create a new channel for a new content pillar? Check out Brevo at https://get.brevo.com/tess and use my code TESS at checkout to save 50% on their Starter and Standard Plans for your first three months!

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