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BRANDISH

Dan Baum

Welcome to BRANDISH - the podcast that quenches your thirst for behind-the-scenes stories of legendary beverage brands and the people building them. Join us as we chat with the innovators, disruptors, and category creators of the beverage world. From the blazing hot newcomers like Liquid Death to iconic household brands like AriZona, we'll dive into the tales of how these brands were built and what it takes to succeed in the cutthroat beverage world.

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  • 5 episodes
  • Avg 36 min
  • English

Episodes 5

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  • S1 · E5
    Feb 26, 2025 · 24 min

    BuzzBallz

    Dan chats with BuzzBallz Founder Merrilee Kick. From poolside inspiration to a booming empire, this episode dives into the wild journey of BuzzBallz—how it all started, the unexpected sale, and what comes next. We explore seeing opportunities others miss, navigating sudden wealth, and the impact of money on family. Plus, the game-changing moment when that first big distributor said yes.

  • S1 · E3
    Jul 17, 2024 · 36 min

    Just Ice Tea

    Dan and Matt talk to Seth Goldman, Founder of Just Ice Tea. Seth recounts how selling his beloved and wildly successful organic tea company, Honest Tea, to Coca Cola and then having them decide to shut it down became the catalyst that led him to finally found Eat The Change, and eventually, Just Ice Tea.

  • S1 · E4
    Jul 17, 2024 · 34 min

    Boisson

    Dan and Matt talk to Boisson’s CEO, Sheetal Aiyer, as well as former President and current Chief Brand Officer, Nick Bodkins. They discuss how they’re currently changing the Non-Alcohol space.

  • S1 · E1
    Jul 17, 2024 · 40 min

    Liquid Death

    Dan talks to creative renegade Mike Cessario, CEO & co-founder of Liquid Death. Mike takes us through what it takes to make it in the beverage industry, where the bar is set when it comes to quality marketing, and how Liquid Death is crushing the game.

  • S1 · E2
    Jul 17, 2024 · 45 min

    HumanCo

    Dan and Matt talk to Jason Karp, Founder & CEO of HumanCo. Jason talks about being diagnosed with multiple autoimmune diseases in his 20s and the incredible journey he made to turn his health around - leading him to found Hu, and eventually, HumanCo.

Showing 1–5 of 5 episodes